The document summarizes the pre-production research a film group did to determine the target audience for their film "Vodka and Coke". They created a questionnaire to gather feedback on the initial film storyline. Most respondents were aged 15-18, fitting the target of young adults aged 15 and older. Both males and females said they would watch it, though they aimed particularly at females by including strong female leads. They also wanted to attract those interested in genres like psychology, crime, horror and drugs. Their goal was to have the film widely available on streaming services and DVD.

1. 4. WHO
WOULD BE
THE
AUDIENCE
FOR YOUR
MEDIA
PRODUCT?

2. Using Google Docs, our group created a
questionnaire prior to making our film which
included a first draft of the film storyline. This
questionnaire was later shared on social
media such as Twitter and Facebook to
members of a potential audience. The
questions promoted feedback about who they
thought the film was aimed at and checked if
their ideas about the film mimicked how we
wanted the film to be consumed.
WHAT PRE-PRODUCTION
RESEARCH DID YOU DO?

3. We wanted our film to be aimed at those aged 15 and
above. Even though we wanted our film to
particularly appeal to young adults, we did not want
to exclude anyone of an older age. We decided to
exclude younger children from the potential audience
because they could be impressionable and use of
drugs and alcohol could have not been easy for them
to understand. However, we though it may be harder
for elderly people to relate to the film.
Of the people we surveyed, the majority were aged
between 15 and 18 so this fitted exactly into the
young adult age range. One person was aged 30 or
over. However, every person surveyed stated that
they would personally watch the film, so the plot
obviously appealed to people of all age.
Furthermore, we asked the audience who they
thought the film would be aimed at and a vast
majority had the same idea as us ranging from “15”
to “25”.
AGE

4. We wanted our audience to appear to both genders but to females in
particular. From research all of the people surveyed agreed that a female
target audience would have been the most appropriate. We used two main
female characters to help those of the that gender to relate to the film but
we decided to contradict the stereotype that females are dumb and weak
that many some contributors to the film industry tend to play upon so that it
wouldn’t offended them and degrade feminist values. Also, the girls were
participating in drugs and drinking which are males are frequently
associated with in real life and in media as seen in films such as
Trainspotting so that males were not entirely excluded from the desired
target audience.
GENDER

5. • People who enjoy psychology
• Fans of crime stories
• Fans of drugs/drug stories
• Horror fans
• People who enjoy the supernatural and ghost stories
• Teenagers who would participate in similar activities
• Older people who are nostalgic about their youth
We wished to target these kind of people in our advertising of Vodka and Coke. I
concluded this from feedback and from the events in the storyline of our film.
We asked people surveyed if what they would describe our film as and most stated
“psychological/crime thriller” with another voicing that they thought it would be a
“horror”. Consequently, we wanted fans of these particular genres to take an
interest in our project. Fortunately, we had originally planned for our target
audience to be fans of those particular motion pictures. In my research, I explored
the common connotations of the genre such as iconography and tried to include
them within Vodka and Coke.
I FEEL PEOPLE WITH THIS PARTICULAR
LIFESTYLE/WHO HAVE THESE HOBBIES
WOULD LIKE OUR FILM

6. We would have liked our film to be consumed positively by as
many people as possible. However, the film would be more
likely to be released by a independent company due to it’s low
budget and lack of association with large media
conglomerates so it would be more difficult to get the film to
have a large cinema release. It would be easier to release our
film to our target audience by making it simple for audiences
to find and watch it. The film would be easy for audiences to
watch our film if it was readily available on sites such as
Netflix and LoveFilm Instant and if a DVD was later distributed
and available in many retailers such as Amazon.
CONSUMPTION OF OUR
FILM

7. When creating Vodka and Coke, we decided to direct
attention away from certain social group
classifications, in particular:
• Socio-economic class
• Sexuality
• Race
• Disability
OTHER SOCIAL
GROUPS