This document discusses how the media product uses and develops conventions of real horror films. It describes using close-ups to create tension, a nonlinear narrative with flashbacks to intrigue audiences, costumes and settings to represent the genre, close-ups and camera angles to build suspense and reflect power dynamics between characters, stylized title design to signify the genre, and faster editing and shorter shots to build anticipation for a climactic event. The goal is to engage audiences and emulate techniques common to successful horror films.