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6. WHAT HAVE
YOU LEARNT
ABOUT
TECHNOLOGIES
FROM THE
PROCESS OF
CONSTRUCTING
THIS PRODUCT?
TECHNOLOGIES
USED IN PRE-
PRODUCTION
Before starting the Media AS course, I had used
Blogger to look at blogs in my spare time so I was
familiar with the concept of the website. However
I was clueless about producing a blog of my own.
During pre-production our group created Google
account and subsequently a blog to upload and
share research and film ideas.
Although Blogger was new to me, I found it
incredibly easy to use. Also, it allows you to go
back to previous work and edit out any mistakes
and having a shared group blog allowed me (as
well as Natalie, Emily and Cameron) to look at
each other’s work if there was anything that was
confusing to give us inspiration. It is furthermore
easy to distinguish each person’s personal work
despite having a shared blog because each person
can label their own work and view it.
BLOGGER
TECHNOLOGIES
USED IN
PRODUCTION
We used a Sony HD 100 camera to film both the
preliminary exercise and main task. Another
piece of equipment used for filming we used was
a tripod. The Sony HD 100 was relatively simple
to use and it was easy to create shots such as
close ups and pans with the two pieces of
equipment. All of our group were amateurs in
using filming apparatus so we concluded that it
would a better decision for us to use a camera
which was easy to use to that we could throw
ourselves fully into filming our clip instead of
wasting valuable recording time trying to figure
out how to get it working.
Also it is a relatively expensive product and
therefore of good quality. The shots taken from
the camera are of high definition picture and
sound. These made the finished product look
more or less a quality which replicates that of a
real motion picture.
FILMING EQUIPMENT
We used the program, Final Cut Express, to edit
our film together. Even though I used the
program for the preliminary exercise, I was still
learning how to use it when editing the main
task.
At first, the software was quite confusing but it
was easy to pick up after the first try. As well as
being able to just simply cut clips together,
Final Cut allowed me to add cutting techniques
such as sound bridges and cross fades on top of
filters to distort or improve the picture. It even
made it easier to cover up little mistakes we
made in our film such as allowing us to
wireframe the image.
Once the film was created, Final Cut also gave
the option to add text and credits to to
accompany the final picture. The typography
further contributed to making the film appear
close to a real thriller motion picture.
FINAL CUT EXPRESS
To add sound effects and music to our
film, we had to look on other sites.
Without extra sound our film would have
not have looked like an effective
convention of media products. Even
small details like the vibrate of a phone
could not be picked up on camera so we
had to exaggerate it with the use of a
separate sound effect and music. Sites
we used included Freesound and
Danosongs. These royalty free sites
ensured that we could simply for no
money without infringing any copyright.
SOUND
TECHNOLOGIES
USED FOR FINAL
FEEDBACK
The easiest way to get feedback from potential
audiences was to create a questionnaire instead
of other techniques such as interviews because it
was done in the minimal amount of time for
people answering the questionnaires. Google
Docs includes an option that makes it really easy
to create questionnaires by allowing you to add
multiple choice questions as well as single answer
questions. The form was easy to edit if any
mistakes we made. It was then shared to peers
and a summary of all responses were available to
view on Google. Google Docs also created graphs
of responses automatically so it consequently
saved us time. This feedback was later used in
evaluations.
Google Docs is very similar to programs such as
Microsoft Office which I am familiar with.
Subsequently, it was relatively quick for me to
pick up.
GOOGLE DOCS
QUESTIONNAIRES
The only social networking site that was vital
over the course of creating and releasing Vodka
and Coke was the video sharing site YouTube.
This enabled us to easily share the film as well
as our preliminary exercise and to easily use
examples from the videos in our evaluations.
We used Tumblr, Twitter and Facebook to share
Google feedback questionnaires. This was not a
necessity but sharing this through social
networking sites allowed us to get more
members of a potential audience to get
involved than we would through just asking
people we knew to get involved. As people that
were not just close peers, we could get fully
honest and non-biased opinions for feedback. I
enjoyed using social media for media work
because networking sites are constantly used by
me as well as other people my age so there I
could easily apply my own knowledge to
contribute to my project.
SOCIAL NETWORKING

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6. What have you learnt about technologies from the process of constructing this product?

  • 1. 6. WHAT HAVE YOU LEARNT ABOUT TECHNOLOGIES FROM THE PROCESS OF CONSTRUCTING THIS PRODUCT?
  • 3. Before starting the Media AS course, I had used Blogger to look at blogs in my spare time so I was familiar with the concept of the website. However I was clueless about producing a blog of my own. During pre-production our group created Google account and subsequently a blog to upload and share research and film ideas. Although Blogger was new to me, I found it incredibly easy to use. Also, it allows you to go back to previous work and edit out any mistakes and having a shared group blog allowed me (as well as Natalie, Emily and Cameron) to look at each other’s work if there was anything that was confusing to give us inspiration. It is furthermore easy to distinguish each person’s personal work despite having a shared blog because each person can label their own work and view it. BLOGGER
  • 5. We used a Sony HD 100 camera to film both the preliminary exercise and main task. Another piece of equipment used for filming we used was a tripod. The Sony HD 100 was relatively simple to use and it was easy to create shots such as close ups and pans with the two pieces of equipment. All of our group were amateurs in using filming apparatus so we concluded that it would a better decision for us to use a camera which was easy to use to that we could throw ourselves fully into filming our clip instead of wasting valuable recording time trying to figure out how to get it working. Also it is a relatively expensive product and therefore of good quality. The shots taken from the camera are of high definition picture and sound. These made the finished product look more or less a quality which replicates that of a real motion picture. FILMING EQUIPMENT
  • 6. We used the program, Final Cut Express, to edit our film together. Even though I used the program for the preliminary exercise, I was still learning how to use it when editing the main task. At first, the software was quite confusing but it was easy to pick up after the first try. As well as being able to just simply cut clips together, Final Cut allowed me to add cutting techniques such as sound bridges and cross fades on top of filters to distort or improve the picture. It even made it easier to cover up little mistakes we made in our film such as allowing us to wireframe the image. Once the film was created, Final Cut also gave the option to add text and credits to to accompany the final picture. The typography further contributed to making the film appear close to a real thriller motion picture. FINAL CUT EXPRESS
  • 7. To add sound effects and music to our film, we had to look on other sites. Without extra sound our film would have not have looked like an effective convention of media products. Even small details like the vibrate of a phone could not be picked up on camera so we had to exaggerate it with the use of a separate sound effect and music. Sites we used included Freesound and Danosongs. These royalty free sites ensured that we could simply for no money without infringing any copyright. SOUND
  • 9. The easiest way to get feedback from potential audiences was to create a questionnaire instead of other techniques such as interviews because it was done in the minimal amount of time for people answering the questionnaires. Google Docs includes an option that makes it really easy to create questionnaires by allowing you to add multiple choice questions as well as single answer questions. The form was easy to edit if any mistakes we made. It was then shared to peers and a summary of all responses were available to view on Google. Google Docs also created graphs of responses automatically so it consequently saved us time. This feedback was later used in evaluations. Google Docs is very similar to programs such as Microsoft Office which I am familiar with. Subsequently, it was relatively quick for me to pick up. GOOGLE DOCS QUESTIONNAIRES
  • 10. The only social networking site that was vital over the course of creating and releasing Vodka and Coke was the video sharing site YouTube. This enabled us to easily share the film as well as our preliminary exercise and to easily use examples from the videos in our evaluations. We used Tumblr, Twitter and Facebook to share Google feedback questionnaires. This was not a necessity but sharing this through social networking sites allowed us to get more members of a potential audience to get involved than we would through just asking people we knew to get involved. As people that were not just close peers, we could get fully honest and non-biased opinions for feedback. I enjoyed using social media for media work because networking sites are constantly used by me as well as other people my age so there I could easily apply my own knowledge to contribute to my project. SOCIAL NETWORKING