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The Fundraisers’ Guide to Social Media

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Tools and best practices for using social media in fundraising efforts

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  • ,Bethany with my hello',,, '''my ' gg G rr R ee E ee E tt T ii I nn N gg G ss S ' Your''' ,,, with oUr friendship, ,,::::::::::::::::::::::::::::::::::::::::::::'''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''::::::::::::::::::::::::::::::::::::: ,,I like Your welcome in new together oUr friendship ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, ,,dear : AgimFRIENDSzekA :''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''',,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,\/''''''''''''''''''''''''''
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The Fundraisers’ Guide to Social Media

  1. 1. Best tools beyond the basics<br />The Fundraisers’ Guide to Social Media<br />Bethany A. Deines<br />Director of Annual Gifts<br />The Children’s Medical Center of Dayton<br />AFP National Fundraising Day<br />May 18, 2011<br />
  2. 2. Why Fundraisers Use Social Media<br />Build relationships<br />Interact with constituents<br />Listen to feedback <br />Emphasize mission & create awareness<br />Tell compelling stories<br />Recognize and steward donors<br />Provide giving opportunities<br />Promote events<br />Provide timely communication/info sharing<br />Demonstrate impact of support<br />
  3. 3. Did You Notice?<br />Even though technology changes, fundraising principles remain the same!<br />Listen<br />Engage<br />Build authentic relationships<br />Educate<br />Provide opportunities<br />Show (literally) how money was used<br />Steward<br />
  4. 4. What we ARE using<br />
  5. 5. What we COULD be using<br />
  6. 6. Feel a little overwhelmed?<br />Let’s break it down <br />
  7. 7. Which Tools Do What?<br />
  8. 8. Which Tools Do What?<br />
  9. 9. Which Tools Do What?<br />
  10. 10. Things to Consider<br />Know your target audience, objectives, key messages<br />Ensure you have the necessary time and ability to consistently maintain<br />Go where the people are – do you need a niche tool to reach particular target audience?<br />Adopt low-risk tools first – access products like podcasts, videos and widgets from partner sites to add to your website<br />Create sharable content & create advocates; let messages go “viral”<br />
  11. 11. Encourage participation & respond – remember that at the core, social media is about interaction<br />Leverage networks – create “grassroots” fundraisers and expand your reach<br />Provide messages in multiple formats<br />Mobile usage and demand for access is here to stay<br />Be realistic – Social Media builds relationships; the money may come via different vehicles<br />Measure results – Many tools to help, visit Oneforty.com<br />Some More Things to Consider<br />
  12. 12. Where to Place Priorities<br />Ok to adopt one thing at a time<br />Communities – Use known entities like Facebook<br />Blog – Share the powerful stories; have a prominent “Donate Now” button<br />Mobile website – Quickly becoming a necessity<br />YouTube – Videos offer best way to tell stories, create your own channel<br />Multiple Platform Tools – Make the most of multi-tasking<br />Third Party Fundraising Sites – Give followers access, register with Guidestar<br />
  13. 13. Can You Raise Money?<br />YES!<br />Takes time to build followers/advocates/donors<br />Most effective at: cultivation and stewardship<br />Provide multiple access points to donate<br />Keep creating compelling content <br />Make giving easy!<br />Use auto-receipts but customize the responses!<br />
  14. 14. Text Giving<br />Text Messaging<br />Voting Contests<br />Foursquare <br />Buttons, Badges, Widgets<br />Electronic Games <br />Shopping Portals<br />Virtual Worlds<br />Over-Rated Giving Hype<br />
  15. 15. The Health Communicator’s Social Media Toolkit, Center of Disease Control and Prevention<br />2011 Ohio Hospital Social Media Guide, Ohio Hospital Association<br />Katya’s Nonprofit Marketing Blog, KatyaAndreson<br />Fundraising Success<br />The Networked Nonprofit, Beth Kanter and Allison Fine<br />Socialnomics, Eric Qualman<br />The zillions of articles, blogs, tweets and tidbits of information I read every day on social media best practices because I’m a total geek about this.<br />Favorite bloggers: Beth Kanter, Allison Fine, KatyaAndreson, Chris Brogan, Jeff Bullas, Mashable, Eric Qualman, John Haydon<br />LinkedIn Groups: Online Fundraising for Nonprofits, Social Media for Nonprofit Organizations, On Fundraising Hosted by AFP, <br />Personal experience, My Greatest Teacher<br />Resources<br />

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