The document provides case studies and examples of projects completed by Haley Miranda Group, a marketing agency. It summarizes several integrated marketing campaigns the agency created for clients in industries like retail, automotive, entertainment, and wine. These campaigns utilized tactics like sweepstakes, mobile tours, social media engagement, and live events. The case studies demonstrate how the agency delivered measurable results for clients, such as increased sales, new customer acquisition, and improved brand metrics.

1. CASE STUDES & CAPABILITES
2013

2. For the last 20 years, Haley Miranda Group has delivered strategic marketing programs
for some of the most recognized and well-respected wineries in the country, including
Robert Mondavi and Chateau Ste. Michelle.
Utilizing our strengths as a boutique agency with full-service
capabilities, HMG can create a wide array of consumer
programs for your company, with specialties in Event
Production, Promotions, and Interactive Social Engagement.
HMG will bring a personalized, rapid-response, flexible
approach to every marketing need, offering your company
innovative, cutting-edge conceptualization while delivering quantifiable
ROI and beneficial relationships that build long-term brand achievement.
About HMG
Haley Miranda Group is my go-to agency.
Promotions, sweepstakes, online campaigns
and huge events – they can do it all.
Beth Parks
Director of Marketing
Scripps Networks Interactive, Inc.
haleymiranda.com
WORLDMARKET.COM
CHANNEL
Clients

3. Services
Experiential
Guerrilla
Stunts
Mobile Tours
Multicultural
Sponsorship Activation
Sampling
Web Design & Programming
Advergames
Social Media Engagement
Integration
Mobile Marketing
Digital Engagement
Email Marketing
Sweepstakes, Contests, Games
Mobile Tours
Promotional Radio
Partnerships &Tie-ins
Rebate Programs
Incentive Programs
Direct Mail
Logistics & Fulfillment Services

4. Target Spring Brrrrreak
One of Target’s brand promises is to
constantly find new, exciting ways to
surprise and delight the public. So, after
two years of executing successful Spring
Break events for the retail giant, they told
us they were throwing in the towel, unless
we could come up with an idea so delight-
fully original they couldn’t say “no.” So we
came up with a very cool idea – the FIRST
ICE RINK on the BEACH ever.
It was a Target winter wonderland on the
beach. Students came in droves to skate,
play games, sample Target’s Archer Farms
snacks and freshen-up with grooming
essentials from Unilever and Axe.
Results
Target was the coolest destination on the
beach that summer, touching over 50,000
college students with their “Expect More”
brand message and partner sampling. The
event also triggered an avalanche of press
and promotional radio exposure.
Case Studies

5. Shades of
Our Community Tour
HMG produced and executed the Shades
of Our Community Tour to drive tune-in
and awareness for African-American fo-
cused shows on four Turner Networks (TBS,
CNN, TNT and CN).
Shades of Our Community made a splash at
high-traffic African American festivals and
fairs in ten AA markets across the U.S.
Built upon the concept of community
togetherness, the event delivered an
array of activities, including a custom
button making booth, family portrait
studio, dance-offs, health screenings,
games and giveaways.
Results
The Shades of Our Community Tour
touched over 1,000,000 people and
generated heavy coverage by local
newspapers, community websites,
and radio stations. The tour supported
numerous AA programs, CNN’s Black In
America.
The season premiere of TNT’s HawthoRNe
(after seven tour stops) ranked as ad-
supported cables #1 program for the day
among viewers and households. Meet the
Browns was the #1 program among targeted
demographics.
Case Studies

6. Team Coco
Button Booth Tour
HMG generated buzz and drove tune-in for
TBS’s late night talk show, CONAN, with the
Team Coco Button Booth Tour –
a memorable, interactive experience that
was as quirky and loveable as Conan
O’Brien himself. Targeted at affluent, tech-
savvy CONAN fans, the tour stopped at
high-traffic retail locations, sporting events,
street festivals and concerts in 18 markets.
Fans lined up for the chance to create
personalized “I’M WITH CONAN” buttons
featuring their face and Conan’s famous
orange hairdo. Digital versions of the
personalized buttons were available for
download from the “Team Coco” micro
site which exponentially spread the word
through social media platforms like
Facebook & Twitter.
Results
The Team Coco Button Booth Tour was
a huge success, delivering hundreds of
thousands of targeted consumer and
geo-targeted Facebook impressions.
Thousands of cross-channel CONAN tune-in
spots aired, reaching millions of viewers.
The tour achieved a hefty ROI driving tune-
in for CONAN with the show’s to-date
deliveries up a remarkable percentage
among targeted demos.
Case Studies

7. Reason for Riesling
Wine Tasting Tour
Chateau Ste. Michelle, the leading producer
of Riesling in North America, commissioned
Haley Miranda Group to create an event that
changed consumer perceptions about Riesling,
one of the world’s most misunderstood
varietals.
The Reason for Riesling Tour visited food,
wine and music events events in seven
markets, pouring thousands of samples of
Chateau Ste. Michelle’s range of Riesling
styles.
An aggressive social media campaign
aimed at popular “mommy” and lifestyle
bloggers was launched to extend the
Reason for Riesling message. Bloggers
residing in our event markets received
VIP invitations to the events, generating
additional stories with personal touches.
Promotional radio was used in event
markets to drive traffic to the events.
Results
The Reason for Riesling Tour exposed tens
of thousands of people to the wonders of
Chateau Ste. Michelle Riesling at live events
and reached millions more through social
outreach and radio. CSM Riesling sales
increased after the promotion and Q4
shipments up well beyond plan.
Case Studies

8. Dragon Fest
HMG created and produced the Dragon
Fest Tour to promote Cartoon Network’s
new series, DreamWorks Dragons: Riders
of Berk. The highly interactive events
featured a green screen photo experience
that allowed fans to jump right into the
world of “Dragons,” a “feed Toothless”
toss game, a Viking-inspired prize wheel
and plenty of premiums and giveaways.
Brand Ambassadors – dressed in full Viking
regalia – engaged the crowds and spread
the word about the new series. HMG
created and managed a dedicated Facebook
page to generate additional buzz for the
series and the events.
Local cable affiliates in tour markets were
invited to co-sponsor the events in exchange
for running cross-channel spots for the
show.
Results
The Dragon Fest Tour was a roaring success!
Thousands of people were “touched” at
our live events and tens of thousands of
Facebook fans were recruited in a few
short months.
Participating cable affiliates ran numerous
cross channel spots for Cartoon Network’s
DreamWorks Dragons: Riders of Berk,
delivering hundreds of thousands of
dollars in unpaid media. The series scored
as the #1 telecast in its time period among
targeted demos, earning significant double-
digit delivery gains across the board
compared to the previous year.
Case Studies

9. CNN Essence Music Fesitval
CNN asked us to create an impactful, on-the-
ground presence at Essence Music Festival
2012 that would help drive tune-in and deepen
and redefine CNN & HLN’s brand relationship
with the African American audience.
In designing the space, we utilized interactive,
“hands-on” experiences that would increase
awareness of the CNN family of brands in a
very personal, real-world way, immersing visi-
tors with interactive activities and kinetic video
content.
The three-day activation was filled with constantly
changing highlights including:
• Talent appearances
• On-air celebrity interviews
• CNN green screen anchor experience
• Free Wi-Fi access and phone charging
stations
• HLN-branded “commuter” packs-to-go
• Showcase of on-air and digital platforms via
prominent video wall
• Energetic emcee to drive the action
• Plenty of branded takeaways to further
brand exposure beyond the event.
We have been CNN’s agency of choice in
activating their marketing presence at Essence
now for 2 consecutive years (2011 2012).
Results
The CNN HLN Essence Festival activation
provided an exciting destination for consum-
ers to interact with each of the networks. CNN
HLN made 410,000+ consumer impressions
and over 25,000 direct consumer interactions.
Case Studies

10. 2012 Hispanic Awareness
Campaign
Time Warner Cable entrusted HMG with a
massive push to generate Hispanic-market
subscribers to their cable, phone and
internet packages. Haley Miranda Group’s
job was to provide event marketing and
position TWC as the leader in information,
interactive technology and entertainment
communication, as well as to solidify them
as the leader of Los Angeles sports
programming for the Hispanic market.
HMG created and produced an array of
fantastic events at key festivals and
locations throughout the country, such
as the Indio Tamale Fest, the Los Angeles
Taste of Soul and multiple Best Buy
locations, creating opportunities for TWC
brand exposure, data capture/lead generation,
games, direct sales and product demos.
Results
More than 750,000 impressions were
generated, over 15,000 branded premiums
distributed, thousands of generated leads
and hundreds of direct sales! Hosted by
HMG bilingual emcees, the events were
family-friendly with participants of all ages
enjoying all the games, dancing to live
music and broadcast radio remotes and
demoing the latest in TWC’s interactive
technologies.
Case Studies

11. SWEEPSTAKES / CONTESTS / GAMES

12. Sweepstakes, Contests Game Experience
Haley Miranda Group has years of experience successfully developing and administering sweepstakes
promotions for high profile clients across all channels.
HMG has administered and fulfilled hundreds of
sweepstakes and contests on local, regional and
national levels – offline, online and integrated.
We handle every aspect of the process: planning,
creative development, production, programming,
legal, rules, bonding, state registrations,
winner notification and prize fulfillment.
Accountability / Indemnification
We understand the potential liability that a sweepstakes can
represent and approaches every promotion with extreme caution and
diligence to protect our clients.
HMG vets all consumer-facing promotional elements with the law firm of Loeb Loeb, industry leaders in
this legal discipline. HMG takes nothing for granted. We have never had a legal challenge to any of our
projects.
In addition, HMG maintains an errors and omissions insurance policy that names our clients and protects
them with $5 million in coverage.
Value
Our sweepstakes administration fees are extremely competitive, and all-inclusive, unlike some
of our competitors who charge a low basic fee that does not cover all necessary services.

13. Promotional Services
§ Website design, programming hosting
§ Creative design copywriting services
§ Custom web applications
§ Legal advice and counsel
§ Official rules development
§ Registration bonding
§ Winner selection, validation notification
§ Data collection / data entry
§ Affidavits Liability Releases
§ 1099 documentation filing
§ Secure PO Box
§ Winners list rules request processing
§ Indemnification insurance
§ Online moderation entry screening
§ Marketing to minors (COPPA CARU compliance)
§ Independent judging arbitration
§ Tracking reporting
§ Email integration
§ Print production management
§ Prize sourcing fulfillment
§ Secure storage warehousing
§ Travel management coordination
§ Partnership management
Project Experience
§ Online sweepstakes
§ Instant win games
§ Skill contests
§ In-store / Retail
§ User-generated content contests
§ Social media promotions / Custom Facebook apps
§ Mobile / SMS
§ Text to Win
§ Watch Win
§ Advergames
§ Collect Win / Scratch-off / Decoders
§ Social media integration
§ Charitable promotions
§ Viral promotions
Sweepstakes Partners

14. Cost Plus World Market
Life of Pi Sweepstakes
To support the partnership between Cost
Plus World Market and 20th Century Fox’s
Academy Award winning film, Life of Pi,
HMG created an online sweepstakes to
generate awareness, increase consumer
interaction and build the specialty retailer’s
consumer database. Consumers could enter
via a micro-site, or through Cost Plus World
Market’s Facebook page for a chance to win
a trip to India. To further support sweep-
stakes entry, HMG secured media on KTLA
in Los Angeles.
Results
Richard Parker would have roared his ap-
proval! The sweepstakes produced more
than 600,000 entries while client email sign-
ups reached more than 75,000.
HMG Services
n Website Design
n Promotional Administartion/Legal
n Web Banner Creation
n Prize Fulfillment
n Promotional Media Procurement
n Prize Fulfillment
Case Studies

15. Style Search Contest
Levi’s are the original jeans. They are the
most successful, widely recognized and
often imitated jeans products in the history
of apparel. But times are changing and
current market drivers – college students
– weren’t tuned in to Levi’s. To help Levi’s
increase brand awareness among elusive
college market, HMG created a relevant,
multi-faceted program that reached students
where they live – online and on campus.
We created Style Search, a nationwide
model search executed online and on
campus at Levi’s pop-up stores to find a
few good faces to star in a Levi’s advertising
campaign. Students uploaded photos of
themselves in their favorite Levi’s jeans and
encouraged friends to vote for them online,
increasing web sign-ups tenfold. Winners
were featured in a national Levi’s “Style for
Every Story” print campaign which celebrated
the personal connection people have with
their Levi’s jeans.
Results
Thousands of entries were received during
the 7-week promotion. The contest homepage
received over tens of thousands of hits, and
thousands opted-in to the database.
Case Studies

16. Unlock the tC Road Trip
Scion is a unique car brand that targets
trend-setting young males by actively
supporting emerging talent in the arts,
music, design, and racing.
To help launch their next-generation Scion tC,
the auto maker needed a concept that
leveraged their hip lifestyle associations and
deliver fast and sustained awareness online
and via social media.
HMG took the wheel, creating the Unlock
the tC Road Trip Game – an 8-week, multi-
stage, virtual journey across the USA that
challenged players with mini-games and
trivia questions. Scion’s music, art, racing
and lifestyle sites were incorporated into
the gameplay to give players meaningful
interaction with the brand culture.
Results
The Unlock the tC Road Trip Game was a
roaring success with over 60,000 unique
visitors and a stage-to-stage retention rate
of over 94%. Returning visitors spent more
than 5 minutes on the site. Facebook was
crucial to success of program. Of the users
who clicked through from Facebook, 27%
went on to create a new account.
Case Studies

17. Win It Like A Newlywed
Partnership
Haley Miranda Group created a match
made in heaven between eclectic home
furnishings retailer Cost Plus World Market
(CPWM) and Game Show Network’s hit series,
The Newlywed Game.
Able to show-off their creative décor selections
to consumers nationwide, CPWM took over
The Newlywed Game set for a full week,
giving each daily segment it’s own unique,
World Market look and feel. In addition,
a month-long online sweepstakes was
co-branded by both partners, with the grand
prize being a Bahamas getaway sponsored
by honeymoon favorite, Sandals.
CPWM’s goals were to drive sales, build
online traffic and promote data capture for
potential new customers. The Newlywed
Game was thrilled to have an opportunity to
capitalize on CPWM’s extensive and passionate
online and in-store consumer base.
Results
Both partners said an emphatic, “I do!”
CPWM received more than $2MM in media
exposure, while The Newlywed Game
reached a whole new audience, generating
millions of impressions both online and
offline. In addition, the co-branded sweep-
stakes was a wedding gift you’d never take
back – nearly 280,000 sweepstakes entries
and 48% opt-in rate for participants asking
to receive future communication from CPWM.
Case Studies

18. American Film Institute
100 Years,100 Movies
Sweepstakes
HMG produced this classic, integrated
promotion to drive viewers to AFI’s 100
Years…100 Movies telecast and increase
sales of partners’ nominated movies.
The destination website combined an
enter-to-win contest with an e-commerce
functionality linking visitors to Best Buy’s
DVD store to purchase winning movies.
Traffic to the site was driven by a fifty-market
radio promotion and online partnerships
with entertainment sites.
HMG Services
n Promotional Website Design/Programming
n Collateral Design
n Promotional Radio
n Sweepstakes Administration/Legal
n Digital Engagement Campaign
n Prize Fulfillment
Case Studies