The document outlines a strategy for enhancing engagement on Facebook for businesses, emphasizing understanding the audience's interests and issues. It advises on the types of content to share, the timing of posts, and suggests interactive strategies such as asking questions and commenting on popular media. Additional steps include building connections outside of Facebook and being active on other platforms to further engage with the audience.

1. Do You Know Your
Fans?
Building a Facebook
Engagement Strategy

2. What is an Engagement Strategy?

3. Your Facebook Business Page

4. Your Facebook Business Page

5. Ways to Get the Word Out

6. Focus On Content
 Step One: Who is your audience?
 What are they like?
 What are their issues?
 What are their interests?
 Why would they want to do business with
you?
 When are they on Facebook (estimated)

7. Focus On Content
 Step Two: What Should You Share?
 Articles
 Photos
 Videos
 Polls
 Comments

8. Focus On Content
 Step Three: Determine When You Can
and Should Post.
 Look at your schedule to determine how many
times within your current calendar you can
post.
 Determine when your fanbase is online

9. Engagement Time!
 Ask questions.
 Fill in the blank status updates.
 Stay current.
 Comment on television shows

10. Next Level If you’ve already taken the
initial steps
To build your engagement
strategy
Here are additional steps to
think about:
•Connect outside of Facebook.
•Become active on their business
pages.
•Become active on their blog.
•Connect personally on Facebook

11. Building A Facebook Engagement
Strategy
Jen Vondenbrink
jen@yourlifesimplified.com
For more information check out:
Facebook: http://www.facebook.com/Life.Simplified.Cafe
Twitter: @JVSimplified
LinkedIn: http://www.linkedin.com/in/jenvondenbrink
Website: http://yourlifesimplified.com
Blog: http://yourlifesimplified.com/speaker-coach