FunShare, a daily deal site in Hong Kong, drives 25% of its revenue from Facebook. With over 484,000 unique Facebook users seeing FunShare content daily, Facebook allows FunShare to enhance its brand, build a user community, and convert these users to paying customers. FunShare's Facebook strategy centers around engaging with users on its Page by regularly posting promotions to encourage purchases and asking questions to maximize engagement. FunShare also runs Facebook ads and sponsored stories to reach more users and promote its brand and latest offers.

1. Case Study
Results
• 25% of revenue is directly attributable to Facebook
• 11% of site traffic originates from Facebook
• An average of 484K unique Facebook users saw content from the
Daily deal site drives 25% of revenue
Page on a daily basis during the last month
using Facebook.
“Facebook gives us a platform where we can enhance our
brand presence, build a user community, and convert
Goals these users into paying customers. That’s unique and
FunShare wanted to use Facebook to:
powerful.”
• Drive Facebook audience to purchase directly from Herman Cheng, CEO, FunShare.com
funshare.com
• Establish a community of users familiar with
its brand
Approach
Build Engage
Build The company’s strategy for engaging with users on
Facebook centered around its Page:
Connect
Engage • Chose logo as its profile picture and a cover photo
featuring different types of deals
Reach
Influence
• Created separate tabs to feature partner offers
Build
Connect FunShare ran Facebook Ads using an always-on
Engage
model to:
Reach • Reach a very targeted group of users
Influence • Drive new Likes to the Page
Build
• Advertise the latest offers and promotions
Connect
Engage
The social deal site used its Facebook Page to engage
with fans by:
Reach
Connect Influence
Influence
• Regularly posting about the latest promotions to
Build
encourage spontaneous purchases
Connect
• Maximizing engagement by asking questions and
Engage
including a picture of the offer with all posts
Reach
FunShare is a daily deal site based in Hong Kong.
Influence FunShare ran sponsored stories to drive increased
facebook.com/FunShare
reach and awareness of its brand:
• Targeted friends of current fans to “Like” the Page
• Created ads from Page posts to promote latest
offers to friends of fans
Facebook: Building Essential Connections