this presentation describes the 4 P's of marketing. price,product place and promotion with an example and case study of red bull.

1. 4 P’s
of
Marketing

2. MARKETING MIX
PRODUCT PRICE
PLACE PROMOTION

3.  PROPER REACH
 INCREASES PROFITS
 CONSUMER SATISFACTION

4. ENSURES SURVIVAL
OF PRODUCT
IMPROVES
CORPORATE
IMAGE

5.  RISKY
 CELEBRITY ENDORSEMENTS
 BARGAIN HUNTERS

6. Consumers
Marketing Research Marketing Segmentation
Product Price Place Promotion

7. PRODUCT
What is product?
Sub-variables:
Product line, product shape,
size, colour, brand name,
trade mark, packaging,
labeling, after sales service,
guarantees etc.

9. Aspects Brief explanations or examples
The appearance Color, size, shape, etc. must meet the
consumer needs.
The function Able to be used
Convenient for use
Meeting special needs of customers
The cost Production costs must be low enough to
earn some profit.
High cost, higher price.
Too high price, customers unlikely to buy.
Features of a product to meet the needs
of customers

10. Price
 exchange value
of product
 Price should b
reasonable.
 Sub-variables:
Credit sales,
installment
payments,
discounts, gifts,
etc.

11.  The pricing policy
that a business chooses
is often a reflection of
the market at which it
is aiming.
The right price set
must take into account
of production costs,
competitors’ prices and
consumers’ purchase
ability and demand
level.

12. PLACE
Place is the third of the 4 P’s
of marketing mix
 marketing is about putting
the right product, at the right
price,at the right place, at the
right time.
Sub variables-
warehousing,transportation

13. Distribution
channel

14. Distribution
strategies
Intensive distribution-low
price product
Exclusive distribution-The
product is usually highly
priced, and requires the
intermediary to place much
detail in its sell
Selective distribution-
common with product such as
computers,television

15. promotion
Promotion
includes all
activities
undertaken by an
organization to
promote it’s product
Sub variables-sales
promotion, personal
selling, public
relation, advertising,
sponsorship

18. 1. CONSUMERS 2. COMPETITION
3. Extent of
competition

19. 4. Trade factors
5. Market conditions
6. Government policies

20. 7. Organizational
factors
8. Technological
changes 9. Globalization

21. Analysing External and Internal Environment

22. Determining Marketing Objectives
and
Detailed Planning

23. Testing the Mix
and
Implementing the Marketing Mix

24. Monitoring Operations

25.  POLITICAL VARIABLE:-
The political environment in any country is
always influenced by its legislatures , which
are its law making bodies.
 Eg: changes in tax policy ,rules regulations etc.

26.  Social Environment:-
Social environment is formed by the
society around the business.
BUSINESS
EMPLOYEES
COSTOMER
S
GOVERNME
NT
SHAREHOL
DER

27.  Technological Environment:-
Technology keeps on changing very fast. An
innovation of today may be a history
tomorrow.
 Eg: Software updates, electronic good, fashion.

28.  Natural environment:-
Natural environment includes land,
minerals, oil, water etc . As natural resources
are very less it must be used properly.
Eg:- Climatic condition , natural resources.

29.  Demographic Environment:-
Demographic environment includes factors
affecting population such as age, income, sex,
occupation, lifestyle, education etc.
Eg:- Pricing of a commodity.

30.  Economic environment:-
Economic environment of a nation includes
economic conditions like national income, per
capita income etc and economic policies
formulated by the government.
Eg:- Export Import policies.

31. Case Study
Dietrich
Matischitz
launched red
bull in 1987.
Annual sales of
around 4 billion
cans in 160
countries.

32. Marketing Mix
Product Price
Place Promotion

33. Promotional Approaches
Above the Line :
Press
Television
Radio
Internet
Below the Line :
Event Marketing in
sports
a)Redbull X fighters
b)Red bull air race

34. It adopts a progressive marketing
strategy which is constantly evolving
to push the brand forward. Social and
digital media is at the heart of all its
promotions.
It allows it to adapt t o techno n social
changes
Conclusion

35.  MANMEET KAUR SAINI 40
 RAMYA KATA 17
 NEETA GHULE 09
 TANVI SHETTY 47
 SHIVALALITHA PILLAI 33
 JASMEET KAUR JOLLY 15
 VRIDDHEE GOEL 10