4 p marketing

ASPECTS OF MARKETING MARKETING PRODUCT PLACE PRICE PROMOTION 4 P s

PRICING ,[object Object],[object Object],[object Object],Too high… airfares loans rent room rates … customers may not buy Too low… … you will lose $$$ money $$$ PRODUCT PLACE PRICE PROMOTION 4 P s

3 C s of Pricing C OSTS C OMPETITORS’ PRICE C USTOMER’S WILLINGNESS TO PAY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],PRODUCT PLACE PRICE PROMOTION 4 P s

PRICING TECHNIQUES 117-118 Odd-even pricing Optional-product pricing Product-bundle pricing Promotional pricing Product-line pricing PRICING TECHNIQUES PRODUCT PLACE PRICE PROMOTION 4 P s

PRICING TECHNIQUES 117-118 ,[object Object],[object Object],[object Object],Product-line pricing discuss PRODUCT PLACE PRICE PROMOTION 4 P s

PRICING TECHNIQUES 117-118 ,[object Object],[object Object],[object Object],[object Object],Optional-product pricing discuss PRODUCT PLACE PRICE PROMOTION 4 P s

PRICING TECHNIQUES 117-118 ,[object Object],[object Object],[object Object],Product-bundle pricing PRODUCT PLACE PRICE PROMOTION 4 P s

PRICING TECHNIQUES 117-118 ,[object Object],[object Object],Promotional pricing PRODUCT PLACE PRICE PROMOTION 4 P s

PRICING TECHNIQUES 117-118 ,[object Object],[object Object],Odd-even pricing $1.99 $29.99 $79.90 PRODUCT PLACE PRICE PROMOTION 4 P s

PLACE 119 ,[object Object],LOCATION TYPES OF OUTLETS CONSIDER PRODUCT PLACE PRICE PROMOTION 4 P s

LOCATION DECISION ,[object Object],[object Object],Convenient location Target customers Competition Accessibility Volume of human traffic PRODUCT PLACE PRICE PROMOTION 4 P s

PROMOTION ,[object Object],[object Object],[object Object],PRODUCT PLACE PRICE PROMOTION 4 P s

[object Object],[object Object],Advertising Sales promotion ,[object Object],PRODUCT PLACE PRICE PROMOTION 4 P s

[object Object],Public relations (PR) PRODUCT PLACE PRICE PROMOTION 4 P s special events sponsorship corporate identity materials websites news PR TOOLS

[object Object],[object Object],Personal selling advantages?? Direct marketing ,[object Object],[object Object],[object Object],[object Object],PRODUCT PLACE PRICE PROMOTION 4 P s

SUPPORT SERVICES ,[object Object],[object Object],LOYALTY CARDS DELIVERY SERVICES CUSTOMER SERVICE What other SUPPORT SERVICES are there? (brainstorm 5 other services) 113 why? PRODUCT PLACE PRICE PROMOTION 4 P s

CREDITS… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

4 p marketing

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4 p marketing