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This document defines marketing and its importance for the 21st century. It discusses how marketing involves creating, communicating, and delivering goods and services to meet human and social needs profitably. The document also outlines different concepts in marketing including analyzing demand states, company orientations towards customers, fundamental concepts like segmentation and targeting, and the importance of relationship marketing for building long-term relationships with key stakeholders.
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A company's marketing environment consists of internal and external forces that affect its ability to do business. The microenvironment includes suppliers, marketing partners, and customers. The macroenvironment includes large societal forces like economic, technological, political, and cultural trends that companies must respond to.
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This document discusses pricing strategies and factors that influence pricing decisions. It defines price as the exchange value of a product and explains that pricing objectives may include maximizing profits, achieving competitive prices, market share goals, and accounting for customer affordability. Pricing methods include cost-based pricing, demand-based pricing, competition-based pricing, and regulated pricing. Key factors that influence pricing include costs, demand elasticity, the product lifecycle, competition, distribution channels, customer characteristics, economic conditions, and government policies.
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This document discusses pricing as part of the marketing mix. It begins with definitions of marketing management and pricing. Pricing objectives aim to achieve organizational goals like profits or market share. Price is determined based on customer benefits and perceptions of value. Companies consider cost-based, need-based, and market-based approaches to set prices. The conclusion emphasizes that price should relate to customer perceived value of product benefits.
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This document discusses pricing strategies and factors that influence pricing decisions. It contains the following key points:
1) Pricing is the amount of money charged for a product or service and is determined by considering costs, perceived value, and competition.
2) Factors that influence pricing include objectives, costs, demand, competition, product differentiation, and government regulations.
3) Common pricing approaches are cost-based using markups, target returns, or breakeven analysis as well as demand-based using perceived value or value pricing.
4) Pricing is important for revenue generation, market demand, competition, and customer perceptions of quality. Setting the right price is crucial for business success.
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Unit-V; Pricing (Pharma Marketing Management).pptx
Students will get the knowledge of the following-
meaning of the pricing, its importance, objectives, methods of pricing, factors affecting the price of products, An overview of DPCO (Drug Price Control Order) and NPPA (National Pharmaceutical Pricing Authority)
Best practice in pricing processes
This document reviews best practice in pricing processes to provide a reference against which current practices and proposals can be tested. Our objectives have been: to research the attributes of world-class pricing through publications and academic sources; to investigate how these attributes are applied in practice to products and services; to assess pricing processes in successful businesses.
In recent years a new attitude toward pricing has emerged. Deregulation and international free trade agreements have increased competition. Price promotion has eroded the power of brand loyalty. Pricing has assumed greater importance to most businesses.
As markets increasingly assume a global dimension, customers can more easily compare prices between one region or country and another, using the internet or a fax machine. They can often locate the same product, or an
acceptable substitute, from another source. Customers are more demanding and fickle, and their expectations increasingly difficult to fulfil.
Price inflation in western economies is now at its lowest for decades. Price increases are no longer accepted without protest from customers, if at all.
The Chairman of General Electric has predicted the onset of the ‘Value Decade’. Global price competition will strengthen because of: reduced product differentiation; global over-capacity for production; significantly diminished trade barriers; efficient information and distribution systems; providing customers with easy access to the prices of suppliers; a growing lack of customers’ loyalty to individual suppliers. Choice will be increasingly driven by price.
This is a challenging scenario that reinforces the need for an integrated strategy and concerted managerial action on pricing.
Pricing processes have lagged behind developments in the market place. They are often characterised by internal conflict between accountants wishing to maximise profit per unit and marketing specialists who seek to maximise
throughput. They are also affected by the potential for strained relations with good customers.
Some companies have downsized their operations to a level where diminishing returns cause them to question the benefits of continuing to focus upon reducing costs. As they switch their attention from cost cutting to adding
value, pricing naturally assumes increased weight in the marketing mix.
We have found many companies reluctant to discuss their own processes.
Some may wish to avoid betraying a lack of sophistication.
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The document provides information on industrial and consumer marketing. It begins by defining industrial marketing as marketing products and services to commercial organizations. It discusses the four types of exchanges in industrial marketing: product, information, financial, and social.
It then defines consumer marketing as marketing to individuals for personal use. Consumer markets are divided into food, beverages, transportation, and retail.
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[To download this presentation, visit:
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Frameworks/Models included:
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Forrester’s Digital Transformation Framework
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This document discusses pricing strategies and factors that influence pricing decisions. It defines price as the exchange value of a product and explains that pricing objectives may include maximizing profits, achieving competitive prices, market share goals, and accounting for customer affordability. Pricing methods include cost-based pricing, demand-based pricing, competition-based pricing, and regulated pricing. Key factors that influence pricing include costs, demand elasticity, the product lifecycle, competition, distribution channels, customer characteristics, economic conditions, and government policies.
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This document discusses pricing as part of the marketing mix. It begins with definitions of marketing management and pricing. Pricing objectives aim to achieve organizational goals like profits or market share. Price is determined based on customer benefits and perceptions of value. Companies consider cost-based, need-based, and market-based approaches to set prices. The conclusion emphasizes that price should relate to customer perceived value of product benefits.
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This document discusses pricing strategies and factors that influence pricing decisions. It contains the following key points:
1) Pricing is the amount of money charged for a product or service and is determined by considering costs, perceived value, and competition.
2) Factors that influence pricing include objectives, costs, demand, competition, product differentiation, and government regulations.
3) Common pricing approaches are cost-based using markups, target returns, or breakeven analysis as well as demand-based using perceived value or value pricing.
4) Pricing is important for revenue generation, market demand, competition, and customer perceptions of quality. Setting the right price is crucial for business success.
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1. Definition and importance of Relationship Marketing
2. Evolution of Relationship Marketing
3. Fundamental Principles of Relationship Marketing
4. Expanded Marketing Mix
5. Drivers of Relationship Marketing
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Unit-V; Pricing (Pharma Marketing Management).pptx
Students will get the knowledge of the following-
meaning of the pricing, its importance, objectives, methods of pricing, factors affecting the price of products, An overview of DPCO (Drug Price Control Order) and NPPA (National Pharmaceutical Pricing Authority)
Best practice in pricing processes
This document reviews best practice in pricing processes to provide a reference against which current practices and proposals can be tested. Our objectives have been: to research the attributes of world-class pricing through publications and academic sources; to investigate how these attributes are applied in practice to products and services; to assess pricing processes in successful businesses.
In recent years a new attitude toward pricing has emerged. Deregulation and international free trade agreements have increased competition. Price promotion has eroded the power of brand loyalty. Pricing has assumed greater importance to most businesses.
As markets increasingly assume a global dimension, customers can more easily compare prices between one region or country and another, using the internet or a fax machine. They can often locate the same product, or an
acceptable substitute, from another source. Customers are more demanding and fickle, and their expectations increasingly difficult to fulfil.
Price inflation in western economies is now at its lowest for decades. Price increases are no longer accepted without protest from customers, if at all.
The Chairman of General Electric has predicted the onset of the ‘Value Decade’. Global price competition will strengthen because of: reduced product differentiation; global over-capacity for production; significantly diminished trade barriers; efficient information and distribution systems; providing customers with easy access to the prices of suppliers; a growing lack of customers’ loyalty to individual suppliers. Choice will be increasingly driven by price.
This is a challenging scenario that reinforces the need for an integrated strategy and concerted managerial action on pricing.
Pricing processes have lagged behind developments in the market place. They are often characterised by internal conflict between accountants wishing to maximise profit per unit and marketing specialists who seek to maximise
throughput. They are also affected by the potential for strained relations with good customers.
Some companies have downsized their operations to a level where diminishing returns cause them to question the benefits of continuing to focus upon reducing costs. As they switch their attention from cost cutting to adding
value, pricing naturally assumes increased weight in the marketing mix.
We have found many companies reluctant to discuss their own processes.
Some may wish to avoid betraying a lack of sophistication.
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The document discusses industrial and consumer marketing. It begins by defining industrial marketing as marketing products and services to commercial organizations, while consumer marketing targets individuals for personal use.
It then highlights some key similarities and differences between industrial and consumer marketing. Industrial marketing focuses on building long-term relationships and solving complex business needs through customized solutions and rational decision making. Consumer marketing relies more on emotions and impulsive purchases through mass advertising appeals.
The document also provides an example response to an interview question comparing industrial and consumer marketers. It evaluates the statement that "a marketer is a marketer" and outlines how the contexts differ significantly.
MBM 6109 Revision Qns and Answers.docx final
The document provides information on industrial and consumer marketing. It begins by defining industrial marketing as marketing products and services to commercial organizations. It discusses the four types of exchanges in industrial marketing: product, information, financial, and social.
It then defines consumer marketing as marketing to individuals for personal use. Consumer markets are divided into food, beverages, transportation, and retail.
The document compares and contrasts industrial and consumer marketing. Key differences include industrial marketing focusing on building long-term relationships while consumer marketing leverages emotions. Industrial products are also discussed and classified into materials/parts, capital items, and supplies/services.
Brief notes are provided on material requirement planning, niche marketing, and buying centers in industrial
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Marketing is an inevitable part of doing both business and non-business. This is emphasized in this presentation. A different focus of this kind is expected to add more value for the enthusiast.
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The document summarizes the strategic marketing process and microenvironment factors that affect marketing. It outlines the 5 steps of the strategic marketing process as mission identification, situation analysis, objective setting, marketing strategy development, and strategy evaluation/control. It then describes the key forces in a company's microenvironment that must be considered: the company itself, suppliers, market intermediaries, customers, competition, and various publics. Strengths and weaknesses can be either controllable factors within the company or less controllable external forces.
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[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
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Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
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Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
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“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
永久可查学历认证【微信：A575476】【(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证成绩单Offer】【微信：A575476】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：A575476】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：A575476】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
→ 【关于价格问题（保证一手价格）
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
Part 2 Deep Dive: Navigating the 2024 Slowdown
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
Garments ERP Software in Bangladesh _ Pridesys IT Ltd.pdf
Pridesys Garments ERP is one of the leading ERP solution provider, especially for Garments industries which is integrated with
different modules that cover all the aspects of your Garments Business. This solution supports multi-currency and multi-location
based operations. It aims at keeping track of all the activities including receiving an order from buyer, costing of order, resource
planning, procurement of raw materials, production management, inventory management, import-export process, order
reconciliation process etc. It’s also integrated with other modules of Pridesys ERP including finance, accounts, HR, supply-chain etc.
With this automated solution you can easily track your business activities and entire operations of your garments manufacturing
proces
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Income Tax exemption for Start up : Section 80 IAC
A presentation on the concept of Exemption of Profits of Start ups from Income Tax
The Most Inspiring Entrepreneurs to Follow in 2024.pdf
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
Cover Story - China's Investment Leader - Dr. Alyce SU
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Transport Solution
Innovation Management Frameworks: Your Guide to Creativity & Innovation
Innovation Management Frameworks: Your Guide to Creativity & InnovationOperational Excellence Consulting
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentationsRecently uploaded (20)
Digital Transformation Frameworks: Driving Digital Excellence
Digital Transformation Frameworks: Driving Digital Excellence
Best Competitive Marble Pricing in Dubai - ☎ 9928909666
Best Competitive Marble Pricing in Dubai - ☎ 9928909666
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Innovative Uses of Revit in Urban Planning and Design
Innovative Uses of Revit in Urban Planning and Design
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Garments ERP Software in Bangladesh _ Pridesys IT Ltd.pdf
Garments ERP Software in Bangladesh _ Pridesys IT Ltd.pdf
Call8328958814 satta matka Kalyan result satta guessing
Call8328958814 satta matka Kalyan result satta guessing
Income Tax exemption for Start up : Section 80 IAC
Income Tax exemption for Start up : Section 80 IAC
The Most Inspiring Entrepreneurs to Follow in 2024.pdf
The Most Inspiring Entrepreneurs to Follow in 2024.pdf
Cover Story - China's Investment Leader - Dr. Alyce SU
Cover Story - China's Investment Leader - Dr. Alyce SU
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
Innovation Management Frameworks: Your Guide to Creativity & Innovation
Innovation Management Frameworks: Your Guide to Creativity & Innovation
WHAT IS COMPETITION BASED PRICING.pdf. Online
- 1. WHAT IS COMPETITION BASED PRICING? Competition-based pricing is a pricing strategy in which a company sets its prices based on what its competitors are charging for similar products or services. EXAMPLE: Two gas stations across the street from each other charge the same price of gas
- 2. OTHER INTERNAL AND EXTERNAL CONSIDERATIONS AFFECTING PRICE DECISION: • Internal considerations include marketing objectives, costs, and the company’s overall marketing mix. • External considerations include the market and demand, competition, and legal and ethical considerations.
- 3. OVERALL MARKETING STRATEGY, OBJECTIVE AND MIX: • A company’s overall marketing strategy is the plan it uses to reach its target market and achieve its marketing objectives. • The marketing mix includes the 4 P’s: product, price, promotion, and place. • The marketing objectives are the specific goals the company aims to achieve through its marketing efforts.
- 4. • MARKETING STRATEGY: A marketing strategy refers to a business's overall game plan for reaching prospective consumers and turning them into customers of their products or services. A marketing strategy contains the company's value proposition, key brand messaging, data on target customer demographics, and other high-level elements.
- 5. • MARKETING MIX: PRODUCT: High-quality, premium products with unique features that set them apart from competitors. PRICE: Higher than competitors to reflect the premium quality and exclusivity of the products. PROMOTION: Advertising campaigns that emphasize the quality and exclusivity of the products, as well as superior customer service. PLACE: Premium retail locations and an online store that reflects the brand’s exclusivity.
- 6. • MARKETING OBJECTIVE: Marketing objectives are a set of clearly defined, measurable goals established as part of a marketing plan. Marketing objectives provide specific targets to be met within a time frame, such as “decrease customer acquisition cost by 10% by the end of next quarter.”
- 7. ORGANIZATIONAL CONSIDERATION: Organizational considerations refer to the internal factors that affect a company’s pricing decisions. These include the company’s marketing objectives, costs, and the overall marketing mix
- 8. THE MARKET AND DEMAND: Market refers to the group of people who are interested in buying a particular product or service. Demand, on the other hand, is the amount of a product or service that people are willing to buy at a certain price. EXAMPLE: Demand for smartphones. Many people in the market want to buy smartphones, and the total demand for smartphones depend on factors such as the price, quality, and availability of the product.
- 9. DEMAND AND PRICE RELATIONSHIP: Price is dependent on the interaction between demand and supply components of a market. Demand and supply represent the willingness of consumers and producers to engage in buying and selling. An exchange of a product takes place when buyers and sellers can agree upon a price.
- 10. DEMAND CURVE: A demand curve is a graph that shows the relationship between the price of a good or service and the quantity demanded within a specified time frame. Demand curves can be used to understand the price-quantity relationship for consumers in a particular market, such as corn or soybeans.
- 11. THE ECONOMY: The Economy refers to the system that a society uses to produce and distribute goods and services. Economic factors such as inflation, unemployment, and GDP growth can have a significant impact on businesses and consumers. EXAMPLE: COVID-19 pandemic, effects many jobs and businesses so that effect economy all over the world.
- 12. PRICE ELASTICITY: A measure of the sensitivity of demand to changes in price. EXAMPLE: People like coffee and tea equally, if the price of coffee goes up, people will have no problem switching to tea, and the demand for coffee will fall.
- 13. OTHER EXTERNAL FACTORS: There are several external factors that can affect the economy and businesses, including: 1. Technological Advancements. 2. Government policies 3. Natural disaster 4. Global events 5. Demographics changes