This proposal is for a fighting game called "Unfinished Business." The game aims to entertain players through knock-out style combat within a time limit. It will feature two male characters in karate outfits battling in a dark background with some light and props. A game bar will display the time and players' health. The target audience is aggressive male teenagers aged 12-18. Research from street fighter-style games will influence the dark background, outfits, and character designs. The game will not include offensive content but will restrict players under 12 due to violence. Care will be taken to avoid offending social, religious, or ethnic groups.

1. Proposal
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Working Title:
Unfinished business.
What is it called? This can change if you think of something better later
Product’s Purpose:
Aim of the game is to knockout the other opponent within the time limit. This will aim to
entertain and produce fun for the consumer.
What is the product’s purpose (entertain/educate etc.) and how will you achieve this?
Genre:
Violence, this is because it involves fighting.
What sort of product is it
Content
In this game I am going to include 2 main character who will both be male, I am also going to
include karate style outfits for the characters. I will also include a dark background with a bit of light
somewhere in the background. The background will also consist of some props, possibly some
weapons. Finally in the background I will include a game bar at the top which will show the time
and the amount of health remaining.
What is your product about? Discuss what you would put in it (be specific). Does it have a story? If
so, discuss it here
Audience:
My audience is teenagers aged from 12-18, this is because your stereotypical teenager is
aggressive. The gender I will aim at is male, this is also because stereotypically men are more
aggressive than women. The social status is just normal working class people and the
physiographic is mixed but is mainly balanced. This product would appeal to my audience as it is a
violent fighting game which will provide them with entertainment.
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your project appeal to this person?
Research and Planning:
I will use inspiration and features form other fighting games such as street fighter. These
are things such as a dark background, similar outfits and looking at the characters. I will
also keep thinking back to the target audience as then I can target my specific game to that
specific audience.
What elements of your research and planning will you use in your final production?
Where will you use your research and planning in your final production?
Legal & Ethical Considerations:
In my game I will not include any offensive however I will restrict people under the age of 12 from
playing this game, this is because the game contains violence. This game will also not offend any
social, religious or ethnic groups. To ensure I will not offend anyone this is because I will check my
work frequently and get others also to check it. I may use items and props from other existing
games if I cannot do those things myself, however my product will be different enough from others.
Think about any offensive material you will include?
Will you restrict younger people using/accessing it?
Will it offend any social groups/religions/ethnicities?
How will you ensure you do not offend anyone?
Are you using characters/names/logos of existing products/IPs?
Will you product be sufficiently different from existing products to not get sued for copyright
infringement?

2. Proposal
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