For years, digital marketers have been tasked with optimizing their websites for search to improve organic traffic. All major SEO efforts were centered around owned and onsite content, leaving external content as an afterthought.
Jason Barnard — Structuring, Visualizing and Evaluating Your E-A-TSemrush
These slides were presented at the SEMrush webinar "4 Hours of E-A-T | Structuring, Visualizing and Evaluating Your E-A-T". Video replay and transcript are available at https://www.semrush.com/webinars/4-hours-of-e-a-t-or-structuring-visualizing-and-evaluating-your-e-a-t/
Winning With Old School SEO in 2016 (& Beyond)DFWSEM
Ryan McLaughlin proves that you don’t need flashy new tactics to win at SEO. Sometimes the best solution is to go a little old school and get back to the basics.
SMX West - Extreme Excel Excellence (Brett Snyder) - March 12, 2014BrettASnyder
At its core, Excel is a problem-solving tool. Using these simple principles involving nested functions, we'll discuss how to transform actual data into actionable data and empower our team to be more efficient and effective problem-solvers.
Includes examples for identify Striking Distance Keywords for SEO, a Bid Management Tool for PPC, and a means for testing assumptions about keyword data in a world of (not provided).
Making SEO Lemonade: Moving the Needle on Missed Opportunities by Bill Hunt -...Search Engine Journal
Industry vet Bill Hunt tackles making the most out of what you already have using indexability, clickability, and other methods to find all those tiny errors that together cause big issues.
Universal Search dominates the majority of search queries – in fact, 80% of search queries now include at least one Universal Search integration. What does this mean for your site’s SEO?
Watch our SEJThinkTank sponsored webinar with Holly Miller, Professional Services Manager at Searchmetrics, who will provide an exclusive first look at the Searchmetrics Universal Search Study and its new findings for 2016.
Check out Searchmetrics' 2016 Universal and Extended Search Study here -- http://pages.searchmetrics.com/UniversalSearch_EN.html
For years, digital marketers have been tasked with optimizing their websites for search to improve organic traffic. All major SEO efforts were centered around owned and onsite content, leaving external content as an afterthought.
Jason Barnard — Structuring, Visualizing and Evaluating Your E-A-TSemrush
These slides were presented at the SEMrush webinar "4 Hours of E-A-T | Structuring, Visualizing and Evaluating Your E-A-T". Video replay and transcript are available at https://www.semrush.com/webinars/4-hours-of-e-a-t-or-structuring-visualizing-and-evaluating-your-e-a-t/
Winning With Old School SEO in 2016 (& Beyond)DFWSEM
Ryan McLaughlin proves that you don’t need flashy new tactics to win at SEO. Sometimes the best solution is to go a little old school and get back to the basics.
SMX West - Extreme Excel Excellence (Brett Snyder) - March 12, 2014BrettASnyder
At its core, Excel is a problem-solving tool. Using these simple principles involving nested functions, we'll discuss how to transform actual data into actionable data and empower our team to be more efficient and effective problem-solvers.
Includes examples for identify Striking Distance Keywords for SEO, a Bid Management Tool for PPC, and a means for testing assumptions about keyword data in a world of (not provided).
Making SEO Lemonade: Moving the Needle on Missed Opportunities by Bill Hunt -...Search Engine Journal
Industry vet Bill Hunt tackles making the most out of what you already have using indexability, clickability, and other methods to find all those tiny errors that together cause big issues.
Universal Search dominates the majority of search queries – in fact, 80% of search queries now include at least one Universal Search integration. What does this mean for your site’s SEO?
Watch our SEJThinkTank sponsored webinar with Holly Miller, Professional Services Manager at Searchmetrics, who will provide an exclusive first look at the Searchmetrics Universal Search Study and its new findings for 2016.
Check out Searchmetrics' 2016 Universal and Extended Search Study here -- http://pages.searchmetrics.com/UniversalSearch_EN.html
Search & Social Content Working Together & Separately MelissaFach
Pubcon Austin Presentation 2016 - creating content for search and social and how they work together and separately. Info on social markup - Facebook and Twitter
How to Get Ready for Google's Mobile SEO Algorithm UpdategShift
In this webinar, we review some of the trends, tips and data points you should keep in mind when preparing for Mobile SEO from Google.
1. Industry Trends
2. Mobile SEO Survey Results
3. Mobile Content Marketing
4. Software & Mobile Data:
-On-Site Ranking Factors
-Benchmarking your SEO Keywords for Mobile
-Mobile SEO Reporting
After getting audience questions, spent 15 minutes throwing together an impromptu GaugeCon presentation on how to deal with (not provided) in Google Analytics
Andy Crestodina — Thought Leadership and SEO: The 3 Key Elements and Search R...Semrush
These slides were presented at the SEMrush webinar "5 Hours of Content Marketing | Thought Leadership and SEO: The 3 Key Elements and Search Ranking Strategies". Video replay and transcript are available at https://www.semrush.com/webinars/5-hours-of-content-marketing-or-thought-leadership-and-seo-the-3-key-elements-and-search-ranking-strategies/
Advanced Google Analytics with Andy Crestodina - Part 2Digital Megaphone
Are you getting the most from your Analytics? Are your analytics set up properly or are you new to Google Analytics? And which of your marketing activities have the most impact?
In this session, Andy will show you how to maximize the value of your Analytics. You’ll go beyond the basic reports, into the deeper analysis with the real value is hiding. We’ll take you step-by-step through setup, finding insights and taking action.
You'll learn how to find the nuggets that will make you a better marketer. Be prepared to level-up your digital marketing expertise. The truth waiting to be discovered in your Analytics
Join us LIVE for a summit or workshop in Chicago: Find out more about our latest events at: http://digitalmegaphone.com/chicago-digital-marketing-workshops-conferences-and-summits/
Can machines learn to create organic answers – outside of what they have been explicitly programmed to do? Ryan answers this question and explains how Google is using machine learning to change the face of SEO.
Advanced Google Analytics with Andy Crestodina - Part 3Digital Megaphone
Are you getting the most from your Analytics? Are your analytics set up properly or are you new to Google Analytics? And which of your marketing activities have the most impact?
In this session, Andy will show you how to maximize the value of your Analytics. You’ll go beyond the basic reports, into the deeper analysis with the real value is hiding. We’ll take you step-by-step through setup, finding insights and taking action.
You'll learn how to find the nuggets that will make you a better marketer. Be prepared to level-up your digital marketing expertise. The truth waiting to be discovered in your Analytics
Join us LIVE for a summit or workshop in Chicago: Find out more about our latest events at: http://digitalmegaphone.com/chicago-digital-marketing-workshops-conferences-and-summits/
SEJ Summit 2017: Link Building in 6 Steps A Sponsored Workshop by Page One PowerSearch Engine Journal
Presenters: Joe Oliver, Amy Merrill, & Nash Ricci of Page One Power
Description: Let's breakdown link building mastery into step by step how-to's for ANY niche. This interactive workshop covers assets, live audits of audience examples, prospecting, and outreach.
Advanced Google Analytics with Andy Crestodina - Part 1Digital Megaphone
Are you getting the most from your Analytics? Are your analytics set up properly or are you new to Google Analytics? And which of your marketing activities have the most impact?
In this session, Andy will show you how to maximize the value of your Analytics. You’ll go beyond the basic reports, into the deeper analysis with the real value is hiding. We’ll take you step-by-step through setup, finding insights and taking action.
You'll learn how to find the nuggets that will make you a better marketer. Be prepared to level-up your digital marketing expertise. The truth waiting to be discovered in your Analytics
Join us LIVE for a summit or workshop in Chicago: Find out more about our latest events at: http://digitalmegaphone.com/chicago-digital-marketing-workshops-conferences-and-summits/
Mobile usability is no longer a debatable frill, it’s a requirement for success on the web. In this webinar presentation with Anne Ahola Ward, CEO of CircleClick, learn about the latest SEO trends and developments. She covers local search behavior, optimizing for AMP, and rich snippets.
AAPA - American Association of Port Authorities
Effectively (and Inexpensively) Measuring the Success of Port Communications Efforts
Port communications professionals often do not get the credit that they deserve for raising awareness and support for their organization’s activities and projects because they can’t cost-effectively measure success. Learn invaluable tips on incorporating measuring techniques before a campaign or communications program begins, while it’s in progress and after it's completed.
In this webinar, we reviewed how to properly set up your own weekly, monthly or quarterly SEO reports and look at which metrics truly matter most.
Specifically, we examined:
~ Core SEO Reporting and Dashboards
~ Competitive Web Presence Reporting
~ Content Marketing Performance Reporting
Why Tangential Content Matters (And How It Can Build Your Organic Traffic)Amanda Milligan
It takes courage to create content not directly tied to your product/service offering -- but if you do it, you can see massive growth in your brand's authority and in your overall organic traffic over time. Find out why tangential content works so well and get tips on how to create it.
search engine optimization, SEO, local SEO, local search engine optimization, organic traffic, search engine ranking, keywords, local keywords, more leads, more sales, more revenues, call to action, content, above the fold, back links, title, description, meta tag, sitemap,landing page, html, long tail url,blogs, press release, bookmark, article marketing, jose cintron, advance business consulting, miami, http://mba4help.com, local directories, google, bing, yahoo
Search & Social Content Working Together & Separately MelissaFach
Pubcon Austin Presentation 2016 - creating content for search and social and how they work together and separately. Info on social markup - Facebook and Twitter
How to Get Ready for Google's Mobile SEO Algorithm UpdategShift
In this webinar, we review some of the trends, tips and data points you should keep in mind when preparing for Mobile SEO from Google.
1. Industry Trends
2. Mobile SEO Survey Results
3. Mobile Content Marketing
4. Software & Mobile Data:
-On-Site Ranking Factors
-Benchmarking your SEO Keywords for Mobile
-Mobile SEO Reporting
After getting audience questions, spent 15 minutes throwing together an impromptu GaugeCon presentation on how to deal with (not provided) in Google Analytics
Andy Crestodina — Thought Leadership and SEO: The 3 Key Elements and Search R...Semrush
These slides were presented at the SEMrush webinar "5 Hours of Content Marketing | Thought Leadership and SEO: The 3 Key Elements and Search Ranking Strategies". Video replay and transcript are available at https://www.semrush.com/webinars/5-hours-of-content-marketing-or-thought-leadership-and-seo-the-3-key-elements-and-search-ranking-strategies/
Advanced Google Analytics with Andy Crestodina - Part 2Digital Megaphone
Are you getting the most from your Analytics? Are your analytics set up properly or are you new to Google Analytics? And which of your marketing activities have the most impact?
In this session, Andy will show you how to maximize the value of your Analytics. You’ll go beyond the basic reports, into the deeper analysis with the real value is hiding. We’ll take you step-by-step through setup, finding insights and taking action.
You'll learn how to find the nuggets that will make you a better marketer. Be prepared to level-up your digital marketing expertise. The truth waiting to be discovered in your Analytics
Join us LIVE for a summit or workshop in Chicago: Find out more about our latest events at: http://digitalmegaphone.com/chicago-digital-marketing-workshops-conferences-and-summits/
Can machines learn to create organic answers – outside of what they have been explicitly programmed to do? Ryan answers this question and explains how Google is using machine learning to change the face of SEO.
Advanced Google Analytics with Andy Crestodina - Part 3Digital Megaphone
Are you getting the most from your Analytics? Are your analytics set up properly or are you new to Google Analytics? And which of your marketing activities have the most impact?
In this session, Andy will show you how to maximize the value of your Analytics. You’ll go beyond the basic reports, into the deeper analysis with the real value is hiding. We’ll take you step-by-step through setup, finding insights and taking action.
You'll learn how to find the nuggets that will make you a better marketer. Be prepared to level-up your digital marketing expertise. The truth waiting to be discovered in your Analytics
Join us LIVE for a summit or workshop in Chicago: Find out more about our latest events at: http://digitalmegaphone.com/chicago-digital-marketing-workshops-conferences-and-summits/
SEJ Summit 2017: Link Building in 6 Steps A Sponsored Workshop by Page One PowerSearch Engine Journal
Presenters: Joe Oliver, Amy Merrill, & Nash Ricci of Page One Power
Description: Let's breakdown link building mastery into step by step how-to's for ANY niche. This interactive workshop covers assets, live audits of audience examples, prospecting, and outreach.
Advanced Google Analytics with Andy Crestodina - Part 1Digital Megaphone
Are you getting the most from your Analytics? Are your analytics set up properly or are you new to Google Analytics? And which of your marketing activities have the most impact?
In this session, Andy will show you how to maximize the value of your Analytics. You’ll go beyond the basic reports, into the deeper analysis with the real value is hiding. We’ll take you step-by-step through setup, finding insights and taking action.
You'll learn how to find the nuggets that will make you a better marketer. Be prepared to level-up your digital marketing expertise. The truth waiting to be discovered in your Analytics
Join us LIVE for a summit or workshop in Chicago: Find out more about our latest events at: http://digitalmegaphone.com/chicago-digital-marketing-workshops-conferences-and-summits/
Mobile usability is no longer a debatable frill, it’s a requirement for success on the web. In this webinar presentation with Anne Ahola Ward, CEO of CircleClick, learn about the latest SEO trends and developments. She covers local search behavior, optimizing for AMP, and rich snippets.
AAPA - American Association of Port Authorities
Effectively (and Inexpensively) Measuring the Success of Port Communications Efforts
Port communications professionals often do not get the credit that they deserve for raising awareness and support for their organization’s activities and projects because they can’t cost-effectively measure success. Learn invaluable tips on incorporating measuring techniques before a campaign or communications program begins, while it’s in progress and after it's completed.
In this webinar, we reviewed how to properly set up your own weekly, monthly or quarterly SEO reports and look at which metrics truly matter most.
Specifically, we examined:
~ Core SEO Reporting and Dashboards
~ Competitive Web Presence Reporting
~ Content Marketing Performance Reporting
Why Tangential Content Matters (And How It Can Build Your Organic Traffic)Amanda Milligan
It takes courage to create content not directly tied to your product/service offering -- but if you do it, you can see massive growth in your brand's authority and in your overall organic traffic over time. Find out why tangential content works so well and get tips on how to create it.
search engine optimization, SEO, local SEO, local search engine optimization, organic traffic, search engine ranking, keywords, local keywords, more leads, more sales, more revenues, call to action, content, above the fold, back links, title, description, meta tag, sitemap,landing page, html, long tail url,blogs, press release, bookmark, article marketing, jose cintron, advance business consulting, miami, http://mba4help.com, local directories, google, bing, yahoo
TOPICS:
KEYWORD PLACEMENT
Title Tag
Descripton Tag
Keyword Tag
URL optimization
Anchor Text
Alt Tag
CONTENT OPTIMIZATION
Content
Headings Tag
MANAGING BOTS
Canonicalization
Robots Meta tag
Robots.txt
Rel="no follow"
Webmasters Tool
Thanks
This 6 months SEO plan presentation contains monthly and weekly company website optimization and promotional works to do for an ecommerce firm having branches world wide.
For more related, visit seomid.com
Technical SEO Myths Facts And Theories On Crawl Budget And The Importance Of ...Dawn Anderson MSc DigM
There are a lot of myths, facts and theories on crawl budget and the term is bandied around a lot. This deck looks to address some of those myths and also looks at some additional theories around the concepts of 'crawl rank' and 'search engine embarrassment'.
Data-driven SEO & content strategy to reduce your customer acquisition costsadlift
With digital marketing spends soaring, there’s now an even bigger need for reducing costs per customer acquisition. On average, a brand can reduce its acquisition costs by 55% if they drive significant traffic and transactions via organic search and great content marketing. This session will provide you with tactics to implement a robust, data driven content and SEO strategy that drives ROI.
As more companies get on the content train, search engine optimization is more important than ever.
Take SEO beyond a buzzword at this workshop. You will learn analytics that make SEO measurable and allow you to demonstrate the ROI of your efforts.
At this workshop you'll learn: What domain authority is and how to use it to outrank your competitors; Metrics that demonstrate the ROI of SEO optimization; How to avoid Google penalties; How to use free tools for competitive research, analytics and website optimization; and Winning at local search.
Linkbuilding in 2016: New Strategies & Resources with Loren BakerSearch Engine Journal
There are many ways to build links, but once you build up authority to your site, how do you keep it?
SEJ Founder Loren Baker joins our SEJ ThinkTank webinar to provide tips and techniques in growing (and revolutionizing) link building strategies.
SERPs: They're Not All About You - Keith L. Goode - Pubcon Austin 2016Keith Goode
SERPs are all about you as a user. They're not about you as an SEO; they never have been. In this slide deck from Pubcon Austin (May 3rd, 2016), Chief SEO Evangelist at seoClarity, Keith L. Goode discusses the evolution of the SERPs to-date, what we're seeing now, and how SEOs can survive.
SOCIAL MEDIA IS IMPACTING YOUR SEO - HOW TO MAKE SURE THE IMPACT IS POSITIVECory Ampe
From Social Media University Milwaukee 2014...
Having your site come up high in the search engines has never been easy. A critical element has always been a well-crafted search engine optimization plan and properly executed, measured and improved search engine placement goals. The impact of Social Media on your sites' position in search adds a whole new dimension to any brand's SEO strategy. This session will help you understand how social media is turning that whole discipline on its ear, from changing how people make buying decisions, to how the search engines monitor your brand's presence in the social sphere, and reward...or penalize you as a result.
Marriage of Content + SEO: Tips for Keeping the Relationship StrongAcceleration Partners
When content and SEO fell in love, it was a match made in marketing heaven. But as any long-term relationship can attest, it can be challenging to keep things fresh, relevant and interesting.
Merove Heifetz, Director of SEO & Strategy at Acceleration Partners and Brittni Kinney, Client Engagement Specialist at Influence & Co., will discuss some external factors impacting this relationship (and potentially leading it astray) and share ideas for how digital marketers can help ensure a union that’s successful and in sync for years to come.
In this webinar you will learn:
- Tips for reinvigorating your content so that it attracts and engages your audience
- Hot SEO techniques marketers are leveraging to share their content and make it irresistible to search engines
- Things to avoid in your SEO + content relationship so that it doesn’t turn toxic
Slides from my SEO for Startups talk at BarCamp Delhi 8.
How to get millions of users without spending a dime. Try our product at http://www.ranksignals.com
How Google Got Binged, and other SEO StoriesSanky Inc.
Wondering about the world of search engine optimization? This presentation take you through how search engines work, a step-by-step of how to optimzie your site, and some of the recent changes in search engine demographics.
SMX London 2014 - SEO Periodic Table of Ranking FactorsGrant Simmons
Presentation I gave at SMX in London with Danny Sullivan and others. Looking at Google ranking ranking factors, what's new, what's trending and what's next
SEO Tips, Tactics & Strategies for Outdoor Writers, Authors and BloggersPaul Krupin
SEO Tips, Tactics and Strategies for Outdoor Writers is a presentation given to the Northwest Outdoor Writers Association on May 2, 2014 by Paul J. Krupin, Search Word Pro. It covers the current collective knowledge of the art and science of using SEO on websites, and the integration with PR and social media, with numerous relevant examples. The outdoor writer focus is also relevant to authors, publishers, bloggers and business entrepreneurs of all types. The evolution of the search engine algorithms is discussed and the ever increasing role of quality content and content management is described. Topics include keyword research, keyword targeting, metatags, link strategies, good SEO, bad SEO, content selection, content quality, content management, targeted PR, and social media outreach and integration.
Effective Email Drip Marketing on a Shoestring BudgetReynaldo Villar
Effective Email Drip Marketing on a Shoestring Budget
Presented at: Norvax University Conference
September 24-25, 2009 | Los Angeles, CA
Speaker: Rey Villar
Workshop: Generating Leads, Prospects and SalesReynaldo Villar
Workshop: Generating Leads, Prospects and Sales
AIMSVAR 2013 Annual Conference
April 25, 2013
DoubleTree Atlanta
Rey Villar
Twitter: @reyvillar
LinkedIn: reynaldovillar
The Changing Landscape of the Health Insurance Market (2010)Reynaldo Villar
The Changing Landscape of the Health Insurance Market
Presented to the Agent Advisory Council
By Rey Villar, Online Marketing Manager
San Antonio, TX, November 8, 2010
Generating, Converting and Selling to Health Insurance Online LeadsReynaldo Villar
Generating, Converting and Selling to Health Insurance Online Leads
Presented to the South Carolina Association of Health Underwriters (SCAHU)
By Rey Villar
Columbia, SC, March 8, 2011
What is digital marketing And why is it used?125albina
Digital marketing refers to the use of digital channels, platforms, and technologies to promote products, services, or brands to a target audience. It encompasses a wide range of activities, including search engine optimization (SEO), social media marketing, email marketing, content marketing, pay-per-click (PPC) advertising, and more. The primary goal of digital marketing is to connect with potential customers where they spend much of their time: online. My Website: https://dev-topdigitalmarketingagency.pantheonsite.io/
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Checkout Abandonment - CRO School by Mailmodosaba771143
Fear of abandonment’ means a whole different thing in eCommerce.
Because the loss is tangible. And felt right in your pocket.
But that also means there are real things you could fix.
One of the final stages of shopping abandonment occurs is the checkout page.
Which means it impacts your bottom line directly.
So here’s a rundown of:
→ Reasons shoppers abandon the checkout process
→ How other brands cope with these issues
→ Actionables to fix your checkout flow
Do it right, and you’ll feel the change in your revenue.
This is a part of our CRO School series - to help you fix the revenue leaks in your eCommerce store.
Sign up for CRO School and get these insights right in your inbox
(Visit the link to enroll ->https://www.mailmodo.com/cro-school/?utm_source=cro-school&utm_medium=slideshare )
#ecommerce
#cro
#cart
#abandonement
#checkout
#email
#course
#conversion
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Higher SERP Rankings: Innovative Tactics and Proven Formulas
1. Higher SERP Rankings:
Innovative Tactics and
Proven Formulas
Presented @ Think Tank Live! 2010
Advanced SEO Workshop
October 28, 2010
Rey Villar
Search Marketing Manager
Norvax/GoHealth.com
2. Higher SERP Rankings Think Tank Live!
SM
@ReyVillar @RachelBaker @ExprtMary@MertSahinoglu #ttlchi
2 Basic Ways to Move Up
3. Higher SERP Rankings Think Tank Live!
SM
@ReyVillar @RachelBaker @ExprtMary@MertSahinoglu #ttlchi
Negative Tactics
• Google report
• Link hijacking or mimicking
• Usurp their keyword traffic
• Resubmit their site
4. Higher SERP Rankings Think Tank Live!
SM
@ReyVillar @RachelBaker @ExprtMary@MertSahinoglu #ttlchi
On-Site Formula
• Basic optimization
• SEO content
• Text links
• Image links
• 1st words
• Keyword map
5. Higher SERP Rankings Think Tank Live!
SM
@ReyVillar @RachelBaker @ExprtMary@MertSahinoglu #ttlchi
Smart Linkbuilding
Keyword
Array
Home/
Deep
Authority
Links
Volume
Links
Network
6. Higher SERP Rankings Think Tank Live!
SM
@ReyVillar @RachelBaker @ExprtMary@MertSahinoglu #ttlchi
1st Page Fast: Local SEO
7. Higher SERP Rankings Think Tank Live!
SM
@ReyVillar @RachelBaker @ExprtMary@MertSahinoglu #ttlchi
Smart Linkbuilding
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Low Impact
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Nurture • Network
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• Video
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Long-Term