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Social Media Marketing: the New Frontier in Digital

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Reynaldo Villar
Reynaldo Villar

The document discusses social media marketing and provides a sample starter kit. It defines social media marketing as using social media to achieve branding and marketing goals. It outlines basic social media categories like sharing, networking, news and bookmarking sites. It then describes how social media can help businesses through increased traffic, awareness, reputation and sales. Finally, it proposes a starter kit that includes setting up an RSS reader, joining forums, LinkedIn, Facebook, creating a blog, Meetup.com and participating on Yahoo Answers.

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Social Media Marketing: the New Frontier What is social media marketing? Reynaldo Villar | LinkedIn: #reynaldovillar | Twitter: @reyvillar | Orlando, FL, 2009 Social Media Marketing (SMM) is a form of Internet marketing which seeks to achieve branding and marketing communication goals through the participation in various social media networks.
Social Media Marketing: the New Frontier Basic social media categories Reynaldo Villar | LinkedIn: #reynaldovillar | Twitter: @reyvillar | Orlando, FL, 2009  SHARING sites – YouTube, Flickr, Pandora, SlideShare…  NETWORKING sites – Facebook, MySpace, Friendster…  NEWS sites – Technorati, Digg, Reddit…  BOOKMARKING sites – Delicious, StumbleUpon, Simpy…  REVIEW sites – Yelp, Epinions, TripAdvisor, Forums… * Some tools are in multiple channels: blogs, Twitter, Skype
Social Media Marketing: the New Frontier How can social media help your business? Reynaldo Villar | LinkedIn: #reynaldovillar | Twitter: @reyvillar | Orlando, FL, 2009  Increased page ranking and website traffic  Greater brand awareness  Positive market reputation  Higher lead generation  Increased sales
Social Media Marketing: the New Frontier The social boom continues Reynaldo Villar | LinkedIn: #reynaldovillar | Twitter: @reyvillar | Orlando, FL, 2009
Social Media Marketing: the New Frontier Adults now outnumber teens Reynaldo Villar | LinkedIn: #reynaldovillar | Twitter: @reyvillar | Orlando, FL, 2009
Social Media Marketing: the New Frontier Get raving fans to work for you Reynaldo Villar | LinkedIn: #reynaldovillar | Twitter: @reyvillar | Orlando, FL, 2009  Share your expertise and knowledge  Tap into the wisdom of your consumers  Enable customers helping customers  Engage prospects through customer evangelism
Social Media Marketing: the New Frontier Social media realities Reynaldo Villar | LinkedIn: #reynaldovillar | Twitter: @reyvillar | Orlando, FL, 2009  Consumers are using the Internet to research products and businesses – before they buy  Very dynamic – but still in development  Community involvement and building  Heavy marketing is frowned upon…communities demand sincerity and trust-building  It’s a long-term project
Social Media Marketing: the New Frontier A sample SMM starter kit Reynaldo Villar | LinkedIn: #reynaldovillar | Twitter: @reyvillar | Orlando, FL, 2009 1. RSS Reader 2. Forums 3. LinkedIn 4. Facebook 5. Blog 6. MeetUp 7. Yahoo! Answers
Social Media Marketing: the New Frontier 1. Set up your RSS reader Reynaldo Villar | LinkedIn: #reynaldovillar | Twitter: @reyvillar | Orlando, FL, 2009  The best way to stay informed…and learn  Content ideas for your newsletter and marketing  Free Google and Yahoo readers  Integrate with Facebook, blog, website, etc.
Social Media Marketing: the New Frontier 1. Set up your RSS reader Reynaldo Villar | LinkedIn: #reynaldovillar | Twitter: @reyvillar | Orlando, FL, 2009
Social Media Marketing: the New Frontier 1. Set up your RSS reader Reynaldo Villar | LinkedIn: #reynaldovillar | Twitter: @reyvillar | Orlando, FL, 2009
Social Media Marketing: the New Frontier 2. Join a forum Reynaldo Villar | LinkedIn: #reynaldovillar | Twitter: @reyvillar | Orlando, FL, 2009  Share ideas and resources  Look for forums with size and focus  Professional:  Insurance-forums.net  IHIAA.com  American Insurance Broker.com  Consumer:  medhelp.org  ehealthforum.com  forum.freeadvice.com/insurance-76
Social Media Marketing: the New Frontier 2. Join a forum Reynaldo Villar | LinkedIn: #reynaldovillar | Twitter: @reyvillar | Orlando, FL, 2009
Social Media Marketing: the New Frontier 3. Join LinkedIn Reynaldo Villar | LinkedIn: #reynaldovillar | Twitter: @reyvillar | Orlando, FL, 2009  Increases your online visibility  Can improve your search ranking  Shapes how consumers see you  Builds your referral network  Helps your recruiting
Social Media Marketing: the New Frontier 4. Join Facebook Reynaldo Villar | LinkedIn: #reynaldovillar | Twitter: @reyvillar | Orlando, FL, 2009  It’s not just a social network  Think desktop  Create long-term “communities” with clients  Build a referral and lead-generation network  Add helpful business apps
Social Media Marketing: the New Frontier 5. Create your blog Reynaldo Villar | LinkedIn: #reynaldovillar | Twitter: @reyvillar | Orlando, FL, 2009  Increase your website’s Page Rank  Build buzz and instant feedback  Alternative website option  Alternative newsletter  Sets up in less than 5 minutes with WordPress or Blogger.
Social Media Marketing: the New Frontier 6. Join Meetup.com Reynaldo Villar | LinkedIn: #reynaldovillar | Twitter: @reyvillar | Orlando, FL, 2009  Ranks well on search engine results  Look for professional groups in your area  Live (not virtual) networking  Create your own niche MeetUp group
Social Media Marketing: the New Frontier 6. Join Meetup.com Reynaldo Villar | LinkedIn: #reynaldovillar | Twitter: @reyvillar | Orlando, FL, 2009
Social Media Marketing: the New Frontier 7. Participate with Yahoo!Answers Reynaldo Villar | LinkedIn: #reynaldovillar | Twitter: @reyvillar | Orlando, FL, 2009  Build an online reputation  Drive potential traffic to your site  Establish thought leadership  Avoid spammy answers
Social Media Marketing: the New Frontier Recap: a sample SMM starter kit Reynaldo Villar | LinkedIn: #reynaldovillar | Twitter: @reyvillar | Orlando, FL, 2009 1. RSS Reader 2. Forums 3. LinkedIn 4. Facebook 5. Blog 6. MeetUp 7. Yahoo! Answers
Social Media Marketing: the New Frontier in Digital

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Social Media Marketing: the New Frontier in Digital

  • 1.
  • 2. Social Media Marketing: the New Frontier What is social media marketing? Reynaldo Villar | LinkedIn: #reynaldovillar | Twitter: @reyvillar | Orlando, FL, 2009 Social Media Marketing (SMM) is a form of Internet marketing which seeks to achieve branding and marketing communication goals through the participation in various social media networks.
  • 3. Social Media Marketing: the New Frontier Basic social media categories Reynaldo Villar | LinkedIn: #reynaldovillar | Twitter: @reyvillar | Orlando, FL, 2009  SHARING sites – YouTube, Flickr, Pandora, SlideShare…  NETWORKING sites – Facebook, MySpace, Friendster…  NEWS sites – Technorati, Digg, Reddit…  BOOKMARKING sites – Delicious, StumbleUpon, Simpy…  REVIEW sites – Yelp, Epinions, TripAdvisor, Forums… * Some tools are in multiple channels: blogs, Twitter, Skype
  • 4. Social Media Marketing: the New Frontier How can social media help your business? Reynaldo Villar | LinkedIn: #reynaldovillar | Twitter: @reyvillar | Orlando, FL, 2009  Increased page ranking and website traffic  Greater brand awareness  Positive market reputation  Higher lead generation  Increased sales
  • 5. Social Media Marketing: the New Frontier The social boom continues Reynaldo Villar | LinkedIn: #reynaldovillar | Twitter: @reyvillar | Orlando, FL, 2009
  • 6. Social Media Marketing: the New Frontier Adults now outnumber teens Reynaldo Villar | LinkedIn: #reynaldovillar | Twitter: @reyvillar | Orlando, FL, 2009
  • 7. Social Media Marketing: the New Frontier Get raving fans to work for you Reynaldo Villar | LinkedIn: #reynaldovillar | Twitter: @reyvillar | Orlando, FL, 2009  Share your expertise and knowledge  Tap into the wisdom of your consumers  Enable customers helping customers  Engage prospects through customer evangelism
  • 8. Social Media Marketing: the New Frontier Social media realities Reynaldo Villar | LinkedIn: #reynaldovillar | Twitter: @reyvillar | Orlando, FL, 2009  Consumers are using the Internet to research products and businesses – before they buy  Very dynamic – but still in development  Community involvement and building  Heavy marketing is frowned upon…communities demand sincerity and trust-building  It’s a long-term project
  • 9. Social Media Marketing: the New Frontier A sample SMM starter kit Reynaldo Villar | LinkedIn: #reynaldovillar | Twitter: @reyvillar | Orlando, FL, 2009 1. RSS Reader 2. Forums 3. LinkedIn 4. Facebook 5. Blog 6. MeetUp 7. Yahoo! Answers
  • 10. Social Media Marketing: the New Frontier 1. Set up your RSS reader Reynaldo Villar | LinkedIn: #reynaldovillar | Twitter: @reyvillar | Orlando, FL, 2009  The best way to stay informed…and learn  Content ideas for your newsletter and marketing  Free Google and Yahoo readers  Integrate with Facebook, blog, website, etc.
  • 11. Social Media Marketing: the New Frontier 1. Set up your RSS reader Reynaldo Villar | LinkedIn: #reynaldovillar | Twitter: @reyvillar | Orlando, FL, 2009
  • 12. Social Media Marketing: the New Frontier 1. Set up your RSS reader Reynaldo Villar | LinkedIn: #reynaldovillar | Twitter: @reyvillar | Orlando, FL, 2009
  • 13. Social Media Marketing: the New Frontier 2. Join a forum Reynaldo Villar | LinkedIn: #reynaldovillar | Twitter: @reyvillar | Orlando, FL, 2009  Share ideas and resources  Look for forums with size and focus  Professional:  Insurance-forums.net  IHIAA.com  American Insurance Broker.com  Consumer:  medhelp.org  ehealthforum.com  forum.freeadvice.com/insurance-76
  • 14. Social Media Marketing: the New Frontier 2. Join a forum Reynaldo Villar | LinkedIn: #reynaldovillar | Twitter: @reyvillar | Orlando, FL, 2009
  • 15. Social Media Marketing: the New Frontier 3. Join LinkedIn Reynaldo Villar | LinkedIn: #reynaldovillar | Twitter: @reyvillar | Orlando, FL, 2009  Increases your online visibility  Can improve your search ranking  Shapes how consumers see you  Builds your referral network  Helps your recruiting
  • 16. Social Media Marketing: the New Frontier 4. Join Facebook Reynaldo Villar | LinkedIn: #reynaldovillar | Twitter: @reyvillar | Orlando, FL, 2009  It’s not just a social network  Think desktop  Create long-term “communities” with clients  Build a referral and lead-generation network  Add helpful business apps
  • 17. Social Media Marketing: the New Frontier 5. Create your blog Reynaldo Villar | LinkedIn: #reynaldovillar | Twitter: @reyvillar | Orlando, FL, 2009  Increase your website’s Page Rank  Build buzz and instant feedback  Alternative website option  Alternative newsletter  Sets up in less than 5 minutes with WordPress or Blogger.
  • 18. Social Media Marketing: the New Frontier 6. Join Meetup.com Reynaldo Villar | LinkedIn: #reynaldovillar | Twitter: @reyvillar | Orlando, FL, 2009  Ranks well on search engine results  Look for professional groups in your area  Live (not virtual) networking  Create your own niche MeetUp group
  • 19. Social Media Marketing: the New Frontier 6. Join Meetup.com Reynaldo Villar | LinkedIn: #reynaldovillar | Twitter: @reyvillar | Orlando, FL, 2009
  • 20. Social Media Marketing: the New Frontier 7. Participate with Yahoo!Answers Reynaldo Villar | LinkedIn: #reynaldovillar | Twitter: @reyvillar | Orlando, FL, 2009  Build an online reputation  Drive potential traffic to your site  Establish thought leadership  Avoid spammy answers
  • 21. Social Media Marketing: the New Frontier Recap: a sample SMM starter kit Reynaldo Villar | LinkedIn: #reynaldovillar | Twitter: @reyvillar | Orlando, FL, 2009 1. RSS Reader 2. Forums 3. LinkedIn 4. Facebook 5. Blog 6. MeetUp 7. Yahoo! Answers