In this webinar, we reviewed how to properly set up your own weekly, monthly or quarterly SEO reports and look at which metrics truly matter most.
Specifically, we examined:
~ Core SEO Reporting and Dashboards
~ Competitive Web Presence Reporting
~ Content Marketing Performance Reporting
Drive More Business with Data Driven Client and Competitive InsightsgShift
A proven digital marketing sales method is to head into a client meeting with a clear game plan in mind based on a detailed SWOT analysis of the prospect's Web presence. SEO software platform data and insights can uncover opportunities from an SEO, keyword, content and competitive perspective.
In this presentation, we cover:
- How to gather data to have a smarter sales conversation
- Which metrics are most important to highlight in your sales pitch
- How to generate a sales SEO report and Site Audit
How to Get Ready for Google's Mobile SEO Algorithm UpdategShift
In this webinar, we review some of the trends, tips and data points you should keep in mind when preparing for Mobile SEO from Google.
1. Industry Trends
2. Mobile SEO Survey Results
3. Mobile Content Marketing
4. Software & Mobile Data:
-On-Site Ranking Factors
-Benchmarking your SEO Keywords for Mobile
-Mobile SEO Reporting
Client Success Manager, Jeff Riddall, discusses how to identify, monitor and adjust to your competitors' web presence with an informed, optimized content marketing strategy.
Digital marketing professionals face more selection in tools than ever before. When you find yourself deep within the process of selecting a platform, it can be difficult to know which questions to ask and how to compare your options. Narrowing down a list of platform vendors is only the first step.
As an SEO vendor in this space, gShift finds itself on the other side of this process every day. We have seen the pain points facing most organizational decision makers and understand the challenges facing industry professionals today. For instance, which aspect of your digital marketing strategy are most important for your brand; influencer marketing, content performance, discoverability, etc.? How do you select a platform that best aligns with your goals?
In this webinar, we reviewed the following points:
-SEO Technology Landscape & Market Trends
-What to Look For
-What to Ask
-What is Important in an SEO platform, as ranked by more than 100 SEO professionals
-Coming Up Next with Our SEO Buying Series
Customer and Competitive Conversation and AnalysisgShift
In this webinar we will cover:
The definitions of online conversations and how to analyze your customer conversations.
How to uncover where your customers are engaging and what key questions or concerns your content should address.
How to examine conversations taking place around your competition and obtain strategic content insights.
How to track and monitor your competitors online presence to identify potential content opportunities.
Using SmartURLs for Tracking Influence Marketing & Off-Site ContentgShift
Presented by leading digital marketing influencer, Warren Whitlock and gShift's Co-founder & CEO, Krista LaRiviere.
As content marketing continues to play a very large role for many organizations, distribution and tracking of content performance has become a main concern. While organizations understand the need for distribution and influence, they lack visibility into the metrics required to properly evaluate their off-site content progress.
In this webinar, we reviewed:
• The rise in importance of off-site content.
• What is influencer marketing and how can you make it work for you?
• Challenges and solutions in tracking off-site content.
SEO and Influencer Marketing - Better TogethergShift
Brands and agencies worldwide strive to simplify and execute on integrated digital marketing strategies from planning through to execution and reporting. gShift’s web presence analytics platform for SEO, Content and Social combined with InNetwork’s Influencer Marketing technology provide an unprecedented competitive advantage.
Krista LaRiviere, Cofounder & CEO, gShift with Chris Keevill, Cofounder & CEO, InNetwork discussed the opportunities and benefits that exist by having SEO, Content Marketing and Influencer marketing data and reporting under one roof.
In this 45-minute webinar, we reviewed:
~what the gShift & InNetwork acquisition means for digital marketers
~the importance of including Influencer Marketing in the digital marketing mix
~the link between SEO data and Influencers discoverability and audience development
~influencer analytics, kontextURLs and reporting
Drive More Business with Data Driven Client and Competitive InsightsgShift
A proven digital marketing sales method is to head into a client meeting with a clear game plan in mind based on a detailed SWOT analysis of the prospect's Web presence. SEO software platform data and insights can uncover opportunities from an SEO, keyword, content and competitive perspective.
In this presentation, we cover:
- How to gather data to have a smarter sales conversation
- Which metrics are most important to highlight in your sales pitch
- How to generate a sales SEO report and Site Audit
How to Get Ready for Google's Mobile SEO Algorithm UpdategShift
In this webinar, we review some of the trends, tips and data points you should keep in mind when preparing for Mobile SEO from Google.
1. Industry Trends
2. Mobile SEO Survey Results
3. Mobile Content Marketing
4. Software & Mobile Data:
-On-Site Ranking Factors
-Benchmarking your SEO Keywords for Mobile
-Mobile SEO Reporting
Client Success Manager, Jeff Riddall, discusses how to identify, monitor and adjust to your competitors' web presence with an informed, optimized content marketing strategy.
Digital marketing professionals face more selection in tools than ever before. When you find yourself deep within the process of selecting a platform, it can be difficult to know which questions to ask and how to compare your options. Narrowing down a list of platform vendors is only the first step.
As an SEO vendor in this space, gShift finds itself on the other side of this process every day. We have seen the pain points facing most organizational decision makers and understand the challenges facing industry professionals today. For instance, which aspect of your digital marketing strategy are most important for your brand; influencer marketing, content performance, discoverability, etc.? How do you select a platform that best aligns with your goals?
In this webinar, we reviewed the following points:
-SEO Technology Landscape & Market Trends
-What to Look For
-What to Ask
-What is Important in an SEO platform, as ranked by more than 100 SEO professionals
-Coming Up Next with Our SEO Buying Series
Customer and Competitive Conversation and AnalysisgShift
In this webinar we will cover:
The definitions of online conversations and how to analyze your customer conversations.
How to uncover where your customers are engaging and what key questions or concerns your content should address.
How to examine conversations taking place around your competition and obtain strategic content insights.
How to track and monitor your competitors online presence to identify potential content opportunities.
Using SmartURLs for Tracking Influence Marketing & Off-Site ContentgShift
Presented by leading digital marketing influencer, Warren Whitlock and gShift's Co-founder & CEO, Krista LaRiviere.
As content marketing continues to play a very large role for many organizations, distribution and tracking of content performance has become a main concern. While organizations understand the need for distribution and influence, they lack visibility into the metrics required to properly evaluate their off-site content progress.
In this webinar, we reviewed:
• The rise in importance of off-site content.
• What is influencer marketing and how can you make it work for you?
• Challenges and solutions in tracking off-site content.
SEO and Influencer Marketing - Better TogethergShift
Brands and agencies worldwide strive to simplify and execute on integrated digital marketing strategies from planning through to execution and reporting. gShift’s web presence analytics platform for SEO, Content and Social combined with InNetwork’s Influencer Marketing technology provide an unprecedented competitive advantage.
Krista LaRiviere, Cofounder & CEO, gShift with Chris Keevill, Cofounder & CEO, InNetwork discussed the opportunities and benefits that exist by having SEO, Content Marketing and Influencer marketing data and reporting under one roof.
In this 45-minute webinar, we reviewed:
~what the gShift & InNetwork acquisition means for digital marketers
~the importance of including Influencer Marketing in the digital marketing mix
~the link between SEO data and Influencers discoverability and audience development
~influencer analytics, kontextURLs and reporting
DreamForce: How HP Uses Chatter for Competitive AdvantageAlex Flagg
HP on a transformation journey. Part of journey is using social collaboration platforms like Salesforce.com's Chatter for competitive. If you missed my presentation at DreamForce, you can review the slides here.
BrightonSEO 2017- Harnessing your Reputation to win New CustomersMyles Anderson
This presentation was delivered by Myles Anderson at BrightonSEO in September 2017.
The 1st part of this presentation looks at the impact that a positive reputation has on key areas of the marketing funnel and on consumer trust in local businesses.
The 2nd part outlines how to build & leverage reputation through an effective review strategy.
Originally presented at the inaugural MKE Search on October 18th, 2017. Arm yourself with the process and system to rest your mind that any audit you undertake will leave no stone unturned, and your efforts yield the result you seek.
Discussing how to optimize your Web presence by identifying and leveraging the right keywords, content, competitors, social channels and backlinking sources required to establish your authority on a topic, product or service area. Further, using analytics to understand what to do next and how you did in terms of improving your organic web presence or realizing ROI.
Faceted Navigation: (Almost) Everyone is Doing it WrongBotify
According to Google: “Faceted navigation, such as filtering by color or price range, can be helpful for your visitors, but it’s often not search-friendly since it creates many combinations of URLs with duplicative content.”
Petra Kis-Herczegh, SEO Solutions Consultant at Botify teamed up with Kelvin Newman, Founder of BrightonSEO to present actionable insights on handling faceted navigation. Learn how to combine your Data (Crawl, Analytics, Search Console and Log files) and ready-to-use tools to unlock your website’s hidden potential.
In this presentation, we cover:
- Understanding the issues caused by faceted navigation and the risk to SEO.
- Considerations, common methods and pitfalls when using SEO best practices.
- Use cases and examples on how to use data to handle your faceted navigation.
Algo Updates, Volatility, & How to Roll with the Punches in SEOBotify
If there's one thing SEOs are familiar with, it's change. From BERT to the January 2020 Core Update to COVID-19, we're living in a constant state of flux. In this presentation, we discuss strategies for rolling with the punches and keeping pace in a constantly-changing environment.
How to Rank 10 Million Products on Page One -- bol.comConductor
In the past sixteen years, bol.com has grown from an online bookstore to a collection of specialty shops that sell over ten million items. Nearly a million people shop on the website each day – but how does bol.com ensure that their products are being found through organic search? Tobias Sweijen, SEO Specialist at bol.com, and Irene Pennings, Business Analyst at bol.com, uncover how they get their products not just to rank, but to rank on page one, with the help of the Searchlight platform. Become an expert on how to improve your own rankings through simple tips and practical steps.
Presentation by:
Tobias Sweijen – SEO Specialist, Bol.com
Irene Pennings – Business Analyst, Bol.com
This presentation was given at the 2015 Conductor C3 marketing conference. Learn more: http://c3.conductor.com/
A new year is upon us, and with it come new SEO concepts, algorithm updates, link building and content strategies, and more. Are you ready to accelerate your web-driven growth in 2018?
We’ll talk about the new face of content, the depth of intent-based SEO, how to think holistically about digital web experience and not just SEO-in-a-vacuum. Let’s dive deep into a new year and get ready for new B2B growth in 2018.
During this Web Clinic, our Head of Operations, Andrew Seidman, will cover:
- The changing face of content in 2018
- New strategies for driving link profile development
- Intent-based SEO
LMFAO Leveraging Machines for Awesome OutreachGareth Simpson
Use machine learning for data heavy lifting in order to increase efficiency at multiple stages of the outreach lifecycle.
Gareth will share how his agency is scaling their outreach activities, allowing them to have more conversations with the right people, and ultimately win more links.
All of this is already possible with readily-available technologies: most of these tactics aren’t as far-fetched as you might think…
After getting audience questions, spent 15 minutes throwing together an impromptu GaugeCon presentation on how to deal with (not provided) in Google Analytics
From the SMX West Conference in San Jose, California, March 1-3, 2016. SESSION: Essential Analytics Reports That SEOs Can't Live Without. PRESENTATION: SEO at Microsoft: "Insights Engine" - Given by Derrick Wheeler, @derrickwheeler - Microsoft, Sr Product Intelligence Manager. #SMX #31C
Webinar: How to Make Data-Driven Marketing Decisions Without a Data Science D...Botify
Enterprise brands are flooded with data - data that has the potential to propel a company to new levels of operational efficiency, performance, and growth. And with customer experience at the heart of a successful business, modern marketers, in particular are under constant pressure to make informed, data-driven decisions with agility.
How can we spend less time pulling and preparing data, and more time actioning against it?
Greg Sterling — Why Listings Management Still Matters | 5 Hours of Local SEOSemrush
These slides were presented at the Semrush webinar "Why Listings Management Still Matters | 5 Hours of Local SEO". Video replay and transcript are available at ————
It's a checkup for your owned media inbound channels. Get a quick introduction to the Inbound Marketing Audit and how it helps your craft a holistic inbound strategy including SEO, social, local, mobile, and more.
Today's tech savvy consumers engage with travel and tourism brands across multiple on and offline channels. Jeff Riddall, gShift's VP Product, discusses how many brands are effectively managing and optimizing their content campaigns for maximum ROI.
New to account-based marketing? You’ve come to the right place. Listen in to Everstring's Lefkowitz to find out everything you need to know about building an effective ABM strategy using #ABMContent: http://dg-r.co/2b148ub
Reportings SEO avec Google Data Studio - SEO Campus Paris 2017Woptimo
Conférence de Vincent Lahaye et Sébastien Monnier sur le reporting SEO facilité grâce à Google Data Studio, notamment avec l'intégration de Google Search Console, Google Sheets et Supermetrics
DreamForce: How HP Uses Chatter for Competitive AdvantageAlex Flagg
HP on a transformation journey. Part of journey is using social collaboration platforms like Salesforce.com's Chatter for competitive. If you missed my presentation at DreamForce, you can review the slides here.
BrightonSEO 2017- Harnessing your Reputation to win New CustomersMyles Anderson
This presentation was delivered by Myles Anderson at BrightonSEO in September 2017.
The 1st part of this presentation looks at the impact that a positive reputation has on key areas of the marketing funnel and on consumer trust in local businesses.
The 2nd part outlines how to build & leverage reputation through an effective review strategy.
Originally presented at the inaugural MKE Search on October 18th, 2017. Arm yourself with the process and system to rest your mind that any audit you undertake will leave no stone unturned, and your efforts yield the result you seek.
Discussing how to optimize your Web presence by identifying and leveraging the right keywords, content, competitors, social channels and backlinking sources required to establish your authority on a topic, product or service area. Further, using analytics to understand what to do next and how you did in terms of improving your organic web presence or realizing ROI.
Faceted Navigation: (Almost) Everyone is Doing it WrongBotify
According to Google: “Faceted navigation, such as filtering by color or price range, can be helpful for your visitors, but it’s often not search-friendly since it creates many combinations of URLs with duplicative content.”
Petra Kis-Herczegh, SEO Solutions Consultant at Botify teamed up with Kelvin Newman, Founder of BrightonSEO to present actionable insights on handling faceted navigation. Learn how to combine your Data (Crawl, Analytics, Search Console and Log files) and ready-to-use tools to unlock your website’s hidden potential.
In this presentation, we cover:
- Understanding the issues caused by faceted navigation and the risk to SEO.
- Considerations, common methods and pitfalls when using SEO best practices.
- Use cases and examples on how to use data to handle your faceted navigation.
Algo Updates, Volatility, & How to Roll with the Punches in SEOBotify
If there's one thing SEOs are familiar with, it's change. From BERT to the January 2020 Core Update to COVID-19, we're living in a constant state of flux. In this presentation, we discuss strategies for rolling with the punches and keeping pace in a constantly-changing environment.
How to Rank 10 Million Products on Page One -- bol.comConductor
In the past sixteen years, bol.com has grown from an online bookstore to a collection of specialty shops that sell over ten million items. Nearly a million people shop on the website each day – but how does bol.com ensure that their products are being found through organic search? Tobias Sweijen, SEO Specialist at bol.com, and Irene Pennings, Business Analyst at bol.com, uncover how they get their products not just to rank, but to rank on page one, with the help of the Searchlight platform. Become an expert on how to improve your own rankings through simple tips and practical steps.
Presentation by:
Tobias Sweijen – SEO Specialist, Bol.com
Irene Pennings – Business Analyst, Bol.com
This presentation was given at the 2015 Conductor C3 marketing conference. Learn more: http://c3.conductor.com/
A new year is upon us, and with it come new SEO concepts, algorithm updates, link building and content strategies, and more. Are you ready to accelerate your web-driven growth in 2018?
We’ll talk about the new face of content, the depth of intent-based SEO, how to think holistically about digital web experience and not just SEO-in-a-vacuum. Let’s dive deep into a new year and get ready for new B2B growth in 2018.
During this Web Clinic, our Head of Operations, Andrew Seidman, will cover:
- The changing face of content in 2018
- New strategies for driving link profile development
- Intent-based SEO
LMFAO Leveraging Machines for Awesome OutreachGareth Simpson
Use machine learning for data heavy lifting in order to increase efficiency at multiple stages of the outreach lifecycle.
Gareth will share how his agency is scaling their outreach activities, allowing them to have more conversations with the right people, and ultimately win more links.
All of this is already possible with readily-available technologies: most of these tactics aren’t as far-fetched as you might think…
After getting audience questions, spent 15 minutes throwing together an impromptu GaugeCon presentation on how to deal with (not provided) in Google Analytics
From the SMX West Conference in San Jose, California, March 1-3, 2016. SESSION: Essential Analytics Reports That SEOs Can't Live Without. PRESENTATION: SEO at Microsoft: "Insights Engine" - Given by Derrick Wheeler, @derrickwheeler - Microsoft, Sr Product Intelligence Manager. #SMX #31C
Webinar: How to Make Data-Driven Marketing Decisions Without a Data Science D...Botify
Enterprise brands are flooded with data - data that has the potential to propel a company to new levels of operational efficiency, performance, and growth. And with customer experience at the heart of a successful business, modern marketers, in particular are under constant pressure to make informed, data-driven decisions with agility.
How can we spend less time pulling and preparing data, and more time actioning against it?
Greg Sterling — Why Listings Management Still Matters | 5 Hours of Local SEOSemrush
These slides were presented at the Semrush webinar "Why Listings Management Still Matters | 5 Hours of Local SEO". Video replay and transcript are available at ————
It's a checkup for your owned media inbound channels. Get a quick introduction to the Inbound Marketing Audit and how it helps your craft a holistic inbound strategy including SEO, social, local, mobile, and more.
Today's tech savvy consumers engage with travel and tourism brands across multiple on and offline channels. Jeff Riddall, gShift's VP Product, discusses how many brands are effectively managing and optimizing their content campaigns for maximum ROI.
New to account-based marketing? You’ve come to the right place. Listen in to Everstring's Lefkowitz to find out everything you need to know about building an effective ABM strategy using #ABMContent: http://dg-r.co/2b148ub
Reportings SEO avec Google Data Studio - SEO Campus Paris 2017Woptimo
Conférence de Vincent Lahaye et Sébastien Monnier sur le reporting SEO facilité grâce à Google Data Studio, notamment avec l'intégration de Google Search Console, Google Sheets et Supermetrics
Chaque début d’année sonne l’heure des bilans et des (tentatives de) prédictions. Quelles nouveautés social media marqueront l'année 2017 ?
Vidéo : https://www.youtube.com/watch?v=9ioVDTE44M8&t=2s
Etude complète : http://www.kantarmedia.com/fr/blog-et-ressources/downloads/tendances-social-media-2017
SEO : comment obtenir des liens puissants grâce à un contenu décaléLaurent Peyrat
Les slides de ma conférence lors du SEO Campus Paris 2017. Vous avez accès à la vidéo de l'intervention ici : https://www.peyrat.fr/contenu-decale-linking-puissant/
Les bonnes pratiques SEO avec les frameworks javascript - SEO CAMPUS 9 mars 2017Peak Ace
Les bonnes pratiques SEO avec les frameworks javascript - SEO CAMPUS 9 mars 2017
Intervenants : Philippe Yonnet - Directeur Général et Cédric Rambaud, Consultant SEO, Search Foresight
Le cache côté client, le cache côté serveurs et leur impact sur le SEO et l'expérience utilisateur. Conférence effectuée lors du SEOCamp'us Paris 2017 avec Benoit Chevillot de Divioseo
Designing Creative Content: How visualising data helps us seeVicke Cheung
The feeling you get from finally coming up with a workable idea is one of lightness and relief. That is, until you realise that’s just half the battle; the arduous journey of deciding on an execution still lies ahead. This is as much about what story you want to tell, as it is about visual design.
This presentation delves behind the scenes of actual case studies and projects with a particular focus on answering the why, what, and how of data visualisation.
Analyse de logs - Études de cas et best practices - SEO Campus 2017iProspect France
Les meilleures techniques et les données à regarder pour faire son analyse de logs par Madeline Pinthon, consultante SEO chez iProspect et Julien Deneuville.
Seo camp paris - A chaque enjeu, sa stratégie - Tips & REX Intuiti
Quelles bonnes pratiques SEO pour quels objectifs ? Local, e-commerce, contenus, international, mobile… Un enjeu = une bonne pratique !
Exemples concrets et retours d’expérience.
– Enjeu local : store locator SEO Friendly
– Enjeu e-commerce : navigation à facettes optimisée
– Enjeu Position 0 : Capitaliser sur des mots-clés à fort potentiel via une stratégie de contenus
– Enjeu international : définir une bonne stratégie de nom de domaine et ne pas oublier la performance
– Enjeu mobile : PWA (progressive web app)
On commence à voir des liens AMP dans les pages de résultat Google depuis février 2017. Qui sont les sites qui se sont lancés dans l’aventure ? Avec quels résultats ? Quid du e-commerce ? Faut t’il y aller et si oui comment, pour quelles opportunités et avec quels risques ? Ce sont à toutes ces questions que cette conférence tentera de répondre, en vous dressant un bilan d’un an d’AMP.
Position 0 seocampus 2017 (Featured Snippets)DOUCET Raphael
Voici les slides de ma conférence sur les Featured Snippets (position 0) au SEO CAMPUS Paris 2017. Ne manquez pas d'ici quelques jours un billet complet sur le sujet avec encore plus d'infos et de chiffres pour les featured Snippets en France sur http://www.visibilite-referencement.fr/blog/
12 secrets et astuces pour Booster votre visibilité sur Twitter & Facebook - ...Julien Anouilh (noska)
Découvrez les slides de ma conférence "12 secrets et astuces pour Booster votre visibilité sur Twitter & Facebook" et Bénéficiez de cadeaux exceptionnels en vous rendant sur la page 26 :) Plus d'infos sur http://www.social-media.money/
Marketing d’influence au travers de la communication de la génération zÉric Delcroix
Support de notre conférence (Yseult Delcroix & Eric Delcroix) pendant le SEO Campus 2017 : Marketing d’influence au travers de la communication de la génération Z
WordPress est un CMS très utilisé dans le monde entier. Mais il possède malheureusement de très nombreuses lacunes dès lors que l'on parle de référencement naturel. Dans ces slides, Daniel Roch explique les défauts de WordPress pour votre SEO.
Par l'agence Seomix : http://www.seomix.fr
There is always a way to measure content marketing impacts if you plan ahead.... Platforms like Majestic, BuzzSumo, CoverageBook, SEOMonitor, Google Analytics and Google Search Console can help you measure.
Organiser un projet à l’international : un Pari FouOpen-linking
Pensez-vous qu’il est encore possible de piloter une stratégie SEO/SEA dans plus de 10 langues depuis la France. Je vais vous dévoiler comment je me suis loupé pour mieux rebondir. Un projet international n’est pas juste une histoire de code c’est également des mœurs et des coutumes différentes à respecter. Vous travaillez ou vous souhaitez travailler sur des projets à l’international ? Je vous livre ma roadmap.
I did a training on basic metrics in digital marketing for a Boot Camp organized by Volunteers for Ideas and Projects. It's pretty basic, but covers the most important digital KPIs, especially for student NGOs in the beginning of a digital approach.
Getting prospective students to a website is one thing, but marketing strategies can't stop there. Learn how to use Google Analytics, a free but feature-rich tool, to understand and optimize the website experience. Topics to be covered include understanding basic web analytics metrics, understanding and using conversion goals and tips for measuring ROI.
SEO is no longer about meta tags and PageRank. Yes, on-page optimization and links still matter, but there is so much more. The current landscape of SEO is about content, trust and authenticity - it's about building a strong brand that is particularly relevant for a certain set of topics. Panda, Penguin, Hummingbird, Pigeon and hundreds of unnamed updates changed the game. Are you ready to compete?
In this session, we take a look at the current landscape of SEO, what works and what doesn't. We cover the basics of accessibility and site description, but also address intangibles such as brand awareness, authority and trust. Participants had have the opportunity to submit their site for live review and were engaged in discussion about SEO strategy and the latest best practices.
Each company has unique set of SEO challenges and roadblocks along the way. The goal for this session was to help each participant increase their knowledge of the SEO landscape, context for where search is headed, and a gain a practical understanding of the steps they can take to bring their digital brand to the next level.
21 Success Tactics and Your All-In-One Roadmap for Enterprise SEO and Mega Si...Conductor
You’ve got millions of pages, multiple brands, and a enterprise environment to navigate in your in-house SEO role. John Shehata has one detailed, comprehensive roadmap plus 21 actionable tactics tailored for enterprise success. In this presentation, you’ll learn how to establish trust, cut out inefficient tasks, and build a lean SEO team that is flexible enough to maneuver in a complex corporate structure and expert enough to exponentially expand your mega site’s web presence.
Presentation by:
John Shehata – VP SEO, Condé Nast
This presentation was given at the 2015 Conductor C3 marketing conference. Learn more: http://c3.conductor.com/
A slide presentation entitled "Search Engine Optimisation for humans, in plain English without the jargon", given to Liverpool Chamber of Commerce on 22nd March 2016 as part of the Tech Tuesday series.
Mining Google Analytics for Marketing InsightsKash Dhanda
Google Analytics is used by tens of millions of businesses to improve marketing decisions with data. This presentation explains how to properly set up an account, use the most powerful features, and generate marketing insights.
By watching this presentation, you'll learn:
* Example goals for Branding, Content Marketing, and Lead Generation websites
* Recommended segments any business can use to gain insights on specific members of their audience
* Intelligence events to keep you on top of your website data
* Common setup errors in Google Analytics
* Questions to ask your data, along with step-by-step images detailing how to find the answers
* Analysis best practices
Other topics covered include:
* Why you should use Google Analytics
* What you can do with Google Analytics
* Questions to help determine your web objectives and example objectives which might apply to your business
* Step-by-step instructions to set up goals, segments, and intelligence alerts
* How to quantify the results of your marketing efforts by using financial values
* Tagging tracking URLs for better campaign tracking
Presented by Kash Dhanda, President of Ezra Digital, at the invitation of the SMPS at their #theAECsofMarketing event.
Content Marketing Retreat: Using Google AnalyticsTim Frick
This presentation addresses how Google’s flagship measurement app can help you glean actionable insights from your website’s content performance. It also covers how to track engagement and conversions using goals and funnels as well as several use cases for why you should customize it to meet specific needs, such as tracking video playback, email campaign performance, and so on.
How to Become a Data Driven Content MarketergShift
Content is still very much King and the foundation of any successful digital marketing strategy. But which content should you create and where should you publish it to maximum exposure to your target audience. Then how do you measure what's working and not working so you can optimize your campaigns to drive more traffic and more bookings. Digital Marketing veteran Jeff Riddall will discuss data driven content marketing best practices, look at relevant industry examples and provide tips on how to get the most from your content campaigns.
Many local travel and tourism organizations continue to grapple against OTAs and larger national brands for organic visibility in search and social. In this webinar, we'll get back to the basics and talk about how to focus attention on keyword, content and social optimization tactics which will deliver measurable results as modern SEO continues to evolve into optimized content marketing.
kontextURLs (kurls) enable marketers to monitor, optimize and report on multi-channel content marketing performance and attribution from first click through to conversion. Find out what is working and what is not working in your campaigns, right now!
gShift University Information Session - January 2018gShift
What can you expect from gShift University?
gShift University can help you and your team excel at digital marketing in 2018. In one hour per week sessions for 15 weeks, we will provide your team with a foundation in key digital concepts and online marketing best practices while exploring industry trends and emerging technologies.
Webinar: Proving Audience Engagement with kurls AnalyticsgShift
A presentation of case studies where off-site content and audience engagement of digital and multi-channel campaigns are measured with gShift kurls analytics.
The Impact of SEO on Social (and Vice Versa)gShift
Search engine optimization doesn't just stop at your website. In order to extend the reach of your content distribution, you want to make sure you are factoring SEO into your social media marketing strategy as well. In this presentation, we review the key ways SEO and social work together and tips for how to ensure you are setting up your content for success.
Influencer Marketing for the Travel Industry in 2017gShift
Influencer marketing has changed so much in recent years, especially when it comes to the travel industry. In this session, we will look at current trends for travel bloggers and organizations within the space. We will look at how social media continues to play a big role and also how to identify the right influencers for your brand.
Leading with Intent: Leveraging the Long Tail and Measuring Content ROIgShift
Exploring intent-based lead generation from organic search and sponsored social ad perspectives. Learn how brands leveraging long tail keywords and mining social conversations for intent-based keywords and questions to more effectively drive their content marketing and social advertising strategies through to their target audiences. Further, find out how to leverage content engagement tracking via smart URLs to provide a feedback loop with insights for ongoing content, distribution and conversion optimization.
Using Influencer Marketing to Drive Measurable Off-Site Content EngagementgShift
Influencer Marketing is quickly becoming one of the most popular strategies in the marketing mix of many organizations. Digital marketers are realizing the potential off-site reach of using influencers, but often lack full insight into the performance, engagement and impact on their own web presence. Learn how to drive engagement with off-site content through influencer marketing, while maintaining the same level of reporting on metrics you have for all other areas of your marketing strategy.
Over the past two years, influencer marketing has become one of the fastest growing digital marketing tactics. Brands are seeing the impact influencers have on their content strategy and audience development. However, many marketers are still gaining a full understanding of how to run an influencer campaign and which insights they should be paying attention to.
This presentation covers:
- Influencer marketing overview – the who, what, where and why
- Starting an influencer campaign – setting goals, identifying audience, keywords and content
- Building a content campaign – building strategy, setting timelines, finding and engaging with influencers
- Monitoring and Reporting – tracking off-site content, measuring true influence beyond likes and shares
Seven Sources of Keyword Research to Drive Smart Content Marketing and Influe...gShift
A presentation about smart content marketing, data, keywords, seven sources of keyword research, influencer marketing and how they all link together with SEO and discoverability.
Tracking Your Content Marketing Engagement Webinar with gShift and ConvirzagShift
Strong content marketing involves a lot of strategy and insight to ensure that you are leveraging your messaging against the goals of your organization. There are a number of SEO and social metrics that you should be looking at, but there are also a few key offline engagement points that can help you measure your ROI for a content campaign as a whole.
-Importance of building content campaigns
-The impact of content on SEO
-Tracking online engagement metrics (social shares, referrals, etc)
-Understanding & tracking offline engagement metrics (call tracking)
Mobilegeddon - How to Get Ready for Google Mobile SEOgShift
Reviewing what Google's April 23, 2015 mobile friendly algorithm update really means to marketers. How should marketers prepare to ensure web presences are mobile friendly and usable as well as benchmark visibility in order to understand the impact of the update.
Hotel SEO - Optimizing Your Global, National and Local Web PresencegShift
Description: Hotel marketers are often challenged with managing their brand's web presence at a local, national or global level focusing on both the branded and unbranded keywords their customers are using to find and book accommodations via organic search or through social channels. This requires collecting, analyzing and acting upon data and reporting for 10s, 100s or even 1000s of locations.
Join Jeff Riddall, Director of Product Strategy at gShift, to explore and discuss how brand marketers can best focus their attention and effectively optimize their web presences and content marketing efforts for maximum return on their investment of limited time and resources.
Webinar: Get Lucky With Digital Media - Advertising, Media and Public Relations gShift
Getting in front of the media takes more than a little Irish Luck. This webinar will review how to increase the exposure of your brand with advertising, public relations and by engaging the media. You'll learn practical tips and insights; no four leaf clover necessary!
In this 30 minute webinar, we review:
-How to build an advertising campaign to compliment your digital marketing content.
-Different strategies on increasing visibility with both traditional and digital media.
-Using public relations to facilitate media relationships and guide the direction your digital messaging.
Seven Sources of Keyword Research to Drive Smart Content MarketinggShift
Presented by Krista LaRiviere, CEO and CoFounder of gShift, in the SMX Theatre at SMX West 2015.
Digital marketers have accepted the fact that Content Marketing is a fundamental aspect of a successful SEO strategy. Keyword research is often overlooked in the content creation process. Learn about the seven sources of keyword research sources to drive a smart content marketing strategy for ultimate discoverability in search and social.
Webinar: Using Social Amplification to Get Your Brand HeardgShift
In this webinar, we reviewed social amplification and how you can use it to increase the exposure of your brand's digital marketing strategy.
We review:
1. What is social amplification and why is it important to your brand strategy
2. How to identify and engage influencers
3. Using digital events to build your brand authority and drive user engagement
4. How to manage promotions properly for social marketing
The Approachable Brand: Digital Content & Channel Publishing StrategygShift
A look at digital content creation and how to develop a proper social media channel strategy for publishing and distribution.
In this webinar, we will review:
~A look at the most common content types use today, both written and visual.
~How to identify which distribution channels are best suited based on personalities of your audience.
~Developing and executing a social distribution strategy including frequency.
Backlinks do still matter and have a bearing on an organization's authority in the eyes of Google. Client Success Manager, Jeff Riddall, reviews some best practices for identifying and obtaining backlinks from relevant, reputable sources.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Core Web Vitals SEO Workshop - improve your performance [pdf]
Get Your SEO Reporting Right
1.
2. @gShiftLabs #SEOReporting
A Little Bit About Me
• Director of Product Strategy
• 15 years of Web marketing and SEO experience
• 5 1/2 years with gShift
• Blogger
• Social Media Addict
• Recently Retired Hockey Dad
@JRiddall
4. @gShiftLabs #SEOReporting
Let’s Talk About
• 3 Critical Questions
– What Do I Do?
• Real-Time Reporting
• Intelligent Dashboards
– How Did I Do?
• Core SEO and Enterprise Reporting
– How Are They (My Competitors) Doing?
• Competitive Reporting
• Content Performance Reporting
• Q & A
Engage on Twitter
#SEOReporting
5. @gShiftLabs #SEOReporting
What Do I Do?
Real-Time Reporting
• SEO is all about focus
– Which keywords, content,
channels, backlinks, competitors
should I focus on?
• Identify Opportunities and Threats
6. @gShiftLabs #SEOReporting
Which Keywords and Content?
• Focus on a manageable number of
keywords – 10 to 20 primary
• Find keywords and content for which your
site/content already has authority and
momentum i.e. Page 1 or 2 in Google
• Keywords with relatively high monthly
search volume
• Identify multiple pieces of content to cross-
link
8. @gShiftLabs #SEOReporting
Which Social Channels?
• Identify appropriate social
media channels for your
business based on signals, traffic
and/or conversions
10. @gShiftLabs #SEOReporting
Intelligent Dashboards
• Custom views of the actionable data and
insights you need most depending on your
role – brand marketer, agency account
manager, content creator, CMO – when you
most need it
• gShift data, external data, YOUR data
12. @gShiftLabs #SEOReporting
How Did I Do?
Core SEO Reporting
• Historical – Progress Reports – Trend Reports
• On-Site Content Analytics
– Sessions, Pageviews, Conversions, Bounces, By Channel, By Device
• Keyword Positions, Distribution and/or Scoring?
• Social Signals and Analytics
– Page Signals, Network Signals, Referrals, Conversions
• Off-Site Content Metrics
– Social Signals, Referral Traffic, Conversions
• Backlink Details
13. @gShiftLabs #SEOReporting
Comparative Time Periods – week
over week, month over month,
quarter over quarter, year over year
to reveal trends/changes
Focus by Keyword Kluster –
Branded, Not Branded, Product A,
Product B, etc.
Run Ad Hoc or Regularly Scheduled
Delivered to your Inbox
14. @gShiftLabs #SEOReporting
Enterprise Reporting
Data at the Global, National
and Local levels for
organizations with multiple
locations
Roll-up aggregate data
under one report
Identify Top and Average
performers to help inform
what is working or not and
where
16. @gShiftLabs #SEOReporting
Competitive SEO Reporting
How Are They Doing?
• Keyword Position Distribution,
Ranking or Visibility Score?
• Backlink Comparison
• Technical Comparison
– # of Indexed Pages
– Age of Domain
18. @gShiftLabs #SEOReporting
Content Performance Reporting
• SEO = Optimized Content
Marketing
• Content Campaigns focused on
specific content, keywords and
time periods
• Which events/tactics/channels
are delivering results?
• How did one campaign perform
vs. another?
21. @gShiftLabs #SEOReporting
Key Takeaways
• Focus on Opportunities and Threats
• Identify Actionable Metrics
• Compare Metrics and Time Periods
to Identify Trends
• Test, Measure, Optimize, Measure, Repeat
23. @gShiftLabs #SEOReporting
Today’s Slides Shared
http://www.slideshare.net/gshift/get-your-seo-reporting-
right06232015final
gShift Self Help Guides
http://www.gshiftlabs.com/resources/how-to-guides
Our Latest Blog Post
http://www.gshiftlabs.com/are-you-still-using-google-analytics-
and-excel-to-manage-your-seo-strategy/
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