When content and SEO fell in love, it was a match made in marketing heaven. But as any long-term relationship can attest, it can be challenging to keep things fresh, relevant and interesting.
Merove Heifetz, Director of SEO & Strategy at Acceleration Partners and Brittni Kinney, Client Engagement Specialist at Influence & Co., will discuss some external factors impacting this relationship (and potentially leading it astray) and share ideas for how digital marketers can help ensure a union that’s successful and in sync for years to come.
In this webinar you will learn:
- Tips for reinvigorating your content so that it attracts and engages your audience
- Hot SEO techniques marketers are leveraging to share their content and make it irresistible to search engines
- Things to avoid in your SEO + content relationship so that it doesn’t turn toxic
The next Google update, Penguin, has been a hot topic for search marketers and there has been much anticipation of its launch. Google recently announced that Penguin will launch “as soon as it’s ready,” but remains vague on the specific timing. So what does that mean for marketers and what should they do now?
Merove Heifetz, Associate Director of SEO & Digital Strategy and Bonnie Herman, Senior Account Manager of SEO & Digital Strategy will discuss what the Penguin update may entail, how to prepare your site and why it’s so important.
In this webinar you will learn:
• What you need to know about the upcoming Penguin update
• What necessary steps to take to prepare your website for Penguin
• How to identify if your site has been negatively impacted
• How to manage the negative impacts on your website
For too long, there’s been a colossal misalignment of incentives in business and in marketing. Performance Partnerships can scale up your business in a way that ensures you’re only paying for outcomes, not inputs.
Coronavirus and Future of SEO: Digital Marketing and Remote CultureKoray Tugberk GUBUR
I have attended a great SEO and Digital Marketing webinar with Founder of Stradiji and SEMRush Turkey Lead Mr. Mert Erkal and My Dearest Friend and SEO Consultant Atakan Erdoğan.
Small Note: After I uploaded the presentation, Google launched a new Covid-19 news address like Bing/covid-19. You may want to look at it -> https://www.google.com/covid-19
I have prepared a Presentation about Coronavirus's Effects on Search Engine Optimization (SEO).
You will find Coronavirus's changing effects on Digital Marketing and psychology of global society while using Search Engines.
I also have focused on Search Engine's and Social Media Brands, E-commerce Site's reflexes against Coronavirus Pandemic.
You will see the web sites and categories who earn more traffic and lose traffic. You will also see conversion rate differences because of Coronavirus.
Also, I have told about Search Engine's differences and their attitude against the Coronavirus Pandemic, their future, their updates during the pandemic.
In the last part, you will see some new 2020 Web Technology and Design Trends with AI.
There are also Google Researches for better Search Engine technologies.
Questions:
1- What are the differences between Yandex, Google, Bing, and Duckduckgo for Coronavirus Pandemic?
2- Twitter, Instagram, Amazon or Apple, what are they doing?
3- What do people search most for during the Coronavirus Crisis?
4- What changes from country to country?
5- What are the future technologies of Web and App?
6- How and why do Search Engines improve AI, what is the last events?
7- Which sites loose traffic and which earn more?
8- Lots of quotes from International SEOs about the pandemic.
And more...
I am Koray Tuğberk GÜBÜR and a Holistic SEO Expert.
I sincerely thank you for my Dearest Friend Atakan Erdoğan and Mr. Mert Erkal for this awesome webinar opportunity and experience.
To watch the webinar, please visit Stradiji's Official Youtube Channel.
https://www.youtube.com/watch?v=V4sJTNcRqaM&t=100s
Yigit Konur @Digitalzone - Using SEO & PPC Data for Better OptimizationZeo
Yigit Konur from Zeo Agency was at Digitalzone stage on October 20, 2017.
His topic was: "Using SEO & PPC Data for Better Optimization: How collaboration of teams can change your strategy?"
Competitor Site Audits with Free Tools and Data - Sophie Gibson - BrightonSEO...Sophie Gibson
Slides from BrightonSEO 2020 - Competitor Site Audits using Free Tools and Data by Sophie Gibson, SEO Strategist at Rise at Seven.
These slides will cover how to use free tools and data to audit a competitor site from a technical point of view, how to put monetary figures on the issues found, and how to use this information to your advantage – using no enterprise solutions and only free tools and free online data. A case study on the Next website.
Meaningful SEO Reporting Insights Without Google AnalyticsNicole Bullock
Google Analytics is often utilized to provide metrics and insights on website performance to clients. But what happens when you have an enterprise client that limits access to site metrics, yet still requires comprehensive reporting insights? In this presentation, I discuss the best elements of site reporting available in Google Search Console, as well as some ways I have collaborated, tinkered, and combined 3rd-party resources to make a deck to impress clients.
The next Google update, Penguin, has been a hot topic for search marketers and there has been much anticipation of its launch. Google recently announced that Penguin will launch “as soon as it’s ready,” but remains vague on the specific timing. So what does that mean for marketers and what should they do now?
Merove Heifetz, Associate Director of SEO & Digital Strategy and Bonnie Herman, Senior Account Manager of SEO & Digital Strategy will discuss what the Penguin update may entail, how to prepare your site and why it’s so important.
In this webinar you will learn:
• What you need to know about the upcoming Penguin update
• What necessary steps to take to prepare your website for Penguin
• How to identify if your site has been negatively impacted
• How to manage the negative impacts on your website
For too long, there’s been a colossal misalignment of incentives in business and in marketing. Performance Partnerships can scale up your business in a way that ensures you’re only paying for outcomes, not inputs.
Coronavirus and Future of SEO: Digital Marketing and Remote CultureKoray Tugberk GUBUR
I have attended a great SEO and Digital Marketing webinar with Founder of Stradiji and SEMRush Turkey Lead Mr. Mert Erkal and My Dearest Friend and SEO Consultant Atakan Erdoğan.
Small Note: After I uploaded the presentation, Google launched a new Covid-19 news address like Bing/covid-19. You may want to look at it -> https://www.google.com/covid-19
I have prepared a Presentation about Coronavirus's Effects on Search Engine Optimization (SEO).
You will find Coronavirus's changing effects on Digital Marketing and psychology of global society while using Search Engines.
I also have focused on Search Engine's and Social Media Brands, E-commerce Site's reflexes against Coronavirus Pandemic.
You will see the web sites and categories who earn more traffic and lose traffic. You will also see conversion rate differences because of Coronavirus.
Also, I have told about Search Engine's differences and their attitude against the Coronavirus Pandemic, their future, their updates during the pandemic.
In the last part, you will see some new 2020 Web Technology and Design Trends with AI.
There are also Google Researches for better Search Engine technologies.
Questions:
1- What are the differences between Yandex, Google, Bing, and Duckduckgo for Coronavirus Pandemic?
2- Twitter, Instagram, Amazon or Apple, what are they doing?
3- What do people search most for during the Coronavirus Crisis?
4- What changes from country to country?
5- What are the future technologies of Web and App?
6- How and why do Search Engines improve AI, what is the last events?
7- Which sites loose traffic and which earn more?
8- Lots of quotes from International SEOs about the pandemic.
And more...
I am Koray Tuğberk GÜBÜR and a Holistic SEO Expert.
I sincerely thank you for my Dearest Friend Atakan Erdoğan and Mr. Mert Erkal for this awesome webinar opportunity and experience.
To watch the webinar, please visit Stradiji's Official Youtube Channel.
https://www.youtube.com/watch?v=V4sJTNcRqaM&t=100s
Yigit Konur @Digitalzone - Using SEO & PPC Data for Better OptimizationZeo
Yigit Konur from Zeo Agency was at Digitalzone stage on October 20, 2017.
His topic was: "Using SEO & PPC Data for Better Optimization: How collaboration of teams can change your strategy?"
Competitor Site Audits with Free Tools and Data - Sophie Gibson - BrightonSEO...Sophie Gibson
Slides from BrightonSEO 2020 - Competitor Site Audits using Free Tools and Data by Sophie Gibson, SEO Strategist at Rise at Seven.
These slides will cover how to use free tools and data to audit a competitor site from a technical point of view, how to put monetary figures on the issues found, and how to use this information to your advantage – using no enterprise solutions and only free tools and free online data. A case study on the Next website.
Meaningful SEO Reporting Insights Without Google AnalyticsNicole Bullock
Google Analytics is often utilized to provide metrics and insights on website performance to clients. But what happens when you have an enterprise client that limits access to site metrics, yet still requires comprehensive reporting insights? In this presentation, I discuss the best elements of site reporting available in Google Search Console, as well as some ways I have collaborated, tinkered, and combined 3rd-party resources to make a deck to impress clients.
AMP for Publishers: Deleting AMP on News SEO | NESS 2021Daniel Smullen
Mediahuis Ireland decommissioned AMP. This presentation goes into detail on what the impact was on SEO metrics such as page experience and search traffic. TLDR deleting AMP had no impact on SEO.
SEO 101 for Venues: Key Learnings from 25 Website Audits in 4 WeeksEtix
When our in-house Lead SEO Specialist, Erika, pitched the idea of completing an SEO Audit Marathon, the first reaction from the rest of the team was obviously “challenge accepted.”
Rockhouse’s SEO Specialists got to work, and by the 4 week mark, all 25 participating clients received beautifully packaged and actionable SEO Audits in their inboxes. As we reflected on our key findings, we realized that we had developed best practices that could drive impact on ticket sales for anyone in the entertainment industry .
Measuring Content Performance - Jon HibbittSiteVisibility
Earlier this year Jon Hibbitt, SiteVisibility's Technical SEO Analyst spoke to the Brighton and Hove chamber of commerce about content marketing and how you can measure your contents performance.
Lead Generation on LinkedIn - Brighton SEO kineta kelsall Kineta Kelsall
LinkedIn is one of the strongest social media tools available when it comes to generating business leads. And as we enter a cookieless world, evolving and nurturing audience data has become more important than ever.
With consumers having more control over consent, businesses need to work harder on creating relevant, value-based experiences for users.
Kineta will deep dive into strategic best practices to help you attract audience attention, drive better quality leads over quantity, whilst setting your business up for long-term success.
Factoring E-A-T Into Your 2020 SEO Strategy | Lily RayLily Ray
E-A-T is changing the state of SEO, and the world events of 2020 have only added to this trend. Learn why E-A-T is so important and what you can do to optimize for it.
New Holiday Data Reveals Insights About Handling Seasonal Volatility - Q1 202...Botify
When we originally embarked on our 2019 holiday research project, we expected to uncover insights about how publisher and e-commerce SEOs should be prepared for peak shopping seasons like Black Friday.
While we did uncover some helpful holiday insights, we also uncovered insights that could apply to other times of seasonality and volatility as well.
Botify’s Director of Content Kameron Jenkins presented the findings from our research, then Martin MacDonald, Founder of MOGmedia Inc., shared his experience handling seasonality at brands like Expedia, Orbitz, and Omnicom.
How to make friends and influence developers - @stekenwright at #TechSEO SummatRise at Seven
Nearly 80% of SEO professionals have been waiting more than 6 months for their most pressing recommendation to get implemented. If we're going to get things done, we need to learn to speak to our web development counterparts. No more hacking it on with Tag Manager - it's time to build a culture of optimisation.
Crawling, indexation & the impact on performance | Brighton SEOMartin Sean Fennon
Brighton SEO presentation given by Martin Fennon, the Head of SEO for Ayima. This talk covers crawling, indexation & the tangible impact reviewing these elements can have on performance
Are you having trouble increasing your CTR and revenue? Want to know how to put together an SEO strategy that will drive more conversions? Want to know how you can outrank your competitor brands?
Zak Ramdani, the Great SEO Owl at Hootsuite, discusses how Hootsuite broke their organic traffic metrics for seven consecutive months, doubled their blog traffic using on-page techniques to cater to Google’s answer box, and deployed an SEO mindset throughout all communication channels within Hootsuite.
Mobile usability is no longer a debatable frill, it’s a requirement for success on the web. In this webinar presentation with Anne Ahola Ward, CEO of CircleClick, learn about the latest SEO trends and developments. She covers local search behavior, optimizing for AMP, and rich snippets.
Beyond Keywords: How To Create Content That Matches Your Buyer’s JourneyMatthew Kay
SEO has changed. It’s no longer about specific keywords and phrases - it’s about topics. That means the old way of conducting keyword research is broken. How can agencies and marketing teams adapt? By evolving their keyword research to be more tailored to topics, and breaking those topics down into the stages of the buyer's journey. This deck, presented at Digitalzone 2018 in Istanbul, will give you the process you need to take your keyword research to the next level and most importantly, increase relevant traffic to your organisation’s website.
John Shehata — 21 Soft Skills to Supercharge Your In-House SEO TeamSemrush
These slides were presented at the SEMrush webinar "21 Soft Skills to Supercharge Your In-House SEO Team". Video replay and transcript are available at https://www.semrush.com/webinars/21-soft-skills-to-supercharge-your-in-house-seo-team/
40 Tips & Tricks with Conductor Pro ServicesConductor
40 Tips & Tricks with Conductor Pro Services at C3 2018 with:
Kenyon Adei-Manu, Amazon
Stephan Bajaio, Conductor
Bill Sebald, Greenlane Search Marketing
#BrightonSEO Autumn Deck about everything you need to know about #ASO. How #SEO fits in and the guidelines that is important to optimise. Discover how best #ASA is in doing App Store Optimisation
When does a business need a smartphone app? Is a mobile website still enough? ...and if you take the plunge and build an app, how are you going to market it and make it a success? This presentation aims to answer those questions as well as a top level view of how to integrate mobile into your marketing.
[MozCon 2021] Taking Charge of Your IndexabilityAreej AbuAli
Taking Charge of Your Indexability: How to Optimize and Prioritize Your Technical Work
Take charge over the indexability of your website! With a focus on aggregators and classifieds, Areej will share advice on how to best reduce index bloat for large websites. Diving into parameter handling, sitemap logic, robots directives, and more, we'll also assess how to analyze the most impactful changes, how to get sign-off from senior stakeholders, and how to prioritize work with product teams.
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: Optimizing Content For Voice Search & Virtual Assistants . PRESENTATION: Optimizing Content for Voice Search and Virtual Assistants - Given by Benu Aggarwal, @milestonemktg - Milestone Internet Marketing, President & Founder. #SMX #13A
AMP for Publishers: Deleting AMP on News SEO | NESS 2021Daniel Smullen
Mediahuis Ireland decommissioned AMP. This presentation goes into detail on what the impact was on SEO metrics such as page experience and search traffic. TLDR deleting AMP had no impact on SEO.
SEO 101 for Venues: Key Learnings from 25 Website Audits in 4 WeeksEtix
When our in-house Lead SEO Specialist, Erika, pitched the idea of completing an SEO Audit Marathon, the first reaction from the rest of the team was obviously “challenge accepted.”
Rockhouse’s SEO Specialists got to work, and by the 4 week mark, all 25 participating clients received beautifully packaged and actionable SEO Audits in their inboxes. As we reflected on our key findings, we realized that we had developed best practices that could drive impact on ticket sales for anyone in the entertainment industry .
Measuring Content Performance - Jon HibbittSiteVisibility
Earlier this year Jon Hibbitt, SiteVisibility's Technical SEO Analyst spoke to the Brighton and Hove chamber of commerce about content marketing and how you can measure your contents performance.
Lead Generation on LinkedIn - Brighton SEO kineta kelsall Kineta Kelsall
LinkedIn is one of the strongest social media tools available when it comes to generating business leads. And as we enter a cookieless world, evolving and nurturing audience data has become more important than ever.
With consumers having more control over consent, businesses need to work harder on creating relevant, value-based experiences for users.
Kineta will deep dive into strategic best practices to help you attract audience attention, drive better quality leads over quantity, whilst setting your business up for long-term success.
Factoring E-A-T Into Your 2020 SEO Strategy | Lily RayLily Ray
E-A-T is changing the state of SEO, and the world events of 2020 have only added to this trend. Learn why E-A-T is so important and what you can do to optimize for it.
New Holiday Data Reveals Insights About Handling Seasonal Volatility - Q1 202...Botify
When we originally embarked on our 2019 holiday research project, we expected to uncover insights about how publisher and e-commerce SEOs should be prepared for peak shopping seasons like Black Friday.
While we did uncover some helpful holiday insights, we also uncovered insights that could apply to other times of seasonality and volatility as well.
Botify’s Director of Content Kameron Jenkins presented the findings from our research, then Martin MacDonald, Founder of MOGmedia Inc., shared his experience handling seasonality at brands like Expedia, Orbitz, and Omnicom.
How to make friends and influence developers - @stekenwright at #TechSEO SummatRise at Seven
Nearly 80% of SEO professionals have been waiting more than 6 months for their most pressing recommendation to get implemented. If we're going to get things done, we need to learn to speak to our web development counterparts. No more hacking it on with Tag Manager - it's time to build a culture of optimisation.
Crawling, indexation & the impact on performance | Brighton SEOMartin Sean Fennon
Brighton SEO presentation given by Martin Fennon, the Head of SEO for Ayima. This talk covers crawling, indexation & the tangible impact reviewing these elements can have on performance
Are you having trouble increasing your CTR and revenue? Want to know how to put together an SEO strategy that will drive more conversions? Want to know how you can outrank your competitor brands?
Zak Ramdani, the Great SEO Owl at Hootsuite, discusses how Hootsuite broke their organic traffic metrics for seven consecutive months, doubled their blog traffic using on-page techniques to cater to Google’s answer box, and deployed an SEO mindset throughout all communication channels within Hootsuite.
Mobile usability is no longer a debatable frill, it’s a requirement for success on the web. In this webinar presentation with Anne Ahola Ward, CEO of CircleClick, learn about the latest SEO trends and developments. She covers local search behavior, optimizing for AMP, and rich snippets.
Beyond Keywords: How To Create Content That Matches Your Buyer’s JourneyMatthew Kay
SEO has changed. It’s no longer about specific keywords and phrases - it’s about topics. That means the old way of conducting keyword research is broken. How can agencies and marketing teams adapt? By evolving their keyword research to be more tailored to topics, and breaking those topics down into the stages of the buyer's journey. This deck, presented at Digitalzone 2018 in Istanbul, will give you the process you need to take your keyword research to the next level and most importantly, increase relevant traffic to your organisation’s website.
John Shehata — 21 Soft Skills to Supercharge Your In-House SEO TeamSemrush
These slides were presented at the SEMrush webinar "21 Soft Skills to Supercharge Your In-House SEO Team". Video replay and transcript are available at https://www.semrush.com/webinars/21-soft-skills-to-supercharge-your-in-house-seo-team/
40 Tips & Tricks with Conductor Pro ServicesConductor
40 Tips & Tricks with Conductor Pro Services at C3 2018 with:
Kenyon Adei-Manu, Amazon
Stephan Bajaio, Conductor
Bill Sebald, Greenlane Search Marketing
#BrightonSEO Autumn Deck about everything you need to know about #ASO. How #SEO fits in and the guidelines that is important to optimise. Discover how best #ASA is in doing App Store Optimisation
When does a business need a smartphone app? Is a mobile website still enough? ...and if you take the plunge and build an app, how are you going to market it and make it a success? This presentation aims to answer those questions as well as a top level view of how to integrate mobile into your marketing.
[MozCon 2021] Taking Charge of Your IndexabilityAreej AbuAli
Taking Charge of Your Indexability: How to Optimize and Prioritize Your Technical Work
Take charge over the indexability of your website! With a focus on aggregators and classifieds, Areej will share advice on how to best reduce index bloat for large websites. Diving into parameter handling, sitemap logic, robots directives, and more, we'll also assess how to analyze the most impactful changes, how to get sign-off from senior stakeholders, and how to prioritize work with product teams.
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: Optimizing Content For Voice Search & Virtual Assistants . PRESENTATION: Optimizing Content for Voice Search and Virtual Assistants - Given by Benu Aggarwal, @milestonemktg - Milestone Internet Marketing, President & Founder. #SMX #13A
Developing White Hat Strategies in a Black Hat World - LAC 7Feb2014MatthewAJackson
The iGaming industry is notoriously aggressive and trying to compete using non-manipulative strategies has been almost impossible. This session will take a deep dive into the changes Google has implemented, how this applies to iGaming and how you can start to develop real SEO strategies that get results. Key takeaways will include understanding link penalties, how user signals play a role in top rankings and using your target audience to create natural link strategies
Topic: How can your digital content cater for all your customers?
* What assumptions are you making about your who your site visitors are? What data/evidence do you have to show to support it?
* Find out what your visitor/followers are after (stop guessing!)
* Recognise the cumulative benefit of the long-tail of interactions with different customers
* Take steps to get on top of your Digital Comms to-do list
* You'll never get everything, to everyone in every channel. It is OK to admit it. Break your activities down into blocks in your main channels- run them for a period, reassess, improve, branch out where necessary.
Modern SEO is All About Content, Social Media aJeff Sauer
Modern SEO is no longer about exploiting search engines for gain. It's about creating great content and engaging with social media. Learn about why this is so important and how you can implement a process to make SEO work for you.
How to Produce Your Best Content Ever by Writing For Search EnginesBoostability
Kelly Shelton, VP of Marketing at Boostability shares industry insights about what search engines look for. He also gives actionable tips that any small business can use to strengthen their website optimization so they can raise in search rankings.
Data-driven SEO & content strategy to reduce your customer acquisition costsadlift
With digital marketing spends soaring, there’s now an even bigger need for reducing costs per customer acquisition. On average, a brand can reduce its acquisition costs by 55% if they drive significant traffic and transactions via organic search and great content marketing. This session will provide you with tactics to implement a robust, data driven content and SEO strategy that drives ROI.
Sourav SEO Case Study - 1k to 100k trafficsourav kumar
SEO is cool. didn't agree? I have managed to rank keywords like sbi personal loan single handedly. Here are the outcomes of my work: 1. I increased traffic 1k to 100k/pm 2. Increased DA 15 to 30. 3. Got 400+ organic leads. 4. Reduced Spam score 36 to 1. 5. Ranked highly competitive keyword 6. 900+ keywords on first page. 7. Increase High Quality Backlinks { before 400, Now 20k}
Join our guest Jeremy Dearringer, Chief Research Officer & Co-Founder of Slingshot SEO, and the Kuno Creative inbound marketing team to learn how to build leads with SEO.
How do you build leads using SEO?
Below are just a few SEO topics that will be discussed during the webinar.
Reviewed in the Webinar:
-The State of SEO – 2011 & Beyond
-On-page Factors for SEO
-Off-page Factors for SEO
-Social Media – Its effect on SEO and why you should care
-Search Engine Reputation Management (SERM)
-A look at how Kuno Creative uses SEO for Inbound Marketing
SERPs: They're Not All About You - Keith L. Goode - Pubcon Austin 2016Keith Goode
SERPs are all about you as a user. They're not about you as an SEO; they never have been. In this slide deck from Pubcon Austin (May 3rd, 2016), Chief SEO Evangelist at seoClarity, Keith L. Goode discusses the evolution of the SERPs to-date, what we're seeing now, and how SEOs can survive.
SEO IRL: Real World Link Building - Pubcon 2017Kyle Olson
I dive into the increasingly difficult, frustrating, yet rewarding world of link building in 2017. I focus on actionable insights on how to create visual content that publications love, and in turn, earn the best links you've ever had pointed to your website. SEO is hard. Link building is hard. However, if you're prepared and calculated in your approach, you will conquer link building in 2017 and beyond.
Rethinking SEO - Facts, Figures & DataChad Pollitt
This presentation is an exploration of SEO's past, present and potential future. It also shows that to win at search today requires winning on the other channels first.
This session will cover data-driven roadmaps for in-house SEOs, technical SEO priorities for 2016, tools that will support your efforts and strategies SEOs need as the search engines continue to mutate in the coming year.
SEO and content marketing, far from being separate entities, are simply two sides of the same marketing coin. On one side, there’s SEO: the art of optimizing the on-page, off-page, and technical aspects of your site to increase the likelihood that your intended audience can find you quickly. On the other side, there’s content marketing: the skill of creating useful, dynamic content that keeps your audience coming back for more. In this webinar, we’ll teach you how to put both sides of that coin to work to “buy” an ad strategy that really delivers.
Hotel digital marketers want their hotels’ websites to be found on the first page of Google but getting there can be a challenge because Google is constantly changing its algorithm (meaning the criteria it uses to determine rankings) and hotel shoppers are getting smarter in the ways that they search.
There isn’t a silver bullet to skyrocket your hotel website to the top over night, but there are a number of proven Search Engine Optimization (SEO) strategies you can start doing today that will affect your rankings tomorrow.
In this webinar you'll learn:
-Recent search engine and consumer search behavior changes that are impacting your rankings
-New rules of SEO and how to put them into action right now
-Important metrics that will help you measure your success
-Why indexing in search for more than your hotel name yields results
Affiliate Huddle 2019 Tips: What got you here, won’t get you there Acceleration Partners
Helen Southgate, EMEA Managing Director of Acceleration Partners discusses why brands need to adjust their affiliate marketing programmes as the digital landscape changes.
Helen Southgate, EMEA Managing Director, Acceleration Partners discusses:
– Is the Affiliate Model right for Influencer Marketing?
– Which influencers do you choose dependent on the size of the brand?
– There is a lack of research and a lack of shared opinion – Is influencer marketing affiliate marketing?
– How does the industry talk to influencers?
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
15. @accelerationpar
@influenceandco #SEOLuvsContent
CONTENT MARKETING AND SEO =
MATCH MADE IN HEAVEN
15
• Both involve writing content that is helpful and
informative for the reader.
• Includes keywords that readers are searching
for.
• Strings their content together via links. Links are
essential for SEO.
• Without quality content, gaining quality external
links will be difficult to build, and organic search
visibility will also be limited.
41. @accelerationpar
@influenceandco #SEOLuvsContent
• “Publish and Pray” doesn’t work
• Utilize owned, earned, and paid media to
bring traffic back to your site
• Anything you can do to bring more quality
eyeballs to your site will benefit your both
your content marketing & SEO strategies
A NOTE ON DISTRIBUTION
38
46. @accelerationpar
@influenceandco #SEOLuvsContent
DO NOT PAY FOR LINKS
46
• Buying or selling links that pass PageRank or
“link juice.”
• This does not include paid ads like Google
AdWords, content syndication through tools like
OutBrain or affiliate marketing links.
51. @accelerationpar
@influenceandco #SEOLuvsContent
Boston
617.963.0839
New York
646.664.1036
San Francisco
415.523.0398
Chicago
312.973.3864
THANKYOU!
51
Visit the Influence & Co andAcceleration Partners blogs
for more tips on Content Marketing, SEO, User Experience, Site
Strategy, Paid Marketing & Affiliate Marketing:
https://blog.influenceandco.com/
http://www.accelerationpartners.com/blog/
Editor's Notes
Merove
Merove & Brittni
Brittni
A Healthy Foundation
State of the Union: Content + SEO
The Marriage: Challenges & Opportunities
Essential Elements For Your Content Strategy
What Search Engines Love
Content + SEO: Marriage Advice
How to Avoid Couples Counseling
How to Get to the Golden Anniversary: Metrics of Success
Brittni
Brittni
Content marketing is the idea of creating and producing high-quality content in the form of articles, blog posts, e-books, whitepapers, and more on topics and problems related to your target audience.
By creating that content, companies can naturally turn themselves into resources for their audience and generate brand trust, loyalty, top-of-mind awareness, and inbound leads.
Merove
Search engine optimization comprises of several methods to enhance a site’s organic search visibility in Google and other search engines. Organic search is one of several important marketing channels that organizations should leverage to be found online.
Brittni
Brittni
Brittni
88% of B2B marketers, and 76% of B2C marketers use content marketing. (CMI)
30% of B2B marketers, and 38% of B2C marketers say they’re effective at content marketing. (CMI)
Despite this, over 60% of marketers create at least one piece of content each day. (eMarketer)
Brittni
When looking at what metrics matter most to content marketers, they rank sales and lead quality as the highest. SEO is much lower on their priority list.
Brittni
Fix sizing of graph text & numbers
Yet, some of the warmest leads come from organic search. This graphic shows the lead source that originally lead customers to Influence + Co’s site:
Brittni
Brittni
SEO can be seen as narrow and technical, while content marketing is more creative.
Content marketers aren’t integrating SEO into their current strategy.
In order to effectively improve your rankings, you need to keep SEO in mind.
Brittni
Brittni
Good content marketing and SEO both involve writing content that is helpful and informative for the reader.
A good content marketer includes keywords that readers are searching for.
A good content marketers strings their content together via links. Links are essential for SEO.
Without quality content, gaining quality external links will be difficult to build, and organic search visibility will also be limited.
Brittni
Brittni
Google cares way more about whether or not content is RELEVANT and HELPFUL for your audience than if it’s stuffed full of keywords.
In fact, keyword stuffing can backfire and negatively impact your SEO.
Brittni
Brittni
Brittni
We focus on a strategy that involves linking articles that we guest contribute in relevant online publications back to relevant content on our site. This helps us generate traffic, and also serves as a high quality link back to our site. NOTE: This is not the only reason why we do this, but it does serve as a benefit!
You should be looking at creating high quality content on your own site, but also expanding your horizons to earned media.
Merove
Merove
Merove
Google’s RankBrain is the third-most important factor for ranking web pages (according to Google).
Everyday, 15% of queries are ones that Google has never seen before. That is 450 million new searches a day.
Among those searches can be complex long-tail queries. RankBrain is designed to help better interpret those queries and effectively translate them, behind the scenes, to find the best pages for the searches. RankBrain loves fresh content.
Google now uses RankBrain for 100% of its queries (when RankBrain launched it was used only 15%)
Merove
Moz’s most recent Search Engine Ranking Factors Study notes that high quality backlinks are some of the most influential factors in SEO.
Google recently admitted it was one of the two most important SEO factors. (FIND LINK)
Backlinks serve as a quality signal to search engines, can increase a website’s brand awareness, and can significantly impact a website’s organic traffic.
Merove
Merove
User Experience (UX): the overall experience of a person using a website, especially in terms of how easy or pleasing it is to use.
UX elements such as design and style, use of color (or lack thereof), and flow of a purchase process, all combine to create either a smooth user experience that funnels visitors through your site… OR they create frustration and confusion which causes visitors to drop off.
A positive UX can contribute positively to SEO, but a negative UX can negatively impact SEO.
Merove
Clear site structure & navigation.
Important organic landing pages should not be more than 2 clicks from the homepage.
Fast site speed, ideally with a page load time of 5 seconds or less.
Important content should be above the “fold.” Many users won’t scroll down on a page if they aren’t immediately engaged.
Calls to action (CTAs) should be present on most pages and easy to find.
Brittni
Brittni
Brittni
Topics should be:
Relevant to the category or keywords we would like to increase in rank or visibility
Popular enough to garner traffic, but not too competitive (“long-tail queries” [3+ keywords] are perfect – avoid choosing topics that are too broad)
Helpful to users once they land on the website
Potential for CTAs (Calls to Action)
Potential for link-bait (get people to link to your page because it’s great content!)
Merove
Merove
Insert screen shot of suggested results from Amazon as well
Merove
Google Keyword Planner recently began grouping search volumes for related terms together.
We believe this is yet another signal that it’s all about content, context & user intent – not specific words.
Note: search ranking vs. search visibility
Merove
How we use these diff. tools together
Merove
Select “Long Tail”
Merove
Select “Long Tail”
Merove
Insert screenshot of SERP
Understand your audience and their pain points, then address them with your on-page copy, meta titles, meta descriptions, image alt tags, H1 tags, etc.
Commit to consistently developing quality content that your users will find relevant and interesting once they get to your site.
Develop brand affinity and loyalty via a blog. Post to it regularly.
Optimize internal links - Make sure your internal links flow in a natural way.
Merove
Social Media
Share blog posts and other valuable content via social media, and encourage user engagement on your blog and social media channels.
External Links
Quality content on quality third-party sites.
Build authoritative links – combat negative impacts of negative links by gaining positive ones – those that highly relevant from site that have higher domain authority than your own site.
Merove
Positioning a brand as an authority and incr. brand awareness
Google is increasing the number of queries that receive a Google Quick Answer box. The number of results that had an answer box went from just over 20% in December 2014 to more than 30% in May 2016.*
Merove
DOUBLE CHECK THIS…
Create quality, well-structured content that benefits your visitors
Use buyer personas to ensure your content suits your customer’s needs
Keep user experience in mind
Implement SEO best practices to rank higher
Type of content that’s best: Provide a how-to list
Brittni
“Publish and Pray” doesn’t work- you need expand your content past your own website
We recommend utilizing owned, earned, and paid media to bring traffic back to your site
Anything you can do to bring more quality eyeballs to your site will benefit your both your content marketing & SEO strategies
Brittni
Brittni
Avoid writing for search engines instead of people
Use personas to understand the needs, challenges and wants of your customers
Align those personas with different stages of the lifecycle or buyer journey and create content for all stages of each persona’s journey with your brand
Merove
"Keyword stuffing" refers to the practice of loading a webpage with keywords or numbers in an attempt to manipulate a site's ranking in Google search results.
Often these keywords appear in a list or group, or out of context (not as natural prose).
Merove
Buying links from link farms
Showing different content to the search engines compared to what is shown to users
Injecting hidden links into a website that isn’t owned by the link builder by exploiting a security flaw
These and other types of black-hat link building tactics are problematic because they don’t count as genuine endorsements.
Merove
Buying or selling links that pass PageRank or “link juice.” This includes exchanging money for links, or posts that contain links; exchanging goods or services for links.
This does not include paid ads like Google AdWords, content syndication through tools like OutBrain or affiliate marketing links.
Merove
Merove
Frequent testing of different types of content and analyzing key performance indicators (KPIs) to assess where your storytelling has and has not been successful so that you can adjust your content planning & development accordingly.
Merove
Reach – sessions, geography, devices
Engagement – time spent, bounce rate
Sentiment – comments, social sharing
Conversions – how often do readers turn into leads (email subscribers, event registrants, customers, etc.)
Qualitative metrics as well - once highly ranked, offers additional opportunities for exposure