This document summarizes the key elements of a Cadbury Dairy Milk chocolate bar advertisement, including the intended audience (everyone), colors used (purple and white), font (chunky 3D white on purple), images (white milk splashed on purple background), brand name (Dairy Milk suggesting health from milk), logo (familiar Cadbury's logo), slogan (about fresh milk matching the image), product (chocolate which people enjoy), and how it appeals to needs like survival and attention according to Maslow's hierarchy of needs.

1. Audience: the audience is for this chocolate bar is for everybody. This meets the need to find meaning in life and need for friendship as stated by Maslow Colour: the background is purple which is the colour Cadburys always use. The white is the milk which is splashed over the background and grabs your attention . The white is for the pure milk which is healthy. this advert would. meet Dyer‘s theory of providing energy by eating chocolate when you are exhausted. Font: the font is in 3D the white standout on to the purple and the font is chunky like the chocolate. Image: the white milk standout and shows the audience how much milk is in the chocolate. Brandon Montague Brand name: the brand name is dairy milk which again makes the audience think it is healthy because of the milk. Logo: ‘ Cadburys’ is the logo. this know around the world and is worth millions. Slogan: The slogan suggests the product is made of fresh milk. it matches the picture. The audience like this product it has good ingredients Product: The product is made of chocolate they like chocolate because it is nice and yummy. Motive: Maslow would say that this add would appeal to our need to survive and need for attention.