The document analyzes the effectiveness of combining a main music video product with ancillary texts like CD covers and magazine ads. It examines examples from artists like Amy Winehouse, Adele, and Duffy to see how they establish clear product identities through consistent branding across related materials. The document concludes that the combination of its own music video and ancillary texts is effective because it maintains a clear product identity, shows relationships between the products, and stays consistent in colors, themes and fonts.

1. Evaluation Q2
How effective is the combination of
your main product and ancillary
texts?

2. Product Identity
• Knowing whether the combination of my ancillary
texts and music video products are effective, I
must consider branding and the term ‘product
identity’. Brands are defined as "Name, term,
design, symbol, or any other feature that identifies
one seller's good or service as distinct from those
of other sellers.“ (Wiki). Some examples of these
are shown on the right. A music video or an artists
album in a similar way must have it’s own ‘brand’
which creates it’s clear own product identity. This
means if the music video was watched on it’s own
and then the ancillary products were seen by an
individual they should be able to spot the branding
through the colour scheme, the themes and other
details. This helps audiences know exactly what is
promoted and it becomes more and more
recognizable with time if it were at first unknown.

3. Similar Concepts Overall
• In order to see how my main product is
effective in combination to my ancillary texts, I
must first look at how a product identity is
created by looking at real examples from
artists of the Soul/Jazz/Blues genre. The artists
I will be analysing include: Adele, Amy
Winehouse and Duffy.

4. Amy Winehouse:
Back to Black

5. Winehouse: CD Covers
The front and back of her CD are
mostly in black and white which
ties in well with the music video.
There is a clear link between the
products. The writing is slightly
slanted making it not so typical of
this genre- giving it a slight edge.
The same outfit/hairstyle
and make-up that is used in
the music video, even her
tattoos are on show in a
similar way. The similarity in
mise-en-scene creates a
familiarity for the audience.
The in-lay card is a For the other side of her inlay
simple picture of Amy. sleeve, Winehouse has kept it
This keeps to the simple yet interesting by
convention of simplicity including the lyrics of two of
in these genres and is her songs against a navy
quite effective background. The writing is
slanted just like the back of
the CD cover.

6. Magazine Advert
• For her magazine advert,
‘AMY WINEHOUSE’, is written
using the same typography
on the CD which shows the
relationship between the two
and a clear product identity.
To make the magazine advert
slightly more eye-catchy and
interesting, some colour is
integrated. However, the
magazine is still mostly black
and white, making the
combination of the three
products very effective for
the audience.

7. Adele: Someone Like You

8. Adele: CD Covers
For the front cover of the CD, Adele
has an intimate shot close-up of her
face showing more of her as an artist,
concentrating on her as a singer
rather than an object. Her make-up
similar to the video is simple and
focuses on the eyes in order not to
distract from her natural beauty,
Simple font which would be appreciated by her
used for both audience.
the front and
back covers
For her back cover Adele also has another close
up shot of her face yet this time has her eyes
open, connoting a sense of openness to her
audience as they read the simple titles on the
left. Like Amy Winehouse's back cover, this CD
cover carries the usual barcode/website musts.
Both covers are also all in black and white
which is how the music video is.

9. Magazine Advert
• Here the magazine advert is cleverly
kept simplistic to match both the CD
covers. The colours are black, white and
green. The green comes from Adele’s
‘21’ on her CD cover which could be to
her an age of re-growth or a fresh start.
There is an image of her CD which
allows the audience to see exactly what
she is promoting. Overall, the three
products combined together create a
very effective product identity, one that
may be considered even better than
Amy Winehouse’s products as there is
more consistency in terms of the
simplicity and the colours used.

10. Duffy:Rockferry

11. Duffy: CD Covers
For Duffy’s ‘Rockferry’, we can instantly
see a clear correlation between the CD
covers and the music video as it is in
black and white. For her front cover,
Duffy has used a shot from the video
which again shows a clear relationship
for the audience. She also uses simple
typography for both her name and the
album to keep it simple. The Back cover
is even more simple as it takes the
simple format of listed titles and uses
only black and white.
The inlay sleeves are similar to Amy’s as
they have parts of the lyrics, however it
does not have the artist’s face which
could connote that she wants to be
seen through her art of music rather
than her physical attributes.

12. Music Video VS All Ancillary
• After having analysed many artists CD covers and magazine adverts while making our ancillary
products it was clear to us what rules we had to keep in mind, keeping it simple and showing a
clear relationship between them and the main product was crucial.
First of all, looking at all the products we have
created I have to asses whether in
combination all these products go well
together alongside the music video which is
the main product that is being promoted. In
terms of the colour scheme we have kept to
the black and white. However, unlike the other
artists I have analysed we decided to keep the
balloons in colour as they signify hope. As
mentioned previously we felt our song did
become more upbeat towards the end and it
would have been a wasted opportunity to
ignore this.
We also kept to the warm pastel colours in the
in-lay card and the magazine advert which are
the colours that are introduced towards the
end of the video.
The images that we used of our artist was also
either in her narrative outfit (for the CD
covers) or her performance outfit creating an
obvious connection between these ancillary
products and the music video.

13. Music Video VS Magazine Ad
• For the magazine advert, it is clear that we used the
more warm aspects of our music video in terms of
colour scheme. We chose to do this because we felt
the black and white was far too repetitive for our
video. Especially as the CD cover is present at the
bottom of the advert we wanted there to be a
contrast. We also chose a picture of our actress in
her performance dress rather than her narrative
clothing to show the classy side of the genre. Her
hair is also out to connote the more peaceful and
hopeful situation in the video.
• For our modern day audience we included a website
that they could visit to know more about the artist.
We also replaced the HMV sign with an iTunes sign
as audiences today tend to purchase more of their
music digitally. Facebook and Twitter are also other
forms of social media which are popular today.

14. Music Video VS CD Covers
• In terms of how the CD covers correlated with the music video
we can clearly see the main narrative story on the front and
back cover and integration of the narrative and performance
scenes on the in-lay sleeves. First of all we decided using our
artist holding the balloons was an important aspect of the CD
cover as it showed what the song was really about (Goda and
her troubles). There was a contrast with the bleakness of the
black and white whilst the balloons stayed in colour.
• Inside for the first in-lay we used a picture of our artist in her
performance outfit against the setting of the balloons and the
park. This created a link between those two persona’s of Goda,
showing that performing or not, she is still the same person.
The photo has no writing and is kept simple like the front cover
to signify the simplicity that is shown in the video. For the last
picture there is some warm hues of pastel green/orange
colours seeping in, to introduce some of that naturist colours
that are present in the video and also not to make all of the
pictures too repetitive. A quote of “So I go picking up the
pieces..” is present to show some of the lyrics as other artists I
have analysed have done so. This is quite effective as it makes
the in-lay cards more interesting and also fits in well with the
four ancillary pieces as she is holding the ‘pieces’ of the
balloons.
• Overall, the covers are kept simple to reflect the simplicity of
the music video.

15. Magazine Ad VS CD Covers
• Another important element of
making the ancillary products
was to create a clear
relationship between them as
well as the music video. This
would then create a product
identity. We did this by keeping
the same typography on all the
texts, using photos of the artists
wearing the same outfit and by
keeping everything as simple as
possible. We also included an
image of our front CD cover
which went well with the
magazine advert and showed
the audience exactly what we
were promoting.

16. Colours
• When choosing the colours of the
magazine advert, we initially went
with a blue background as we
thought this suited the ‘Blues’
genre more. However, when put
next to our other products the
colour scheme did not work well
even though some blue hues
were on show in the music video.
Instead we opted for a
champagne colour which we
picked from one of the balloons
creating a much more effective
combination of our products.

17. Typography
• Although at first we chose some overly stylistic fonts, we opted for
a more simple one to go with our music video. We also made sure
to have the same typography throughout all our ancillary texts to
make it clear for the audience that they are all promoting the same
artist. We also kept the colours of the fonts similar (black, white and
red) to keep that product identity.

18. Summary
• In conclusion, I would say the combination of
our main product (music video) and the
ancillary products are quite effective. This is
because they have a clear product
identity, have shown a clear relationship and
stayed consistent in terms of the colour
scheme, themes and fonts.