This webinar covered the internal elements of a business model canvas, including key resources, key activities, key partners, and cost structure. Case studies of Apple's iPod-iTunes and Amazon's business model innovations were discussed. Participants were asked to plot their own business models using the canvas framework. The session aimed to help entrepreneurs design and align their business plans using the common business model canvas language.

1. This SME webinar will start at
5:00 pm Dubai 4:00 pm Riyadh 3:00 pm Cairo
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Session 3: Business Model (Internal)
Session by: Linda Elawar
Guest Speaker: Shaima Al-Hasni
Hosted by Faher Afra

2. Business Model (Internal)
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Session Agenda
1. Business Model
2. Our focus today: Internal Elements
• Key Resources
• Key Activities
• Key Partners
• Cost Structure
3. Case Studies
4. Recap & Exercise: Plot your Business Model
5. Final Thoughts
• Session Agenda

3. Business Model (Internal)
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Linda Elawar @lindaelawar
Consulting Partner
Potential.com

4. Business Model (Internal)
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Mentoring
Focus
2-
Entrepreneurship
& Innovation
3- Business
Model (External)
•Entrepreneurship
•Innovation
•The Opportunity
Development
Streams
How will we execute
5- Starting UP
•Target Segment
•Value Proposition
•Channels & Client
Relationship
•Revenue
•Activities
•The Team & Resources
•Partnerships
•Costs
•Startup Costs
•Your Prototype
•Elevator Pitch
•Sales & Networking
Polishing the new
expansionary
business idea
Identifying
Unique Value
Proposition
Milestone
Attracting sales &
investments
Underlying
Components
Social Network and Learning
Management System to manage
each individual’s development
Blended Learning Programs
using Video Conferencing to
minimize costs
Practical and relevant
experience from regional
experts
Create an ecosystem that
links incubators, universities
etc..
6 Web
Sessions
Support to
Participants
Today’s Focus: Business Model (Internal)
Building the prototype
4- Business
Model (Internal)
1-
Introduction
6- Team
Registration

5. Business Model (Internal)
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Business Plan vs. Business Model
• A business model is different from a Business Plan
• A Business Model shows how an organization: creates, delivers,
and captures values
• A business plan tells how much stuff, how much time and how
much money you need to put your Business Model into effect.

6. Business Model (Internal)
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The Business Model Canvas

7. Business Model (Internal)
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Session Agenda
1. Business Model
2. Our focus today: Internal Elements
• Key Resources
• Key Activities
• Key Partners
• Cost Structure
3. Case Studies
4. Recap & Exercise: Plot your Business Model
5. Final Thoughts
• Session Agenda

8. Business Model (Internal)
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Our focus today: Internal Elements

9. Business Model (Internal)
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Key Resources

10. Business Model (Internal)
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Types of Key Resources
• Physical
• Intellectual (brand patents, copyrights, data)
• Human
• Financial

11. Business Model (Internal)
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Key Activities

12. Business Model (Internal)
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Key Activities Categories
• Production
• Problem Solving
• Platform/Network

13. Business Model (Internal)
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Key Partners

14. Business Model (Internal)
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Motivations for Partnerships
• Optimization and economy
• Reduction of risk and uncertainty
• Acquisition of particular resources and activities

15. Business Model (Internal)
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Cost Structure

16. Business Model (Internal)
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Cost Structure Examples
Is your business more:
• Cost Driven (leanest cost structure, low price value proposition,
maximum automation, extensive outsourcing)
• Value Driven ( focused on value creation, premium value proposition)
Sample characteristics:
• Fixed Costs (salaries, rents, utilities)
• Variable costs
• Economies of scale
• Economies of scope

17. Business Model (Internal)
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Session Agenda
1. Business Model
2. Our focus today: Internal Elements
• Key Resources
• Key Activities
• Key Partners
• Cost Structure
3. Case Studies
4. Recap & Exercise: Plot your Business Model
5. Final Thoughts
• Session Agenda

18. Business Model (Internal)
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Case Study: Apple Inc. – The IPod-ITune’s
Business Model Canvas

19. Business Model (Internal)
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Case Study: Amazon Business Model Innovation
1. Online Bookstore
Market
2. Small Merchant
Marketplace
3. Amazon Web
Services
4. Amazon Prime
Service

20. Business Model (Internal)
For tweeting: #ICME2013
Session Agenda
1. Business Model
2. Our focus today: Internal Elements
• Key Resources
• Key Activities
• Key Partners
• Cost Structure
3. Case Studies
4. Recap & Exercise: Plot your Business Model
5. Final Thoughts
• Session Agenda

21. Business Model (Internal)
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How Entrepreneurs use Business Model Canvas
Establish As-Is
and To-Be
Business Models
Easily illustrate
how it makes
financial sense
Design & Align
Translate
Business Plan
into Business
Processes
Establish a
common language
across the teamReality Check

22. Business Model (Internal)
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Recap on Business Model Components
Value Creation
(Products or Services
Value Proposition)
Value Capture
(Revenue Model & Cost
Structure)
Value Delivery
(Systems, Resources,
Processes, Partners,
Channels & Brand)

23. Business Model (Internal)
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Plot your Business Model

24. Business Model (Internal)
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Final Thoughts
There’s not a single business model. There are really a lot of
opportunities and a lot of options and we just have to discover all of
them.
Tim O’Reilly, CEO, O’Reilly

25. Business Model (Internal)
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Intel Challenge ME Facebook Page
Join and Like us on Facebook: Intel Challenge ME

26. Business Model (Internal)
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Intel Challenge ME Twitter
Follow us on Twitter: @ICME2013

27. Business Model (Internal)
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Sample of video cuts from previous sessions
Go to http://potential.com/resources/training-videos/ to watch video
clips on related sessions

28. Business Model (Internal)
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Thank You.