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EIA 2015 Landing Page &SEO for Lean Launch
Jesse Leimgruber presented information on landing pages, lean launches, free growth tactics, viral growth, and long-term SEO. He discussed elements of an effective landing page like header images, calls to action, and social proof. Tactics for free growth included launching on sites like BetaList, ProductHunt, and HackerNews. Viral growth could be achieved using tools like Kickoff Labs. Long-term organic traffic required optimizing pages for keywords over time through blogs and links. He shared his experience scaling startups and recommended tools.
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EIA 2015 Landing Page &SEO for Lean Launch
- 1. Landing Page &SEO for Lean Launch Jesse Leimgruber Created with love at
- 2. Who Am I? EuropeanInnovation Academy | Page 1 Studied at Stanford University Bootstrapped RageHats to $50k/month Co-founded Rank Executives & NeoReach Raised $4M in VC funding for NeoReach
- 3. Brands and agencieswe’ve worked with. European Innovation Academy | Page 2
- 4. In Today’s Presentation… EuropeanInnovation Academy | Page 3 Part 1: Lean Launch Part 2: Free Growth Tactics Part 3: Viral Growth Part 4: Long-Term SEO
- 5. Before I GetStarted… European Innovation Academy | Page 3b To See Traffic Sources: Acquisition > All Traffic > Source/Medium To See Most Viewed Pages: Behavior > Site Content > All Pages To Set a Conversion Goal: Admin > Goals > +New Goal > Sign Up
- 6.
- 7. Created with loveat YOLO: You Only Launch Once
- 8. Part 1: LeanLaunch YOLO: You Only Launch Once. Created with love at
- 9. Elements of thePerfect Landing Page European Innovation Academy | Page 7 Good Header Image Clear Call to Action + Lots of White Space Social Proof: Testimonials or Logo’s Summary of Benefits
- 10. 5 Minutes and44 Seconds Created by your partners over at
- 11. Created by yourpartners over at
- 12. Time to CreateThis Demo: 5:44 European Innovation Academy | Page 10
- 13. How did Ido it? European Innovation Academy | Page 11 http://themeforest.net/item/flatpack-landing-pages-pack-with-page-builder/10591107
- 14. How did Ido it? European Innovation Academy | Page 12
- 15. How did Ido it? European Innovation Academy | Page 13
- 16. How did Ido it? European Innovation Academy | Page 14
- 17. 4 Strategies ThatWork Really Well: #1 European Innovation Academy | Page 15 Pre-Launch / Early Access - Bonus points, show live counter
- 18. 4 Strategies ThatWork Really Well: #2 European Innovation Academy | Page 16 Very specific subheading that appeals to target audience <Our Startup>, helps <target audience> solve <the key problem> by making it easy to <your product>
- 19. 4 Strategies ThatWork Really Well: #3 European Innovation Academy | Page 17 Paint an alternate future with your main heading “The Future of <Blank>” “<Blank> Made Easy” “Introducing <Blank>” “The Magic of <Blank” “Smarter <Blank> is Here”
- 20. 4 Strategies ThatWork Really Well: #4 European Innovation Academy | Page 18 Really BIG call to action buttons
- 21. Part 2: FreeGrowth Tactics What you will learn: How to get your first 1000 users for free. Created with love at
- 22. Launch Tactic #1:BetaList European Innovation Academy | Page 20 100-300 expected sign ups Free if you wait, $99 to skip the line Limited to pre-launch startups Goes out to 25k+ early adopters
- 23. Launch Tactic #2:ProductHunt European Innovation Academy | Page 21 400-800 expected signups Free. Submission appears instantly Best to submit at 12:01 PST Requires whitelisted submitter
- 24. Launch Tactic #3:HackerNews European Innovation Academy | Page 22 50-200+ expected signups Free. Submission appears instantly Better if you’re an active member Submit under ShowHN section
- 25. Launch Tactic #4:Influencer Tweet European Innovation Academy | Page 23 100-1000+ expected signups Free. Much easier if you pay Find relevant, targeted influencers Negotiate pricing and # of tweets
- 26. Launch Tactic #5:Press Article European Innovation Academy | Page 24 250+ expected signups Free, but time consuming Difficult for very early stage Usually requires introductions Great for branding & long term visits
- 27. Launch Tactic #6:Friends & Friends of Friends European Innovation Academy | Page 25 10-50 Expected Signups Free, requires being pushy Very high engagement rates Guaranteed to get initial traction
- 28. Launch Tactic #7:Crowdfunding European Innovation Academy | Page 26 $10k-$100k in expected sales Free, requires video production Optimal for hardware startups Helps get early press coverage
- 29. Created with loveat YOLO: You Only Launch Once
- 30. Launch Tactic #8:Never Launch European Innovation Academy | Page 28 “We’re Pre-Launch” “We’re in a Closed Beta” “We’re in an Open Beta” “We’re about to do our Public Launch”
- 31. Part 3: GoingViral What you will see: How to have a 100% Chance of Going Viral Created with love at
- 32. European Innovation Academy| Page 30 K Factor Good K factor =
- 33. European Innovation Academy| Page 31 Here is a nice, relatively standard, landing page…
- 34. European Innovation Academy| Page 32 Here are the metrics Time Period: 2 Weeks 6% Conversion Rate Less Than $200 on Marketing 1000+ Unique Signups
- 35. European Innovation Academy| Page 33 Viral Growth Method
- 36. European Innovation Academy| Page 34 Viral Marketing Tool Used: Kickoff Labs Note: I’ve also hard good things about an alternative called UnTorch
- 37. European Innovation Academy| Page 35 Kickoff Labs Tracks Conversion Rate A/B Testing Drip Email Marketing Viral Boosts
- 38. European Innovation Academy| Page 36 Kickoff Labs
- 39. Part 4: LongTerm SEO What you will learn: How to get unlimited traffic without doing anything. Created with love at
- 40. European Innovation Academy| Page 38 Organic Traffic to RageHats Time Frame: 6 Months
- 41. European Innovation Academy| Page 39 Organic Traffic to Rank Executives Time Frame: 12 Months
- 42. European Innovation Academy| Page 40 Organic Traffic to NeoReach Time Frame: 4 Months European Innovation Academy
- 43. European Innovation Academy| Page 41 Organic Traffic to RedditList Time Frame: 2 Years
- 44. European Innovation Academy| Page 42 Fundamental Goals of SEO • Find high volume keywords • Target keywords with the least competition • Blog often. Optimize one post per keyword • Focus on good Title Tags and H1 tags • Rank for keywords that convert well • “Long Tail” Keywords (2-4 word phrases) are easier to rank for and have a higher conversion rate.
- 45. European Innovation Academy| Page 43 Fundamental Goals of SEO
- 46. European Innovation Academy| Page 44 On Page Tips
- 47. European Innovation Academy| Page 45 Tools of the Trade • Google AdWords Keyword Planner • Google Trends • MajesticSEO • Uber Suggest • Keyword Spy • SEMRush
- 48. European Innovation Academy| Page 46 What You Need to Know: • Make sure you use Title Tags and H1 tags • Optimize around mid-tail and long tail keywords to start • SEO is a marathon, not a sprint. It takes time. • For good rankings, you need social shares and links. • Most of the traffic will come through your blog. • More on this on the next talk…
- 49. European Innovation Academy| Page 47 Cheat Sheet • Launch Fast: Use FlatPack • Launch Lean: BetaList & ProductHunt • Clear buttons, big text and Stocksy images = High conversion rate • Using Kickoff Labs = Amazing viral growth • Start thinking about SEO early, it takes time.
- 50. European Innovation Academy| Page 48 Cheat Sheet • Launch Fast: Use FlatPack • Launch Lean: BetaList & ProductHunt • Clear buttons, big text and Stocksy images = High conversion rate • Using Kickoff Labs = Amazing viral growth • Start thinking about SEO early, it takes time.
- 51. European Innovation Academy| Page 49 Jesse’s Recommended Tools Landing Page Header Photos - Stocksy.com Viral Pre-Launch Referral Program - KickoffLabs.com Places to Launch Landing Page Designer
- 52. Get Ahold ofMe European Innovation Academy | Page 50 I’ll respond to every email from this event Jesse@NeoReach.com @JesseRank JesseLeimgruber.com
- 53. Off The Record… NoTweeting… European Innovation Academy | Page 0 Press, Reddit, Conversion Rate & More
- 54. www.neoreach.com | 407.123.4567| 189 S. Orange Ave. Orlando, FL 32801