There’s a strong opportunity right now to capture new customers and increase loyalty from existing customers via online channels. There’s also the risk of losing customers and brand value if you can’t accommodate expectations.
That all means companies like yours need to do more to support their customers via their websites. And the economic impact of everyone staying indoors means that a lot of companies are cutting budgets and cutting staff. You need to do more, with less, in a really complex environment.
In this webinar, you’ll learn about four key things that you and your team can do - starting right now - to improve your website and streamline its operations. These are all things you can do without spending additional money, and in some cases may actually reduce costs.
A presentation that looks at some of the ways web 2.0 can help entrepreneurs and small business owners.
This was part of NSW Small Business Month in September 2008.
Applying Lean Startup in a large established company.
More on CodeFoo: go.ign.com/CodeFoo
The prezi for this deck is here: http://prezi.com/-lerxxksmoql/bigco-lessons-learned/
More on 5 whys here: http://www.slideshare.net/tony4d/tech-talk-thefivewhys20110301public
Your best asset? Your team!
As an entrepreneur, building the best team ever is key so let’s talk about Culture & Hiring and share experience and best practices with our two guests:
- Erwan Menard, President & COO at Scality. The Scality RING is a software that turns any standard x86 servers into web-scale storage. To date, the company has raised $93M. They are based in Paris, San-Francisco, Washington, Boston, London, Singapour & Tokyo and went from 36 to 173 employees in 3 years. Erwan will share with you how they maintain a Startup culture, whereas they are based in 7 different locations and they double their team this year.
- Youen Chéné, CTO at Saagie. Saagie is an end-to-end data platform that unites people, data and technologies. They gather now 23 employees (mostly developers). Youen, used to work as an architect for different companies then, he founded his own startup and joined Saagie 1,5 years ago. He is deeply involved in several Java User groups (Devox, Codeurs en Seine, etc.) and will talk about “All you need to know about the CTO”.
Complete the Business Model Canvas. Learn how to execute by defining the internal elements including Activities; Team & Resources; Partnerships and Costs
A presentation that looks at some of the ways web 2.0 can help entrepreneurs and small business owners.
This was part of NSW Small Business Month in September 2008.
Applying Lean Startup in a large established company.
More on CodeFoo: go.ign.com/CodeFoo
The prezi for this deck is here: http://prezi.com/-lerxxksmoql/bigco-lessons-learned/
More on 5 whys here: http://www.slideshare.net/tony4d/tech-talk-thefivewhys20110301public
Your best asset? Your team!
As an entrepreneur, building the best team ever is key so let’s talk about Culture & Hiring and share experience and best practices with our two guests:
- Erwan Menard, President & COO at Scality. The Scality RING is a software that turns any standard x86 servers into web-scale storage. To date, the company has raised $93M. They are based in Paris, San-Francisco, Washington, Boston, London, Singapour & Tokyo and went from 36 to 173 employees in 3 years. Erwan will share with you how they maintain a Startup culture, whereas they are based in 7 different locations and they double their team this year.
- Youen Chéné, CTO at Saagie. Saagie is an end-to-end data platform that unites people, data and technologies. They gather now 23 employees (mostly developers). Youen, used to work as an architect for different companies then, he founded his own startup and joined Saagie 1,5 years ago. He is deeply involved in several Java User groups (Devox, Codeurs en Seine, etc.) and will talk about “All you need to know about the CTO”.
Complete the Business Model Canvas. Learn how to execute by defining the internal elements including Activities; Team & Resources; Partnerships and Costs
Real-Time Marketing Optimization
Your customers and prospects expect rewarding and relevant experiences with your brand regardless of the channel, device, or time of day. Add to that the fact that your customers are distinct individuals with unique interests and those interests are constantly changing and you have a serious need for real-time optimization. This session will highlight how the Adobe Online Marketing Suite can provide you the insight and technology you need to kick-start a real-time marketing optimization program and keep it on course once you’re underway.
Adam Justis, Omniture
In the end of this keynote, audience members (senior marketers) will be prompted to question and think about the following:
Identifying a singular website KPI that they might want to narrow-in on (and how "less = more")
Questions/actions to take to their team and/or website-related service providers re: website priorities, expenses, and outputs
How they might improve conversations with senior leadership and/or their CEO about their website's KPIs, website's ROI, and website activities/expenses (potentially leading to greater support and/or stronger working relationships)
Tom Ryan and Tom Hayward's top reasons for building your landing pages in par...Tom Ryan ☁
Join UK Pardot Consultants: Tom Ryan and Tom Hayward, as they provide a comprehensive overview of Pardot landing pages and their top reasons for building them in Pardot. “But Pardot landing pages are limited” - Not true. As well as debunking this myth, you’ll also learn: - Why your landing pages should be hosted in Pardot - The benefits and added functionality - Tips on building landing pages in Pardot - Increase conversions with Engagement Studio - Working with replicable templates - Steps to Being a Landing Page Wizard
When it comes to your website, there are a few questions you should ask yourself: Who is my audience? Why are they visiting my website? Does my website meet their needs? How you answer these questions will help determine your content and your overall design. This exciting webinar will cover the do’s and don’ts of a professional website, so you can:
Provide the best customer experience
Make your website mobile friendly
Create an effective website yourself or with a little help
Watch the recorded webinar at http://www3.deluxe.com/website-fixer-upper-amplified
Luminate Digital tackle the ins and outs of web design like its never been done before. Growth-driven design, a methodology perfect for businesses primed to generate leads online.
Your website is one of the most important links between you and your customers. That's why it's so important to invest the time in creating and maintaining a website that rocks the socks off your competition. This presentation will break it all down with tips on:
- Designing a more effective site
- Getting your website found online
- Attracting more customers with less effort
To listen to the recorded webinar, "Give Your Website Rock Star Status", please visit: http://www3.deluxe.com/website-rockstar-amplified
A wrist watch seller in Liverpool UK was looking to expand his business by selling online. Magento Enterprise was taken into consideration for his requirement. Infigic being an ecommerce development agency took care of the entire ecommerce needs for his Magento website.
Ruby on Rails Development in Sydney, Melbournescotttsummer
Our developers at Sigma Infotech are well versed with the latest technologies like Ruby on Rails Platform and can provide best development service at Sydney and Melbourne in Australia.
The New Age of Marketing: Predicting, Planning and Prepping for 2021Marketo
It’s about time we start wrapping up 2020! Even though everyone wants this year to finally be over, when it comes to planning for 2021, we need to be real. There are tons of valuable takeaways and lessons we need to take with us if we want to be sure that 2021 is as successful as possible.
We want to help make 2021 an amazing year! Watch Michael Madden, Director of Commercial Demand Generation, Adobe Experience Cloud for his webinar: The New Age of Marketing: Predicting, Planning, and Prepping for 2021.
In this webinar, you'll learn:
• Which key takeaways from 2020 we should keep in mind going forward
• Essential planning tools for the new year
• Tips on how you can prepare to be successful in 2021
Harnessing the power of your organization’s channelsAvanade Nederland
Today’s organizations utilize a multitude of online and social channels to reach and interact with their customers. With all these channels that are based on different systems and platforms, how do you gain a 360˚ view into your customers’ behavior and journey? Perhaps you have a company blog running on WordPress, an extranet running on SharePoint, an Android/iPhone/Windows mobile app and a web shop running on Magento.
With Sitecore Federated Experience Manager you can unify different systems and channels, allowing you to harness valuable visitor data.
Your website today is the first impression of your business that your customers get. The website has no purpose except for being on their visiting card. The year 2020 has changed it; you now need to define a goal. For more details visit - https://www.csquaretech.com/top-10-reasons-why-your-website-needs-a-redesign-in-2021/
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Real-Time Marketing Optimization
Your customers and prospects expect rewarding and relevant experiences with your brand regardless of the channel, device, or time of day. Add to that the fact that your customers are distinct individuals with unique interests and those interests are constantly changing and you have a serious need for real-time optimization. This session will highlight how the Adobe Online Marketing Suite can provide you the insight and technology you need to kick-start a real-time marketing optimization program and keep it on course once you’re underway.
Adam Justis, Omniture
In the end of this keynote, audience members (senior marketers) will be prompted to question and think about the following:
Identifying a singular website KPI that they might want to narrow-in on (and how "less = more")
Questions/actions to take to their team and/or website-related service providers re: website priorities, expenses, and outputs
How they might improve conversations with senior leadership and/or their CEO about their website's KPIs, website's ROI, and website activities/expenses (potentially leading to greater support and/or stronger working relationships)
Tom Ryan and Tom Hayward's top reasons for building your landing pages in par...Tom Ryan ☁
Join UK Pardot Consultants: Tom Ryan and Tom Hayward, as they provide a comprehensive overview of Pardot landing pages and their top reasons for building them in Pardot. “But Pardot landing pages are limited” - Not true. As well as debunking this myth, you’ll also learn: - Why your landing pages should be hosted in Pardot - The benefits and added functionality - Tips on building landing pages in Pardot - Increase conversions with Engagement Studio - Working with replicable templates - Steps to Being a Landing Page Wizard
When it comes to your website, there are a few questions you should ask yourself: Who is my audience? Why are they visiting my website? Does my website meet their needs? How you answer these questions will help determine your content and your overall design. This exciting webinar will cover the do’s and don’ts of a professional website, so you can:
Provide the best customer experience
Make your website mobile friendly
Create an effective website yourself or with a little help
Watch the recorded webinar at http://www3.deluxe.com/website-fixer-upper-amplified
Luminate Digital tackle the ins and outs of web design like its never been done before. Growth-driven design, a methodology perfect for businesses primed to generate leads online.
Your website is one of the most important links between you and your customers. That's why it's so important to invest the time in creating and maintaining a website that rocks the socks off your competition. This presentation will break it all down with tips on:
- Designing a more effective site
- Getting your website found online
- Attracting more customers with less effort
To listen to the recorded webinar, "Give Your Website Rock Star Status", please visit: http://www3.deluxe.com/website-rockstar-amplified
A wrist watch seller in Liverpool UK was looking to expand his business by selling online. Magento Enterprise was taken into consideration for his requirement. Infigic being an ecommerce development agency took care of the entire ecommerce needs for his Magento website.
Ruby on Rails Development in Sydney, Melbournescotttsummer
Our developers at Sigma Infotech are well versed with the latest technologies like Ruby on Rails Platform and can provide best development service at Sydney and Melbourne in Australia.
The New Age of Marketing: Predicting, Planning and Prepping for 2021Marketo
It’s about time we start wrapping up 2020! Even though everyone wants this year to finally be over, when it comes to planning for 2021, we need to be real. There are tons of valuable takeaways and lessons we need to take with us if we want to be sure that 2021 is as successful as possible.
We want to help make 2021 an amazing year! Watch Michael Madden, Director of Commercial Demand Generation, Adobe Experience Cloud for his webinar: The New Age of Marketing: Predicting, Planning, and Prepping for 2021.
In this webinar, you'll learn:
• Which key takeaways from 2020 we should keep in mind going forward
• Essential planning tools for the new year
• Tips on how you can prepare to be successful in 2021
Harnessing the power of your organization’s channelsAvanade Nederland
Today’s organizations utilize a multitude of online and social channels to reach and interact with their customers. With all these channels that are based on different systems and platforms, how do you gain a 360˚ view into your customers’ behavior and journey? Perhaps you have a company blog running on WordPress, an extranet running on SharePoint, an Android/iPhone/Windows mobile app and a web shop running on Magento.
With Sitecore Federated Experience Manager you can unify different systems and channels, allowing you to harness valuable visitor data.
Your website today is the first impression of your business that your customers get. The website has no purpose except for being on their visiting card. The year 2020 has changed it; you now need to define a goal. For more details visit - https://www.csquaretech.com/top-10-reasons-why-your-website-needs-a-redesign-in-2021/
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
