Modern Selling + Modern Learning = Sales GrowthMike Kunkle
These are the slides from my 7/17/2019 SMMConnect.com webinar. You can watch the webinar for free at https://www.smmconnect.com/events/1617?gref=mikek for registering (also free) for the SMMConnect.com website.
Stop the Sales Insanity - How 5 Simple Stages Can Transform Your Sales Force Mike Kunkle
Watch the webinar recording at http://bit.ly/EdCastKunkleRecording06272017
These are the slides from the webinar I delivered with EdCast on 6/27/2017. I've seen this simple 5 stage system radically transform sales force behaviors in as little as 3-6 months.
The Power of Discovery for Increasing Win RatesMike Kunkle
This is the webinar I delivered on 11/08/2017 on how to conduct a highly-effective consultative discovery to improve sales effectiveness and win rates.
How a Different Approach to Selling Can Unleash Massive Sales GrowthMike Kunkle
These are the slides from my SMM Connect webinar on 8/09/2017. Watch: http://bit.ly/SMMWebinar08092017-SS
Well-known selling methodologies no longer provide enough differentiation. Worse, even the methodologies that have been around for 50 years, like consultative selling, aren’t widely adopted (at mastery levels). We still sell transactionally and superstitiously.
In this webinar on my Sales Transformation Straight Talk™ channel, I share:
• Why we need an adaptive approach to selling
• The adaptive selling methodology
• The consultative mindsets that still provide differentiation
• Why sales judgment matters
• The power of Outcome Selling
• How to implement an adaptive sales methodology so it sticks
Evolve Your Sales Approach Now Or Be Replaced By AutomationMike Kunkle
Mike Kunkle discusses the need for salespeople to evolve their approach to keep up with advances in artificial intelligence and machine learning. He outlines four key "human differentiators" of empathy, critical thinking, problem solving and judgment. The presentation then focuses on how to apply these human skills to key "moments of truth" in the sales process, including prospecting, call planning, discovery, opportunity qualification, opportunity management, and value creation. Kunkle emphasizes taking a buyer-centric needs-based approach throughout the sales cycle.
The document discusses the importance of having a written sales process for businesses. It notes that most high performing businesses have a comprehensive and teachable sales process compared to most businesses that use only limited sales tactics. The sales process should include lead generation through targeted marketing, qualifying leads, and mapping out the process with the goal of leading prospects to the location where the sale will be completed. Process mapping provides a visual tool to develop, communicate, and improve the sales methodology.
Commit to a Sales Management Cadence to Drive Best-in-Class Sales ResultsMike Kunkle
This is the webinar I did with Matt McDarby, Founder/President of United Sales Resources and author of The Cadence of Excellence: Key Habits of Effective Sales Managers.
Transform Sales Results with a Systems Approach: Docebo Inspire 2017Mike Kunkle
This is the presentation I delivered at Docebo Inspire in September 2017. It explains the application of systems thinking to radically transform sales results.
Modern Selling + Modern Learning = Sales GrowthMike Kunkle
These are the slides from my 7/17/2019 SMMConnect.com webinar. You can watch the webinar for free at https://www.smmconnect.com/events/1617?gref=mikek for registering (also free) for the SMMConnect.com website.
Stop the Sales Insanity - How 5 Simple Stages Can Transform Your Sales Force Mike Kunkle
Watch the webinar recording at http://bit.ly/EdCastKunkleRecording06272017
These are the slides from the webinar I delivered with EdCast on 6/27/2017. I've seen this simple 5 stage system radically transform sales force behaviors in as little as 3-6 months.
The Power of Discovery for Increasing Win RatesMike Kunkle
This is the webinar I delivered on 11/08/2017 on how to conduct a highly-effective consultative discovery to improve sales effectiveness and win rates.
How a Different Approach to Selling Can Unleash Massive Sales GrowthMike Kunkle
These are the slides from my SMM Connect webinar on 8/09/2017. Watch: http://bit.ly/SMMWebinar08092017-SS
Well-known selling methodologies no longer provide enough differentiation. Worse, even the methodologies that have been around for 50 years, like consultative selling, aren’t widely adopted (at mastery levels). We still sell transactionally and superstitiously.
In this webinar on my Sales Transformation Straight Talk™ channel, I share:
• Why we need an adaptive approach to selling
• The adaptive selling methodology
• The consultative mindsets that still provide differentiation
• Why sales judgment matters
• The power of Outcome Selling
• How to implement an adaptive sales methodology so it sticks
Evolve Your Sales Approach Now Or Be Replaced By AutomationMike Kunkle
Mike Kunkle discusses the need for salespeople to evolve their approach to keep up with advances in artificial intelligence and machine learning. He outlines four key "human differentiators" of empathy, critical thinking, problem solving and judgment. The presentation then focuses on how to apply these human skills to key "moments of truth" in the sales process, including prospecting, call planning, discovery, opportunity qualification, opportunity management, and value creation. Kunkle emphasizes taking a buyer-centric needs-based approach throughout the sales cycle.
The document discusses the importance of having a written sales process for businesses. It notes that most high performing businesses have a comprehensive and teachable sales process compared to most businesses that use only limited sales tactics. The sales process should include lead generation through targeted marketing, qualifying leads, and mapping out the process with the goal of leading prospects to the location where the sale will be completed. Process mapping provides a visual tool to develop, communicate, and improve the sales methodology.
Commit to a Sales Management Cadence to Drive Best-in-Class Sales ResultsMike Kunkle
This is the webinar I did with Matt McDarby, Founder/President of United Sales Resources and author of The Cadence of Excellence: Key Habits of Effective Sales Managers.
Transform Sales Results with a Systems Approach: Docebo Inspire 2017Mike Kunkle
This is the presentation I delivered at Docebo Inspire in September 2017. It explains the application of systems thinking to radically transform sales results.
This document summarizes the key elements of successful selling according to Echelon Minds. It discusses that successful selling involves understanding and implementing basic building blocks and processes, creating value by solving problems for customers, and asking high-value questions while listening more than talking. It also notes challenges that salespeople face like demanding customers, a lack of sales processes in organizations, and difficulties finding and retaining sales talent. The document promotes Echelon Minds' sales training and mentoring programs which provide a structured sales methodology to help organizations improve their sales processes and outcomes.
On the Other Side of Sales and Marketing Alignment (HUB International)SAVO
In this presentation you’ll get a clear picture of the business pains and strategies for mitigating them as you work to align sales and marketing. Learn tips to continually improve the synergy between sales and marketing, while ensuring sales pros are impactful and on-message.
This document discusses The Funnel Principle, a sales methodology focused on managing the sales funnel to consistently win new sales and accelerate the customer's buying process. It outlines the 5 principles of Funnel Principle Selling which are based on understanding the customer's buying process. The Funnel Principle provides a system for sales transformation that helps companies more accurately forecast, prioritize prospects, and align selling activities with where customers are in their decision process. Regular Funnel Audits diagnose the funnel and lead to specific action plans to help teams achieve their sales quotas.
A Simple Sales Coaching Methodology That Moves the NeedleMike Kunkle
Watch the webinar at: https://www.brighttalk.com/webcast/14877/237023
Everyone knows that sales coaching is needed. Unfortunately, even when sales managers try to coach, they often focus on the wrong things and don't get the results they hoped for. The solution is ROAM, a coaching diagnostic approach, that when combined with simple models for field training and sales coaching, can help sales managers move the needle on the metrics that really matter.
The document discusses challenges faced by startups and provides sales lessons. It notes that startups face challenges in devising strategies, getting first customers, sustaining business, and connecting with customers for feedback. Resources are also limited. The key lessons are to keep the customer in focus, collaborate with partners, create regular revenue streams, hire experienced sales resources, use social media effectively, and consider outsourcing sales to lower costs and gain expertise.
Before you can build a sales management function in your organization, you first have to understand what successful sales management looks like so you do not make some of the classic mistakes most companies make. This is an overview of what great sales management looks like.
Following is part of my new book. The section is titles “Sales Process”, and it addresses:
• The importance and proof of value to companies who have a formal sales process in place
• The evolution of sales processes since the 50’s till today
The document provides guidance on creating an effective sales playbook. It emphasizes focusing the playbook on a specific aim, such as training new salespeople, rather than trying to cover everything. The playbook should be realistic and address difficult customer objections rather than just safe questions. It also stresses focusing the playbook on one key topic rather than multiple topics, and tailoring it to a specific audience such as salespeople or new hires. Additionally, the playbook should focus on the customer journey and challenges rather than just the product.
Achieving Sales Mastery through Virtual Sales Training & ReinforcementMike Kunkle
This was the deck we used recently for a panel/webinar with Tim Riesterer from Corporate Visions and I, moderated by Richard Harris of Sales Hacker.
Register to watch the recording here: http://bit.ly/MKwebinarVirtualTrainCoach
This document provides guidance on creating an effective fundraising message. It recommends clearly communicating: (1) the problem being solved, (2) how you are the right team to solve it, and (3) evidence you are already making progress. Key elements to address include the problem statement, solution, growth plans, traction metrics, business model, market size, and competitive advantages. Examples are provided on how to structure the narrative and key metrics investors want to understand like customer acquisition cost, marketing ROI, and customer lifetime value. The overall advice is to tell a clear, concise story that addresses the key questions and concerns of investors.
The document discusses personal selling, direct marketing, and sales force management. It defines personal selling as a two-way communication process that is more effective than advertising in complex sales. It also outlines the six major steps of sales force management: strategy and structure, size, recruiting, training, compensation, and supervision. Additionally, it defines direct marketing as developing direct connections with targeted consumers for immediate response and long-term relationships, and discusses some major forms like databases and integrated direct marketing.
Cracking the Sales Management Code – Improved Sales Performance through Bette...SAVO
In this session, you will learn how to create a Sales First Company by radically simplifying your sales managers’ jobs and how to unlock the investments you have made in your sales organization.
How to identify and build a scaleable sales processFrank Dale
Effective sales teams build and execute repeatable sales playbooks. For many companies, the challenge is identifying a sales process that is effective and scaleable. This presentation developed for a workshop sponsored by Elevate Ventures walks you through:
1. Identifying your buyer's decision-making process
2. Building a sales process that aligns your interests and your buyer's interests.
3. Measurement strategies that allow for ongoing sales process improvement.
This document outlines key aspects of developing an effective sales presentation. It discusses including features, advantages, and benefits; using visual aids, demonstrations, and dramatization to engage prospects; addressing objections; and following ethical practices. The overall goal is to clearly explain your offering and its benefits for the customer in a way that appeals to their senses and leads to understanding.
This document outlines a sales process management framework to clearly define roles, set goals and track performance. It includes monthly plan and review meetings between managers and representatives to inspect business results, identify new opportunities, and plan approaches to drive performance. The process is meant to keep sales activities on track, assist employee development, and increase accountability.
Profit Center Marketing: How to focus your objectives, actions & culture arou...Heinz Marketing Inc
This document provides an overview of profit center marketing. It discusses five keys to profit center marketing: 1) having clear objectives and alignment; 2) using reporting to measure results; 3) developing an accountable culture; 4) employing rapid feedback loops; and 5) fostering transparency and empathy. It emphasizes the importance of having a revenue-focused mindset, developing customer-centric strategies, and personally owning results. The document also addresses traits of successful marketing professionals like focus, accountability, and technology competence.
Lean funnel infograph - how to apply lean thinking in salesTapio Nissilä
Lean Sales book introduces end to end sales management method based on application of Lean thinking in sales and marketing. Lean Sales book also shared 20 case studies of B2B companies that have applied Lean in sales, marketing and customer facing processes. Lastly, Lean Sales shares 5 stories by senior executives themselves explaining how to create winning sales culture in international organisations.
Lean Sales approach is proven and tested approach for improving sales effectiveness and sales performance. Lean Sales is about creating more results with less selling.
Lean Sales book is available on Amazon.com
This digital grassroots platform attracts, engages, and connects advocates to officials and programs. It unifies effective tools in one place and is engineered for mobile and social. The platform is easy to use and effective. It has comparative strengths in mobile/text, legislator connections, and integrations.
This document discusses sales strategy and emphasizes using open-ended questions to understand a customer's needs and find opportunities to provide value. It recommends avoiding yes-no questions and having a plan to ask questions that can reveal customer demands, problems, and where an organization's benefits could help fill gaps. Sample questions are provided related to recruiting teachers and human resources. The key is to ask many questions to gain useful information, detect customer needs, and ultimately offer suitable benefits to address their needs and disadvantages.
This document summarizes the key elements of successful selling according to Echelon Minds. It discusses that successful selling involves understanding and implementing basic building blocks and processes, creating value by solving problems for customers, and asking high-value questions while listening more than talking. It also notes challenges that salespeople face like demanding customers, a lack of sales processes in organizations, and difficulties finding and retaining sales talent. The document promotes Echelon Minds' sales training and mentoring programs which provide a structured sales methodology to help organizations improve their sales processes and outcomes.
On the Other Side of Sales and Marketing Alignment (HUB International)SAVO
In this presentation you’ll get a clear picture of the business pains and strategies for mitigating them as you work to align sales and marketing. Learn tips to continually improve the synergy between sales and marketing, while ensuring sales pros are impactful and on-message.
This document discusses The Funnel Principle, a sales methodology focused on managing the sales funnel to consistently win new sales and accelerate the customer's buying process. It outlines the 5 principles of Funnel Principle Selling which are based on understanding the customer's buying process. The Funnel Principle provides a system for sales transformation that helps companies more accurately forecast, prioritize prospects, and align selling activities with where customers are in their decision process. Regular Funnel Audits diagnose the funnel and lead to specific action plans to help teams achieve their sales quotas.
A Simple Sales Coaching Methodology That Moves the NeedleMike Kunkle
Watch the webinar at: https://www.brighttalk.com/webcast/14877/237023
Everyone knows that sales coaching is needed. Unfortunately, even when sales managers try to coach, they often focus on the wrong things and don't get the results they hoped for. The solution is ROAM, a coaching diagnostic approach, that when combined with simple models for field training and sales coaching, can help sales managers move the needle on the metrics that really matter.
The document discusses challenges faced by startups and provides sales lessons. It notes that startups face challenges in devising strategies, getting first customers, sustaining business, and connecting with customers for feedback. Resources are also limited. The key lessons are to keep the customer in focus, collaborate with partners, create regular revenue streams, hire experienced sales resources, use social media effectively, and consider outsourcing sales to lower costs and gain expertise.
Before you can build a sales management function in your organization, you first have to understand what successful sales management looks like so you do not make some of the classic mistakes most companies make. This is an overview of what great sales management looks like.
Following is part of my new book. The section is titles “Sales Process”, and it addresses:
• The importance and proof of value to companies who have a formal sales process in place
• The evolution of sales processes since the 50’s till today
The document provides guidance on creating an effective sales playbook. It emphasizes focusing the playbook on a specific aim, such as training new salespeople, rather than trying to cover everything. The playbook should be realistic and address difficult customer objections rather than just safe questions. It also stresses focusing the playbook on one key topic rather than multiple topics, and tailoring it to a specific audience such as salespeople or new hires. Additionally, the playbook should focus on the customer journey and challenges rather than just the product.
Achieving Sales Mastery through Virtual Sales Training & ReinforcementMike Kunkle
This was the deck we used recently for a panel/webinar with Tim Riesterer from Corporate Visions and I, moderated by Richard Harris of Sales Hacker.
Register to watch the recording here: http://bit.ly/MKwebinarVirtualTrainCoach
This document provides guidance on creating an effective fundraising message. It recommends clearly communicating: (1) the problem being solved, (2) how you are the right team to solve it, and (3) evidence you are already making progress. Key elements to address include the problem statement, solution, growth plans, traction metrics, business model, market size, and competitive advantages. Examples are provided on how to structure the narrative and key metrics investors want to understand like customer acquisition cost, marketing ROI, and customer lifetime value. The overall advice is to tell a clear, concise story that addresses the key questions and concerns of investors.
The document discusses personal selling, direct marketing, and sales force management. It defines personal selling as a two-way communication process that is more effective than advertising in complex sales. It also outlines the six major steps of sales force management: strategy and structure, size, recruiting, training, compensation, and supervision. Additionally, it defines direct marketing as developing direct connections with targeted consumers for immediate response and long-term relationships, and discusses some major forms like databases and integrated direct marketing.
Cracking the Sales Management Code – Improved Sales Performance through Bette...SAVO
In this session, you will learn how to create a Sales First Company by radically simplifying your sales managers’ jobs and how to unlock the investments you have made in your sales organization.
How to identify and build a scaleable sales processFrank Dale
Effective sales teams build and execute repeatable sales playbooks. For many companies, the challenge is identifying a sales process that is effective and scaleable. This presentation developed for a workshop sponsored by Elevate Ventures walks you through:
1. Identifying your buyer's decision-making process
2. Building a sales process that aligns your interests and your buyer's interests.
3. Measurement strategies that allow for ongoing sales process improvement.
This document outlines key aspects of developing an effective sales presentation. It discusses including features, advantages, and benefits; using visual aids, demonstrations, and dramatization to engage prospects; addressing objections; and following ethical practices. The overall goal is to clearly explain your offering and its benefits for the customer in a way that appeals to their senses and leads to understanding.
This document outlines a sales process management framework to clearly define roles, set goals and track performance. It includes monthly plan and review meetings between managers and representatives to inspect business results, identify new opportunities, and plan approaches to drive performance. The process is meant to keep sales activities on track, assist employee development, and increase accountability.
Profit Center Marketing: How to focus your objectives, actions & culture arou...Heinz Marketing Inc
This document provides an overview of profit center marketing. It discusses five keys to profit center marketing: 1) having clear objectives and alignment; 2) using reporting to measure results; 3) developing an accountable culture; 4) employing rapid feedback loops; and 5) fostering transparency and empathy. It emphasizes the importance of having a revenue-focused mindset, developing customer-centric strategies, and personally owning results. The document also addresses traits of successful marketing professionals like focus, accountability, and technology competence.
Lean funnel infograph - how to apply lean thinking in salesTapio Nissilä
Lean Sales book introduces end to end sales management method based on application of Lean thinking in sales and marketing. Lean Sales book also shared 20 case studies of B2B companies that have applied Lean in sales, marketing and customer facing processes. Lastly, Lean Sales shares 5 stories by senior executives themselves explaining how to create winning sales culture in international organisations.
Lean Sales approach is proven and tested approach for improving sales effectiveness and sales performance. Lean Sales is about creating more results with less selling.
Lean Sales book is available on Amazon.com
This digital grassroots platform attracts, engages, and connects advocates to officials and programs. It unifies effective tools in one place and is engineered for mobile and social. The platform is easy to use and effective. It has comparative strengths in mobile/text, legislator connections, and integrations.
This document discusses sales strategy and emphasizes using open-ended questions to understand a customer's needs and find opportunities to provide value. It recommends avoiding yes-no questions and having a plan to ask questions that can reveal customer demands, problems, and where an organization's benefits could help fill gaps. Sample questions are provided related to recruiting teachers and human resources. The key is to ask many questions to gain useful information, detect customer needs, and ultimately offer suitable benefits to address their needs and disadvantages.
The document discusses how companies can win back fickle customers in today's Customer Empowerment Age. It outlines threats like the underestimation of digital marketing and online shopping. It recommends that companies reinvent themselves by using storytelling on social media, being transparent, and making instant decisions. Companies should treat customers as trusted advisors by creating feedback loops on social media for two-way dialogue and building an engaged consumer community. To build trust, companies must spend more time learning about consumers than promoting themselves. Managing social media and user-generated content is now fundamental for companies since consumers control brands' success through word-of-mouth.
Learn how to master social networks, especially Twitter, how to post efficiently to reach more and more potential customers by some advices and photos.
This document discusses various strategies for effective networking and marketing. It recommends conducting customer profiles to understand what customers want rather than guessing. It emphasizes the importance of word-of-mouth marketing and providing excellent customer service. Specific tips include being active on social media, offering testimonials, and publicizing any publicity. The document also provides strategies for Facebook marketing like contests and exclusive content to increase engagement and sales. Overall, it stresses building relationships, focusing on helping others rather than selling, and consistent follow-up.
What clients expect from translation agencies and how Hieroglifs Translations meets their expectations. How to provide quality translations and what is the process used to satisfy clients` needs.
Increasing your win rate could make a huge difference in beating your 2016 sales goals. Join Mike Schultz and Dave Boyce as they share key insights and surprising research about what you can do to achieve higher win rates, as well as which sales technologies enable greater sales goal achievement.
In this webinar you will learn:
-What separates top-performing sales organizations from the competition
-Which four questions you must answer to win the sale
-Which sales technologies can help you increase conversion rates and contract value
Cloud computing is a model for enabling ubiquitous, convenient, on-demand network access to a shared pool of configurable computing resources (e.g., networks, servers, storage, applications, and services) that can be rapidly provisioned and released with minimal management effort or service provider interaction. It allows users to access technology-based services from anywhere without purchasing software licenses or hardware. Some key characteristics of cloud computing include resources being remotely hosted, services being available from anywhere via the internet, and resources being provided on a utility computing basis where users pay for only what they use.
Hieroglifs Translations is a translation and interpreting services provider that celebrated its 4th anniversary in February 2012. In May 2012, it sponsored a conference in the Czech Republic and a seminar by leadership expert Robin Sharma. It also supports various charitable causes, such as providing uniforms to underprivileged children and sponsoring a racing team. Hieroglifs Translations participated in technical fairs in Bulgaria and Romania to expand its business network. It celebrated its Latvian branch's 7th anniversary in November 2012 and sponsored a seminar by communication skills expert Allan Paese in Bulgaria.
Building team's social selling skills thanks to the use of LinkedIn.
This presentation highlights the fact that companies need to change the way they communicate with potential customers. Since the development of the internet, new ways of buying are increasing, therefore new buyers appear. So, the need to be active on the internet is indispensable.
Sales Hacker Series Amsterdam - Ewout Meijer - Leveraging Your Data By Buildi...Sales Hacker
The document discusses leveraging existing company data to build sales tools that can generate new leads. It recommends focusing on small, scalable improvements rather than large projects, and taking an iterative "build-measure-build" approach to using data to create sales tools. The goal is to effectively target potential new customers using tools informed by data.
There are usually 3 or 4 decision makers involved in the purchase of a managed service. These people can be CIO, CISO, Network manager, Operations managers, security architect, procurement and finance. How can you work out the titles of the people in existing large companies who were the decision makers / influencers so you sought out the right people to market to?
This presentation gives a brief overview of what a 100 day complex sales marketing consultancy plan would look like.
Nowadays it is very important to maintain your SDRs motivated and happy, because, firstly, their role is very important for the success of a company, but, at the same time, their position is considered so repetitive. In this presentation we want to show you some strategies to help them to be delighted with their position for a longer period of time.
Let's enhance their satisfaction!
Outbound Marketing Tactics for an effective Sales PipelineSalesPanda
This document discusses building an effective sales pipeline through 3 routes, with a focus on Part 1 which is outbound marketing tactics. It outlines 5 steps to improve outbound effectiveness: 1) understand target verticals and solutions, 2) select the right database, 3) have a content plan, 4) take an integrated approach, and 5) measure and improve. The document also describes how SalesPanda can help by exchanging leads between sellers and providing databases and mentoring to partners.
How to use google plus for business? What google plus is? How to set up a business page? Google plus will help you to optimize business presence. Google+: Do's and Don'ts for business.
Sales management involves planning, directing, and controlling a company's personal selling efforts. It includes three main processes:
1. Formulation of the strategic sales program and integrating it with the company's overall marketing strategy.
2. Implementation, which involves selecting and training sales personnel to direct their efforts towards achieving corporate objectives.
3. Evaluation by developing methods to monitor and evaluate individual salesforce performance.
This document discusses key aspects of sales management including:
1) The meaning of sales management as the attainment of sales goals through planning, staffing, training, leading, and controlling resources.
2) The importance of sales management due to the high costs of selling, salespeople being customer contact points, and personal selling being a major promotional method.
3) Emerging trends in sales management like developing a global perspective, leveraging new technologies, focusing on customer relationships, and emphasizing ethics.
Sales Enablement Mistakes You Should Avoid (But Probably Haven't)Veelo
You’ve embraced sales enablement and have people, processes and even technology in place. But are you sure it’s working, and are you doing it right? This webinar shows you how to avoid common sales enablement mistakes and ways to get the most out of your sales enablement program.
The Recipe for Successful Sales and Marketing IntegrationMichael Reynolds
Are your sales people complaining that they need more inbound leads? Is your marketing team disappointed that your sales people are not closing more business? Or worse, are you pretending that sales and marketing are the same thing?
Marketing and Sales, while closely related, are distinct roles in your company and it's a mistake to simply lump them together.
You need a strong inbound marketing system to generate leads, and you need a strong sales team to close those leads.
So why do so many companies keep these two sides of the company in silos?
Learn how marketing and sales can work together to create a powerful system that consistently gets qualified leads through your sales process.
Learning objectives include:
* How to define Marketing's role in generating leads
* How to integrate your marketing database with your sales CRM
* How to create a continuous feedback system that improves performance
* How to follow up on inbound leads
* How to properly qualify (and disqualify) inbound leads
* How to truly set your sales people up for success
If you suspect that your marketing and sales strategies could be better aligned, this is for you.
Chapter 1 introduction to sales and distribution managementNishant Agrawal
To understand evolution, nature and importance of sales management
To know role and skills of modern sales managers
To understand types of sales managers
To learn objectives, strategies and tactics of sales management
To know emerging trends in sales management
To understand linkage between sales and distribution management.
Sales is the last function in the enterprise to see significant technological automation and disruption. HR and accounting underwent the revolution in the 50s and again in the 80s, and marketing automation exploded about a decade ago. The sales tech landscape changed when Salesforce landed in the late 90s, but it became massively more complex in the past five years. Quote-to-cash tools, RFP management, video coaching apps, and a giant, nebulous swarm of platforms labeled "sales enablement" or "sales acceleration"....
What are all these tools? How do they play with each other, if they play with each other at all? And what do all these different sales enablement solutions actually offer? This slideshow clarifies, demystifies, and untangles the landscape for you.
The presentation has an introduction to the fundamental concepts of digital marketing. Immaterial of the tools or techniques used for digital marketing, the concepts presented will help marketers make their marketing effective and efficient.
SMM PPT Umesh Rao 01032024.ppt for mba peoplexayushpednekar22
Sales management involves planning, organizing, leading, and controlling an organization's sales activities to achieve sales targets. Key aspects of sales management include setting sales objectives and targets based on business goals; creating sales plans with strategies and tactics; recruiting and training sales representatives; monitoring performance; forecasting future sales; motivating and leading the sales team; managing customer relationships; planning sales territories and distribution channels; analyzing sales data; budgeting for sales activities; and designing sales incentive programs. Effective sales management is essential for business success through achieving and maintaining a competitive advantage in the market.
Marketing your business is everything. Marketing is actively promoting a brand’s product or service. It’s a way of reaching and engaging people. Marketing keeps your company top-of-mind among the decision-makers you are trying to do business with.
Research shows the top three marketing challenges for industrial businesses are:
- creating enough high-quality content
- targeting the right audience
- measuring success and return on investment.
All three of these prevent manufacturers from being able to generate leads and ROI quick enough! This means you're likely struggling with long sales cycles, low speed to lead and pressure to deliver leads to your sales team.
So, how can we fix this?
We want to show you how to overcome these common marketing challenges with:
- strong sales messaging and buyer personas
- a structure for content creation
- a killer marketing strategy
- an enhanced marketing tech stack.
On top of this, we'll discuss the solution to slow lead generation and how you can make a difference to your pipeline fast.
Entrepreneurial Marketing - MITPortugal Program May 2013Frank Days
This document discusses entrepreneurial marketing strategies for startups. It begins with marketing basics and frameworks. It then covers pre-launch strategies like defining a target market, developing a positioning and value proposition, and choosing a go-to-market strategy. At launch, the document recommends building a simple marketing plan and choosing from common startup marketing programs like search engine marketing, public relations, content marketing and social media. It concludes with scaling strategies like hiring a CMO, building a marketing team and focusing on sales enablement and ROI.
This chapter discusses personal selling, including the types of selling jobs, sales force objectives and strategies, theories of personal selling, the personal selling process, and issues related to customers and automation. The personal selling process involves 7 stages: prospecting, pre-approach, approach, sales presentation, handling objections, closing, and post-sales follow-up. Different theories of personal selling are also examined, such as AIDA, the buying formula, and behavior equation theories. The chapter also explores sales force strategies like using company salespeople, distributors, telemarketing and strategic alliances.
The document discusses marketing automation and how it can help organizations. It provides an overview of marketing automation, how it organizes the marketing and sales process through targeted digital campaigns and content. It also discusses how marketing automation helps align sales and marketing teams by providing a seamless buying process for customers through lead nurturing and passing qualified leads to sales.
Sales digital and direct marketing strategies presentationCGachuru
Sales, Digital and Direct Marketing Strategies outlines strategies for personal selling, digital marketing, and direct marketing. It discusses determining the role of personal selling in promotional strategies and designing sales organizations. It also covers recruiting, training, and managing salespeople, as well as evaluating performance and making adjustments. The document introduces strategies for digital marketing, including identifying opportunities online and developing a vision for how digital assets can meet business and stakeholder needs. It also discusses objectives and value opportunities and risks of internet marketing.
Sales digital and direct marketing strategies presentationCGachuru
Sales, Digital and Direct Marketing Strategies document discusses strategies for personal selling, digital marketing, and direct marketing. It provides an overview of each topic with key points:
1) Personal selling strategies include determining the role of salesforce, defining the selling process, deciding on sales channels, designing the sales organization, recruiting/training/managing salespeople, and evaluating performance.
2) Digital marketing strategies involve using tools like email, SEO/SEM, online ads, and social media to promote brands online.
3) Direct marketing allows direct contact with customers through methods like direct mail, telemarketing, email, text, and social media in a cost-effective way to generate new business and sales.
Marketing Automation: The Future of Sales & MarketingRoom 214
Although marketing automation has been around for 6+ years, many companies (B2B AND B2C) are just now in the consideration phase.
This presentation offers an explanation of marketing automation in the context of modern digital marketing models (Paid, Owned, Earned in addition to the Digital Path to Success Model).
We look at the relevant history leading up to marketing automation ("the missing platform"), in addition to how it works, it's core elements and some top-line stats regarding the reasons companies choose to use it.
Grow your business through smart, simple marketingWendy Lieber
This presentation was delivered to the Roofing Contractors Association of South Florida during their annual meeting. The topic was how to grow you business through smart, simple marketing.
Similar to 4 breakthroughs to increase winrates in 2015 (20)
Un ghid despre cum stabilesti si fructifici relatiile cu clientul prin apeluri telefonice, stiinta din spatele sloganurilor si a marketingului netraditional
Find out the most interesting and curious facts about Brazil and its wonderful culture in this presentation. Dangerous animals, forbidden places, best places to visit, are just some of the topics covered. In the last part of the presentation you will also learn how make the authentic Brazilian caipirinha in a few simple steps.
A brief presentation about French Culture. You'll be able to discover fun facts, touristic destinations a lot more interresting stuff. You will also be able to play with a quiz.
El documento contiene información sobre la cultura española, incluyendo la gastronomía, festivales populares como la Tomatina y San Fermín en Pamplona, y los nombres y apellidos más comunes en España. También menciona algunas ciudades españolas como Barcelona, Sevilla y Valencia.
The document discusses best practices for telephoning clients, including warm calling by profiling clients and identifying problems to solve, cold calling by researching clients and building rapport, leaving effective voicemails with a clear call to action, following up phone calls by being prepared and making the call a conversation, and answering calls promptly while prioritizing visitors. It also touches on non-traditional marketing methods and qualities of an effective tagline such as being short, simple, and appealing to the target audience.
Chiến lược lead generation B - B, chiến lược tìm kiếm nguồn nhân mối, cách xây dựng và duy trì hệ thống các công cụ tìm kiếm, những thủ thuật nên ứng dụng trong nghệ thuật tiếp thị nhằm thu hút khách hàng tiềm năng
Wozu dient eine Marke und was macht einen Markennamen erfolgreich? Eine kurze Einführung in die Wichtigkeit des Markennamens und wie man den richtigen für sein Unternehmen wählt!
Customer Success Management is all about pro-actively making sure your customers get value from their relationship with you. You need to do this to reduce your risk of churn and maximize your profits.
But how will you do it? How do you make sure your CSM efforts are successful? And how do you do it in a way that is cost effective?
In questa presentazione viene esposto il valore del brand, come determinare il suo successo e come controllarlo. E' inoltre presentato un'esempio pratico sul potere che il "nome" ha nella scelta di un consumatore.
As you know, customer is the key of every business. So that when we really understand what the customers need, what they really want, what they desire for behind what they tell us, we will find out the way how to treat them the best. Therefore, we would meet the customer's demand easier and the customer satisfaction would be increased, our reputation could be increased as well. In this presentation, we will mention about one of the most interesting topic of marketing nowadays: Unleash the voice of the customers. By this, we will point out a solution to understand the customer's data.
B2B today is very important if one business wants to make a commercial transaction with another. To do that is important to follow various steps that are here easily listed and explained. Search engine marketing and promotion, Web 2.0 promotion, how to create the right content, picking the best order for a particular media buy and others aspects are touched here.
This document discusses brands and what makes them successful. It covers that brands have been used for a long time to provide orientation, identification, confidence, image and prestige to consumers as well as serving as a communication tool to differentiate companies. Key factors that make brands successful include creating desire and fame through using a short, simple, unique, alliterative or international name that can shock or be personal. Brand success can be controlled through primary market research like recognition and image testing.
В каждой индустрии есть хотя бы один бренд, который знают все...Как правило, чем известнее бренд, тем дороже он стоит. Стоит ли за него так много платить?
This document discusses customer complaints and how businesses should handle them. It notes that while customers used to write letters with complaints, social media now allows complaints to reach thousands. Negative reviews can cost businesses customers, and most unhappy customers never complain. Complaints provide opportunities to understand customer perceptions and ensure continual improvement. The golden rules of handling complaints are to take them seriously, never snub a complainer, see things from the customer's perspective, and train staff on proper complaints handling. Complainers primarily want an apology, explanation, and reassurance. The recommended approach is to thank customers for complaining, apologize, get the full details, correct any mistakes, and learn from the experience.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
5. Understand the buying process
• Seller must understand the buyer basic mentality i.e., they
have to think like buyer not like seller.
6. Content
• Seller can use sales tools, implement several method to plan
how they are going to sell their product in the market
7. People involved in the process
• Main Responsibilities of the seller is to teach their
employees about
Project management
Sales and marketing operation
Social issues
How to convince a buyer.
8. Skill Change Challenges
•Selling a product without plan
•Lack of coaching
•Not enough time
•Managing large teams
•Bad communication
9. Technology
• Seller should use the latest technology to selling
their product like email, social websites,CRM etc.,