Challenges Faced By Start Ups

1. Sales Lessons For Start Ups

2. Challenges Faced By Start Up
• Devising an appropriate strategy for a
start up
• Challenges in getting first customer to
test the proof of concept
• Bringing continuous order to your
sales pipeline
• Getting the right talent on board
• All type of resources are limited
• Challenge is sustenance & continuity
of business
• Connecting with customer for taking
feedback

3. Challenges Faced By Start Up
• Most of the resources gets exhausted in
creating appropriate processes
• Designing applications/ building
systems/products is a challenge in itself
• Selling the product themselves in their
circle of influence & social network
• Resources are hired at cheaper cost
which in turn many times do not deliver
expected results
• Creating effective distribution network
• Build economies of scale & going to
next level

4. Sales Lesson # 1
• Customer centricity is the key
• Pricing & Positioning are important
• Do what is the right for the
customer
• Take feedback & make amendments
• Keep it simple
The start up companies should have customer in mind, involve the
customer while building the process or application to test the proof of
concept

5. Sales Lesson # 2
• Work with people who have the
same customer in mind
• Find Synergies
• Create Win-Win for all
• Share resources or revenue,
wherever required
• Create a proposition or be a part of
the proposition
Try to collaborate i.e. find people who can work along with you, not
necessarily for you

6. Sales Lesson # 3
• Create Proposition/Products where the
revenue stream is annuity based or
regular, wherever possible
• Irregular revenue stream, creates
uncertainty
• Create revenue stream first & then
create cost accordingly
• Take baby steps, don't look for those Big
Orders
• Set achievable targets with reasonable
timelines
Focus on revenue stream which are annuity based, revenue should
come on regular basis

7. Sales Lesson # 4
• Hire resources with right profile at right
cost, do not waste money on low cost
resources
• Founders to focus on the core
competency
• Initial sales most difficult & time
consuming
• Partner with people who have
understanding of start ups, value start ups
bring on the table & look for long term
relationships
• Wherever possible, outsource sales
Hire, share resources or make partner with people/institutions who
have sales experience & understanding

8. Sales Lesson # 5
• Cost effective way to reach out decision
makers
• Create your Brand Equity
• Increase geography reach
• Update opinion makers of achievements
& latest developments
• Do Sales
Use social media platform effectively to do sales, share your ideas with
decision makers & to create your brand

9. Sales Outsourcing - Benefits
• Lowers the labor & operational cost
• Improve company focus
• Gain access to world class capabilities
• Makes the capital funds available
• Accelerate re-engineering benefits
• Lowers risks and stress associated with
building sales model
• The companies can expand and gain
access to new markets
• Cost infusion

10. Any Questions?

11. For any further queries, kindly reach me @
+91 8826313737 or email me @
munish@vsstechnology.com