How to Increase Sales Through Customer Service? How To Use Social Media To Make Sales? Boost Your Sales!!!

1. MAKE YOUR SERVICE EASIER TO SELL
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2. • Not like companies
who are selling
products to
customers, service
companies normally
face difficulty in
persuading customers
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• Service is intangible so customers can not actually
see, feel, and touch until they spend money on it

3. Tips to facilitate your service sales:
• Turn your service into a product
• Package your different service level
• Combine your service and create a new offering
• Package your process
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4. 1: TURN YOUR SERVICE INTO PRODUCT
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Document your service by creating a section in your
website with the service name.
The section should include all information of the
service, testimonials, usage guidance, etc.

5. 2 - PACKAGE DIFFERENT SERVICE LEVEL
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If your company have different prices for
different types of services, customers might feel
confused in making their buying decisions
=> It is better if the company create different
service packages according to relevant
customer needs and budgets.

6. 2 - PACKAGE DIFFERENT SERVICE LEVEL (example)
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7. 3 – COMBINE SERVICE TO CREATE NEW OFFERING
• This step helps the company differentiate their services
from other competitors’.
• For example, a marketing agency might combine marketing
consultant service with website design service and
copywriting service to deliver a more competitive service
package to customers.
4 – PACKAGE A PROCESS
• For example, a language teaching school can offer a whole
language package to enable students learn a new language
from basic to advanced level
 this makes customers feel like the company has
a logical service process.
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8. SOME TIPS TO IMPROVE CUSTOMER SERVICE
WITH SOCIAL MEDIA
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9. 1- Using Google Alerts or other social media tools
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- Google Alerts helps
companies track and
follow what
customers are talking
about their
companies without
spending hours on
searching

10. 2 – Using Social Mention – free and convenient
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- This application assists the companies follow what
people are talking about their companies on social
media sites

11. 3 – Some tips improve company’s social media page
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• Negative feedback => Reply as quickly as you can,
response friendly, be patient, do not get into a temper, say
apology but do not forgot to give proper solutions
• Run a marketing campaign
• Inform new member or staff
• Make people laugh by sharing funny jokes
• Share feedbacks/reviews from previous customers
• Ask for feedbacks
• Give people something to think about
• Answer their questions quickly

12. • Negative feedback => Reply quickly and friendly,
be patient, give solutions
• Run a marketing campaign
• Inform new member or staff
• Make people laugh
• Share feedbacks/reviews from previous customers
• Ask for feedbacks
• Give people something to think about
• Answer their questions quickly
Hoang Minh - Hieroglifs International