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3D Printing in Organ Donation
Trend Analysis
Mikhala Kangisser
201336656
Kajal Ramjee
201209860
Samantha Spiro
201335149
Eleni Tatayas
201300844
• The trend selected is 3D printing
• This trend will be applied to the Organ Donor
Foundation of South Africa
• Created to fit each individual (Moody, 2014:01)
• More benefits than risks with 3D Printed organs
(Luova, 2013:03)
• Helps reduce time to wait for an organ (Luova,
2013:03)
• 3D organs are able to reproduce mass production of
tissues (Luova, 2013:03)
• Social Status
• Connection
• Creativity
• Functionality
• Resourcefulness
• Intrigue
• Shift: 3D printing is an innovative product with major
media hype surrounding it as it is seen as being
innovative and is a growing field (Nemeth, D. 2014)
• Trigger: Technologies changing in all fields, specifically
the medical field
• The Organ Donor Foundation South Africa (2014)
states that nearly 5 000 South Africans are awaiting
organ donations
• In 2012, nearly 600 organ transplants were
performed (Organ Donor Foundation South Africa,
2014).
• Needs: thousands of people are awaiting donations
• Wants: a way to gain an organ to have a longer life
• Desire: Nearly 5 000 people are awaiting new organs
So many people need organs
3D printing can produce organs
MANY LIVES WILL BE SAVED
• Other businesses like EnvisionTec are working to
bring down printing times to differentiate in markets
where speed of production is critical
• With Amazon and Google beginning to offer same-
day delivery services that could potentially deliver a
needed piece or part before you could get it printed,
it would eliminate the potential of printing
replacement parts as a valid use case
• How?
– Create organs on demand for patients who need
them so the amount of people waiting for organs
will be less
• Where?
– The concept of 3D organs is something that will
be seen in all aspects of the medical field in the
“near future” (Huang, Y, 2014)
• To target:
– Anyone who is in need of a new
organ or is in the medical field
• What to change:
– The stereotype of giving and
receiving organs
– Try finding cheaper materials
• 3D printing material can cost
around R30 000- R3 million, as
mentioned by Forrest, C. (2014)
• How to apply:
– It can be applied in the next few years
when 3D organs are successfully
printed
– There will be machines to print
organs out
• When to apply:
– It can be applied when scientists
have successfully created 3D organs,
which is in the near future
• Which new customer group:
– Anyone in the medical profession
– Patients who need new organs
• What to change:
– Not much can be changed other than the fact
that 3D printing is known for taking some time
Sources
• Forrest, C. 2014. What’s holding back 3D printing from fulfilling it’s promise. Available at:
http://newtech.about.com/od/techinnovation/a/Future-Trends-In-3d-Printing.htm [Accessed on: 6
August 2014].
• Luova, K. 2013. Organ printing promises and challenges. Available at:
http://www.Pubmed.com/theadvantagesofprintingorgans/hpl. Accessed on: 7 August 2014.
• IANS. (2014). 3D Printed Organs For Transplants a Reality Soon. Available from:
http://www.business-standard.com/article/news-ians/3d-printed-organs-for-transplants-a-reality-
soon-114073100565_1.html. Accessed on: 6th August 2014.
• Moody, M. 2014. How patient specific 3D printed organ replicas help patients reach informed
decisions. Available at :http://3Dprint.com/theorganreplicas/informationforpatients.htlm.
Accessed on: 7 August 2014.
• Organ Donor Foundation. (2014). Statistics. Available from: http://www.odf.org.za/2013-06-11-
09-17-45/statistics.html. Accessed on: 6 August 2014.
• Sandu, R. 2014. Future Trends in 3D Printing, How will this Popular Technology Develop?
Available at: http://www.zdnet.com/whats-holding-back-3d-printing-from-fulfilling-its-promise-
7000032250/ Accessed on 6 August 2014.

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3D Organs Consumer Trend Canvas

  • 1. 3D Printing in Organ Donation Trend Analysis
  • 2. Mikhala Kangisser 201336656 Kajal Ramjee 201209860 Samantha Spiro 201335149 Eleni Tatayas 201300844
  • 3. • The trend selected is 3D printing • This trend will be applied to the Organ Donor Foundation of South Africa
  • 4. • Created to fit each individual (Moody, 2014:01) • More benefits than risks with 3D Printed organs (Luova, 2013:03) • Helps reduce time to wait for an organ (Luova, 2013:03) • 3D organs are able to reproduce mass production of tissues (Luova, 2013:03)
  • 5.
  • 6. • Social Status • Connection • Creativity • Functionality • Resourcefulness • Intrigue
  • 7. • Shift: 3D printing is an innovative product with major media hype surrounding it as it is seen as being innovative and is a growing field (Nemeth, D. 2014) • Trigger: Technologies changing in all fields, specifically the medical field
  • 8. • The Organ Donor Foundation South Africa (2014) states that nearly 5 000 South Africans are awaiting organ donations • In 2012, nearly 600 organ transplants were performed (Organ Donor Foundation South Africa, 2014).
  • 9. • Needs: thousands of people are awaiting donations • Wants: a way to gain an organ to have a longer life • Desire: Nearly 5 000 people are awaiting new organs
  • 10. So many people need organs 3D printing can produce organs MANY LIVES WILL BE SAVED
  • 11. • Other businesses like EnvisionTec are working to bring down printing times to differentiate in markets where speed of production is critical • With Amazon and Google beginning to offer same- day delivery services that could potentially deliver a needed piece or part before you could get it printed, it would eliminate the potential of printing replacement parts as a valid use case
  • 12.
  • 13. • How? – Create organs on demand for patients who need them so the amount of people waiting for organs will be less • Where? – The concept of 3D organs is something that will be seen in all aspects of the medical field in the “near future” (Huang, Y, 2014)
  • 14. • To target: – Anyone who is in need of a new organ or is in the medical field • What to change: – The stereotype of giving and receiving organs – Try finding cheaper materials • 3D printing material can cost around R30 000- R3 million, as mentioned by Forrest, C. (2014)
  • 15. • How to apply: – It can be applied in the next few years when 3D organs are successfully printed – There will be machines to print organs out • When to apply: – It can be applied when scientists have successfully created 3D organs, which is in the near future
  • 16. • Which new customer group: – Anyone in the medical profession – Patients who need new organs • What to change: – Not much can be changed other than the fact that 3D printing is known for taking some time
  • 17. Sources • Forrest, C. 2014. What’s holding back 3D printing from fulfilling it’s promise. Available at: http://newtech.about.com/od/techinnovation/a/Future-Trends-In-3d-Printing.htm [Accessed on: 6 August 2014]. • Luova, K. 2013. Organ printing promises and challenges. Available at: http://www.Pubmed.com/theadvantagesofprintingorgans/hpl. Accessed on: 7 August 2014. • IANS. (2014). 3D Printed Organs For Transplants a Reality Soon. Available from: http://www.business-standard.com/article/news-ians/3d-printed-organs-for-transplants-a-reality- soon-114073100565_1.html. Accessed on: 6th August 2014. • Moody, M. 2014. How patient specific 3D printed organ replicas help patients reach informed decisions. Available at :http://3Dprint.com/theorganreplicas/informationforpatients.htlm. Accessed on: 7 August 2014. • Organ Donor Foundation. (2014). Statistics. Available from: http://www.odf.org.za/2013-06-11- 09-17-45/statistics.html. Accessed on: 6 August 2014. • Sandu, R. 2014. Future Trends in 3D Printing, How will this Popular Technology Develop? Available at: http://www.zdnet.com/whats-holding-back-3d-printing-from-fulfilling-its-promise- 7000032250/ Accessed on 6 August 2014.