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More Money, Same Traffic Through Data Collection and Paths Jason Akatiff President, Coleadium Inc. dba Ads4Dough
Potential Gain In Campaigns Theoretical Campaign based on some real world numbers and experiences. Campaign A (straight jump page): $60.00 gross Campaign B (w/ data collection):  $212.00  gross
Who am I? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Current Presell/Jump Pages ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
Data Capture Style Presell ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Numbers Assumptions: Based on 100 clicks, targeted vertical Campaign A CPM 1.00 CTR .1% Clicks/CPM 1 $/100 clicks $100 Presell CTR 20% Clicks to offer  20 Offer conv rate 10% Sales 2 $/sale $30 Earned $60 Campaign B CPM 1.00 CTR .1% Clicks/CPM 1 $/100 clicks $100 Presell CTR 15% Clicks to offer 15 ( data collected ) Offer conv rate 10% Sales 1.5 $/sale $30 Earned $45 Email Data $45 SMS Data 1.50 Phone Data 15$ Total Earned: 61.50 + 45 = $106.50
How do we get to $213.00 ,[object Object],[object Object],[object Object],[object Object],[object Object]
What do we capture and what's it worth? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Price Point Guidelines ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Campaign B recap ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Campaign B recap cont'd ,[object Object],[object Object]
 
 
What resources do I need? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What to expect... ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What to expect? Cont'd ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Seeding Data ,[object Object],[object Object],[object Object],[object Object]
Some examples ,[object Object]
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Why Data Capture? ,[object Object],[object Object],[object Object],[object Object]
Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll. Poll: Q&A for More Money, Same Traffic, Lis...

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More Money, Same Traffic, List Building & Paths

  • 1. More Money, Same Traffic Through Data Collection and Paths Jason Akatiff President, Coleadium Inc. dba Ads4Dough
  • 2. Potential Gain In Campaigns Theoretical Campaign based on some real world numbers and experiences. Campaign A (straight jump page): $60.00 gross Campaign B (w/ data collection): $212.00 gross
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  • 8. The Numbers Assumptions: Based on 100 clicks, targeted vertical Campaign A CPM 1.00 CTR .1% Clicks/CPM 1 $/100 clicks $100 Presell CTR 20% Clicks to offer 20 Offer conv rate 10% Sales 2 $/sale $30 Earned $60 Campaign B CPM 1.00 CTR .1% Clicks/CPM 1 $/100 clicks $100 Presell CTR 15% Clicks to offer 15 ( data collected ) Offer conv rate 10% Sales 1.5 $/sale $30 Earned $45 Email Data $45 SMS Data 1.50 Phone Data 15$ Total Earned: 61.50 + 45 = $106.50
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  • 39. Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll. Poll: Q&A for More Money, Same Traffic, Lis...

Editor's Notes

  1. Poll: Q&A for More Money, Same Traffic, Lis... If you like, you can use this slide as a template for your own voting slides. You might use a slide like this if you feel your audience would benefit from the picture showing a text message on a phone. Press F5 or enter presentation mode to view the poll In an emergency during your presentation, if the poll isn't showing, navigate to this link in your web browser: http://www.polleverywhere.com/free_text_polls/MzMzMzkwOTMx