This is the automated process we use for our SaaS, and consultant clients using this onboarding strategy. See how our content strategy works for getting higher conversions, more leads and long term sales with this method from ConversionsMarketing.net

1. Conversions Marketing
Case Study of our paid ads
retargeting strategy
info@conversionsmarketing.net
Conversions Marketing 917-716-7239

2. Find the best digital strategy based
in your niche
How We Work with You

3. Some questions we ask that helps us
understand what strategy we take.
What type of clients you work with,
Your unique selling proposition,
How much you sell your services for, etc.
We’ll also find out more about your niche:
your competitors, and where to find them
online. We can then determine what the best
ad channels would for you: LinkedIn Ads,
Google ads, and/or Facebook Ads.

4. If you have an explainer video already
created, then GREAT! We can use that on a
facebook ad using Video Views, ( cheaper
than getting leads or conversions” then we’ll
have that go to a testimonial page, etc. )
If you have any marketing ,materials, we use
that as a free giveaway and stick it in a landing
page. After they opt-in, have it go to sales
funnel.
Your Marketing Materials:

5. Demographic
Audit
If you have more than 500 views on your site a
month, we can do some A/B testing. If you have
a big email list, then we’ll make sure to upload
that email list in facebook or google ads
manager to get a similar long term - customer
See how this information you give us is so
useful? Each piece of information can become
an additional channel to get a new lead.

6. Demographic
Audit
We’ll also do an audit of your funnel-and see what is and
what’s not working.
We’ll look at your google analytics and see who your
demographic is, and where they are coming from.
We’ll also look at the open rates of autoresponder, facebook
pages, and really dig deep into who your audience is and what
they are responding to.
For example, from google analytics, we’ll see that there is if
there is a lot of traffic from a blog post your wrote about one
of your services, we could point this article to a facebook ad,
with the reassurance that it will get a lot of hits.
From there, we can do things like retarget those people that
read that post to a landing page.

7. Demographic Audit
We can also give you a rough estimate on how
many leads you can expect to receive by the end
of the month, based on how much you charge
your services for, email lists, views from your
website, and your ad budget
For example, from google analytics, we’ll see that
there is if there is a lot of traffic from a blog post
your wrote about one of your services, we could
point this article to a facebook ad, with the
reassurance that it will get a lot of hits. From
there, we can do things like retarget those people
that read that post to a landing page.
We’ll also be able to determine how many leads
you can expect based on your ads budget, your
email list, visits to your website and ad budget
Ads Calculator

8. This is the strategy that gets you the
most targeted leads!
THIS is the secret to YOUR success.
How our marketing funnels
bring you targeted leads.
And how our sales funnels bring you the sale...
Our Onboarding and
Automation Process

9. How our paid ad “relationship
selling” strategies has helped our
Saas and service providing clients
the most enterprise sales with
the least amount of ad spend
Conversions Marketing

10. Saas and High-ticket services
SaaS companies understand the importance of tracking visitors, trials, conversion
rates, and closed deals, all with the goal of improving these key metrics over time.
In most SaaS companies, it’s in the marketing that creates developing a trusting
relationship online that creates sales, while managing this stream of data.

11. 1.Marketing Funnel
Retargeting Paid Ads

12. Why we never go for the
hard sell.
Sales is all about relationships. People buy from companies they like and trust, and if you're doing the selling,
you're the person the lead is going to base their opinion of the company around. That's why building a
relationship is always our primary goal. This especially goes for Facebook and Instagram.

13. Facebook and
Instagram are about
building communities
and relationships
People use Facebook as a social media platform, and unlike Google ads, people aren’t doing a keyword
search for your services hoping to buy from you. No one is looking for your services or wanting to be sold to.
So YOU have find them AND develop credibility with them online.
Instagram and Facebook prides itself on building relationships, and like every relationship, you want to build
trust first.

14. Relationship
selling
Relationship selling is a sales technique based around using
relationships to close sales we used to sell high-ticket items and
things like customizable software – purchases that have a long
sales cycle.
We use this method because:
● Few customers buy high-ticket or customizable software
without giving their options a great deal of thought. Being
proactive in building relationships with potential
customers can significantly up the odds of you securing a
sale.
● Rather than having our client’s ads go for the hard sell, we
get more leads when we create a content strategy

15. Transactional selling At the opposite end of the scale is transactional selling – the
approach usually used to sell low-ticket items with a short
sales cycle. The focus of a transactional sale is the product
itself, rather than the customer and their needs.
Transactional selling is generally all that’s required to sell
low-ticket items, simply because the less an item costs us, the
fewer questions we’re likely to have. Generally all we need to
know is what the product does, and what it costs.
High ticket items are a whole different kettle of fish.
We need to be practicing relationship selling.

16. The Relationship Selling Marketing Funnel
Retargeting your ads allow you to building a relationship with your customers
When we work with the client, we never have from the banner ad directly to the sales page. Like every relationship, you
want to build trust first. This is the process we create that brings in leads:
1. Create a video of your service ( what problems you solve, the actions you take to solve it, and the value your clients receive) Use that
video for the facebook objective as "video Views" this is much cheaper than getting ads to go to your "conversions" or "leads"
2.Retarget those people that watched the video to a case study on your blog, ( make sure to be placing the pixel code on your blog, too so
you can see who's converting)
3. For SaaS and Consulting companies we’ll create a Call-to- action on your blog with a case study, that says, "Work with me.." something
like that. and have it go to your scheduling link, so you get emails automatically. This makes the onboarding process s. Retarget AGAIN for
theo much easier for you, too.
4 people that clicked on this, but didnt opt-in. This time retarget to a sales page with more social proof, video testimonials and how you
solve their problems.

17. This works every time! Why?
Because you've established a relationship!
In just THREE steps, you've built value, credibility, trust, and a solution.

18. Transactional
Selling vs
Relationship Selling
When we‘ve done, both paid ads using
the traditional 2-step process from
having a banner ad to sales page, vs.
this 3-4 step retargeting
“Relationship selling” process, the
relationship strategy always gets
more clients with a lower ads spend
since the objective isn’t going after
leads, and conversions.

19. Case Study:
Silicon Beach Academy
How we increased enterprise
memberships for SBA by 4x with
our paid ad content strategy.

20. This case study is the same
process we use for most of our
clients, too. It works!
Here’s what we did:
Case study:

21. st the math:
Silicon Beach Academy,
embership site for
keting, we calculated an
mate of the ROI they
ld be receiving.
We took a conservative approach and wanted to
make sure that even with the lowest conversion
rate at 4% we could still generate a strong ROI for
our client.

22. Estimate on ROAS= 420%
Number of Clicks :667
Number of Leads: 27
Cost-Per-Lead: $38
Value of a lead:195
Expected Revenue $5200
Expected Profit $4200
Return on Ad Spend: 420%
Monthly Budget: $1000
Number of Clicks :500
Number of Leads: 100
Estimated CPC: $1.50
Conversions Rate: 4 %
Lead to Customer Rate: 65%
SBA’s Enterprise Plan price: $300
Lead to customer base: 65%
*This is based on our average % of people that
buy from our sales funnels.

23. Expected CPC $1.5
Paid Media (Simplified version)
Estimated Paid Ads ROI
Monthly Budget
$1000
>
Targeted
Conversion
Rate 4%
>>
Enterprise/
month
Plan > $300

24. Demo leads
4% = 27 demos
Earned Marketing (Simplified Version)
Estimated Content Marketing Results
Landing Page
Visitors : 667 >
Enterprise/month
Plan > $300 per
user
>>
Lead to customer
Rate 65%
Revenue growth = $5,200 per month
Profits= $4,200
Return on Ads Spend: 420%

25. Targeted Audience

26. Customer Persona for Silicon Beach Academy:
Follow Michael A. Stelzner, the founder: social media examiner & social media marketing world
Michael A. Stelzner: 176.1K on Twitter
Social media examiner 518.7K on Twitter
Psychographics
Software: Shopify, Hubspot.
Kissmetrics, Connect.io,
Crazyegg, Optimizely, Slack
Events: Martech,
digitalmarker, Traffic and
Conversions, Affiliate Summit
Blogs: Hubspot, Neil Patel,
MarketingLand,
Core Problems
Lead Generation- getting
more followers, building a
bigger list.
Customer Aquisition
Getting More Traffic
Better onboarding strategies
Spending too much money
on ads
Demographics
Country : US
Age; Early 50s
Revenue: 9.3 million
Industry: social media , blogs,

27. Looking for people that want to work
for themselves.
We wanted to find people that aren’t
happy at their current company.
Glassdoor Bad reviews!!

28. Facebook Ads Manager

29. Glass Door Reviews
LinkedIn Ads Manager

30. Content Strategy

31. Core Problems
Combining the Core Problem with the Customer Persona with the most shared
content from Buzzsumo
Topic Ideas ● Case Study: How this $20 marketing Tool increase this
e-commerce store by over 30% ROI in less than 30 days.
● Where to find customers online

32. Our Content Strategy
based on the “Jobs-To-Be-Done”
theory
*courtesy of intercom

33. Topic Ideas for
Facebook Ads
Based on core
problems and
customer persona
Core problem-
beginner
marketers dont
know where to
find their market
online
Facebook ad to
this Blog article >
Retargeting to
Silicon Beach >
Free Trial
Combining the
Core Problem with
the Customer
Persona with the
most shared
content

34. Find Trending Articles: Highest Engagements +
Shares 2.7 million viewers

35. For our facebook ads strategy, we created an article on Silicon beach Academy’s
blog similar to that trending article that’s retargeted to a landing page

36. Paid Ads

37. VideoBanner Ad Landing PageArticle
Sales Funnel
Marketing funnel for paid ads

38. Landing Pages

39. Silicon Beach
Academy
Landing Page
Used “Proof” Pop-up button.
Whenever someone purchased-
This proof of purchase increased
conversions by 2% more

40. Thank You
Landing Page
Retarget the people that read the article to an Free Trial
page/Opt-in
After they opt-in to the email manager, then they get a thank
you page, that enables the facebook conversions tracking.
The “Thank you” page will also ask them to share and join the
facebook group and gets the prospect familiar with the SBA
community

41. Sales Funnels

42. Landing Page Sales Funnel
Sales Funnel
Sales Funnel
Sales Funnel
Sales Funnel

43. Tracking tools
Heap Analyltics - shows all the funnel
conversions on one page from the
onboarding process.
Makes it easy to see where the
bottlenecks are

44. Look at data for each week and see where the bottleneck is in the funnel