This is a presentation on email list-growth by Justin Perkins, Director of Nonprofit Services at Care2.com. This covers options for paid and guerrilla marketing for nonprofit organizations.
5b finding new supporters AO community conferenceJess Day
How do you grow your email list? This priority objective for most organisations will be examined in this session. Justin Perkins, of sponsor agency Care2, will look at the main drivers of ‘new joins’: conversion of website traffic, ‘tell a friend’ functions, capturing data from social networks, widgets, offline event promotion, traditional print and electronic media, online media, and working with partners, and options for paid promotion, and look at ways of comparing cost and effectiveness. The session will also look at retention strategies: why build an email list if you can’t retain the engagement of supporters. Several key technologies in the Advocacy Online platform will also be covered: email triggers, segmentation, conditional content, and the best options for structing data forms in order to maximize conversion.
The newest player in the captivating and intriguing world of social media is a website called Ello. Combining some intelligent and user-friendly features with pristine design elements, this ad-free social network is a breath of fresh air. Vibhas Patil introduces you to the newest player in this domain that’s been raising eyebrows for quite a while now.
ComfortLife Marketing Academy: Online AdvertisingOur Kids Media
Marketing and online advertising tips for schools and summer camps, with a specific angle of connecting with middle to upper income families. Learn about advertising online, in directories, bidding on google keywords and advertising via social media.
We like big budgets and we cannot lie! However it's not always the case that the companies who spend the most get the best results with paid search and that's what we hope to prove with these slides. By looking at lots of different platforms we've tried to find the best option for each budget and your campaign goals.
For more on what we do visit http://www.koozai.com
5b finding new supporters AO community conferenceJess Day
How do you grow your email list? This priority objective for most organisations will be examined in this session. Justin Perkins, of sponsor agency Care2, will look at the main drivers of ‘new joins’: conversion of website traffic, ‘tell a friend’ functions, capturing data from social networks, widgets, offline event promotion, traditional print and electronic media, online media, and working with partners, and options for paid promotion, and look at ways of comparing cost and effectiveness. The session will also look at retention strategies: why build an email list if you can’t retain the engagement of supporters. Several key technologies in the Advocacy Online platform will also be covered: email triggers, segmentation, conditional content, and the best options for structing data forms in order to maximize conversion.
The newest player in the captivating and intriguing world of social media is a website called Ello. Combining some intelligent and user-friendly features with pristine design elements, this ad-free social network is a breath of fresh air. Vibhas Patil introduces you to the newest player in this domain that’s been raising eyebrows for quite a while now.
ComfortLife Marketing Academy: Online AdvertisingOur Kids Media
Marketing and online advertising tips for schools and summer camps, with a specific angle of connecting with middle to upper income families. Learn about advertising online, in directories, bidding on google keywords and advertising via social media.
We like big budgets and we cannot lie! However it's not always the case that the companies who spend the most get the best results with paid search and that's what we hope to prove with these slides. By looking at lots of different platforms we've tried to find the best option for each budget and your campaign goals.
For more on what we do visit http://www.koozai.com
There are various ways you can spend your digital advertising budget; but, have you considered LinkedIn? With its unique ability to reach an audience by targeting their professional identity, LinkedIn advertising is a great choice for many B2B marketers. Cheryl Rodrigues, through the presentation provides you with a simple, step-by-step guide on how to create your first LinkedIn ad campaign and how to optimize your business with it.
How to Achieve Social Media ROI in the Hotel Industry: Turning Loyal Customer...Zuberance
On March 10th, Robin Korman of Wyndham Hotel Group, John Moser of Deniah Hotel Group and Rob Fuggetta of Zuberance led an HSMAI webinar on how to turn your best customers into a marketing force.
Facebook Ads - From Setup to Reporting and OptimizationHervé Droit
Quickly find out how Facebook Ads can help you reach your current audience and find new customers similar to your audience. From the basics to reporting acronyms and cool features for re-targeting, discover how to use the best of Facebook Ads.
Back by popular demand, StrongMail hosted the Ultimate Email Marketing Championship at the DMA Annual 2010 in San Francisco. Watch email marketers from Travelocity, Shockwave Games, and Hautelook battle it out for the best email marketing campaign and decide who you think has earned the crown of Ultimate Email Champion.
Career professionals, and other subject matter experts, who run content-oriented Websites can generate passive revenue from their Websites with advertisers. It's not that difficult to do.
Meeting Maker Marketing Campaigns: How to Connect Sales with AnyoneLaurie Beasley
Laurie Beasley, President of Beasley Direct and Online Marketing, Inc., and President of the Direct Marketing Association of Northern California shows how you can connect sales with anyone by using meeting maker marketing campaigns. https://dmanc.org https://beasleydirect.com
Monetising your startup from the word go with advertising & affiliatesDigi Joe
presentation from @digijoe at Techcrunch UK Geek n Rolla on how early stage startups should approach monetisation, from an advertising and affiliate perspective.
(Skimlinks is a simplified affiliate marketing service so we've got experience helping web publishers & startups add affiliate to their revenue strategy)
There are various ways you can spend your digital advertising budget; but, have you considered LinkedIn? With its unique ability to reach an audience by targeting their professional identity, LinkedIn advertising is a great choice for many B2B marketers. Cheryl Rodrigues, through the presentation provides you with a simple, step-by-step guide on how to create your first LinkedIn ad campaign and how to optimize your business with it.
How to Achieve Social Media ROI in the Hotel Industry: Turning Loyal Customer...Zuberance
On March 10th, Robin Korman of Wyndham Hotel Group, John Moser of Deniah Hotel Group and Rob Fuggetta of Zuberance led an HSMAI webinar on how to turn your best customers into a marketing force.
Facebook Ads - From Setup to Reporting and OptimizationHervé Droit
Quickly find out how Facebook Ads can help you reach your current audience and find new customers similar to your audience. From the basics to reporting acronyms and cool features for re-targeting, discover how to use the best of Facebook Ads.
Back by popular demand, StrongMail hosted the Ultimate Email Marketing Championship at the DMA Annual 2010 in San Francisco. Watch email marketers from Travelocity, Shockwave Games, and Hautelook battle it out for the best email marketing campaign and decide who you think has earned the crown of Ultimate Email Champion.
Career professionals, and other subject matter experts, who run content-oriented Websites can generate passive revenue from their Websites with advertisers. It's not that difficult to do.
Meeting Maker Marketing Campaigns: How to Connect Sales with AnyoneLaurie Beasley
Laurie Beasley, President of Beasley Direct and Online Marketing, Inc., and President of the Direct Marketing Association of Northern California shows how you can connect sales with anyone by using meeting maker marketing campaigns. https://dmanc.org https://beasleydirect.com
Monetising your startup from the word go with advertising & affiliatesDigi Joe
presentation from @digijoe at Techcrunch UK Geek n Rolla on how early stage startups should approach monetisation, from an advertising and affiliate perspective.
(Skimlinks is a simplified affiliate marketing service so we've got experience helping web publishers & startups add affiliate to their revenue strategy)
Understanding Online Ads and Marketing 9/21/2012Collin Condray
This is the presentation that I gave on September 21, 2012 for the Arkansas Small Business Technology and Development Center at the University of Arkansas. It covers the basics of strategy, setup, and metrics of using Facebook ads and Google AdWords for small businesses.
Gary Angel, President of Semphonic presented a keynote discussion to the 2010 AIM Conference on the topic of attributing value to leads when the advertiser knows that multiple lead sources contribute to the buying decision.
aimconf.com
Powering nonprofit digital marketing through a $120,000/ year Google Grant for Nonprofits, and then setting the proper marketing automation to raise funds, increase volunteers, and boost organizational impact.
Justin Perkins of Care2.com and OLOMOMO Nut Co shares 6 secrets to activate and engage your tribe of passionate brand advocates for your nonprofit or brand.
Justin Perkins of Care2 and creator of frogloop.com, Care2's nonprofit marketing blog, shares his experience in working on over 100 nonprofit campaigns to recruit millions of people online. In light of recent hype of social networks such as facebook and twitter, this presentation gives a reality check by calling out the hype, and placing social marketing in context with a broader online strategy. Perkins shares three key principles of online marketing and fundraising: 1. Be prepared to be lucky. 2. Use the right tool for the purpose. 3. Put your supporters first. This presentation also encourages nonprofit fundraisers and campaigners to focus their precious resources on efforts with the highest Return on Investment, which in the case of online fundraising, is still via email, more often than not.
Nonprofits have the potential to tap into the $1.6 Billion spent on Cause Marketing. This presentation was from a Care2 webinar for nonprofits and socially responsible businesses doing Cause Marketing, with a focus on how to message Conscious Consumers. Donors = Consumers, and nonprofits could benefit from this paradigm shift.
Presentation by Justin Perkins, Director of Nonprofit Services and Business Development at Care2.com. Overview of how nonprofits can use email to cultivate donors.
This is a presentation by Justin Perkins, Director of Nonprofit Services at Care2.com featuring research on Social Network Fundraising and use of new media for nonprofit marketing.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
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During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
16. Budget, List-Growth Rate, List Quality Page Low Quality High Quality Slow Growth (<1k/month) Rapid Growth (>8k/month) Collecting Opt-ins on your site ($) Large Targeted Community ($-$$) Viral Campaigns (priceless) General Portal ($-$$$) Canvassing/ Events ($$) Co-reg ($-$$$) Targeted List Swaps ($) Guerilla Marketing ($$ - $$$) List Append ($) CPM Advertising ($$$) SEM ($-$$$) Small Niche Community ($-$$)
26. Contextual Sign-ups: Care2 News Care2 News Network When a Care2 member shares a story they are then invited to sign up for a group that is relevant to the new topic they promoted.