The document outlines five automated and targeted email marketing campaigns that businesses can implement to enhance customer engagement and increase conversion rates. These campaigns include welcome emails, super opt-in requests, abandoned cart reminders, re-engagement emails, and time-sensitive sales offers, each with specific goals, examples, and success metrics. Key takeaways emphasize the effectiveness of targeted emails and the importance of data-driven strategies for optimizing marketing efforts.

1. 5 Programs to Implement Today

2. About us: Whereoware

3. About us: WhereowareWork with B2B services, B2B product based, B2C 35 Silverpop clients40 instances across Engage B2B + 8.0Today’s Examples:B2B, wholesaler selling to independent retailersB2C

4. About us: your speakersBill HaskittBill heads Whereoware's web marketing practice, which includes marketing automation, search engine optimization, pay-per-click, and behavior-based marketing. In addition to an extensive expertise in e-commerce, bill is a CRM and sales automation veteran, which is invaluable when integrating customers’ CRM with marketing automation. Bill has his bachelor’s degree from the University of Michigan with a dual major in Math and Psychology.Teya FlickJoined the Whereoware team in 2008 as a marketing manager, developing marketing programs for several clients. She has developed and implemented a wide scope of online marketing tactics including: automated and lead generation programs plus SEO, PPC and SMM. She now oversees Whereoware’s marketing efforts as Marketing Director. Teyahas an M.B.A from the University of Maryland, College Park and a B.S. in Electrical Engineering from the University of Virginia.

5. Plan for TodayAutomated, targeted campaigns

6. Welcome

7. Super opt-in

8. Abandoned cart

9. We miss you

10. Time sensitive sales

11. Key takeawaysAutomated, targeted campaigns

12. Automated, targeted campaignsDefined: emails that are targeted + triggered based on a set of rules or criteria

13. Automated, targeted campaignsCLASSIC EXAMPLE

14. Automated, targeted campaignsThey work!* All data taken from Whereoware clients

15. Plan for TodayAutomated, targeted campaigns

16. Welcome

17. Super opt-in

18. Abandoned cart

19. We miss you

20. Time sensitive sales

21. Key takeawaysWelcome

22. WelcomeDefined: anemail that automates when a user registers for your site or signs up for email.Goals:Provide reassuranceBuild a relationship.Engage immediately.

23. Welcome: resultsAverage: 61% open rate

24. 45% click through rate

25. 10 minutes on siteWelcome: examplesReminds users why they are getting the emailLinks to their websitePromotes their Facebook page

26. Welcome: examplesLinks to websiteReminds users why they are getting the emailEmail benefitsAdd to address book

27. Welcome: how toGather email opt-ins and/orregistrations off your website. Create the welcome email. Set up a program that triggers off people opting into your email program or registering for your site.

28. Plan for TodayAutomated, targeted campaigns

29. Welcome

30. Super opt-in

31. Abandoned cart

32. We miss you

33. Time sensitive sales

34. Key takeawaysSuper opt-in

35. Super opt-inDefined: Email, dedicated to asking your users what they want to hear about and how often they want to hear itGoals:discover users email preferences, increasing your email engagement

36. Super opt-in: resultsSOI emails receive on average:

37. 48% open rate

38. 38% click through rate

39. 8% increase in overall open rates for those who use SOI vs. those who do notSuper opt-in: examplesTell user they can control their email preferencesLink to email preference formExample of preference choices

40. Super opt-in: examplesHow often?

41. Super opt-in: examplesWhat topics?

42. Super opt-in: examplesTell user they can control their email preferencesLink to email preference formExample of preference choices

43. How often? What topics?

44. Super opt-in: guideCreate your super opt-in form in SilverpopCreate an email with the only call to action to fill out the super opt-in formSet up an automated SOI program that goes one week after users receive the welcome email

45. Plan for TodayAutomated, targeted campaigns