Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Mapping and the Future of LocalAdvertisingGoogle lowered maps API pricing, Apple launched anative mapping solution, and No...
ABOUTME• MUDs, BBSs, Windows, DOS, & Corncob 3D• Auction Site Network• CyberTronix• InfoMedia• InterFACE Holdings• OTRIAD ...
OTRIAD• Focus on Performance Driven Campaigns• Long-term Partnership Goals• Full Service Shop• Great Team• Incubation Init...
THESPEAKEASYEXPERiENCE           January 11, 2013   5
THESPEAKEASYMAP           January 11, 2013   6
GOINGVIRAL             January 11, 2013   7
WHY?       January 11, 2013   8
UNIFIEDCOMPUTINGFabric computing or unified computing involves thecreation of a computing fabric consisting ofinterconnect...
UNIFIEDCOMPUTING           January 11, 2013   10
SocialPurchasingParadigmShift
SOCIALPURCHASING      “One finding which was not surprising was the fact that 81% of US respondents     indicated posts fr...
BrokenLocalCurationModels• Does a local high school kid know the best sushi in  Forest Hills?• Does a guy that got turned ...
THEBIGBOYSAREMOVING• June 22, 2012 – Google lowers pricing and raises  call limits for Google Maps API.• September 19, 201...
MOBILELOCALGROWTH   Mobile local ad revenues will grow from$784 million last year to $5.01 billion in 2016.  If that seems...
CONNECTINGTHEDOTS…• Demonstrated Need• Unified or Fabric Computing Philosophy• The Shift to Social Purchasing• Broken Loca...
WHATNOW?• Positioning• Piggybacking• Technology Development/Integration• Iterative processes• Long-term Commitment• User A...
AFFILIATES/PUBLISHERS• Affinity Maps• Index Map Pages• User Generated Content• Mobile Applications• Leverage Your Channels...
STARTUPS&entrepreneurs• Niche Mobile Apps• Niche Mapping Sites• Niche Mappings Web Apps• SAAS Applications• Branding is Ke...
INVESTMENT&JOINTVENTURES• Team• IP• Active Users                 January 11, 2013   20
January 11, 2013   21
Mapping and the Future of Local Advertising
Mapping and the Future of Local Advertising
Upcoming SlideShare
Loading in …5
×

Mapping and the Future of Local Advertising

581 views

Published on

Google lowered maps API pricing, Apple launched a proprietary mapping solution, and Nokia inked a deal with Oracle for the Nokia Location Platform. Profit from this paradigm shift in advertising.

Experience level: Intermediate, Advanced
Target audience: Affiliate/Publisher, Merchant/Advertiser, Network, Other
Niche/vertical: Mobile

Joel Ownby, SVP Internet Marketing, InterFACE

Published in: Business
  • Be the first to comment

  • Be the first to like this

Mapping and the Future of Local Advertising

  1. 1. Mapping and the Future of LocalAdvertisingGoogle lowered maps API pricing, Apple launched anative mapping solution, and Nokia inked a deal withOracle for the Nokia Location Platform. Profit from thisparadigm shift in advertising. January 11, 2013 2
  2. 2. ABOUTME• MUDs, BBSs, Windows, DOS, & Corncob 3D• Auction Site Network• CyberTronix• InfoMedia• InterFACE Holdings• OTRIAD January 11, 2013 3
  3. 3. OTRIAD• Focus on Performance Driven Campaigns• Long-term Partnership Goals• Full Service Shop• Great Team• Incubation Initiatives• Manhattan Offices• Fully Funded January 11, 2013 4
  4. 4. THESPEAKEASYEXPERiENCE January 11, 2013 5
  5. 5. THESPEAKEASYMAP January 11, 2013 6
  6. 6. GOINGVIRAL January 11, 2013 7
  7. 7. WHY? January 11, 2013 8
  8. 8. UNIFIEDCOMPUTINGFabric computing or unified computing involves thecreation of a computing fabric consisting ofinterconnected nodes that look like a weave or afabric when viewed collectively from a distance. January 11, 2013 9
  9. 9. UNIFIEDCOMPUTING January 11, 2013 10
  10. 10. SocialPurchasingParadigmShift
  11. 11. SOCIALPURCHASING “One finding which was not surprising was the fact that 81% of US respondents indicated posts from their friends directly influenced their purchase decision. This finding supports an early study done by the Chief Marketing Officer (CMO) Council and Lithium, a social media tech firm, which revealed 80% of respondents “tried new things based on friends’ suggestions.”1•23.1 million discover new brands or products through social media (up 22 percent from 2010) 2•22.5 million use social media to learn about unfamiliar brands or products (up 9 percent); 2•17.8 million are strongly influenced in their purchase decisions by opinions in social media (up 19percent);2•15.1 million refer to social media before making a purchase2 1 Forbes.com 2012 2 Knowledge Networks 2011 Study January 11, 2013 12
  12. 12. BrokenLocalCurationModels• Does a local high school kid know the best sushi in Forest Hills?• Does a guy that got turned at away at a club for wearing sneakers leave a good review?• Will you pay $18 for a martini?• Is a tourist from Texas likely to know what constitutes “great” French cuisine in Manhattan? January 11, 2013 13
  13. 13. THEBIGBOYSAREMOVING• June 22, 2012 – Google lowers pricing and raises call limits for Google Maps API.• September 19, 2012 – Apple releases IOS 6 with Apple Maps & locks Google Maps app in approval process.• October 10, 2012 – Nokia makes deal with Oracle for Nokia Location Platform to provide worldwide maps for Oracle-based solutions. January 11, 2013 14
  14. 14. MOBILELOCALGROWTH Mobile local ad revenues will grow from$784 million last year to $5.01 billion in 2016. If that seems low, keep in mind that were just talking about the local segment of overall U.S. mobile ad revenues.1 1 SearchEngineWatch.com 2012 January 11, 2013 15
  15. 15. CONNECTINGTHEDOTS…• Demonstrated Need• Unified or Fabric Computing Philosophy• The Shift to Social Purchasing• Broken Local Curation Models• Big Player Positioning• Mobile Local Growth Trends January 11, 2013 16
  16. 16. WHATNOW?• Positioning• Piggybacking• Technology Development/Integration• Iterative processes• Long-term Commitment• User Acquisition January 11, 2013 17
  17. 17. AFFILIATES/PUBLISHERS• Affinity Maps• Index Map Pages• User Generated Content• Mobile Applications• Leverage Your Channels January 11, 2013 18
  18. 18. STARTUPS&entrepreneurs• Niche Mobile Apps• Niche Mapping Sites• Niche Mappings Web Apps• SAAS Applications• Branding is Key January 11, 2013 19
  19. 19. INVESTMENT&JOINTVENTURES• Team• IP• Active Users January 11, 2013 20
  20. 20. January 11, 2013 21

×