6. About Socialbakers
October 31, 2011
London, Prague, San Francisco
“We are a „customer developed‟ company,” said
250,000 marketers across 60+ Jan Rezab, who is the CEO and co-founder of
Socialbakers. “Our customers kept telling us the
countries, every continent metrics they wanted to see.”
Founded in 2008,
team of 60 employees Used by Leaders
$ 2.2M in Funding from
EarlyBird Ventures
Facebook Preferred Developer
Consultant
7. Major Milestones
2013
2012
2011 GOAL: Scale to
GOAL: Become 1
>$20M Revenue
of Top 3 Social
30 of Fortune 500 Media Analytics
Companies Use Platform
European Market
Leader
2010 Strategic Expansion into
Acquisitions Strategic Markets Expansion into
such as North the Asia Market
Enter Exclusive
2008 Facebook BETA America, South
Programs America
Launch Largest Facebook
Statistics Site 1M
0.5M Registered
Registered professionals
250,000
marketers
8,000 60,000 Registered
Registered Registered marketers
marketers marketers TODAY
8. Product Overview
Free Analytics PRO Engagement PRO
Basic Measurements Context Monitoring Social Media Campaigns
General Statistics Competitive Insights Measure ROI
Basic Segmentation Benchmark Industry Accelerate Performance
9. Market Opportunity (1 of 2)
Social Media Social media marketing expected to reach 10-
Marketing Spend 15% of total online marketing budgets estimated
on the Rise at € 70Bn in 2013
eMarketer estimates €4Bn in advertising on Facebook only in 2011
Marketing and campaign analytics estimated to be 1-2% of total
marketing budgets for social media
Conservative target of 5% market share in 2013 is € 15M in revenues
for Analytics PRO only (excludes new product offerings such as
“Manager,” “CRM,” “Places”)
10. Market Opportunity (2 of 2)
Fortune 500 and
We estimate 400,000 relevant Facebook pages
SMBs are
over 10k fans, spend of ~ € 2000 / year for
Rapidly Adopting
analytics & management which is potentially ~ €
Social Media 800M / year revenue
Marketing
If 10M SMB pay for Places (our new product), with 10% of them paying
only ~ € 50 per month, that is € 600M in revenue
These places and pages are automatically detected and monitored on
daily basis by Socialbakers.com
Market for social media tools estimated at over € 1B by 2013
11. Financials & Success to Date
20 – 30% revenue growth, month over
Financials month for the past 12 months
Revenues estimated to be $10M in 2012
Monitoring 10 million Facebook pages, media,
Twitter profiles, and Google+ assets
KPIs
Quickly approaching 300,000 monthly unique users
12. Strategy for Growth
Plan to aggressively grow our offerings and expand to new markets
Plan to invest in our team and product development (40 developers)
Plan to grow with acquisitions
Mechanize rapid innovation – average development cycle is 10 days and
we are rolling out new features bi-monthly
Outdo our competition (some are more services oriented and an agency as opposed to a
platform) by creating a best-of-breed platform
Outdo our competition (those that are narrowly focused on 1 aspect of analytics)
13.
14. Thank You!
Jan Rezab, CEO Socialbakers
jan@socialbakers.com
+420 724 095 217
www.socialbakers.com
Also, find me socially and follow me anytime!
Say, international footprintSay, focused on growth because we see a great market for what we do. Only the tip of the iceberg. Open to additional funding in 2012 but really focused on growing and executing well.
Say, international footprintSay, focused on growth because we see a great market for what we do. Only the tip of the iceberg. Open to additional funding in 2012 but really focused on growing and executing well.
This is the product overview, say we are a freemium model with 2 pro products, we are the go-to standard for all major social networks. Then say we are monitoring over 10M
Say this is the the top down view
Say this is the bottom up view
FUTURE PACINGThankyou very much for identifyingSocialbakersLet‘s not specifically call outcompetitors but feel free to sayifyoulike
FUTURE PACINGThankyou very much for identifyingSocialbakersLet‘s not specifically call outcompetitors but feel free to sayifyoulike
Say you are passionate about our customers, we want to hear what you think. Contact me directly, better yet, connect with me socially.
