SlideShare uses cookies to improve functionality and performance, and to provide you with relevant advertising. If you continue browsing the site, you agree to the use of cookies on this website. See our User Agreement and Privacy Policy.
SlideShare uses cookies to improve functionality and performance, and to provide you with relevant advertising. If you continue browsing the site, you agree to the use of cookies on this website. See our Privacy Policy and User Agreement for details.
Successfully reported this slideshow.
Activate your 14 day free trial to unlock unlimited reading.
Keynote: Social Business Forecast: 2011 The Year of Integration
Keynote: Social Business Forecast: 2011 The Year of Integration
1 LeWeb Keynote December 9,
2010 Jeremiah Owyang Industry Analyst Social Business Forecast: 2011 The Year of Integration Research reveals focus on integration, staffing, advertising, and measurement.
1) Hire correctly (Gurus/Ninjas/Samurai need
not apply) and properly train for scale 2) Integrate social media on the corporate website, then aggregate and curate 3) Invest in advertising that leverages social graph 4) Build an unpaid army of advocates –get your customers to do the work for you 5) Invest in scalable systems like SCRM and SMMS 6) Learn to measure using the ROI Pyramid Invest in scalable social media programs 30
43 Jeremiah Owyang Industry Analyst
jeremiah@altimetergroup.com web-strategist.com/blog Twitter: @jowyang Research team includes significant contributions from Christine Tran, and Charlene Li, Altimeter Group