Keynote: Social Business Forecast: 2011 The Year of Integration
1
LeWeb Keynote
December 9, 2010
Jeremiah Owyang
Industry Analyst
Social Business Forecast:
2011 The Year of Integration
Research reveals focus on integration,
staffing, advertising, and measurement.
1) Hire correctly (Gurus/Ninjas/Samurai need not
apply) and properly train for scale
2) Integrate social media on the corporate website,
then aggregate and curate
3) Invest in advertising that leverages social graph
4) Build an unpaid army of advocates –get your
customers to do the work for you
5) Invest in scalable systems like SCRM and SMMS
6) Learn to measure using the ROI Pyramid
Invest in scalable social media programs
30