Executives see benefits from social media but face challenges in measuring returns. A survey found that most companies with an active social media presence saw increased marketing effectiveness and market share. However, nearly half of executives said the lack of standardized metrics to measure return on investment was a major impediment. While social media engagement shows promise, translating metrics like followers and likes into quantifiable financial returns remains difficult.
Digital insanity - Tracking Trends in Media, Digital Marketing, Mobile, Socia...Scott Brandon
Today's marketer has it rough. With so many changes going on around us, technology, media consumption, data capabilities, etc. How do we keep up. here are 10 ways you can better keep track of the latest trends in marketing without going crazy.
Apps help restaurants counter social media shiftsBloomberg LP
As user growth on Twitter and Facebook slows, an increasing number of restaurants are developing dynamic apps as a primary way to interact with customers.
The digital revolution has shaken the publishing industry. Six trends, however, highlight new opportunities as well. The explosion in devices, apps, social media, product research online, data over mobile usage on devices, and video consumption online are radical changes with big implications for the media industry.
Digital insanity - Tracking Trends in Media, Digital Marketing, Mobile, Socia...Scott Brandon
Today's marketer has it rough. With so many changes going on around us, technology, media consumption, data capabilities, etc. How do we keep up. here are 10 ways you can better keep track of the latest trends in marketing without going crazy.
Apps help restaurants counter social media shiftsBloomberg LP
As user growth on Twitter and Facebook slows, an increasing number of restaurants are developing dynamic apps as a primary way to interact with customers.
The digital revolution has shaken the publishing industry. Six trends, however, highlight new opportunities as well. The explosion in devices, apps, social media, product research online, data over mobile usage on devices, and video consumption online are radical changes with big implications for the media industry.
The 12 Key Takeaways from SocialMediaExaminer's Industry ReportWishpond
We've analyzed and synthesized SME's industry report to give you the 12 key takeaways you need to know.
We give you the facts and stats (complete with bar-graphs and pie charts) and then the concrete takeaway that ensures you understand what you're seeing and can apply it for yourself.
Check it out! And a huge thanks to SME for their comprehensive study!
In the world of ecommerce, 2015 was a turning point in terms of mobile’s place in the affiliate shopping experience.
More than a device on which to research or browse, smartphones and tablets last year triumphed as sales portals -- mobile sales now represents nearly 1 in 3 sales which occur in the CJ Affiliate global network. Near the end of 2016, sales on mobile devices for some categories will likely account for 40% of global affiliate sales.
The presentation highlights how Covid-19 (Corona Virus) has impacted Global Ecommerce. It talks about Customer Sentiments, The categories that have performed well, and the categories that have declined during this period. The presentation also shares how industries have come together and offerings different offers to the community.
What Ecommerce Trends are Emerging During Covid-19 and How to Follow Them?Softpulse Infotech
The Covid-19 pandemic has been the worst economic crisis witnesses by businesses worldwide. Through this document, we have tried to guide the eCommerce merchants to get through the crises with a few of the leading eCommerce trends. Implement these strategies for your business to get the best business benefits.
The state of social media 2021
Few people would dispute that 2020 has been a decidedly unusual year. COVID-19 has turned the world on its head and changed the way we all live and do business. People worldwide have spent much of the year locked down and often had to operate their businesses from home. Zoom has almost become the de facto way to hold business meetings, and people have had to alter the way they communicate with each other.
This has led to a surge in Social Mediausage on many platforms, often in place of face-to-face meetings. Many employees have found themselves stuck at home with little to do and have increased their time on their favorite social media. This has increased the opportunities for inventive firms to engage in Social Mediamarketing – they have a social audience like never before. Simultaneously, many firms have transferred their budget away from other marketing media, deciding to follow their audience. It makes sense to shift your marketing energy to
Online Advertising by the Numbers: 2013-2016Wishpond
Are you investing in online advertising? Should you be?
The newest data from ZenithOptimedia gives us the most accurate look at where online advertising has come from and where it's going.
Is mobile advertising the future? Or social media advertising?
Should you still be investing in traditional advertising like newspaper, radio, and outdoor?
Learn the answers in "Online Advertising by the Numbers: 2013-2016"
The roundup includes news about social commerce, artificial intelligence, ad revenues, and lots more. As usual, be sure to check out the Internet Statistics Database for further stats and insight.
Social Commerce: Expert opinion - Comparison - Usage; Whitepaper 2017Statista
This Whitepaper provides insights on how experts rate the importance of social media for marketing purposes and the type of content that has an impact.
More information: statista.com
The 12 Key Takeaways from SocialMediaExaminer's Industry ReportWishpond
We've analyzed and synthesized SME's industry report to give you the 12 key takeaways you need to know.
We give you the facts and stats (complete with bar-graphs and pie charts) and then the concrete takeaway that ensures you understand what you're seeing and can apply it for yourself.
Check it out! And a huge thanks to SME for their comprehensive study!
In the world of ecommerce, 2015 was a turning point in terms of mobile’s place in the affiliate shopping experience.
More than a device on which to research or browse, smartphones and tablets last year triumphed as sales portals -- mobile sales now represents nearly 1 in 3 sales which occur in the CJ Affiliate global network. Near the end of 2016, sales on mobile devices for some categories will likely account for 40% of global affiliate sales.
The presentation highlights how Covid-19 (Corona Virus) has impacted Global Ecommerce. It talks about Customer Sentiments, The categories that have performed well, and the categories that have declined during this period. The presentation also shares how industries have come together and offerings different offers to the community.
What Ecommerce Trends are Emerging During Covid-19 and How to Follow Them?Softpulse Infotech
The Covid-19 pandemic has been the worst economic crisis witnesses by businesses worldwide. Through this document, we have tried to guide the eCommerce merchants to get through the crises with a few of the leading eCommerce trends. Implement these strategies for your business to get the best business benefits.
The state of social media 2021
Few people would dispute that 2020 has been a decidedly unusual year. COVID-19 has turned the world on its head and changed the way we all live and do business. People worldwide have spent much of the year locked down and often had to operate their businesses from home. Zoom has almost become the de facto way to hold business meetings, and people have had to alter the way they communicate with each other.
This has led to a surge in Social Mediausage on many platforms, often in place of face-to-face meetings. Many employees have found themselves stuck at home with little to do and have increased their time on their favorite social media. This has increased the opportunities for inventive firms to engage in Social Mediamarketing – they have a social audience like never before. Simultaneously, many firms have transferred their budget away from other marketing media, deciding to follow their audience. It makes sense to shift your marketing energy to
Online Advertising by the Numbers: 2013-2016Wishpond
Are you investing in online advertising? Should you be?
The newest data from ZenithOptimedia gives us the most accurate look at where online advertising has come from and where it's going.
Is mobile advertising the future? Or social media advertising?
Should you still be investing in traditional advertising like newspaper, radio, and outdoor?
Learn the answers in "Online Advertising by the Numbers: 2013-2016"
The roundup includes news about social commerce, artificial intelligence, ad revenues, and lots more. As usual, be sure to check out the Internet Statistics Database for further stats and insight.
Social Commerce: Expert opinion - Comparison - Usage; Whitepaper 2017Statista
This Whitepaper provides insights on how experts rate the importance of social media for marketing purposes and the type of content that has an impact.
More information: statista.com
The fast growth of consumer adoption of mobile and social channels has changed how we make decisions, brands need to develop cohesive digital strategies and then integrate with traditional channels to deliver true personalisation.
Fueling the Funnel through Customer Engagement
To succeed today, marketers need to understand how best to engage prospects and have a conversation with their customers. In this online marketing seminar, Rob Wiley will show how innovative companies are using the strengths of email, social media, and mobile to move customers through the marketing funnel, from lead generation and customer acquisition to making a purchase and becoming a brand advocate.
* Rob Wiley, Manager, Product Marketing, ExactTarget
Social Media’s Return On Investment – When Will We Get Buy-in?Donald Schwartz
Presentation Slides: NYC Social Media Club 6/17 Meeting w/Josh Chasin, Chief Research Officer, comScore, Inc. & David Binkowski, Director of Word of Mouth Marketing at MS&L. Moderated by: Donald Schwartz, Imagelink Productions
English presentation about Social Media Marketing
The marketing world is rapidly changing, and so are the methods being used to reach out to and interact with customers. While traditional print media remains relevant, media channels such as Twitter, Facebook, and Instagram have become critical components of a successful marketing campaign. Examine interactive marketing opportunities beyond websites, including blogs, vlogs (video blogs), forums, e-mail campaigns, social networking, communities, podcasts, mobile computing, and even virtual reality. In addition, study the implications of social media marketing on customer loyalty and engagement. This media allows consumers a greater public voice and role, creating numerous opportunities and ramifications for marketers as groups share, sell, and swap goods and information.
eMarketer Webinar: Worldwide Ad Spending Trends—Follow the MoneyeMarketer
Ad spending is shifting to digital, in the US and around the world, as marketers follow eyeballs to desktop, laptop and mobile screens. Topics in this webinar include: How are consumers spending time with media and devices? How do US ad spending trends compare with international markets? What kind of growth is expected for mobile, social and video? How has the “programmatic shift” affected the ad spending landscape?
Integrated Marketing
Every year we talk about it, add it to our strategic road map and tell our peers we will become much better at it, but does it really happen? Hear one leading expert's successes in multi-channel marketing and integrated strategies, as well as the steps taken to get off the bench and into the game.
* Susan Prater, Director of Marketing, Masco Cabinetry (@susanprater)
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
Get Ahead with YouTube Growth Services....SocioCosmos
Get noticed on YouTube by buying authentic engagement. Sociocosmos helps you grow your channel quickly and effectively.
https://www.sociocosmos.com/product-category/youtube/
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
How social media marketing helps businesses in 2024.pdfpramodkumar2310
Social media marketing refers to the process of utilizing social media platforms to promote products, services, or brands. It involves creating and sharing valuable content, engaging with followers, analyzing data, and running targeted advertising campaigns.
www.nidmindia.com
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Non-Financial Information and Firm Risk Non-Financial Information and Firm RiskAJHSSR Journal
ABSTRACT: This research aims to examine how ESG disclosure and risk disclosure affect the total risk of
companies. Using cross section data from 355 companies listed in Indonesia Stock Exchange, data regarding
ESG disclosure and risk was collected. In this research, ESG and risk disclosures are measured based on content
analysis using GRI 4 guidelines for ESG disclosures and COSO ERM for risk disclosures. Using multiple
regression, it is concluded that only risk disclosure can reduce the company's total risk, while ESG disclosure
cannot affect the company's total risk. This shows that only risk disclosure is relevant in determining a
company's total risk.
KEYWORDS: ESG disclosure, risk disclosure, firm risk
Social media refers to online platforms and tools that enable users to create, share, and exchange information, ideas, and content in virtual communities and networks. These platforms have revolutionized the way people communicate, interact, and consume information. Here are some key aspects and descriptions of social media:
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
Exploring Factors Affecting the Success of TVET-Industry Partnership: A Case ...AJHSSR Journal
ABSTRACT: The purpose of this study was to explore factors affecting the success of TVET-industry
partnerships. A case study design of the qualitative research method was used to achieve this objective. For the
study, one polytechnic college of Oromia regional state, and two industries were purposively selected. From the
sample polytechnic college and industries, a total of 17 sample respondents were selected. Out of 17
respondents, 10 respondents were selected using the snowball sampling method, and the rest 7 respondents were
selected using the purposive sampling technique. The qualitative data were collected through an in-depth
interview and document analysis. The data were analyzed using thematic approaches. The findings revealed that
TVET-industry partnerships were found weak. Lack of key stakeholder‟s awareness shortage of improved
training equipment and machines in polytechnic colleges, absence of trainee health insurance policy, lack of
incentive mechanisms for private industries, lack of employer industries involvement in designing and
developing occupational standards, and preparation of curriculum were some of the impediments of TVETindustry partnership. Based on the findings it was recommended that the Oromia TVET bureau in collaboration
with other relevant concerned regional authorities and TVET colleges, set new strategies for creating strong
awareness for industries, companies, and other relevant stakeholders on the purpose and advantages of
implementing successful TVET-industry partnership. Finally, the Oromia regional government in collaboration
with the TVET bureau needs to create policy-supported incentive strategies such as giving occasional privileges
of duty-free import, tax reduction, and regional government recognition awards based on the level of partnership
contribution to TVET institutions in promoting TVET-industry partnership.
KEY WORDS: employability skills, industries, and partnership
The Challenges of Good Governance and Project Implementation in Nigeria: A Re...AJHSSR Journal
ABSTRACT : This study reveals that systemic corruption and other factors including poor leadership,
leadership recruitment processes, ethnic and regional politics, tribalism and mediocrity, poor planning, and
variation of project design have been the causative factors that undermine projects implementation in postindependence African states, particularly in Nigeria. The study, thus, argued that successive governments of
African states, using Nigeria as a case study, have been deeply engrossed in this obnoxious practice that has
undermined infrastructure sector development as well as enthroned impoverishment and mass poverty in these
African countries. This study, therefore, is posed to examine the similarities in causative factors, effects and
consequences of corruption and how it affects governance, projects implementation and national growth. To
achieve this, the study adopted historical research design which is qualitative and explorative in nature. The
study among others suggests that the governments of developing countries should shun corruption and other
forms of obnoxious practices in order to operate effective and efficient systems that promote good governance
and ensure there is adequate projects implementation which are the attributes of a responsible government and
good leadership. Policy makers should also prioritize policy objectives and competence to ensure that policies
are fully implemented within stipulated time frame.
KEYWORDS: Developing Countries, Nigeria, Government, Project Implementation, Project Failure
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
For brands, social media shows returns but measurement hurdles remain e marketer
1. 5/1/12 For Brands, Social Media Shows Returns but Measurement Hurdles Remain ‑ eMarketer
1/3www.emarketer.com/Article.aspx?id=1009011&R=1009011
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For Brands, Social Media Shows Returns but
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MAY 1, 2012
Executives see improvements in marketing and sales
efforts, and market share gains as a result of well
planned campaigns
Csuite executives are increasingly convinced
of the benefits of engaging with their
customers on social media platforms. A
February 2012 survey of 329 senior executives in North America by
management and digital consulting firm PulsePoint Group and the
Economist Intelligence Unit found that the vast majority of companies
who had invested in social media saw a positive shift in their bottom line
as a result.
Executives who said their companies had established an extensive social
media presence reported a return on investment that was more than
four times that of companies with little or no social network engagement
activity.
The benefits of social media were especially pronounced in a few select
areas. Fully 84% of executives polled said that social media campaigns
had increased the effectiveness of marketing and sales efforts, while
81% said a social media presence had helped their companies increase
market share.
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Space is limited.
Companies should use social media to create spaces for consumers to
have meaningful conversations with employees and other stakeholders.
Almost seven in 10 respondents said they had seen a spike in their sales
by letting customers talk about their brands on social media platforms,
even if some of that dialogue was negative. This kind of approach builds
trust and credibility with consumers, potentially transforming them into
brand advocates whose value is immense, if difficult to measure.
Despite these positive signs for social media campaigns, assessments of
their effectiveness remain largely subjective. Almost half of executives
said that the major impediment to social media campaigns was the lack
of a standardized metric that can measure a return on investment.
While measuring followers and Facebook “likes” provides marketers with
a hard number, no one yet knows how those numbers translate into a
quantifiable return for brands.
Corporate subscribers have access to all eMarketer analyst reports,
articles, data and more. Join the over 750 companies already benefiting
from eMarketer’s approach. Learn more.
Check out today’s other articles, “Online Travel Shoppers Respond Best
to Intuitive Ecommerce Experiences” and “Latin American Web Users
Highly Engaged.”
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