English presentation about Social Media Marketing The marketing world is rapidly changing, and so are the methods being used to reach out to and interact with customers. While traditional print media remains relevant, media channels such as Twitter, Facebook, and Instagram have become critical components of a successful marketing campaign. Examine interactive marketing opportunities beyond websites, including blogs, vlogs (video blogs), forums, e-mail campaigns, social networking, communities, podcasts, mobile computing, and even virtual reality. In addition, study the implications of social media marketing on customer loyalty and engagement. This media allows consumers a greater public voice and role, creating numerous opportunities and ramifications for marketers as groups share, sell, and swap goods and information.

1. The Social Media
Marketing

2. Plan
Introduction
05
02
03
04
Social Media
Social Media Marketing
Advantages and Disadvantages of
Social Media Marketing
01
06
Examples of successful Social
Media Marketing Campaigns
Conclusion
Social Media Marketing Strategy
07

3. Introduction
Great Marketing on social media can bring remarkable success to
business, creating devoted brand advocates and even driving
leads and sales.
What is social media marketing?
What is so great about it?

4. What Is Social Media?
computer-based technology
that facilitates the sharing of
ideas, thoughts, and
information through virtual
networks and communities.
Internet-based,
gives users quick electronic
communication of content,
such as personal
information, documents,
videos, and photos.

5. Main social media platforms
Instagram
Facebook
Twitter
TIKTOK
Reportedly sees over 800 million monthly users, which instantly
places it amongst the top social media platforms in the world in
terms of sheer user figures
A one of the most heavily used apps with the under 25 years of
age demographic—boasting over 300 million monthly users in
recent months.
With nearly 2.5 billion monthly users, Facebook is hands
down the largest social media site in the world.
A social media platform that enables users to send and read
short 140 character messages called 'tweets', as well as
images and videos.
the home of influencers, brands, bloggers, small business
owners, friends and everyone in between, Instagram has
topped well over 1 billion monthly users.
2004 2016
2011
2010
2006
SnapChat

6. What Is Social Media Marketing?
Powerful way for businesses of
all sizes to reach prospects and
customers
VISION
.
MISSION
MEDIA MARKETING
Creating and sharing content on
social media networks in order
to achieve the marketing and
branding goals

7. Advantages and Disadvantages of Social
Media Marketing
 Time-Consuming Process
 Competitor Exposure
 Qualified Staff Are Needed
 Slow Return On Income
Results
 Brand Name Is Vulnerable
Disadvantages
 Better Customer
Satisfaction
 Brand Awareness Is
Improved
 Gain Better Market Insights
 It’s Very Cost-Effective
Advantages
SMM

8. 10 Steps to Creating a Social Media
Strategy
Key Objectives
01 02 03 04 05 06 07 08 09 10
Key Platforms
Key Messages
Audience
Strategic Activities
Schedule
Content Creation
Roll Out
Measuring and
Monitoring
Review and Analysis

9. Examples of successful Social Media
Marketing Campaigns

10. Conclusion
s o c i a l m e d i a m a r k e t i n g
SMM is no longer considered to be
on probation, but instead it has
become an important part of the
business world.

11. THANK YOU FOR
YOUR ATTENTION