B2B Software & Services: Company presentation by Jürgen Galler, 1plusX at the NOAH Conference Berlin 2019, 13-14 June, STATION.

1. From data
management to
successful marketing
@ NOAH

2.  @NOAHConference
 @noah_conference
 @noah-conference
 @NOAHConference
FOLLOW USONSOCIAL

3. … based in Zurich (HQ),
Hamburg & London
… 2017-now 320%
revenue growth
… employer of 30+
industry specialists
… servicing big publisher
and brands
… founded by 2 ex-
Google directors
… a predictive hybrid of a
DMP & CDP
… a SaaS high tech start-
up
… increase in managed
profiles 240% since
2017
G

4. Data Driven Marketing - Size
Advertising
Spend
1.3 Trillion
USD
2018
Marketing
Tech
90 Billion
USD
2018
Data
Tech
2.5 Billion
USD
2018
Without data itself

5. Data Driven Marketing - Size
Data Tech
2018
2.5 Billion
USD
Data Tech
2023
8 Billion
USD
4 Billion
USD
Marketers
4 Billion
USD
Media Co.
50%
50%

6. Data Tech Use Marketers
Marketers
Mia
Mia
Mia
Mia
1. Holistic User
Understanding
2. Personalization
3. Cost savings

7. Data Tech Use Media Co.
Media Co.
M29 F36
M54
F21
M66
1. User Profiling
2. Audience Reach
3. Targeting Results

8. Data Tech Ecosystem
Media Co.
M29 F36
M54
F21
M66Mia
?
Marketers
Mia
Leo
Joe
FloTim

9. Integrated Data Driven Marketing
Media Co.Marketers
Data
Consolidation
Data
Supplementation
Segmentation
Customer
Scoring
Profile Creation
Audience
Building
Audience
Expansion
Customer
Prospecting
GDPRIdentity Management
Lea FloMia Mia

10. Why only now? -> Big Data & AI
1. Identity Matching
2. Profile Building
3. Audience Expansion
4. Customer Prospecting

11. Ecosystem Implications
1. Neutral Body Needed
2. EU different than RoW
3. Walled Gardens No Option

12. KPIs - How we generate your success
CTR
delivered on optimized
campaign audiences
154%
Speed
increase
in building optimized
(lookalike) audiences
10x +300%
CTR
increase on
semantically learned
audiences
Reach
increase on
gender & age
+400% 4x
ROI
With respect to revenue
increase on SaaS fee

13. 100%
Profile every single
user in your audience
Industry’s richest and
most accurate user
profiles
We use only your in-
house data or data
from your partners
Benefits for our clients
Increased
engagement
New
revenue streams

14. The benefits of our solution
CHIEF DIGITAL OFFICER
Axel Springer Media Impact
1plusX is a highly flexible data platform
that makes it quick and easy for us to
customize our audiences based on the
requirements of our advertisers.
CHIEF EXECUTIVE OFFICER
1plusX
That means for advertisers:
We care for your relevancy by delivering
your message where it has the most
impact.

15. Thank you!
Juergen Galler
CEO & Founder
juergen.galler@1plusx.com
www.1plusx.com
@ NOAH

16. Our solution
CRM
Web
Mobile
Google
Face
book
Audience Building
Data Supplementation
Profile Creation
Simple
Segmentation
Identity Management GDPR Compliance
Audience
Expansion
Data Consolidation
EMail
Email
DSP
Customer
Scoring
Customer
Prospecting

17. Eco-system implications
2.
3.

18. Data Tech Use.
Media Co.
M29 F36
M54
F21
M66
Marketers
Mia
Mia
Mia
Mia

19. Data Tech Use
Marketers Publishers
Mia
Mia
Mia
?

20. Market overview
G =
= Profiles
Weitere Punkte einfügen

21. Market issues
Marketers Publishers
Mia
Mia
Mia
?

22. AI Challenge
1.
2.
3.

23. Our solution
CRM
Web
Mobile
Google
Face
book
Audience Building
Data Supplementation
Profile Creation
Simple
Segmentation
Identity Management GDPR Compliance
Audience
Expansion
Data Consolidation
EMail
Email
DSP
Customer
Scoring
Customer
Prospecting

24. Company KPIs
Financial KPIs/Growth...

25. Selected Completed NOAH Transactions
Focus on Leading European Internet companies
Covering over 400 companies across 25 online
verticals, a broad range of over 500 investors as
well as 100+ online-focused corporates
Deep understanding of industry dynamics
Ability to add value beyond banking advice
Facilitates overall process and minimizes
management distraction
NOAH Advisors is globally well connected
and has direct access to virtually all key
players in the industry
Knowledge of and strong relationships with
potential buyers’ key decision makers
Proactively finds and unlocks attractive
investment opportunities for leading investors
Annual NOAH Conference in its 10th year
Over 40 years of combined relevant M&A experience
Routine execution of M&A and financing transactions
with sizes of several billion euros
30 successfully completed NOAH Advisors transactions
underline successful transfer of M&A competencies to
the Internet sector
Entrepreneurial mind-set, focused on growing the
business and establishing a reputation for excellence
Ability to deliver top results in short time frames
Highly success-based compensation structures align
interests of clients and NOAH Advisors, and demonstrate
conviction to deliver top results
Creative deal solutions
Unique Industry Know-How
Unmatched Network and Relationships
Strong Investment Banking Competence
Full Commitment - We Are Entrepreneurs!
EUROPE’S LEADING INTERNET
CORPORATE FINANCE BOUTIQUE®
The NOAH Advisors Core Banking Team
Marco Rodzynek
Managing Director & Founder
Jan Brandes
Managing Director
Nikhil Parmar
Director
Olek Skwarczek
Associate
Lukas Schlund
Analyst
December 2014 October 2014
Sale of 100% of
for $800m to
Exclusive Financial Advisor to
Fotolia and the Selling Shareholders
Sale of 100% of
for €80m to
Exclusive Financial Advisor to
Trovit and its Shareholders
October 2016
Investment in
Exclusive Financial Advisor to KäuferPortal
and its Shareholders
by
84% Ownership
December 2016
August 2017
Financial Advisor to Silver Lake
Financial Advisor to EMK Capital
Investment in
Acquisition of a Majority Stake in
by
by
at a valuation of $200m
November 2019 July 2019
September 2018
Financial Advisor to MagicLab
Financial Advisor to AU10TIX
and its shareholders
Financial Advisor to 10bis
and its shareholders
Acquisition of a 79% stake in $60m Investment in
Sale of 100% in
by
at a valuation of ~$3 billion
at a valuation of $260m by
for €135m to
10Bis