This document summarizes an Argentinian social media marketing company called The Fan Machine. It has a 20+ person team focused on product development, marketing, customer support and sales. The company started as a Facebook development agency but transitioned to a social media marketing product. It aims to help brands save time and money on social media campaigns while delivering better results. The Fan Machine currently has customers like Walmart and is focused on expanding in international markets like Latin America that are underserved by competitors.
Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers and retain them. The key objective is to promote brands, build preference and increase sales through various digital marketing techniques. It is embodied by an extensive selection of service, product and brand marketing tactics, which mainly use the Internet as a core promotional medium, in addition to mobile and traditional TV and radio.
What do you need to succeed online with your business? Here it is... everything you need to know explained. The deck from BoxlessWorkshops.com's January Workshop.
Presented at TMKedu by Carolyn O'Leary on July 9, 2014.
This presentation tackles one of the very first questions we need to ask before developing a planning strategy, "who are we talking to?" It explores the best way to conduct a target analysis, from utilizing available research, to mining for insights, to identifying new audience opportunities. It also takes a look at the evolution of targeting in the digital age and how big data has changed the way we reach potential customers.
Social media has become an ubiquitous part of business marketing. Recognizing that it is essential to integrate your efforts surrounding the use of social media to complement your marketing and communication plan, this workshop will include a discussion around tying these efforts together and best practices in doing so. During this hands-on workshop, we will help you get started on developing a social media strategy with laying down the foundation for a consistent and clear path. This workshop is designed for those who are at the early stages of using social media at their organizations.
Is your digital marketing strategy well defined? There's no denying we are firmly in the digital era and nearly every company needs a solid online presence to grow. This webinar is designed for experienced and new marketers starting out in digital marketing. In this slideshare, you will learn how to plan your digital marketing strategies with an overview on: budgeting, planning, channels, lists and segmentation (CRM), tools and tactics.
This is an internet marketing campaign developed for Touch of Modern designed to improve its users' experience as well as increase conversion, net-sales, and acquisition.
Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers and retain them. The key objective is to promote brands, build preference and increase sales through various digital marketing techniques. It is embodied by an extensive selection of service, product and brand marketing tactics, which mainly use the Internet as a core promotional medium, in addition to mobile and traditional TV and radio.
What do you need to succeed online with your business? Here it is... everything you need to know explained. The deck from BoxlessWorkshops.com's January Workshop.
Presented at TMKedu by Carolyn O'Leary on July 9, 2014.
This presentation tackles one of the very first questions we need to ask before developing a planning strategy, "who are we talking to?" It explores the best way to conduct a target analysis, from utilizing available research, to mining for insights, to identifying new audience opportunities. It also takes a look at the evolution of targeting in the digital age and how big data has changed the way we reach potential customers.
Social media has become an ubiquitous part of business marketing. Recognizing that it is essential to integrate your efforts surrounding the use of social media to complement your marketing and communication plan, this workshop will include a discussion around tying these efforts together and best practices in doing so. During this hands-on workshop, we will help you get started on developing a social media strategy with laying down the foundation for a consistent and clear path. This workshop is designed for those who are at the early stages of using social media at their organizations.
Is your digital marketing strategy well defined? There's no denying we are firmly in the digital era and nearly every company needs a solid online presence to grow. This webinar is designed for experienced and new marketers starting out in digital marketing. In this slideshare, you will learn how to plan your digital marketing strategies with an overview on: budgeting, planning, channels, lists and segmentation (CRM), tools and tactics.
This is an internet marketing campaign developed for Touch of Modern designed to improve its users' experience as well as increase conversion, net-sales, and acquisition.
2016 Predictions for Location-Based Marketing, Advertising & Commerce Localogy
At the end of 2015 we asked the industry what 2016 will hold for the location-based marketing, advertising and commerce space. Here are the 24 interesting predictions we received from a variety of experts representing companies such as Constant Contact, Dstillery, GoDaddy, Kenshoo, Placed, Yext and many more.
Starbucks, Social Media and the Starbucks, Social Media and the Customer E...ProductCamp SoCal
Based on Jeof's upcoming book about Customer Experience companies and how they change products, markets, and people's lives (Published by Brigantine Media). Social media is an important part of product development and customer experience. Why not use it to your advantage? We'll discuss-
-From Buyer Beware to Supplier Beware -- social media has given tremendous power to the buyer.
- How Starbucks first used social media to reinvent its customer experience helping the company turnaround.
- Where did Starbucks' idea for using social media come from?
- How did the customer experience change for the better?
- What do the lessons from Starbucks mean for companies small and large?
- Avoid the most common and costly mistakes made in using social media
- Why a presence on Facebook or Twitter does not always mean effective use of social media
- What should an effective social media strategy begin with?
Join Jeofrey Bean at ProductCamp SoCal 2011 for this engaging and practical discussion about how the best companies, large and small, use social media effectively to build meaningful relationships and contribute to the bottom line.
-You are what you publish;
-People want authenticity, not spin;
-People want participation, not propaganda;
-PR is not about your boss seeing your company on TV, but about your buyers seeing your company on the Web;
Sean Singleton of Your Favourite Story spoke at the In-cosmetics event, about using digital marketing to launch your beauty brand and increase profit.
Want to learn more? contact sean.singleton@yourfavouritestory.com for your free ebook download.
Digital marketing presentation - Overview, myths and factssaranshjain50
This presentation covers the overview of myths and facts about digital marketing. It covers the concept of PPC, ADWORDS, SEO, SEM, AFFILIATE MARKETING, EMAIL MARKETING ETC.
It also covers the trend of digital marketing in 2020 and 2021.
Register on the Best freelancing website
www.freelancemantra.com
Get the best digital marketing services from
www.ainitosh.com
Using Social Media to Develop and Launch Differentiated Products by Dave Eric...ProductCamp SoCal
How to use Social Media to determine how potential customers see the features of currently available products, and what features they would like a new product to have. We will discuss which media works best for what, and how to get validation for a product feature idea, without putting too much information out there. Then we will discuss how to use the same Social Media channels to launch the new products when they are ready for the market.
A step by step guide on how to use Twitter for business purposes. Includes an introduction on Twitter, updated statistics, case studies, useful tools, Twitter practices, and a how-to on getting started.
Growing your business with social media and online marketingIoana Barbu
Social media and digital marketing are a must in the marketing mix. The main challenge becomes using the variety of tools, channels and interactivity solutions to meet business objectives and grow with success.
How Marketing Automation Can Improve App Retention, Engagement, and RevenueMarketo
Check out this presentation by Marketo's Mike Stocker, as he leads you through the steps to improving app retention, engagement and revenue with marketing automation!
Digital Marketing Trends for 2014.
Discover what you need to know from Lisa Harrison, Strategic Marketing Director and cofounder of POMO.
Lisa has sifted through the hype and the fads to deliver you expert advice gained from working directly with businesses to deliver effective results-driven, digital marketing strategies.
What you’ll learn:
Customer retention in a digital environment
More effective ways to drive website traffic than SEO
Latest updates on Web 3.0
What your business should consider to be an effective part of the conversation
Understanding digital ROI
Lisa will share what’s new in the realm of digital marketing, including the importance of engagement, content marketing, real-time marketing, web 3.0, reputation management, influencers as well as the ideas around return on investment.
Lisa is also the developer and trainer of Certificate IV Social Media Mastery, a new Nationally Recognised Qualification – Certificate IV Business (BSB40212).
Follow Lisa on Twitter or subscribe to her on Facebook. POMO – is a creative agency specializing in customer engagement based in Brisbane and the Sunshine Coast, Queensland Australia.
To understand the impact social media has on sales, we must first understand the sales cycle. The sales cycle is a series of predictable steps needed to sell a product or service. Thanks to social media, we can see in real time where consumers are in the sales cycle. By knowing which phase they’re in, you can provide the right information at the right time to help move the customer along to the next stage of the process.
Join our panel of experts and us to discuss the social sales cycle, including a detailed review of each phase:
• Discovery: The point that a consumer gains and builds awareness of your product or service.
• Selection: Consumers weed out the products and services that do not meet their personal preferences and come to a decision of which product or service that they want to purchase.
• Validation: Consumers educate themselves about the product and service that they are validating and how they intend to use it.
• Purchasing: Consumer is ready to purchase your products or services.
• Use: The consumer has purchased your product or service, and paves the way for future sales through positive experiences and reviews.
2016 Predictions for Location-Based Marketing, Advertising & Commerce Localogy
At the end of 2015 we asked the industry what 2016 will hold for the location-based marketing, advertising and commerce space. Here are the 24 interesting predictions we received from a variety of experts representing companies such as Constant Contact, Dstillery, GoDaddy, Kenshoo, Placed, Yext and many more.
Starbucks, Social Media and the Starbucks, Social Media and the Customer E...ProductCamp SoCal
Based on Jeof's upcoming book about Customer Experience companies and how they change products, markets, and people's lives (Published by Brigantine Media). Social media is an important part of product development and customer experience. Why not use it to your advantage? We'll discuss-
-From Buyer Beware to Supplier Beware -- social media has given tremendous power to the buyer.
- How Starbucks first used social media to reinvent its customer experience helping the company turnaround.
- Where did Starbucks' idea for using social media come from?
- How did the customer experience change for the better?
- What do the lessons from Starbucks mean for companies small and large?
- Avoid the most common and costly mistakes made in using social media
- Why a presence on Facebook or Twitter does not always mean effective use of social media
- What should an effective social media strategy begin with?
Join Jeofrey Bean at ProductCamp SoCal 2011 for this engaging and practical discussion about how the best companies, large and small, use social media effectively to build meaningful relationships and contribute to the bottom line.
-You are what you publish;
-People want authenticity, not spin;
-People want participation, not propaganda;
-PR is not about your boss seeing your company on TV, but about your buyers seeing your company on the Web;
Sean Singleton of Your Favourite Story spoke at the In-cosmetics event, about using digital marketing to launch your beauty brand and increase profit.
Want to learn more? contact sean.singleton@yourfavouritestory.com for your free ebook download.
Digital marketing presentation - Overview, myths and factssaranshjain50
This presentation covers the overview of myths and facts about digital marketing. It covers the concept of PPC, ADWORDS, SEO, SEM, AFFILIATE MARKETING, EMAIL MARKETING ETC.
It also covers the trend of digital marketing in 2020 and 2021.
Register on the Best freelancing website
www.freelancemantra.com
Get the best digital marketing services from
www.ainitosh.com
Using Social Media to Develop and Launch Differentiated Products by Dave Eric...ProductCamp SoCal
How to use Social Media to determine how potential customers see the features of currently available products, and what features they would like a new product to have. We will discuss which media works best for what, and how to get validation for a product feature idea, without putting too much information out there. Then we will discuss how to use the same Social Media channels to launch the new products when they are ready for the market.
A step by step guide on how to use Twitter for business purposes. Includes an introduction on Twitter, updated statistics, case studies, useful tools, Twitter practices, and a how-to on getting started.
Growing your business with social media and online marketingIoana Barbu
Social media and digital marketing are a must in the marketing mix. The main challenge becomes using the variety of tools, channels and interactivity solutions to meet business objectives and grow with success.
How Marketing Automation Can Improve App Retention, Engagement, and RevenueMarketo
Check out this presentation by Marketo's Mike Stocker, as he leads you through the steps to improving app retention, engagement and revenue with marketing automation!
Digital Marketing Trends for 2014.
Discover what you need to know from Lisa Harrison, Strategic Marketing Director and cofounder of POMO.
Lisa has sifted through the hype and the fads to deliver you expert advice gained from working directly with businesses to deliver effective results-driven, digital marketing strategies.
What you’ll learn:
Customer retention in a digital environment
More effective ways to drive website traffic than SEO
Latest updates on Web 3.0
What your business should consider to be an effective part of the conversation
Understanding digital ROI
Lisa will share what’s new in the realm of digital marketing, including the importance of engagement, content marketing, real-time marketing, web 3.0, reputation management, influencers as well as the ideas around return on investment.
Lisa is also the developer and trainer of Certificate IV Social Media Mastery, a new Nationally Recognised Qualification – Certificate IV Business (BSB40212).
Follow Lisa on Twitter or subscribe to her on Facebook. POMO – is a creative agency specializing in customer engagement based in Brisbane and the Sunshine Coast, Queensland Australia.
To understand the impact social media has on sales, we must first understand the sales cycle. The sales cycle is a series of predictable steps needed to sell a product or service. Thanks to social media, we can see in real time where consumers are in the sales cycle. By knowing which phase they’re in, you can provide the right information at the right time to help move the customer along to the next stage of the process.
Join our panel of experts and us to discuss the social sales cycle, including a detailed review of each phase:
• Discovery: The point that a consumer gains and builds awareness of your product or service.
• Selection: Consumers weed out the products and services that do not meet their personal preferences and come to a decision of which product or service that they want to purchase.
• Validation: Consumers educate themselves about the product and service that they are validating and how they intend to use it.
• Purchasing: Consumer is ready to purchase your products or services.
• Use: The consumer has purchased your product or service, and paves the way for future sales through positive experiences and reviews.
This e-book brings together a set of latest data points and publicly available
information relevant for Digital Marketing Advertisement. We are very excited
to share this content and believe that readers will benefit from this periodic
publication immensely.
According to recent reports, just 8% of companies say they can prove ROI from their social media spending, yet 70% of marketers say they plan to increase their social media spending. CMOs are under the gun now more than ever to show how social media marketing directly impacts bottom line revenue. And while we all know that good social content marketing can foster an engaged community, how should we measure the tangible, financial benefits? What metrics should you be looking for to justify your social budget to the C-Suite? What, really, is the value of a “like?” If you are a marketer who needs help showing your CMO that an active social community actually improves commerce, this webinar is for you.
Hear from our panel of experts as they discuss:
How to use user-generated content to persuade and influence the purchasing decision.
The best ways to quantify positive social sentiment.
Which metrics matter in the connection between digital community and business bottom line.
What CMOs really want to hear and the best ways to deliver those results.
This presentation was made on 18 Nov 2014 at Deree ACG in Athens, Greece for the Communications Society.
It focuses on the job market for young professionals in the digital marketing industry in Greece.
Auto and car dealers have the timely opportunity to engage their customer base with digital and social media. Like the Internet created a revolution for the auto sales now Social media is positioned to change the way dealers interact and communicate with their clients.
OfferSavvy is a tech startup that provides awesome software tools that help small businesses and online retailers increase traffic, engagement, conversions, and sales both On-site and Offsite. Our OfferSavvy.com marketplace is currently in live beta, and allows people to easily share their inventory with our community of users, driving new and qualified traffic. Our first B2B tool, called SavvyFeed, which is a simple tool for moderating and aggregating user generated social media content into your website, will launch next month at Techweek LA Launch competition and expo in Santa Monica, CA.
Search And Success: How To Make Your Website, Content And SEO Pay OffMichael Hackmer
You know SEO, content and social media are important to your marketing because everyone keeps telling you they are. But what not enough marketers know is how to make those tactics actually pay off in increased leads, sales and ROI.
This presentation covers how to tie it all together with an information architecture and conversion strategy that will not only bring in more traffic, but help you turn more of that traffic into growth on the bottom line. Including how to:
- Identify your target audience and the messaging you need to reach them
- Build an information architecture that naturally enables SEO and social marketing
- Develop a content marketing library that wins business
- And, converting more visitors into leads, leads into sales, and sales into long-term ROI
Sponsored by LogMyCalls
The Presentation Agenda
1) Background (Terms, B2B And B2C Marketing Trends, SEO, ETC)
2) Consumer Trends Worth Noting
3) Identifying Your Customers
4) What Is Information Architecture And Why Is It Important?
5) SEO And Content Marketing That Wins Business
6) Measuring Results And Converting To Sales
7) Building Your Social Media Strategy
8) Time And Resource Management
Questions? Please contact Michael Hackmer, Found, Social Web Tactics, at: 703-362-1586. Email: michaelhackmer@socialwebtactics.com
• As the captain, leading the whole team on designing an integrated social strategy plan for the direct marketing company, Valassis, to reach high value markets to increase social awareness.
• Used statistics resources like InfoUSA, and social analysis tools like Radian6, to determine the target markets and did the real-time social monitoring.
• Applied the Social IMC Marketing Strategy to create the empowering concept and total community concept for Valassis in the two target markets, passion market and trigger event market.
• Created the detailed marketing budgets and calculated the ROI for each market.
Quanbit - Leveraging E-commerce with Enterprise Social NetworkingQuanbit
This was the presentation used at CeBIT 2012 (Hannover, Germany) named "Leveraging E-commerce with Enterprise Social Networking: How an on-line customer community can boost your e-business".
Quanbit - La implementacion de la inversion en Venture Capital - Parte 1Quanbit
This article provides some common practices about functions and aims of entrepreneurs and investor when both decide to become partners. This article was publish by the investor’s magazine IGDigital.com
This article provides some thought about why some investors and entrepreneurs tends to be crazy about everything related to technology businesses. This article was publish by the investor's magazine IGDigital.com
This article provides some thoughts about to treat the software development activity more related as an art (or even gardening) than a science. The title means something like "Software Gardening". This article was published by the investor's magazine IGDigital.com and tech magazine RedUsers.com.
Quanbit - El auge de las Redes Sociales de NichoQuanbit
This article describes the key aspect of a Social Network start-up, from the 'Social aspect' to the 'Technological aspect'. This article was published by the investor's magazine IGDigital.com.
Quanbit - Inversion en emprendimientos de innovacionQuanbit
This article describes the obstacles of to invest (and trust) in innovative products. This article was published by the investor's magazine IGDigital.com
This article provides some thoughts about the subjective importance of a Business plan in an start-up investment decision. This article was published by the investor's magazine IGDigital.com.
Quanbit - Invertir en el equipo emprendedorQuanbit
This article describes the relevance of people behind a start-up as a key factor for success. This article was published by the investor's magazine IGDigital.com
Quanbit - Software Development Business ModelQuanbit
The presentation we shared in the National University of La Plata, Computer Science's faculty event. This presentation describes the main topics in a Software IT services company.
The presentation we shared in La Plata Valley event to more than 500 attendants. This presentation describes the story of the fist months (obstacles, achievements) of this startup that was funded by IG Business Angels Club in 2009.
2. Summary
• +20 People team. Focus on Engineers, Product Development, Marketing, Customer
Support, & Sales.
• Started as a Facebook Development House (Altodot) late in 2009, switched to product
(The Fan Machine) by the end of 2011.
• Our mission is to help marketers to SAVE TIME and MONEY on their Social Marketing
campaigns, while delivering BETTER results.
• Altodot | The Fan Machine was the first company selected
by Facebook as Preferred Developer Consultant in Latin
America in May 2011
• Now in 2013 still in the program as “PMD”
(Preferred Marketing Developers)
3. As
of
April
2013
we
are
the
only
Facebook
PMD
with
an
Apps
Pla<orm
available
in
Spanish
&
Portuguese
and
with
presence
in
LaEn
America.
And
we
where
among
the
first
companies
in
the
world
to
launch
a
Mobile
Version
of
our
pla<orm.
4. OurVision
• We
are
building
a
Pla/orm
to
solve
what
we
think
are
some
of
the
big
issues
in
Social
Media:
-‐ ¿How
do
you
get
to
increase
your
Fans
&
Followers?
-‐ ¿How
do
yo
know
who
they
really
are?
-‐ ¿How
do
you
make
money
out
of
them?
5. Team
• Antón Chalbaud - CEO / Co-Founder: His first startup was Buscate.com, an
online photos site, think Facebook in 1999, after that he founded an Interactive
Agency (2002-2006), then he joined the team that would build Sonico.com |
Fnbox(2006-2009), and in september 2009 he decided to start Altodot, which later
turned into “The Fan Machine”. Have been involved in “Social Web” and e-commerce
for some time.
http://ar.linkedin.com/in/chalbaud
• Matías Paterlini - CTO / Co-Founder: in the past he founded a real state SaaS
platform (virtualinmobiliario.com), and he’s been involved in Social Apps development
since the first day the Facebook platform was launched.
http://ar.linkedin.com/in/paterlinimatias
• Claudio Cohen - CMO / Co-Founder: He’s always been in agencies working both
on creative and sales positions.The last one being Havas Media. Shortly before
Altodot/The Fan Machine he started up an Interactive Agency, which he left to join
the company.
http://ar.linkedin.com/in/claudiocohen
6. The
Market
International markets are pretty much unattended since 50% of Facebook
marketing spending is done in the US.
There is a big opportunity outside the US, and it’s not yet being exploited.
9. LaEn
America
The Region is already bigger than the US in terms of Facebook Users, and it
keeps growing.There are few or no competitors in most of the markets.
10. Other
Key
Markets
When you analize international markets, as a whole (beyond Latin America),
they have over TWICE the size of the US, both in terms of GDP and
Facebook Users, and the international markets keep growing a lot faster than
the US.
12. The Opportunity
• Social
MarkeCng
is
becoming
mainstream,
as
a
part
of
the
whole
Digital
MarkeCng
Strategy,
no
longer
a
Silo.
• We
want
to
help
brands
to
save
TIME
&
MONEY
on
their
digital
markeCng
efforts.
• InternaEonal
Markets
are
unaIended
(we
are
focusing
in
LaCn
America
first).
17. Spread
The
Word
Your users can spread the Word about
their participation in a contest or
promotion into multiple social
networks, and they will always be
directed to their own landing page.
18. Go
Mobile
Your Contests & Promotions will go
mobile, integrated in the Facebook
Mobile App, you don’t need to
distribute your own app, or get the
users to use a browser :)
19. Technology
• The backend of the platform has been developed having in mind
massive escalability, basically the development is built over
OpenSource Technologies: Linux, PHP and MySQL.
• We are using Amazon Web Services to host the platform. Everything is
ready to scale horizontally.
• We deliver mobile versions of all our releases.
• We have been training for this for almost 3 years.
21. How Are we doing so far?
• Brands
already
paying
for
our
services
(Such
as
Walmart
in
Brasil,
Banamex
and
TV
Azteca
in
Mexico,
Cencosud
in
Chile,
Quilmes/AmBev
and
AMEX
in
ArgenGna,
and
many
others).
• Moving
fast
on
our
Product
Development
Roadmap,
about
to
launch
Facebook
Ads,
and
Social
CRM
integraGon
funcGonaliGes
in
Q3
2013.
• Great
Case
Studies
with
large
companies
in
the
Region,
with
Facebook
support.
• Customer
Support
team
in
place
(English,
Spanish,
Portuguese).
• Sales
teams
already
operaGng
in
Brasil,
Mexico,
Perú
and
ArgenGna.
Colombia,
and
Chile
coming
Soon.
23. Just one Case Study
APSA: Matinee Shopping
Largest Shopping Mall Chain in
Argentina.!
!
Goal: Drive revenues on 2 days
that usually have ZERO impact
on revenues. Nationwide.!
!
Use Facebook +!
24. Just one Case Study
APSA: Matinee Shopping
The Strategy!
!
Coupons Application!
+!
Solid Publishing Campaign!
+!
Facebook Ads Optimization!
25. Just one Case Study
APSA: Matinee Shopping
The Outcome!
!
+250.000 Discount Coupons
Downloaded!
!
8% Increase in December!
REVENUES!
45. Go
Mobile
Your Applications will go mobile,
integrated in the Facebook Mobile App,
you don’t need to distribute your own
app, or get the users to use a browser :)
50. Competitors
• Some comparables:WildFire, Involver, Buddy Media, andVitrue
• They where all acquired in 2012.
• They are mainly based in the US, and it makes sense for them
since 50% of Facebook advertising sepending is done there.We
belive they will be bussy in their natural market for a while.
• Few “Mobile Enabled” platforms yet.
51. Exit Strategy
• Large advertising groups (WPP, Publicis/Interpublic) in need of technology for their clients.
• Online Media Groups (YBrant, Naspers) willing to ad value to their clients and increase revenue.
• Social Gaming companies (Zynga, Disney) willing to add value to their marketing mix.
• Marketing Technology Companies (AdKnowledge,Techlightment, others) looking to further expand their
technology and user base.
• Bigger players in our same market (BuddyMedia,Vitrue, Involver,WildFire,Adobe) to expand
internationally and get new products / technology.
• Enterprise SaaS Business (Salesforce, Oracle, NetSuite, MicrosoftDynamics).
North Social - Acquired byVOCUS in USD 25 MM
Vitrue - Acquired by Oracle in USD 300 M
BuddyMedia - Acquired by SalesForce in +USD 700M
It’s already happening