Your website has two strategic objectives – first, to inform the website visitor about your organization and its mission. However, the second, more important objective is to get the website visitor to SUPPORT your nonprofit.

1. 35 Ways to Maximize Fundraising
through Your Website
Allan Pressel
January 29, 2013
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2. Protecting and Preserving the www.cjwconsulting.com
Institutional Memories of
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4. Today’s Speaker
Allan Pressel
CEO/Founder
PowerSite123
Assisting with chat questions: Hosting:
Jamie Maloney, Nonprofit Webinars Cheri J Weissman, CJW Consulting & Services, Inc.
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5. 36 Ways to Maximize Fundraising
Through Your Website
Nonprofit Webinars
January 29, 2013
Presented by:
Allan Pressel, CEO/founder
PowerSite123 (formerly known as CharityFinders)
877-456-3210
www.PowerSite123.com
Allan@PowerSite123.com

6. Online Fundraising Tips
36. Inbound marketing
• Goals
• Maximize inbound, online leads
• Maximize lead quality
• Maximize conversion rate
• Techniques
• Search engine optimization (SEO)
• Search engine marketing (SEM)
• Pay-per-click (PPC)
• Blogging
• Content creation
• E-newsletters
• Articles
• Social media
• Website
35. Search Engine Optimization (SEO)

7. Search Engine Optimization (part 1)
1. What are the key search engines?
2. How do they work?
• 200+ ranking factors!
3. How can you optimize your search engine standing?
a. Metatags
• Description
• < 150 characters
• Keyword
b. Choosing and using keywords
• < 5 keywords per page
• Use keywords/phrases liberally in:
• Content
• Headings
• Image tags
• URL
• Page title
• Use HTML tags to denote headings (e.g., H1, H2, etc.)
• Use different keywords on different pages
• Keep them updated

8. Search Engine Optimization (part 2)
c. Keyword selector tools
• http://inventory.overture.com/d/searchinventory/suggestion
• Google Zeitgeist - www.google.com/press/zeitgeist.html
• Google AdWords Keyword Tool -
https://adwords.google.com/select/KeywordToolExternal
• Google Trends - www.google.com/trends
• MSN Search Insider - www.imagine-msn.com/insider
• Yahoo Buzz Index: http://buzz.yahoo.com
d. Links
• Incoming
• Count your link:in Google, type
“link:www.yournonprofit.org”
• Choose relevant, reputable sites
• Outgoing
• Twitter account
• # followers
• Tweet/retweets

9. Search Engine Optimization (part 3)
d. Use blogs
• Within your site
• Interactivity
• Offer RSS feeds
• Lots of incoming links
• Submit your blog to technorati.com
• Submit your blog to bloggrader.com
e. Avoid splash pages
f. Don’t require cookies
g. Use alt text (on every image)
h. Robots.txt
i. Search engines prefer HTML
j. Search engines prefer text over graphics
k. Don’t use frames
l. Be careful with Flash and JavaScript
m. Create a site map
n. All pages should be easy to navigate to (esp. home)
o. Create focused pages

10. Search Engine Optimization (part 4)
q. Get listed in important directories:
• The Open Directory Project: www.dmoz.org
• Yahoo Directory: http://dir.yahoo.com
• ZoomInfo Directory: www.zoominfo.com
r. Use conversion forms
s. Page titles should be descriptive (<70 characters)
t. Buy domain name (URL) for as long as possible

11. Search Engine Optimization (part 5)
u. Get your traffic rank at www.alexa.com
v. Your site should display with or without the “www”
• set up a permanent “301” redirect
w. Keep your site updated frequently
x. Videos
y. Register with search engines
• Unpaid
• Paid
SEO is based on unknown and changing
algorithms!

12. Online Fundraising Tips
34. Get your 990 in shape
www.charitablegift.org/your-
charitable-plan/evaluating/form-
990.shtml
33. Register with GuideStar
32. Register with volunteer sites
– VolunteerMatch
– ServeNet
– AmeriCorps
– SeniorCorps
– Idealist

13. Online Fundraising Tips
31. Google Alerts
– www.google.com/alerts
30. Google Grants
– www.google.com/grants

14. 29. Prospect research/wealth screening of your database
– Target Analytics (www.blackbaud.com/targetanalytics)

15. 28. Zillow (www.zillow.com)

16. 27. Grant sources
– Grantstation
– Guidestar – Grant Explorer
– Foundation Center
– NOZA Search

17. Online Fundraising Tips
26. Create/promote content
• Articles
• White papers
• Videos
• Webinars
• Blog posts
• Social media posts
• Content promotion sites
25. Social media
• Facebook
• Twitter
• YouTube
• LinkedIn

18. Online Fundraising Tips
24. Donor thank you videos
23. Forum marketing
22. Ebay Giving Works
• Community Selling
• Direct Selling
• Donate now
• Give at Checkout
• Shop for a Cause
• Featured Charity
21. QR codes

19. Private Internet Consultation
I’d like to offer each of you a free private Internet consultation
• One hour
• Consultation includes:
– PowerSite123’s assessment of your site/social media/SEO/marketing
– Recommendations
– How to easily implement all recommendations
• In person or by webinar
• Include anyone you want (e.g., CEO/ED, board, etc.)
• In one location or several
• We’ll contact you in 1-2 days to schedule the consultation

20. Online Fundraising Tips
20. Groupon
• Grassroots
• Fundraising/educational event
19. Affiliate marketing
18. Toolbars
17. Register multiple versions of your domain
name (e.g., .org, .com. .net, .cc, etc.)

21. Online Fundraising Tips
16. Develop a privacy/security policy
www.freeprivacypolicy.com
15. Collect e-mail addresses (for as
many constituents as possible)
14. E-mail list management
13. Spam minimization
12. E-newsletters

22. Online Fundraising Tips
11. Voice broadcasting
10. Ask for referrals
9. Develop an Internet strategy

23. Online Fundraising Tips
8. Integrate online & offline fundraising initiatives
7. Press releases (e.g., announce your new site, etc.)
6. Develop strategies to attract donors to your site

24. Online Fundraising Tips
5. Create compelling website content – text
4. Create compelling website content – images
3. Solicit input on your site from your constituents
2. “Soft launch” versus a “hard launch”

25. Online Fundraising Tips
1. Build a secure, interactive, “e-philanthropy”
website

26. Thanks!
Allan Pressel
allan@PowerSite123.com
www.PowerSite123.com
310-793-9707
310-793-
877-456-3210
877-456-
PowerSite123
2323 Vanderbilt Lane
Redondo Beach, CA 90278

27. Find listings for our current season
of webinars and register at:
NonprofitWebinars.com
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