This document outlines 7 reasons why people fail: 1) Lack of persistence - most people quit when facing problems instead of continuing to persist and resist giving up. 2) Lack of conviction - people without strong beliefs take the middle ground and risk "getting run over" instead of taking a stand. 3) Rationalizing - losers make excuses for their failures instead of analyzing what went wrong and learning from mistakes. 4) Not learning from past mistakes - some people do not learn lessons from failures and history and are doomed to repeat them. 5) Lack of discipline - accomplishing anything worthwhile requires self-control and sacrifice to stay focused. 6) Poor self-esteem - having low self-worth can lead to idleness