This document outlines 7 reasons why people fail: 1) lack of persistence, giving up too easily when faced with problems or setbacks, 2) lack of conviction, not taking a stand and conforming instead, 3) rationalizing failures with excuses rather than learning from mistakes, 4) not learning from past mistakes and failures, 5) lack of discipline and self-control, 6) poor self-esteem leading to idleness and making excuses, 7) a fatalistic attitude of believing success or failure is predetermined rather than based on one's own efforts.