This document outlines 7 common reasons why people fail: 1) Lack of persistence and quitting too easily when faced with problems or setbacks. 2) Lack of conviction and taking a middle-of-the-road approach instead of taking a stand. 3) Rationalizing failures with excuses instead of learning from mistakes. 4) Not learning from past mistakes and failures. 5) Lack of self-discipline and focus. 6) Having poor self-esteem and constantly seeking identity or validation. 7) Having a fatalistic attitude where one believes success or failure is predetermined rather than being in one's control.