This document discusses social media marketing and its benefits. Some key points: - Social media marketing refers to gaining brand visibility and traffic through social platforms like Facebook, LinkedIn, and Twitter. It can increase brand recognition, sales, and loyalty. - Maintaining profiles on major social networks allows businesses to reach large audiences - Facebook has over 1.23 billion users, LinkedIn has 332 million, and Twitter 284 million. - The document provides tips for using each platform to engage customers and drive traffic to a company's website, such as posting updates, sharing content, and analyzing engagement metrics.

1. SOCIAL MEDIA MARKETING – CONNECTING THE WORLD
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2. • Brand Visibility
Social media marketing refers to the process of gaining
traffic to your website and brand visibility through social
media sites.
• Increased Conversions
Social media marketing programs center on efforts to create
content that attracts attention and encourages readers to share
it across their social networks and hence increase sales.
WHAT IS SOCIAL MEDIA MARKETING

3. SOCIAL MEDIA
• Increased Brand Recognition
• Improved Sales
• Increased Brand Loyalty
• Increased Inbound Traffic or Getting Prospects
• Decreased Marketing Cost
• Better Search Engine Rankings
• Richer Customer Experience and Insights
WHY SOCIAL MEDIA MARKETING IS IMPORANT FOR
YOUR BUSINESS

4. Courtesy: www.techinasia.com
Benefits of Social Media Marketing

5. 1. Facebook passes 1.23 billion
monthly active users, 945
million mobile users, and 757
million daily users.
2. LinkedIn has 332 million
monthly active users updated
November 6, 2014.
3. Twitter has 284 million
monthly active users.
Online Community
HOW FAR SOCIAL MEDIA WEBSITES HAVE REACHED
Facebook – Linkedin – Twitter

6. BLUKRAFT APPROACH
Social media takes time and an investment of your time
over a sustained period in order to achieve results

7. GET LINKED WITH LINKEDIN – B2B
Brand Your (Individual and Company) LinkedIn Profile
Posting company news and updates and Ignite
Conversations
Building Case Studies – success stories of your company or
individual
Getting Employees involved in Employee Advocacy Program
Relevant and Timely Content – Leveraging LinkedIn’s
demographic segmentation features
Establish Connections with your target market
Develop Relationship - Engage, Foster Trust and Loyalty
✓

8. GET LINKED WITH LINKEDIN – B2B(contd…..)
Get Found With Keyword Optimization Suggestions
Set Up Groups and Engage the Community
Event Sponsorships
Touch Base with Sponsored Updates
Research – Page Analytics and Group Analytics
✓

9. PROFESSIONAL LINKEDIN PROFILE PAGE

10. USAEuropeIndiaMiddle
East &
Africa
Canada
20
65
5 9
24
1000Reach the
most
affluent,
influential,
and
educated
audience on
social
media.
NumberofLinkedinMembers
(inmillions)
Linkedin Reach
Aus

11. FACE YOUR CUSTOMERS WITH FACEBOOK
Content
Development
Create Page
Creating Stand
Out Profile
Build Audience –
members and
Groups
Integrating with
Social Media
Channels
Posting Updates
with links to your
website or
relevant links
.
Share photos,
brochures, ppt,
etc. and tag
them
Run polls, ads,
campaigns, etc.
Start discussions
with members
and groups
Promote blogs /
feed
Creating
Facebook “like”
button and
badge, to place it
in the website
and blogs

12. PROFESSIONAL FACEBOOK PAGE
PERFECT FACEBOOK PROFILEPERFECT FACEBOOK PROFILE

13. Tweet with your Targeted Audience
Twitter Reach
33
Use of Keywords in Tweets (hashtags). Plan the right keywords targeting the right audience for your
business.
Right Keywords
Set your business for success by your Twitter presence
Create a Twitter Handle
11
Accelerate your followers by sharing relevant content with your site link and engage your audience by
staying connected. Driving website clicks by driving in audience with your tweets!
Sharing valuable content with site link – list building
2

14. TWEET WITH A CAUSE
TWEET WITH THE PROFESSIONAL TWITTER PROFILETWEET WITH THE PROFESSIONAL TWITTER PROFILE

15. Tweet with your Targeted Audience
Twitter Reach
66
Create a twitter badge and place it on site and blogs
Create a Twitter Badge
Cultivate Relationship with your target audience for your webs– Posting natural updates
frequently
Cultivate Relationship with your targeted audience
44
Tweet with Call to Action links to your Blog, Connect Twitter account with other Social Media Channels.
Engage the followers – conducting polls, competitions, sharing relevant inspiring content, ask questions
etc.
Engage Your Audience with Blogs
5
Share , what people are talking about the event LIVE! Just like tweet-chats, this way you are holding
your audience and driving them into your website.
Engage Your Audience with BlogsLive-Tweet an Event, if any of Your BusinessLive-Tweet an Event, if any of Your Business

16. Hootsuite.com
Easily manage your social media campaigns with
HootSuite.
Post one update in all the social media channels at the
same time
SOCIAL MEDIA MARKETING
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