Jus a try for slidecast Facebook Measurement State of Social Marketing by Dennis Yu

1. State of Social Marketing

2. Does Facebook matter? YES!!

3. Impact of Facebook Like Buttons

4. Impact of Facebook Like Buttons When users like something on Facebook, ,it publishes a full news feed story on their wall

5. 1 You choose a measurable goal 2 5 Project completed,next steps We develop a strategy to achieve that goal 4 3 Testing and learning cycles with weekly reporting With your creatives, we implement Facebook ads and applications

6. So how do you measure?

7. Affinity – Weight – Time Decay

8. Like Comment Share Photo Video Wall Post Affinity – Weight – Time Decay

9. Affinity – Weight – Time Decay

10. The Facebook Engagement Funnel AWARENESS Target customer clicks on an ad Fan Count Reach LIKE Clicks Ads Target customer clicks like Impressions Fan Conversions PERMISSIONS Source of Fans Fan clicks to allow all Required permissions SHARE Apps Engaged fan clicks to share with friends Shares ENGAGE Loyal customers repeatedly visit the site for more content or fun Engagement Rate Engagement Per Post Downloads BUY Engaged fan makes a purchase or call-to-action Influenceable Audience

12. Facebook Optimization Extrapolate user data Interact with the Fan Page 5 Connections Likes Facebook Open Graph 3 +3 Like It +1 +2 Interests 6 Facebook Ad Generator Location Fan Page 2 User 12 User Profile Page 7 Facebook Ad Multiplier 4 1 8 9 Facebook Home Page Bad 10 Facebook Ad Optimizer Good 11 Perfect Ad Good Ad >> Good/Bad? Friends +90% CTR

13. Newsfeed Optimization Fan Page Points Based Game 5 Post Quality Score 3 Like the Page News feed Suggestions 7 User Profile 2 6 Home Page 4 Friends User 1

15. 146,510 1,127 people people TVCogeco TVCogeco The average user has 130 friends ads

16. Social Media Scoring Platform Data Collection Mechanism Scoring Algorithm Visualization & Insights logo

17. Engagement POINTS 1 5 5 5 5 10 Liking a Facebook page Giving an email address Following on Twitter Subscribing a YouTube channel Making a purchase Active user

18. Influence POINTS 1 5 5 5 5 10 200 Friends on Facebook Twitter follower 60 followers on Twitter YouTube subscriber Post 5 times a day 50 subscribers on YouTube

19. Influence vs. Engagement ENGAGEMENT INFLUENCE Points 0 3 6 9 12 15 18 21 21 18 15 12 9 6 3 0 User A User B User C User D

20. Engagement Rate Email Notification Pre-made ad campaign On Off == == == On Off == == == More details

21. CTR Email Notification Pre-made ad campaign On Off == == == On Off == == == More details

22. Thank You! 668sierra@gmail.com twitter.com/dennisyu Blog:dennis-yu.com