Social commerce is more than just a new shopping experience.
Social selling represents a paradigm shift in how consumers interact with brands: where, when, and how they shop.
For most brands, this creates opportunities for a much more interactive, entertaining, and experiential journey.
Leveraging Social Media Ambassadors in Service of Your Foundation’s Digital S...KDMC
Leveraging Social Media Ambassadors in Service of Your Foundation’s Digital Strategy by Beth Kanter
Knight Digital Media Center presented a day-long workshop for foundation communications professionals on April 4, 2016 as part of the CommA Days conference in New Orleans. Participants learned about strategies in communication and engagement on digital, mobile and social platforms.
Devise your Digital Marketing and Content Marketing Strategy - Step-by-Step p...Amit Singh
Digital marketing optimization has become required for Internet marketers who wish to compete successfully. From website visitor to closed business, and with the right tools, every phase can be optimized to reduce cost and increase sales. To excel in this internet-savvy world, digital marketers must stay updated with top digital marketing techniques to optimize internet marketing strategies
Devising your content marketing strategy in the digital age relies on data and technology more than ever before. Technology is used to gather the data, and the data is consumed by more technology to automate and optimize every phase of the digital marketing lifecycle.
JAN Kelley Marketing - Social Media for Franchise NetworksJan Kelley
We all understand the value a strong social media program provides in driving sales results, establishing loyal customer relationships and building strong brands. The challenge is how to effectively and efficiently deliver these social media programs through a franchise network. The most powerful social media is authentic, transparent and delivered locally – this can be difficult to do across a large, independent network. This session will deliver practical tips and ideas on how-to deliver an integrated, well-branded social media program with both franchisor and franchisee content.
Social Media & Philanthropy Workshop (Miami, FL.)KDMC
Knight Digital Media Center presented a workshop on May 1, 2016 for participants in the Knight Media Learning Seminar in Miami. Workshop participants learned about effective practices for gaining visibility and engagement on social platforms.
Title: Brand Matters
In this 60 minute intro session, you will learn a general overview of how to create, launch and maintain your brand and why your brand awareness affects how much capital you will get.
- Why your brand matters and how it impacts your success
- Creating & defining your brand
- Launching your brand publicly
- How to build your brand on social networks such as Twitter, Facebook, & Linkedin
In following sessions we will dive deeper into each social network and discuss how to make the most of each social platform.
Leveraging Social Media Ambassadors in Service of Your Foundation’s Digital S...KDMC
Leveraging Social Media Ambassadors in Service of Your Foundation’s Digital Strategy by Beth Kanter
Knight Digital Media Center presented a day-long workshop for foundation communications professionals on April 4, 2016 as part of the CommA Days conference in New Orleans. Participants learned about strategies in communication and engagement on digital, mobile and social platforms.
Devise your Digital Marketing and Content Marketing Strategy - Step-by-Step p...Amit Singh
Digital marketing optimization has become required for Internet marketers who wish to compete successfully. From website visitor to closed business, and with the right tools, every phase can be optimized to reduce cost and increase sales. To excel in this internet-savvy world, digital marketers must stay updated with top digital marketing techniques to optimize internet marketing strategies
Devising your content marketing strategy in the digital age relies on data and technology more than ever before. Technology is used to gather the data, and the data is consumed by more technology to automate and optimize every phase of the digital marketing lifecycle.
JAN Kelley Marketing - Social Media for Franchise NetworksJan Kelley
We all understand the value a strong social media program provides in driving sales results, establishing loyal customer relationships and building strong brands. The challenge is how to effectively and efficiently deliver these social media programs through a franchise network. The most powerful social media is authentic, transparent and delivered locally – this can be difficult to do across a large, independent network. This session will deliver practical tips and ideas on how-to deliver an integrated, well-branded social media program with both franchisor and franchisee content.
Social Media & Philanthropy Workshop (Miami, FL.)KDMC
Knight Digital Media Center presented a workshop on May 1, 2016 for participants in the Knight Media Learning Seminar in Miami. Workshop participants learned about effective practices for gaining visibility and engagement on social platforms.
Title: Brand Matters
In this 60 minute intro session, you will learn a general overview of how to create, launch and maintain your brand and why your brand awareness affects how much capital you will get.
- Why your brand matters and how it impacts your success
- Creating & defining your brand
- Launching your brand publicly
- How to build your brand on social networks such as Twitter, Facebook, & Linkedin
In following sessions we will dive deeper into each social network and discuss how to make the most of each social platform.
Managing a Growing Social Media Strategy - APACSysomos
As social media becomes more engrained in your business, a solid social strategy can be complicated. How can you keep up with what works best in today’s constantly changing environment? How do you connect your regions and teams to gain visibility across paid media campaigns on social?
Social media channels have grown beyond Facebook, Instagram and YouTube. Channels such as WeChat and Weibo have different tactics and best practices that your teams based in the United States and Europe want visibility into.
View this presentation to learn tips from the pros on growing your social media strategy. We’ll cover 10 tips that successful brands follow, and explore best practices for taking social media to the next level as your social footprint grows.
Тренди соціальних медіа - 2019: як найкраще зацікавити свою аудиторію?ISAR Ednannia
Презентація Кейт Хед, експертки International Media Solutions з 30-тирічним досвідом в сфері стратегічних комунікацій, досліджень громадської думки, та адвокаційних кампаній. Кейт має унікальний досвід планування та впровадження інформаційних кампаній в сфері економіки, політики та соціальних питань в багатьох країнах світу. Також Кейт реалізовувала навчальні програми для НУО та урядів більш ніж 20-ти країн. Кейт - сертифікований аналітик web-usability та член Національної асоціації урядових комунікаторів.
Is your social media plan too serious shall we build online communityHai Dongkixot
Community and Social Media have risen dramatically during the the past year and are the “buzz terms” within corporate suites and their advertising agency partners. Community and Social Media have become important in every brands’ 360-degree strategy, however the roles of community and social should be clarified to reflect the differences in each realisticly.
Successful marketing provides innovative ways to give your customers a great experience on every site visit. This session explores how to identify initiatives that drive revenue, customer success or operational effectiveness using Kentico EMS.
Presented by Daniel Burstein, Rebecca Strally, and Diana Sindicich of MECLABS.
This content was originally developed for Dr. Goel's Social Media Class (Graduate level) at the University of North Florida. Learn how to use data to leverage your social media presence using a tested methodology and strategy.
BrandSpeakAsia's Digital Marketing Boot Camp was created to equip people in using Digital Marketing tools to their advantage. The topics consist of strategies for brand awareness campaign creations, social engagement, direct to business transactions, and more.
Lean some simple approaches to understanding your social media fan base, driving internal recognition of that value, and across multiple social media embassies.
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Social Media for Non Profits is an exciting arena that many in the field are still in the early stages of exploring due to time and budget restraints. My colleague and I had the opportunity to present this to a large group of Non Profit marketers at the United Way of Houston, to help them better understand how to best utilize the platforms.
Satisfying customers is a challenge for any service company. But if you’re growing fast, how do you maintain consistent, high-quality service wherever you operate?
This deck shares the 6 Laws to Customer Experience: 1) Every interaction creates a personal reaction.
2) People are instinctively self-centered.
3) Customer familiarity breeds alignment.
4) Unengaged employees don't create engaged customers.
5) Employees do what is measured, incented, and celebrated.
6) You can't fake it.
With the evolution of technology, new platforms of marketing started to emerge.
Traditional marketing became a secondary option for new-age businesses when digital marketing was introduced. It allowed brands to reach their target audience at a much lower cost with a better conversion rate.
5 current digital marketing challenges"
1. A customer-centric marketing campaign
2. Creating engaging content that drives action and brand preference
3. Complying with data privacy and PII regulations
4. Mobile-friendly and mobile first digital assets
5. Omnichannel marketing capability to drive CSat and NPS
Managing a Growing Social Media Strategy - APACSysomos
As social media becomes more engrained in your business, a solid social strategy can be complicated. How can you keep up with what works best in today’s constantly changing environment? How do you connect your regions and teams to gain visibility across paid media campaigns on social?
Social media channels have grown beyond Facebook, Instagram and YouTube. Channels such as WeChat and Weibo have different tactics and best practices that your teams based in the United States and Europe want visibility into.
View this presentation to learn tips from the pros on growing your social media strategy. We’ll cover 10 tips that successful brands follow, and explore best practices for taking social media to the next level as your social footprint grows.
Тренди соціальних медіа - 2019: як найкраще зацікавити свою аудиторію?ISAR Ednannia
Презентація Кейт Хед, експертки International Media Solutions з 30-тирічним досвідом в сфері стратегічних комунікацій, досліджень громадської думки, та адвокаційних кампаній. Кейт має унікальний досвід планування та впровадження інформаційних кампаній в сфері економіки, політики та соціальних питань в багатьох країнах світу. Також Кейт реалізовувала навчальні програми для НУО та урядів більш ніж 20-ти країн. Кейт - сертифікований аналітик web-usability та член Національної асоціації урядових комунікаторів.
Is your social media plan too serious shall we build online communityHai Dongkixot
Community and Social Media have risen dramatically during the the past year and are the “buzz terms” within corporate suites and their advertising agency partners. Community and Social Media have become important in every brands’ 360-degree strategy, however the roles of community and social should be clarified to reflect the differences in each realisticly.
Successful marketing provides innovative ways to give your customers a great experience on every site visit. This session explores how to identify initiatives that drive revenue, customer success or operational effectiveness using Kentico EMS.
Presented by Daniel Burstein, Rebecca Strally, and Diana Sindicich of MECLABS.
This content was originally developed for Dr. Goel's Social Media Class (Graduate level) at the University of North Florida. Learn how to use data to leverage your social media presence using a tested methodology and strategy.
BrandSpeakAsia's Digital Marketing Boot Camp was created to equip people in using Digital Marketing tools to their advantage. The topics consist of strategies for brand awareness campaign creations, social engagement, direct to business transactions, and more.
Lean some simple approaches to understanding your social media fan base, driving internal recognition of that value, and across multiple social media embassies.
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Social Media for Non Profits is an exciting arena that many in the field are still in the early stages of exploring due to time and budget restraints. My colleague and I had the opportunity to present this to a large group of Non Profit marketers at the United Way of Houston, to help them better understand how to best utilize the platforms.
Satisfying customers is a challenge for any service company. But if you’re growing fast, how do you maintain consistent, high-quality service wherever you operate?
This deck shares the 6 Laws to Customer Experience: 1) Every interaction creates a personal reaction.
2) People are instinctively self-centered.
3) Customer familiarity breeds alignment.
4) Unengaged employees don't create engaged customers.
5) Employees do what is measured, incented, and celebrated.
6) You can't fake it.
With the evolution of technology, new platforms of marketing started to emerge.
Traditional marketing became a secondary option for new-age businesses when digital marketing was introduced. It allowed brands to reach their target audience at a much lower cost with a better conversion rate.
5 current digital marketing challenges"
1. A customer-centric marketing campaign
2. Creating engaging content that drives action and brand preference
3. Complying with data privacy and PII regulations
4. Mobile-friendly and mobile first digital assets
5. Omnichannel marketing capability to drive CSat and NPS
How to be a REAL Success ? | A Career & personal growth talkAlbet Buddahim, CPM
This deck will help you understand the keys you need to succeed in life and become a REAL Success.
Whether you are a civil servant or a corporate executive, you will achieve great things by understanding four very important success building areas: Relationships ,
Equipping ,
Attitude , and
Leadership .
Learn how to build and leverage your current customers database in this digital age of disruption, where barriers to play and compete in the marketplace are low.
Data-driven marketing refers to strategies built on insights pulled from the analysis of big data, collected through consumer interactions and engagements, to form predictions about future behaviors.
Learn the following:
* Digital Marketing
* Facebook Ads
* Audience Management
* Events trackings through Pixels
* Digital Advertising
* Google Ads
* Google Analytics
* Google Merchant Center
* Google Tag Manager
* Google Search Console
* eCommerce Marketing
A presentation on the WHY-WHAT-WHO-HOW of building the digital capability of the company.
This was a Leadership & Management talk given to the Kyoto University Asian Business Leaders who visited Ateneo de Manila University.
Dear PANA Members,
You are all invited to PANA’s September GMM entitled: “HOW TO STRENGTHEN YOUR COMPANY’S DIGITAL CAPABILITY”. This will be on September 25, 2014 (Thursday), 12 Noon at the Hard Rock Cafe, 3/F Glorietta 3, Makati City. Speaker is Mr. Albet Roble-Buddahim, Department Head of Digital Activation and Business Transformation, Avon Cosmetics Inc. (Registration starts at 11:30AM.)
Find out the answers to the following questions:
- What are the different options for an internal digital team given a brand's objectives and scale?
- What are the different competencies that need to be developed?
- What are the different positions, and how does the org chart look like for a digital team?
- When do you decide to outsource digital work?
- What are the different types of suppliers and digital agencies out there?
- How do you evaluate prospective suppliers and digital agencies?
- How do you evaluate the effectiveness of a digital campaign?
2013 IMMAP Boomerang awards - Adobo sep oct 2013 -2013 - Internet and Mobile ...Albet Buddahim, CPM
2013 IMMAP Boomerang Awards.
- IMMAP : Internet and Mobile Marketing Association of the Philippines
- Judges perspective on 2013 Boomerang entries and winners
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
6. 6
COMMUNITY
CAMPAIGN
CONTENT
CRISIS
COMMERCE
Wrapping the brand
message within stories
to help build identity
Being pro-active when
issues about the brand
arise and spread
Building loyalty and
increasing monetization
through social currency
Creating rapport with
fans through relevant
daily conversations
Amplifying the brand story to
strengthen relationship with the
target market
SOCIAL
MARKETING
SOCIAL MEDIA
MARKETING
SOCIAL SELLING
7. 7
To Be Successful We Need a Comprehensive Approach
Listen
Plan
Publish
Engage
Measure
Amplify
Use analytics to develop insights on
what campaigns and content get the
highest or least engagement to
report performance and inform
future planning
•Use the insights gained from listening
combined with your quarterly business
objectives to create desirable, relevant, on
brand content.
•Align your content mix to your social media
& business goals while incorporating brand
and product messaging
Follow conversations to understand
your audience’s interests. Identify
trending topics and keywords
Look for advocates & influencers
•Participate in two way
conversations with your fans.
Encourage advocates and
promptly respond to complaints
•Post your content using trending
keywords
•Schedule your content to be published at
optimal days/times to increase your reach
•*label your campaigns when you publish
to measure their performance later
Use paid media to increase your
reach, target specific segments or to
further promote content that is
performing well.
9. 9
Google Trends highlights content trends within the hour
• Google Hot Trends is a tool that displays the top 20 fastest rising trends in the past hour. This is to find trends that have had a sudden surge in popularity.
Trends can be viewed by country. For each search term, Google provides a 24-hour search volume graph, along with related blog, news and web search
results. Learn more: www.google.com/trends/hottrends
Google Trends
displays the top local
searches, with top
links driving the
search volume.
Search Google Trends by
choosing a country in the
menu, or specify a location
and additional filters in
‘Explore Trends’
LISTEN: Start by Understanding Current Trends & Conversations
10. 10
LISTEN: YouTube Trends
YouTube Trends Channel highlights content going viral
• YouTube Trends highlights top trending videos and topics using YouTube’s trends algorithm for viral content. These trending videos can be found on the
YouTube Trends channel, researched by country and demographics on the YouTube Trends dashboard, and explored with more analysis on the YouTube
Trends blog. Learn more: http://youtube-trends.blogspot.com
CHANNEL DASHBOARD BLOG
11. LISTEN: Twitter Trendsmap
Trendsmap gives you near real-time trend data, locally and globally
• Trendsmap is a new mash-up of Twitter, Google Maps, and trend tools that maps out Twitter trends at the local level. You can see what Twitter users are
talking about in London, San Diego, or the state of California. Clicking on any of the trends will bring up information on the volume of tweets for that word,
a description of the trend , and relevant multimedia and links. Learn more: www.trendsmap.com
City, country, and global level trends , using keywords and hashtags
Near real-time data with a view of the user content driving the
trends, and metrics on the volume of tweets over time
Insights into key influencers, and viral links and video content
Ì
Ì
12. Failing to
Plan is
Planning to
Fail
PEOPLE
Executive Support
Cross Functional Collaboration
Social Media Manager
Activation
Team Empowerment
PROCESS
PLANNING
Policy & Guidelines
Team coordination & workflow
Measurement & Reporting
TECHNOLOGY
Analytics
Social media management
Moderation
Apps
Social CRM
Internal collaboration
15. Social Network PROS CONS
Facebook
• Largest audience on social media
• Advanced ad targeting options
• Interconnected with an ecosystem of
other platforms like Instagram,
WhatsApp, and others
• The network is continually improved
to provide more ad options and
account for changes in user
behavior
• Ability to communicate across
different types of content
• Recent privacy and data misuse
issues
• A budget for paid advertising is
required to earn business results
• It’s difficult to keep up with the
consistent changes to the network’s
newsfeed algorithm
• More crowded on the network than
ever before, making it more difficult
to stand out
• Young people prefer other platforms
16. Social Network PROS CONS
Facebook
Messenger
• The mobile app is owned by Facebook,
integrated into its ecosystem
• Quick and efficient method of providing
customer service support for a
Facebook page
• Automate certain conversations and
interaction with customers using bots
• Can serve as an alternative to an email
newsletter
• Privacy concerns related to the data
usage issues at Facebook
• Messages sent on the app are not
encrypted by default
17. Social Network PROS CONS
Instagram
• Popular destination for product
discovery amongst consumers
• Highly engaged audience
• Low barrier of entry to start an
account
• Effective at generating brand
awareness
• Still one of the fastest-growing social
media channels
• Advance advertising capabilities
through Facebook Ads Manager
• Ability to communicate visually
across different content formats
• Top channel for partnering with
influencers
• Limited ability to send traffic offsite
due to restrictions on sharing URLs
• Account functionality from desktop is
limited
• Organic reach will continue to
diminish with the increase of
advertising
• More difficult medium for promoting
services and B2B businesses
18. Social Network PROS CONS
YouTube
• It’s the second-largest search engine
and owned by Google, thus content is
particularly SEO friendly
• Allows for hosting and discovery of
video series
• Analytics offerings are robust
• Integration across Google properties
provides greater reach for advertisers
• Time spent on YouTube is longer than
other platforms
• Top channel for partnering with
influencers
• Time-consuming and resource-intensive
to create video
• The amount of bullying, hate speech
and trolling on the platform
• Lack of control over the videos your
advertising appears with
• Pre-roll ads are disruptive to consumers
19. Social Network PROS CONS
LinkedIn
• Only network that’s primarily focused
on business topics and working
professionals
• Ability to target ads based on job title,
seniority and other helpful attributes
• Platform for creating thought-
leadership-focused content
• Ideal for showcasing an employer’s
brand
• Organic reach is still high on the
network
• Best option for recruiting talent and
networking
• Large portions of the LinkedIn audience
only uses the network during their job
search
• Difficult to build an audience on a
company page
• Younger audiences aren’t as active on
the platform
• Advertising is often more expensive
than other social networks
20. Social Network PROS CONS
Viber
• User-friendly interface
• Encrypted messaging to maintain the
privacy of messages
• Ability to offer seamless customer
service to users with automated
messages
• The mobile app is owned by Facebook,
integrated into its ecosystem
• Group chat is a widely used feature
• Option to share different content
formats
• Privacy concerns related to the data
usage issues at Facebook
• Lack of content moderation on the app
leads to spread of misinformation
• Account functionality from desktop and
non-mobile devices is limited
21. Social Network PROS CONS
TikTok
• Ability to add content to a trending
hashtag challenge to start or enter a
conversation
• Easy to create short video and photo
slideshows with templates, music, voice
effects, and other features
• Opportunities for sharing original music
to connect with users
• A network quickly growing in popularity
amongst a younger demographic
• Less competition from other advertisers
on TikTok as the channel is still earning
mainstream visibility
• Content discovery is straightforward and
AI based, easier than other mobile-first
networks
• Seamless sharing functionality to other
social networks
• Limited desktop functionality
• Ad offerings are less developed than
other social networks
• The network is primarily used to drive
awareness and brand engagement, less
for earning sales and other conversions
• The use cases are limited to a short-list of
industries
• Limited reach amongst adult audiences
22. PLAN: Your Content Programming
Quarterly planning is our high –level view
•All marketing campaigns organized by quarter
•Holistic view makes quarterly and annual planning of messaging, frequency and
resources easier
Social Campaign Planning
Individual campaign planning supports
•Campaign-level alignment with Global social media KPIs
•Improved rhythm and life-span of content rollout
•Campaign transparency across the organization
Quarterly Planning
Once you have identified key trends and topics combine them with key launches and communication to support the priorities for
each campaign. Keep in mind the target of an 80/20 content mix.
23. 1.Set Strategic Goals
Add the goals your organization is already focused on, then add the goals that are
specific to social media that align with those business objectives. Lastly, pair
metrics with these goals to understand if your organization has achieved them or not.
Business Goals Social Media Goals Corresponding Metrics
Thought Leadership Content Engagement Mentions by Influencers
Audience Development Follower Growth Total Followers
24. Think about the customers your
company serves.
How would you organize them into
different
segments to better understand their
unique needs and challenges?
With these customers in mind, choose
a name to describe each segment
that’s easy to remember and quickly
identifies them.
2. Define Your Audience Set
Before creating detailed customer personas to define who your customers are,
answer the following questions about the people you’re trying to reach:
25. Topic Category Brief Description
3. Crafting Engaging Messaging
Choose three to five categories of topics to direct what themes you’ll consistently
address on social media.
Each topic you’re focused on must be engaging, relevant, and complementary.
26. Social Network
Primary Purpose
Secondary Purpose
Content Types
Publishing Frequency
4. Invest in a Smart Mix Channel
Being active on a mix of marketing channels is important for reaching your customers
at different touchpoints and for investing in a range of opportunities to earn attention.
Identify which social networks your organization will invest in by defining the primary
and secondary purpose for being active there, list what content types you’ll share per
network, and estimate how often you’ll publish on each network.
27. 5. Building and Maintaining a Community
A community on social media is a group or account run by your organization where
people can connect over a common interest to share perspectives, discuss a topic,
and support each other.
The goal of fostering a community on social media is to encourage conversation,
build trust, and improve loyalty amongst your existing audience.
Define three ways your organization will encourage customers to participate on social
media, whether that’s starting a LinkedIn group, highlighting feedback from
community members, or another method.
28. Make a Purchase
Visit Website
View Instagram Feed
Read Article
Visit Website
Watch Instagram Ad
2 types of sales that happen on social media:
(1.) direct sales and (2.) assisted sales.
To start planning how you’ll drive sales from
your social media marketing activities, map
out a few conversion paths your customers are
most likely to take prior to a conversion. The
goal here is to visualize where social media
fits into the process of encouraging customers
to take action.
6. Encouraging Direct and Assisted Sales
29. Marketing Function Social Media Tools Options
Social Media Management MeetEdgar, Buffer, Sprout Social, Hootsuite
Social Media Analytics quintly, Keyhole, Rival IQ
Social Media Competitive Intelligence Tweetdeck, Socialbakers, Brandwatch
Social Media Monitoring Mention, Talkwalker, Brand24
Social Media Research BuzzSumo, Meltwater, Audiense
Social Media Visual Production Canva, Placeit, Animoto, Wave.video
Social Media Image Sourcing Unsplash, Death to Stock, Shutterstock
7. Creating a Social Media Marketing Toolkit
It’s helpful to build-out a social media toolkit to save time and automate the repetitive
processes.
Here’s a range of tools to consider for each type of social media marketing activity.
30. 8. Staying Updated on Social Media Marketing
To continue to excel with social media marketing, it’s important to stay updated by
learning about new approaches, emerging channels, and advancements in
marketing.
Find podcasts, email newsletters, and publications that cover social media marketing
that you can reference on a regular basis to stay ahead of the curve.
Digiday - digiday.com
Marketing Dive - marketingdive.com
Social Media Today - socialmediatoday.com
Social Media Examiner - socialmediaexaminer.com
32. PRINCIPLES WHAT HOW
1. Content is king
Be genuine Create an authentic brand voice.
Be generous by sharing valuable content and exclusive
offers
Use rich, relevant multimedia content to create
context and meaning around the product message.
Drive consumer engagement by rewarding desired
behavior
2. Join the
conversation
It is not enough to broadcast and abandon messages.
Social Media requires participation in a two way
conversation
Listen and provide timely responses to both positive
and negative comments
3. Focus on
relationship building
Successful social strategies require long term
perspective and on-going commitment
Two way communication is crucial to nurturing brand
affinity.
To drive business value fans must be engaged and
interact with brand content. Desired behavior should be
rewarded.
It’s important to keep content fresh with consistent
updates.
Support the entire consumer/rep lifecycle not just
short term campaigns for product launches
4. Be holistic
Social media is more effective if it is integrated as part of
the overarching strategy, business objectives and
communication philosophy
Social media accounts/pages and activity should be
promoted in all channels (print, TV, email, market
websites)
5. Measure & Adjust
Monitor progress see which campaigns and initiatives
resonate then repeatedly adjust your strategy
Measure key metrics on a regular interval and track
the growth and activity of your fan base
37. 37
Listen
Plan
Publish
Engage
Measure
Amplify
Use analytics to develop insights on
what campaigns and content get the
highest or least engagement to
report performance and inform
future planning
•Use the insights gained from listening
combined with your quarterly business
objectives to create desirable, relevant, on
brand content.
•Align your content mix to your social media
& business goals while incorporating brand
and product messaging
Follow conversations to understand
your audience’s interests. Identify
trending topics and keywords
Look for advocates & influencers
•Participate in two way
conversations with your fans.
Encourage advocates and
promptly respond to complaints
•Post your content using trending
keywords
•Schedule your content to be published at
optimal days/times to increase your reach
•*label your campaigns when you publish
to measure their performance later
Use paid media to increase your
reach, target specific segments or to
further promote content that is
performing well.
Session 2
38. Social Selling Best Practices | Examples and Case Study
1
Tips for Engaging your Audience | 5 Steps to an Engaging Social Selling
2
Q&A | session 2 (Publish and Engage)
3
3 Sessions | session 1 (Listen & Plan) , next / session 3 (Measure & Amplify)
4
SOCIAL SELLING | session 2
Learn the STEPPS | How to be talked about / more Viewers?
66. SOCIAL CURRENCY
Status by Association - How does it make people look to talk about a product or idea?
a sense of pride
Ice Bucket Challenge
the feeling of doing
something for a cause
71. Make people look good by:
- Find inner remarkability: desire for social approval; something
interesting/surprising; breaking a pattern
- Leverage game mechanics: performance in relation to others (i.e.
frequent flier program; flappy bird, temple run, mystery manila)
- Make people feel like insiders: used scarcity and exclusivity (i.e.
Twister Fries)
SOCIALCURRENCY
We share things that make us look good.
74. TRIGGERS
● Queues in the environment make people more likely to think and share.
● Top of mind means tip of tongue
● Consider the context
● Grow your habitat
Cheerios
Morning Breakfast
Beaches Corona beer Coffee Break KitKat
75.
76. Advocacy that sells its product Supported by Influencers Strengthens the Equity of the Brand
83. Social Currency is the frontman/woman,
Triggers could be the drummer/bassist
Social Currency gets people talking,
but Triggers keep them talking.
The more something is triggered,
the more it will be top of mind,
and the more successful it will become.
102. STORIES
Narratives are inherently more
engrossing than basic facts.
They have a beginning,
middle, and end. If people get
sucked in early, they’ll stay for
the conclusion. And so, all
stories are trojan horses
carrying information inside -
Jonah Berger
111. 111
Listen
Plan
Publish
Engage
Measure
Amplify
Use analytics to develop insights on
what campaigns and content get the
highest or least engagement to
report performance and inform
future planning
•Use the insights gained from listening
combined with your quarterly business
objectives to create desirable, relevant, on
brand content.
•Align your content mix to your social media
& business goals while incorporating brand
and product messaging
Follow conversations to understand
your audience’s interests. Identify
trending topics and keywords
Look for advocates & influencers
•Participate in two way
conversations with your fans.
Encourage advocates and
promptly respond to complaints
•Post your content using trending
keywords
•Schedule your content to be published at
optimal days/times to increase your reach
•*label your campaigns when you publish
to measure their performance later
Use paid media to increase your
reach, target specific segments or to
further promote content that is
performing well.
Session 2
Session 1
Session 3
112. We’re overthinking things.
Because the truth is, we only need two things to create a successful
online business.
1. A product that genuinely helps people solve a problem.
2. A streamlined purchase journey. One that makes it easy to buy
and that begins where the customer is most active and engaged.
117. WHAT TO ? | MINIMUM FOR SOCIAL SELLING
MEASURE & OPTIMISE
1. REACH – People who know about the Social Selling
or Community Event
2. VIEWERS – Increasing over time?
3. ENGAGEMENTS – Likes, Comments, Shares
4. LEADS (MEMBER SIGN-UPS)
5. MESSAGE (INQUIRIES)
6. OFFLINE STORE TRAFFIC
7. ONLINE (DOTCOM) TRAFFIC
8. SALES | CONVERSION
118. Case Study | How does Success looks like?
1
OPTIMIZE | WHY – WHAT – WHO – WHEN & WHERE – HOW
2
Q&A | session 3 (Measure and Optimize)
3
3 Sessions | session 1 (Listen & Plan) , session 3 (Publish, Go-Alive & Engage)
4
SOCIAL SELLING | session 3
MEASURE | 4 Levels of Digital Maturity = Measurement Capability
127. What makes it powerful?
Suspense
The “can’t miss” factor is
enhanced by the “anything
can happen” element,
making live-content
extremely compelling.
The suspense is a potent
motivator that makes even
the most ordinary content
become more interesting.
Instantaneousness
Psychology explains humans
are hardwired to “seek”
information and rewards. Live
videos follow this gratification
journey with instant sharing,
consuming, and interaction.
The possibility of connecting
and getting a prompt
feedback is very attractive.
Sense of Belonging
When people think they’re
missing something, they
act. Live content can either
offer a replacement when
they can’t experience in
person – or create this
belonging feeling that
motivates users to join
a broadcasting.
128. strategies
Where-to-Play and
How-to-Win Strategic Choices
Launches
▪ Scale audience reach.
▪ Create exclusive
access for special
clusters.
▪ Build excitement
pre-launch.
▪ Make real-time
interaction a priority.
▪ Make loyal customers
part of the conversation.
Sales
▪ Add storytelling.
▪ Embrace an
exciting visual
approach.
▪ Make the best use
of platforms’
features.
▪ Show the purpose
behind the
commercial goals.
Experiences
▪ Create an
intimate
atmosphere.
▪ Embrace virtual
spaces
▪Try influencers.
▪ Show behind-the-
scenes.
Authority
▪ Educational
approach.
▪ Mentorships.
▪ Bring valuable
guests.
▪ Offer exclusive
networking
opportunities
▪ Humanise the
virtual space.
136. CUSTOMER LIFETIME VALUE ONLINE
3. CUSTOMER-CENTRIC
Market | Customers ONLINE
Touchpoints
Online EXPERIENCE
Management | CLV
CUSTOMER DATABASE
CRM
System
RETENTION PURCHASE
FREQUENCY
2 3 4 AVERAGE
SPENDING
CAPTURE DATA
RECRUITMENT OF NEW
CUSTOMERS
ROBUST DATA FROM EACH
CUSTOMER
1
INCREMENTAL REVENUE
4
137. HOLISTIC BRAND / BUSINESS UNDERSTANDING
4. OMNI
Market | Customers ALL SHOPPING
Touchpoints
SHOPPING Experience
Management | CLV
CUSTOMER DATABASE
CRM
System
RETENTION PURCHASE
FREQUENCY
2 3 4 AVERAGE
SPENDING
CAPTURE DATA
RECRUITMENT OF NEW
CUSTOMERS
ROBUST DATA FROM EACH
CUSTOMER
1
INCREMENTAL REVENUE
4
140. WHY
Brand Value,
Product Offer
OPTIMIZE YOUR
WHO
Targeting,
Purchase Driver
WHAT
Message,
CTA Desirability
WHEN &
WHERE
Contextual,
“Event”
HOW
Customer
Satisfaction,
NPS / Referrals
141. WHY
Brand Value,
Product Offer
OPTIMIZE YOUR
WHO
Targeting,
Purchase Driver
WHAT
Message,
CTA Desirability
WHEN &
WHERE
Contextual,
“Event”
HOW
Customer
Satisfaction,
NPS / Referrals
144. KNOW YOUR WHY
What is your Purpose?
Why do you want to want sell?
Why will people buy your product/service?
Why do we have the Right – to – Win versus
Competitors or alternatives to what you sell?
146. UNDERSTANDING WHO?
TARGET MARKET | PRIME PROSPECTS
Who will buy? and Why?
Customer Needs / Wants / Desires
INSIGHT = Fact + Motivation + Tension
Will the Target Market buy what you are
selling at the price you asked, versus
competition? What is Path-to-Purchase?
147. KPI: Reach, Impressions, Brand Lift, Ad
Recall
Billable Unit will be cheaper
KPI: Clicks, Post Engagements, Landing Page
Views, Video Views
KPI: Purchases, Lead Generation, Sign-ups
Billable Unit will be more expensive with a
bigger ROAS
By finding out who the target market (audience) is and analyzing their behaviour,
we can target the right audience with the right objective and right ad
AUDIENCE POOL
Generated from target market’s profile,
interest and behaviour
MID-TIER CUSTOMERS
Part of the target market profile
Shows interest in your brand and other
interests/behaviors related to your
brand/category
HIGH-VALUE CUSTOMERS
Audience actively looking for your brand /
products/services in your category
OBJECTIVE KPI AUDIENCE
TARGETING
Likely buy? Vs. Current Buyer?
157. WHY
Brand Value,
Product Offer
OPTIMIZE YOUR
WHO
Targeting,
Purchase Driver
WHAT
Message,
CTA Desirability
WHEN &
WHERE
Contextual,
“Event”
HOW
Customer
Satisfaction,
NPS / Referrals
159. Where to Play | Increase Brand Accessibility & SKU Availability
EXPERIENCE Offline
Marketplace | (Supermarket)
E-Boutique | (Department)
Owned | (.com)
Omnichannel
Online
Shelf Space Listing within a Category
Space within a Section
Stand Alone Shop
Everywhere Offline Everywhere Online
Brand.com
Section within the Marketplace
160. WHY
Brand Value,
Product Offer
5 Business Growth Levers for Marketing
WHO
Targeting,
Purchase Driver
WHAT
Message,
CTA Desirability
WHEN &
WHERE
Contextual,
“Event”
HOW
Customer
Satisfaction,
NPS / Referrals
161. 1
6
1
HOW – TO – WIN?
ONLINE SALES CHANNELS
Are we set-up for Success?
PLAN | DO | CONTROL | ADJUST
KRA’s = Key Results Areas
KPI’s = Key Performance Indications
162. Drive-to-site
CTR %,
CPC / CPTraffic
Add-to-Cart Ratings and
Reviews
Net
Promoter
Score (NPS)
Repeat Rate
AWARENESS CONSIDERATION PURCHASE LOYALTY
Placing an Order Order Processing Fulfillment Logistics After Sales Loyalty
ADS
MEDIA
ANALYTICS
OGSM,
Targeting, Ad
Sets and Ads,
etc.
Merchandising
More Products into
the Website
Limited Time Offer,
Unique and Exciting
offers
Top Sellers, HERO
Products,
Gift Sets
Order and
Payment Process
Payment Options,
Site speed, Order
Verification,
Delivery Details
Order Fulfillment
Delivery Update
and Tracking
Communications
Right and
Complete SKU,
Color/Size
Delivery &
Packaging
Branding in
Packaging;
Days from Order
Confirmed to
Doorstep
* 5 days for NCR
(vs. 12 days)
After Sales
Services
Order
Confirmation
NPS and CSAT
Survey
Returns and
Complaints
Processing
Cross-Sell and Up-
Sell
CLP / CRM
Communications
T+30/60/90 to
180/365 days
Knowing the
Customers at a
Person Level
CUSTOMER JOURNEY MAPPING WILL DRIVE CONVERSION RATES, CSAT
AND REFERRALS / NET PROMOTER SCORE
Campaign Conversion Rate | drive Campaign ROAS, ROI
Checkouts -Cancellations
Organic Growth | growing the Company from Current Customers
163. WHY
Brand Value,
Product Offer
5 Business Growth Levers for Marketing
WHO
Targeting,
Purchase Driver
WHAT
Message,
CTA Desirability
WHEN &
WHERE
Contextual,
“Event”
HOW
Customer
Satisfaction,
NPS / Referrals
164.
165. WHAT TO ? | MINIMUM FOR SOCIAL SELLING
MEASURE & OPTIMISE
1. REACH – People who know about the Social
Selling or Community Event
2. VIEWERS
3. ENGAGEMENTS
4. LEADS (MEMBER SIGN-UPS)
5. MESSAGE (INQUIRIES)
6. OFFLINE STORE TRAFFIC
7. ONLINE (DOTCOM) STORE TRAFFIC
8. SALES | CONVERSION
167. Case Study | How does Success looks like?
1
OPTIMIZE | WHY – WHAT – WHO – WHEN & WHERE – HOW
2
Q&A | session 3 (Measure and Optimize)
3
3 Sessions | session 1 (Listen & Plan) , session 3 (Publish, Go-Alive & Engage)
4
SOCIAL SELLING | session 3
MEASURE | 4 Levels of Digital Maturity = Measurement Capability