The document describes experiments with creating a logo for a brand called Sully Apparel. In the first experiment, the student created a shark-shaped logo and added the text "SA" in color. In the second, a simpler shark logo without text was explored. The third experiment took a photo of a shark and edited it in Photoshop, changing the color to black and adding the white text "SA" over it. In the reflection, the student indicates they will include the dark logo with white text design, the shark shape, and the "SA" text in the final logo to make it simple and effective.