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influence of media on the society


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influence of media on the society

  1. 1. *what is social media*Types of media*Advantages and disadvantages of media*Advantages and disadvantages of news paper*Advantages and disadvantages of magazines*Advantages and disadvantages of telemarketing*What is radio*Advantages and disadvantages of radio*What is internet*Advantages and disadvantages of internet*What is television*Advantages and disadvantages of television
  2. 2. *Provides a venue where you can easily interact with the prospect, answering any questions or concerns they may have ab your product or service. *Its easy to prospect and find the right person to talk to. *Its cost-effective compared to direct sales. *Results are highly measurable. *You can get a lot of information across if your script is properly structured. *If outsourcing, set-up cost is minimal. *Increased efficiency since you can reach many more prospects by phone than you can with in-person sales calls. *Great tool to improve relationship and maintain contact with existing customers, as well as to introduce new products to t*An increasing number of people have become averse to telemarketing.*More people are using technology to screen out unwanted callers, particularly telemarketers*Government is implementing tougher measures to curb unscrupulous telemarketers Lots of businesses use telemarketing.*If hiring an outside firm to do telemarketing, there is lesser control in the process given that the people doing the calls are not your employees*May need to hire a professional to prepare a well-crafted and effective script*It can be extremely expensive, particularly if the telemarketing is outsourced to an outside firm*It is most appropriate for high-ticket retail items or professional services
  3. 3. *Media can be used for promotions of products and services,eg:newpaper,T.V,advertisements,radio announcements*Can be used as a means of communication.*Can be a form of entertainment.*The means in which globalization takes place*A means of informing people about events ..from local to international to global*miscommunications*open access to ppl of all ages..example violent programmers being available to small children*some issues are over publicized through the media making it seem contentious. while other that happen to important take a back seat....maybe due to lack to access to get on the pubic media forum
  4. 4. The term Social Media refers to the use of web-based and mobile technologies to turncommunication into an interactive dialogue. Andreas Kaplan and Michael Haenlein definesocial media as "a group of Internet-based applications that build on the ideological andtechnological foundations and that allow the creation and exchange of user-generatedcontent.”Social media are media for social interaction, as a superset beyond socialcommunication. Kietzmann et al. (2011) argue that “social media introduce substantial andpervasive changes to communicationbetween organizations, communities, and individuals” , enabled by ubiquitouslyaccessible and scalable communication techniques
  5. 5. Media(Including news paper, magazines, etc..,)
  6. 6. Radio is the transmission of signals through free space by modulation of electromagnetic waveswith frequencies below those of visible light. Electromagnetic radiation travels by means ofoscillating electromagnetic fields that pass through the air and the vacuum of space. Informationis carried by systematically changing (modulating) some property of the radiated waves, such asamplitude, frequency, phase, or pulse width. When radio waves pass an electrical conductor, the oscillating fields induce an alternating current in the conductor. This can be detected andtransformed into sound or other signals that carry information.It is invented in 1892 by Nikola telsa
  7. 7. The Internet is an arrangement of connected computers, which lets thecomputer users all over the globe exchange data. At the present time,approximately 33% of the world population has accessibility to the Internet.The Internet is an extraordinary entertainment and learning tool that may beutilized in a number of modes to increase the ability of a user to collectinformation. The principal components of the Internet are the World WideWeb (WWW) and e-mail. With the passage of time, the Internet has becomethe most effective business tool in the contemporary world. It can bedescribed as a global meeting place where people from every corner of theworld can come simultaneously.
  8. 8. *Allows you to reach a huge number of people in a given geographic area*Exposure to your ad is not limited; readers can go back to your message again and again if so desired.*Your ad can be as large as necessary to communicate as much of a story as you care to tell*You have the flexibility in deciding the ad size and placement within the newspaper*Free help in creating and producing ad copy is usually available*Quick turn-around helps your ad reflect the changing market conditions. The ad you decide to run *today can be in yourcustomers hands in one to two days.*Ad space can be expensive*Your ad has to compete against the clutter of other advertisers, including the giants ads run by supermarketsand department stores as well as the ads of your competitors*Poor photo reproduction limits creativity*Newspapers are a price-oriented medium; most ads are for sales*Expect your ad to have a short shelf life, as newspapers are usually read once and then discarded.*Newspapers are a highly visible medium, so your competitors can quickly react to your prices*You may be paying to send your message to a lot of people who will probably never be in the marketto buy from you.
  9. 9. *Allows for better targeting of audience, as you can choose magazine publications that cater to your specific audience or whose editorial content specializes in topics of interest to your audience.*High reader involvement means that more attention will be paid to your advertisement*Better quality paper permits better color reproduction and full-color ads*The smaller page (generally 8 ½ by 11 inches) permits even small ads to stand out*Long lead times mean that you have to make plans weeks or months in advance*The slower lead time heightens the risk of your ad getting overtaken by events*There is limited flexibility in terms of ad placement and format.*Space and ad layout costs are higher
  10. 10. *Television permits you to reach large numbers of people on a national or regional level in a short period of time*Independent stations and cable offer new opportunities to pinpoint local audiences*Television being an image-building and visual medium, it offers the ability to convey your*message with sight, sound and motion* You get to learn a lot about current events, both local/nationwide and international.* Enjoyable and a good recreation especially when viewing with family and friends.*Less time for educational recreation, like reading books, painting*Radiation and bad for eyesight*Some shows are crap and needs parental guidance*People who are hooked on TV tends to be fat or obese because they tend to eat junk foods*while enjoying TV shows. They also dont have time for exercise*Couch potatoes often neglect family and friends because they are hooked on TV.
  11. 11. *A universal medium. Can be enjoyed at home, at work, and while driving. Most people listen to the radio atone time or another during the day.*Permits you to target your advertising dollars to the market most likely to respond to your offer*Permits you to create a personality for your business using only sounds and voices.* Free creative help is usually available.* Rates can generally be negotiated.* Least inflated medium. During the past ten years, radio rates have gone up less than other media.*Because radio listeners are spread over many stations, you may have to advertise simultaneously on several stations to reach your target audience*Listeners cannot go back to your ads to go over important points*Ads are an interruption in the entertainment. Because of this, a radio ad may require multiple exposure to break through the listeners "tune-out" factor and ensure message retention*Radio is a background medium. Most listeners are doing something else while listening, which means that you ad has to work hard to get their attention
  12. 12. *A source of education for students*Provide e-commerce facilities*Chat rooms, songs and other entertainment*promoting businesses*Telecommuting.*customer voices and support*online classes for students *Pornography *Spending too long time on social network *sites *Leaking of personal info *Pedophiles *Cyber bulling *Disa
  13. 13. Television (often abbreviated to TV or idiot box in British English is awidely used telecommunication system for broadcasting and receiving moving pictures and sound over a distance. The term may also be usedto refer specifically to a television set, programming or televisiontransmission. The word is derived from mixed Latin and Greek roots, meaning "far sight": Greek tele (t??e), far, and Latin vision, sight (from video, vis- to see).John Logie Baird on the 26th January 1926 - First true televisiondemonstrated and a year later in 1927 the "phonovision" system ofrecording TV.
  14. 14. •Media has made a revolution in society from past to the present . The fact ,I hope is that there are many advantages through media but bit disadvantages, if it is not use in a proper manner .As far as I am concerned the government have to take the necessary steps to restrict the media in delivering the bad content and use it in a proper manner.* We finally hope for a batter media for a batter future……. Thanking you,