Consumer Mass Media Trends

5,840 views

Published on

trends for mass media in the Tweenties

0 Comments
4 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
5,840
On SlideShare
0
From Embeds
0
Number of Embeds
235
Actions
Shares
0
Downloads
78
Comments
0
Likes
4
Embeds 0
No embeds

No notes for slide

Consumer Mass Media Trends

  1. 1. The 7 Mass Media: Trends for the Tweenties<br />
  2. 2. 1. Cinema<br />
  3. 3.
  4. 4.
  5. 5. First Bullet Point<br />Mass Media are “mass” for a reason. People generally like them. They will not disappear just because of new technology. However, they will be enhanced and may possibly evolve.<br />
  6. 6. 2. Radio<br />
  7. 7.
  8. 8.
  9. 9.
  10. 10. 2nd Info-dictat<br />Old media can adapt and adopt new demands and capabilities: in this case, social and personal.<br />
  11. 11. 3. Newspapers<br />
  12. 12.
  13. 13.
  14. 14.
  15. 15.
  16. 16.
  17. 17. The Third Way<br />There are going to be lots of ways to achieve financial success creating newspapery things. So there is no one true route to future media success.<br />
  18. 18. 4. Magazines<br />
  19. 19.
  20. 20.
  21. 21. Not Internet Adoption<br />Or Multimedia<br />Not Production Quality<br />Not price<br />Not advertising-attractiveness<br />Not exclusive/hard audiences<br />
  22. 22.
  23. 23. The Fourth Protocol<br />The LAST thing any magazine owner should cut back on is quality.<br />
  24. 24. 5. Television<br />
  25. 25.
  26. 26.
  27. 27.
  28. 28.
  29. 29.
  30. 30. The Fifth Column<br />Future media will need to allow personalised socialisation without creating social friction. People’s use of TV ranges from chilling to thrilling. It need to recognise all of those possibilities and only where possible, enhance.<br />
  31. 31. 6. Internet<br />
  32. 32.
  33. 33.
  34. 34. #AdFail<br />
  35. 35. #UserFail<br />
  36. 36.
  37. 37.
  38. 38. The Sixth Circle<br />New formats will not be successful because they are new.<br />Content and commerce remain king.<br />
  39. 39. More Mobile<br />7. Mobile<br />
  40. 40.
  41. 41.
  42. 42. 7th Heaven<br />Massively expanding markets.<br />Personal, contextual, mobile, multimedia, programmable, micropayments...<br />
  43. 43. Bye!<br />delaney.ian@gmail.com<br />http://twopointouch.com<br />

×