Week2: Introduction To New Media Technology

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These slides accompany a course being presented at the London College of Communication

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  • Week2: Introduction To New Media Technology

    1. 1. Unit 1.2 New Media & Technology Unit Leader: Tom Allen
    2. 2. Introduction to New Media & Technology for Marcoms
    3. 3. Introductions <ul><li>My background </li></ul><ul><li>Tee shirt company </li></ul><ul><li>Academic publishing houses </li></ul><ul><li>Moved into full-time campaigning </li></ul><ul><ul><li>The Wave </li></ul></ul><ul><ul><li>Social media campaigning </li></ul></ul><ul><ul><li>Co-Chair the Global New Media group </li></ul></ul>
    4. 4. Our new blog <ul><li>http://nomorebadnews.org </li></ul><ul><li>Will contain reading materials & resources </li></ul><ul><li>Comment now, blog entry by the end of the course </li></ul><ul><li>Discuss content in seminar </li></ul>
    5. 5. Course content (1) <ul><li>Week 2: Intro to New Media Tech for Marcoms </li></ul><ul><li>Week 3: Web 2.0: online community and persona </li></ul><ul><li>Week 4: Cybercultures, trusted sources, virals and memes </li></ul><ul><li>Week 5: Dataveillance </li></ul>
    6. 6. Course content (2) <ul><li>Week 6: Critical Perspectives </li></ul><ul><li>Week 7: Tech conference 23th and 24 th </li></ul><ul><li>Week 8: Assignment workshop </li></ul><ul><li>Week 9: Student presentation seminars </li></ul><ul><li>Week 10: The future of New Media Technologies for Marcoms </li></ul>
    7. 7. Potted history - origins <ul><li>Conceived & created by Tim Berners-Lee </li></ul><ul><li>Designed for dial-up networked doc sharing </li></ul><ul><li>Angelfire & Geocities </li></ul>
    8. 8. Potted history - now <ul><li>Web 2.0 – the social web (next week) </li></ul><ul><li>E-readers – downloading books </li></ul><ul><li>Mobile internet – apps </li></ul><ul><li>Google Wave </li></ul>
    9. 9. Potted history – future <ul><li>Web 3.0 – semantic web (data mining) </li></ul><ul><li>Augmented Reality ( Hallmark ) </li></ul><ul><li>Intelligent clothing – the computer you wear </li></ul>
    10. 10. Today’s seminar <ul><li>Ways of working </li></ul><ul><li>Read the Deuze handout </li></ul><ul><li>Discuss the course aims, expectations, etc </li></ul>

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