societal attitudes

1. The role of media in shaping
societal attitudes and beliefs
LEEBIKA S
22BA025

2. Media
• Media is the source of transmission of informations, news,
views and thought of one person across the world.
• It is the media which has made the world the global village.
• Media enhance the knowledge of public and communicates
all the happenings to the public.

3. Importance of media
• Media is the most popular tool of communication
• The word global village has been given to the world just
because of media.
• Importance of media in nation building cannot be neglected.

4. Role of media
• Flow of information
• Interpreter of information
• Watchdog function

5. Types of media
• Print media
• Electronic media
• Social media

7. Print media
• Print media advertising is a form of advertising that
uses physically printed media, such as magazines
and newspapers.
• Oldest form of media in Pakistan.
• Basically it is in hard form.
• Usually common in literary people.

9. Electronic media
• Electronic media are media that use electronics or
electromechanical energy for the end user (audience) to
access the content.
• Electronic media has revolutionized the information
system.
• Now everyone can be aware himself with current
information and updates

11. Social media
• Social network servicing is on online service, plat form,
or a site that focuses on building and reflecting of social
networks between the persons.
• Face book, twitter, what's app, and many other names
you usually listen from every body now a days, are the
social media.

12. Duty and Responsibility
• It should be truthful, fair and objective
• It should follow agreed codes of ethics and professional
conducts.
• It should represent the public and should speak for them

13. Advantages
• Helps in getting awareness about the world.
• Helps in bringing the world together.
• Cheap way of communication.
• People know what is wrong and right.
• Helps in research and analysis.
• Entertain people.
• Advertisement has been made very easy.

14. Disadvantages
• The media, known as the fourth pillar of democracy has a
huge impact on society.
• There are both positive and negative impacts media has on
society.
• Some are media effects are changes in:
• knowledge Attitude behaviour

15. Conclusion
• The media has the power of educating people.
• Since it affects the ears, eyes and the mind
simultaneously nothing can Overcome media.
• While my focus on this presentation was on the role
of media, it is also Important to acknowledge the
responsibility of the media in society

16. Thankyou