Marty Grunder shares what landscapers and lawn care operators can do to make 2017 a breakout year for their business.

1. 3 Keys for Success in
2017

2. It’s been a great year for most Landscape Pros

3. Lots of Reasons to be Optimistic for 2017

4. Here’s what my team at MGI knows that Landscape
Professionals are up against:
1. Labor!
2. Profitability
3. Standing Out in a Sea Sameness
But there are Challenges

5. 3 Keys to Success in 2017

6. 1. Find and Keep Good People

7. • The best way to find and keep good people is to make
your place a great place to work
How to Find and Keep Good People

8. 1. A Compelling Vision
• Why are you in business?
• What does a win look like?
• What is in it for me?
5 Things That Make Your Place Great

9. 2. A Culture that Drives Results
The rules written and
Unwritten that govern behavior
5 Things That Make Your Place Great

10. 3. Competitive Wages and Benefits
• Almost have to offer health insurance
• Know your market
5 Things That Make Your Place Great

11. 4. An engaged team – Ask them for help and referrals
5 Things That Make Your Place Great

12. 5. The Q-12
• Do I know what is expected of me?
• Do I have the materials and equipment I need to do my work right?
• At work, do I have the opportunity to do what I do best everyday?
• In the last seven days, have I received recognition or praise for doing good
work?
• Does my Supervisor, or someone at work seem to care about me as a person?
• Is there someone at work who encourages my development?
• At work, do my opinions seem to count?
• Does the mission/purpose of my company make me feel my job is important?
• Are my coworkers committed to doing quality work?
• DO I have a best friend at work?
• In the last 6 months, has someone at work talked to me about my progress?
• This last year, have I had the opportunities at work to learn and grow?
5 Things That Make Your Place Great

13. How do you find them?
•Make your websites friendly
•Ask your team for help. No referrals? Ask why not.
•Use craigslist, indeed, social media
Find and Keep Good People

14. How do you find them?
•Post signs on your trucks and
office
•Go to job fairs, speak, and teach
•Offer internships
Find and Keep Good People

15. How do you find them?
•Ask former team members
back
•Hold open houses
•Consider H2B, work programs,
and temps
Your company should be a babbling brook, not a
stagnant pond!
Find and Keep Good People

16. How do you find them?
•Post a QR code on your trucks that leads to a video
•Billboard or Flags
Find and Keep Good People

17. • Money is an important part of retaining your team; to
say otherwise is silly. But money alone will not keep
people. You also need:
oCareer path
oDWYSYWD
oChallenging work
oEngagement
oMeaningful work
Find and Keep Good People

18. • Offer tangible employee benefits
oPaid time-off
oPaid vacations
oMedical/disability/life insurance
oProfit sharing
oReimbursement programs
• Education/Travel
Find and Keep Good People

19. • Offer tangible employee benefits
oDiscount programs
oCompany vehicles
oUniforms
oExpense accounts
Find and Keep Good People

20. • Offer tangible employee incentives
oBonuses
oEmployees of the month
oClient referral programs
oScorecards
o Grunder Bucks
oEnglish/Spanish classes
Find and Keep Good People

21. 2. Improve Profitability

22. 1. Raise Prices
• Add Value
• Show Proof
• Be Smart – get your price
How to Improve Profitability

23. 2. Cut Costs
• Work with Suppliers
• Buy Ahead of Time
• Ge your team involved in this
“ We’re paying you to think from the neck up!”
- Dave Sullivan
How to Improve Profitability

24. 3. Be More Efficient
• Monitor Labor
• Look at How You Do Everything
• Study Efficiency
How to Improve Profitability

25. 1. Trucks
2. People
3. Processes
• UPS
• Chick-Fil-A
• Nordstrom’s
• Dorothy Lane Market
Stand Out in A Sea of Sameness

26. Remember….
Your Competitors Can’t Copy the way you treat your clients
Your service is the best way to stand out! So, how do
you improve your service?
Stand Out in A Sea of Sameness

27. Get a leg up on the competition and come to GROW
Stand Out in A Sea of Sameness

28. GROW! 2017
February 8–10 in Dayton, OH

29. GROW! 2017
Industry Giants
And the best of all GROW! Features… YOU…The success minded
Landscape professional!

30. •Introducing – Our Sponsors

31. What would I do if I were you?
1. Define what a win looks like
2. Get a Plan Find and Keep Good People
3. Get a Plan to Improve Profitability
4. Get a Plan to Stand Out
5. Come to GROW! I can’t wait to host you!
www.martygrunder.com
1.866.GRUNDER
Price goes up $300 on
12/25!

32. GROW! 2017
Remember – “Good Things may come to those who wait, but
only the things left by those who didn’t.”