The document outlines best practices and mistakes to avoid for website redesign. It discusses optimizing the homepage, sitemap, and inner pages. It also covers optimizing the site for search engines and mobile devices. Finally, it provides tips for preparing for a redesign project such as getting organized, auditing existing content and links, hiring a professional, and treating the site as a valuable investment. Redesigns should be done every 2-3 years and budgets should start at $3,500 minimum.

1. Chris Heiler
Website Re-Design:
Your Guide to the Best Practices and
Biggest Mistakes to Avoid

2. User Experience
Optimization
Conversion
Website Re-Design:
Your Guide to the Best Practices and
Biggest Mistakes to Avoid
✔
✔
✔

3. Website Re-Design:
Your Guide to the Best Practices and
Biggest Mistakes to Avoid
1. Your Homepage
2. Your Sitemap and Inner Pages
3. Optimizing Your Site for Search Engines
4. Optimizing Your Site for Mobile Devices
5. Preparing for a Re-Design Project

4. Website Re-Design:
Your Guide to the Best Practices and
Biggest Mistakes to Avoid
1. Your Homepage

5. Website Re-Design:
Your Guide to the Best Practices and
Biggest Mistakes to Avoid
2. Your Sitemap and Inner Pages

6. 2. Your Sitemap and Inner Pages

7. Website Re-Design:
Your Guide to the Best Practices and
Biggest Mistakes to Avoid
3. Optimizing Your Site for Search Engines

8. 3. Optimizing Your Site for Search Engines
Your Content!
Location!
The under-the-hood stuff J
✔
✔
✔

9. Website Re-Design:
Your Guide to the Best Practices and
Biggest Mistakes to Avoid
4. Optimizing Your Site for Mobile Devices

10. 4. Optimizing Your Site for Mobile Devices

11. 19.8%
of
traffic
from
mobile
or
tablet
4. Optimizing Your Site for Mobile Devices

12. 34.2%
of
traffic
from
mobile
or
tablet
4. Optimizing Your Site for Mobile Devices

13. 4. Optimizing Your Site for Mobile Devices

14. Website Re-Design:
Your Guide to the Best Practices and
Biggest Mistakes to Avoid
5. Preparing for a Re-Design Project

15. 5. Preparing for a Re-Design Project
Get organized!
1. Domain registration and hosting information
2. Get your assets in order: social media,
software, images
3. Audit your existing site and content: What is or
is not performing well? Inbound links?

16. 5. Preparing for a Re-Design Project
Treat your website as a significant and
valuable asset, not as a cringe-worthy
afterthought.
1. Update every year; re-design every two to three
years.

17. 5. Preparing for a Re-Design Project
Treat your website as a significant and
valuable investment, not as a cringe-worthy
afterthought.
1. Update every year; re-design every two to three
years.
2. Hire a professional – don’t do it in-house (or hire
your spouse’s co-worker’s son who is “really good at
the Internet”). Be prepared to spend $$$

18. 5. Preparing for a Re-Design Project
Treat your website as a significant and
valuable investment, not as a cringe-worthy
afterthought.
1. Update every year; re-design every two to three
years.
2. Hire a professional – don’t do it in-house.
3. Expect to start at $3,500 (We start at $10,000)
① Strategy!
② Design/Development (inc. responsive design)
③ Search engine optimization
④ Conversion optimization
⑤ Copywriting

19. chris.heiler@landscapeleadership.com
(800) 681-9169
http://www.landscapeleadership.com/blog/topic/web-development
http://www.landscapeleadership.com/25-
website-must-haves-ebook
Chris Heiler