Brand Recruitment – 5 Ways to Increase Repeat Business & Referrals Abigail Stevens, Managing Director & Founder, Think Global Recruitment
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Brand Recruitment – 5 Ways to Increase Repeat Business & Referrals Abigail Stevens, Managing Director & Founder, Think Global Recruitment
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Brand Recruitment – 5 Ways to Increase Repeat Business & Referrals Abigail Stevens, Managing Director & Founder, Think Global Recruitment
- 1. Brand Recruitment 5 Ways to Increase Repeat Business & Referrals Abigail Stevens Managing Director & Founder Think Global Recruitment Glasgow – November 2016
- 2. Abigail Stevens Recruitment Leaders Connect Abigail Stevens Managing Director 21 years of international recruitment experience
- 3. Abigail Stevens Recruitment Leaders Connect Where does this presentation come from? • Year 2000 – Founded Think Global Recruitment • Year 2016 - Managing Director of Pivotal International Rec to Rec • 80% of Think Global Recruitment’s business is referrals • 21 years International Recruitment Experience • 29 years marketing experience • TGR Training Academy Trainer • Research • Business Networks
- 4. Abigail Stevens Recruitment Leaders Connect Recruitment Consultants Are…. Lets not be that! It costs 6 or 7 times more to win a new customer than to retain an existing one Probability: Of selling to existing customer 60-70% verse Selling to a new prospect is only 5-20%
- 5. Abigail Stevens Recruitment Leaders Connect The future for recruitment agencies • Survivors in 10 years time - specialists providing exceptional service • Justify your fees and get paid on time! • Plan to be amazing and be here in 2020!
- 6. Abigail Stevens Recruitment Leaders Connect 5 Ways to Increase Repeat Business & Referrals…
- 7. Abigail Stevens Recruitment Leaders Connect 1. Love What You Do “The only way to do great work is to love what you do” - Steve Jobs “Always be True to Yourself” - Liz Longman, TEAM “Think - Improving Lives!’’ – Abigail Stevens, me!
- 8. Abigail Stevens Recruitment Leaders Connect 2. If you don’t ask… • Train your people • If you don’t ask, you don’t get • Network for referrals • Care and show you care
- 9. Abigail Stevens Recruitment Leaders Connect 3. Be Different • Stand out – be a survivor! • Be easy to work with • Be proactive • Be innovative • Add value • Spend money on aftersales • Not so random acts of kindness
- 10. Abigail Stevens Recruitment Leaders Connect 4. Communicate, Communicate, Communicate • Be personal - People buy People • The Human Touch works • Become a trusted source • Listen – Be Present • Deliver what you promise
- 11. Abigail Stevens Recruitment Leaders Connect 5. Do more with less • Detail is good • Sack bad clients • Offer Premium Service to good clients • Over deliver
- 12. Abigail Stevens Recruitment Leaders Connect 5 Ways to Increase Repeat business and win Referrals 1. Love what you do 2. If you don’t ask you don’t get 3. Be Different 4. Communicate, Communicate, Communicate 5. Do more with less
- 13. Abigail Stevens Recruitment Leaders Connect Weblinks & Social Media – get in touch! www.thinkgr.com www.pivotalinternational.com LinkedIn: AbigailKStevens Twitter: @ThinkGlobalRec @AbigailStevens @Pivotal_Rec2Rec Email: astevens@pivotalinternational.com Telephone: 0131 260 5850
- 14. Abigail Stevens Recruitment Leaders Connect Thanks for Listening
Editor's Notes
- The agencies that will still be here in 10 years time will be the specialists providing excellent service Justify your fees and get paid on time! Plan to be amazing and be here in 2020!